Transformers: Prime
Encyclopedia
Transformers: Prime, also known as Transformers: Prime –The Animated Series, is an American computer-animated
Computer-generated imagery
Computer-generated imagery is the application of the field of computer graphics or, more specifically, 3D computer graphics to special effects in art, video games, films, television programs, commercials, simulators and simulation generally, and printed media...

 television series based on the Transformers
Transformers
A transformer is a device that transfers electrical energy from one circuit to another by magnetic coupling.Transformer may also refer to:* ASUS Eee Pad Transformer, an Android 3.2 Honeycomb tablet computer manufacturer by Asus...

toy franchise by Hasbro
Hasbro
Hasbro is a multinational toy and boardgame company from the United States of America. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island, United States...

. It airs on the The Hub in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. The series broadcast its first two episodes on Friday, November 26, 2010, at 4:00pm Eastern/3:00pm Central on The Hub television network, as a special preview. It broadcast officially on Monday, November 29, 2010, at 6:30pm Eastern/5:30pm Central. On February 11, 2011, the series started to air new episodes, under the name of Transformers: Prime –The Animated Series. Other channels air the series internationally. A second season has been announced, and is slated to air sometime in early 2012.

The series has received universal acclaim, as well as a positive amount of viewers. Transformers: Prime is rated TV-Y7-FV, despite its darker tone. Many references/Easter eggs
Easter egg (media)
Image:Carl Oswald Rostosky - Zwei Kaninchen und ein Igel 1861.jpg|250px|thumb|right|Example of Easter egg hidden within imagerect 467 383 539 434 desc none...

 to other Transformers continuities have appeared in the series.

Mini-Series

It has been three years since the Decepticons last attacked Earth and the Autobots still await their return. After the death of Cliffjumper, the Autobots fight to protect the Earth from the Decepticons and befriend three young humans and the returned Megatron who has been missing for three Earth years. Megatron plans to use Dark Energon to raise an undead army of Cybertronians and defeat the Autobots. The Autobots destroy his space bridge and Megatron is believed killed in the process. Starscream becomes the new Decepticon leader.

Season 1

After Megatron's apparent death, new Decepticon leader Starscream does not stray from Megatron's path and recruits several new Decepticons. Starscream attempts many missions to destroy the Autobots and find their headquarters, while keeping a shard of the "last" remaining Dark Energon that he took out of Megatron's chest. In the episode "Out of His Head", Megatron returns after an incident where he Takes control of Bumblebee's mind. Megatron then reclaims leadership of the Decepticons, keeping a strict eye on Starscream. After Starscream uses Megatron's share of Dark Energon, he tries to find more to once again bring back his "un-dead army". At the end of the episode "Partners", Starscream became an independent and hasn't been seen or heard from ever since. During the final four episodes of the season, the Autobots unwillingly team up with Megatron to battle a legendary threat to Earth's existence, Unicron
Unicron
Unicron is a fictional character from the Transformers universe and toyline. Created by Floro Dery, he was introduced in the 1986 animated film The Transformers: The Movie as the film's main antagonist. Unicron is a prodigiously large robot whose scale reaches planetary proportions, and he is also...

. To defeat Unicron, Optimus uses the Matrix of Leadership. With this sacrifice, he not only loses the Wisdom of the Primes but also his memories of the war and his comrades, and joins Megatron as a Decepticon under his old name, Orion Pax.

Season 2

Following the events of the "One Shall Rise" three-part episode, the Autobots attempt to recover Optimus's memories in order to regain his leadership of the Autobots. Season 2 was set to begin airing November 28, 2011, but was pushed back to early 2012.

Characters and Locations

Many notable Transformers characters appear in the series, while a group of non-fictional and fictional locations appear also. The first designs of the characters were first shown off at Botcon
BotCon
BotCon, briefly known as "The Official Transformers Collectors' Convention" , is an annual convention for Transformers fans and collectors. BotCon has been held annually since 1994...

 2010, at its panel. The designs were also shown off a 2nd time at San Diego Comic Con 2010.

Episodes

A total of 52 episodes have been produced. Only half, 26 episodes have been aired. |width="15px" bgcolor="FF0000" |
|Mini-Series
|5
|align="center" width="260"|   November 29, 2010
November 26, 2010 (preview)
  January 9, 2011
|  December 3, 2010
  February 6, 2011
|December 4, 2011 (DVD Only)
|>
Season Episodes Originally aired DVD
DVD
A DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions....

 and Blu-ray release date
Season premiere
Season premiere
In North America, a season premiere is the first episode of a new season of a given television show. It often airs in September or October, after several months of reruns.-Evaluating the changes:...

Season finale
Season finale
A season finale is the final episode of a season of a television program...

Region 1 Region 2

|1
|21
|align="center" width="260"|   February 11, 2011
  March 20, 2011
|  October 15, 2011
  TBA
|
|

|2
|26
|align="center" width="260"|   Early 2012
  February 11, 2012
|TBA
|
|

Concept

After the success of High Moon Studios
High Moon Studios
High Moon Studios is an American video game developer, that used to be a part of Sierra Entertainment. After a period as independent studio, the developer was acquired by Vivendi Games in January 2006 and retained the current name...

