Tribal DDB
Encyclopedia
Tribal DDB is a worldwide network of interactive agencies, established in 2000, when the advertising giant DDB
DDB Worldwide
DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies...

 integrated all its interactive-web properties under the Tribal brand.

Tribal DDB Worldwide ranks as one of the largest and most award-winning networks in the world. It was named Adweek
Adweek
Adweek is a weekly American advertising trade publication that was first published in 1978....

s Interactive Agency Network of the Year in 2005 and became the first interactive agency to be named Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...

 Global Agency of the Year in 2008. Headquartered in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, Tribal DDB Worldwide includes over 1,200 people in 60 offices in 42 countries throughout the Americas, Europe, Asia-Pacific & Africa. Tribal DDB Worldwide is part of Omnicom Group
Omnicom Group
Omnicom Group is a holding company whose agencies provide marketing and communications services in the disciplines of advertising, customer relationship management , strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and...

's DDB Worldwide
DDB Worldwide
DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies...

.

Specialization

Tribal DDB specializes in interactive marketing, namely: websites, digital campaigns, digital communication, microsite
Microsite
A microsite is an Internet web design term referring to an individual web page or a small cluster of pages which are meant to function as a discreet entity within an existing website or to complement an offline activity...

s, online video, web banner
Web banner
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser...

s and more. Tribal DDB has areas of specialty that they call "centers of excellence" in the following areas: planning, gaming, mobile, iTV
ITV
ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...

, search engine marketing
Search engine marketing
Search engine marketing, , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion...

, search engine optimization
Search engine optimization
Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...

, management consulting
Management consulting
Management consulting indicates both the industry and practice of helping organizations improve their performance primarily through the analysis of existing organizational problems and development of plans for improvement....

, eCommerce
Electronic commerce
Electronic commerce, commonly known as e-commerce, eCommerce or e-comm, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However, the term may refer to more than just buying and selling products online...

, SONAR, and Health & Wellness. Tribal DDB also does pro bono work and is affiliated with the Ad Council
Ad Council
The Advertising Council, commonly known as the Ad Council, is an American non-profit organization that distributes public service announcements on behalf of various sponsors, including non-profit organizations and agencies of the United States government....

. Tribal generates brand equity
Brand equity
Brand equity is the marketing effects and outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name. Fact of the well-known brand name is that, the company can sometimes charge premium prices from the consumer . And,...

 for some of the biggest brands in the world like Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...

, Lipton
Lipton
Lipton is a brand of tea currently owned by Unilever.-History of Lipton Tea:Lipton was created at the end of the 19th century by a grocer, Sir Thomas Lipton, in Glasgow, Scotland. In 1893, he established the Thomas J. Lipton Co., a tea packing company with its headquarters and factory in Hobo ken,...

, Volkswagen
Volkswagen
Volkswagen is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania.Volkswagen means "people's car" in German, where it is...

, Neutrogena
Neutrogena
Neutrogena is an American brand of premium-priced skin care, hair care and cosmetics, that is headquartered at Los Angeles, California. According to product advertising at their website, Neutrogena products are distributed in more than 70 countries....

, Philips
Philips
Koninklijke Philips Electronics N.V. , more commonly known as Philips, is a multinational Dutch electronics company....

, Nokia
Nokia
Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki...

, McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

, Hewlett-Packard
Hewlett-Packard
Hewlett-Packard Company or HP is an American multinational information technology corporation headquartered in Palo Alto, California, USA that provides products, technologies, softwares, solutions and services to consumers, small- and medium-sized businesses and large enterprises, including...

 and Nike
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...

 among others.

One of Tribal's most successful campaigns to date has been the Philips Norelco Campaign of 2006. It was highly acclaimed by the press, won many awards and was cited as "the way to go" in advertising.

2008


2007

  • Cannes - 1 Gold Lion, 1 Bronze Lion
  • Webby Award - Beauty and Cosmetics
  • Webby People's Voice Award - Beauty and Cosmetics
  • Webby Award - Sports
  • Brand Image Go-To Agency, Forrester Research
  • Effie Awards, Gold (1), Silver (2)
  • Mobius (4)
  • Golden Award of Montreux, Gold (2)
  • WebAward, Standard of Excellence (3), Outstanding (5)
  • One Show Interactive, Gold (1), Merit (1)
  • Asia Pacific AdFest Awards, Silver(1)

2006

  • Cannes - 28 Finalists, 4 Gold Lions (Across Media, Direct & Cyber), Titanium Runner-Up
  • IPA Most Awarded Digital Agency
  • Gold Addy (1)
  • Sales Pitch of the Year, Businessweek
  • WSJ Best Campaigns of 2006
  • Adweek Interactive Advertising Agency of the Year
  • AdAge Marketing Website of the Year, www.Pepsi.com
  • AdAge Digital Campaign of the Year
  • Webby Award - Insurance
  • Webby People's Voice Award - Insurance
  • Effie Awards, Silver (1)
  • Adweek Viral Campaign of the Year
  • Mobius (4)
  • London International Awards, Winner (1)
  • Golden Award of Montreux, Gold (1)
  • IPA Effectiveness Awards, Silver (2), Best Digital, Best Small Budget
  • WebAward, Standard of Excellence (5), Outstanding (2)
  • One Show Interactive, Merit (3)

2005

  • Cannes - 1 Bronze Lion
  • B&T Awards, Interactive Agency of the Year
  • AdNews Interactive Agency of the Year
  • Gold Addy (1)
  • Golden Award of Montreux, Golden Award (1)
  • WebAward, Best of Industry (2), Standard of Excellence (5), Outstanding (3)
  • One Show Interactive, Merit (2)
  • Campaign Poster Awards, Best Use of Taxis

2004

  • AdNews Interactive Agency of the Year
  • WebAward, Standard of Excellence (1), Outstanding (1)
  • Clio, Silver (1), Best Consumer Web Site
  • Silver Addy (1)
  • Effie Awards, Bronze (1)
  • Londone International Awards, Merit (1)
  • One Show Interactive, Bronze (1), Merit (4)
  • B&T Awards, Best Sales Promotion
  • 4As Interactive Awards, Gold (1), Silver (1)
  • MADC Awards, Best Integrated Digital Campaign
  • D&AD, Silver (2)

2003

  • One Show Interactive, Merit (1)
  • London International, Winner (3)
  • Eyeblaster Grand Prize
  • Digital Marketing Awards, Promotional Site/Gaming Winner
  • B&T Awards, Interactive Agency of the Year
  • MADC Awards, Gold (1)
  • Pinnacle, Gold (1)

2002

  • One Show Interactive, Best of Show
  • Clio Awards (6)
  • MADC Awards, Gold (1)
  • Andy Award (1)

See also

  • Tribal DDB London
    Tribal DDB London
    Founded in 1995, BMP InterAction was the primary operating arm of interactive R&D and client service provision until being rebranded as Tribal DDB in August 2000, following DDB Worldwide's merging of the interactive services arm of BMP DDB with DDB Digital...

     - London branch
  • Tribal DDB India - Indian branch
  • Tribal DDB Australia - Australian branch
  • Tribal DDB Istanbul - Istanbul branch
  • Tribal DDB Paris - French branch
  • Tribal DDB Colombia - Colombia Branch
  • Tribal DDB Casablanca - Moroccan Branch
  • ROI Solutions - global center of expertise on marketing ROI

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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