' third-person shooter
Third-person shooter
Third-person shooter is a genre of 3D action games in which the player character is visible on-screen, and the gameplay consists primarily of shooting.-Definition:...

 game Transformers: War for Cybertron
Transformers: War for Cybertron
Transformers: War for Cybertron is a third-person shooter video game developed by High Moon Studios and published by Activision. It was released in North America on June 22, 2010 and in PAL regions on June 25, 2010 for Xbox 360, PlayStation 3, and PC. Two portable versions were released for the...

, Hasbro set the continuity of the series in War for Cybertrons. Hasbro created a 400-page Transformers production bible, titled the "Binder of Revelation", for Prime. Whereas the movies
Transformers (film series)
Transformers is an American film franchise directed by Michael Bay, and based on the toys created by Hasbro and Takara Tomy. The first film, Transformers, was released in 2007, the second film, Transformers: Revenge of the Fallen, in 2009, and the third film, Transformers: Dark of the Moon in 2011...

 were about a boy and his car, the dynamic between the kids and the robots on the show was meant to be more like
The Iron Giant
The Iron Giant
The Iron Giant is a 1999 animated film produced by Warner Bros. Animation, based on the 1968 novel The Iron Man by Ted Hughes. Brad Bird directed the film, which stars a voice cast of Jennifer Aniston, Harry Connick, Jr., Vin Diesel, Eli Marienthal, Christopher McDonald and John Mahoney...

.

Animation

Digitalscape Company Limited, famous for their work on such titles as Soul Calibur III
Soul Calibur III
is a fighting game produced by Namco and is the sequel to Soulcalibur II and is the fourth overall installment in the Soul series of fighting games...

, Ninja Gaiden
Ninja Gaiden
is a series of video games by Tecmo featuring the ninja Ryu Hayabusa as its protagonist. The series was originally known as in Japan. The word "gaiden" in the North American Ninja Gaiden title means "side-story" in Japanese, even though the Ninja Gaiden series is not a spinoff of a previous series...

, and Dead or Alive Paradise
Dead or Alive Paradise
is a 2010 video game developed by Team Ninja and published by Tecmo Koei for the PlayStation Portable as part of the Dead or Alive series. The game is a port and a remake of Dead or Alive Xtreme 2 for the Xbox 360, and the title expands upon the activities available in the original which consisted...

, was made responsible for the CGI Animation
Computer-generated imagery
Computer-generated imagery is the application of the field of computer graphics or, more specifically, 3D computer graphics to special effects in art, video games, films, television programs, commercials, simulators and simulation generally, and printed media...

 of
Transformers: Prime. Although Digitalscape ran a job fair looking for a talent to work on the production, Polygon Pictures
Polygon Pictures
is a Japanese 3DCG anime studio.They have animated a wide variety of content, from commercials for Shiseido, which included numerous of their original characters, such as the two penguins , to the 3DCG anime TV series Digital Tokoro-san and their upcoming 3DCG anime film Samuroid Zero.In 2004,...

 ultimately won. Jose Lopez
José López
José Lopez may refer to:*José López Portillo y Rojas , Mexican writer and politician*José López Rega , Argentine politician*José López Rubio , Spanish writer & director...

, character designer, described the animation of the series as "groundbreaking mix of 2D animation and CGI." A show on the level of
Transformers: Prime would take about two years to produce, but the animators only had ten months, so five episodes were animated at a time (hence the monthly gaps during a season).

Cast

  • Adam Baldwin
    Adam Baldwin
    Adam Baldwin is an American actor, known for his roles as Animal Mother in Stanley Kubrick's Full Metal Jacket, Ricky Linderman in My Bodyguard, Knowle Rohrer in The X-Files, and Marcus Hamilton in Joss Whedon's Angel...

     – Breakdown
  • Reggie Bannister
    Reggie Bannister
    Reginald Horace "Reggie" Bannister is an American musician, actor, producer, writer, and activist. He is often referred to as "The Hardest Working Man in Horror".-Biography:...

     – Museum Guard (ep. 10)
  • Steven Blum
    Steven Blum
    Steven Jay Blum is an American voice actor known primarily for his work in anime dubs and video games, using his distinctive deep voice. Among his credits include the voice of Spike Spiegel of the anime series Cowboy Bebop and Mugen of the anime series Samurai Champloo...

     – Starscream, Vehicons, M.E.C.H. Navigator (ep. 16)
  • Clancy Brown
    Clancy Brown
    Clarence J. "Clancy" Brown III is an American actor and voice actor. He is known for his roles in live action as The Kurgan in the cult classic film Highlander, Byron Hadley in the award-winning The Shawshank Redemption, Brother Justin Crowe in HBO's critically acclaimed Carnivàle, and Career...

     – Silas
  • Jeffrey Combs
    Jeffrey Combs
    Jeffrey Alan Combs is an American actor known for his horror film roles and his appearances playing a number of characters in the Star Trek franchise.-Early life:...

     – Ratchet, M.E.C.H. Soldier #1 (ep. 9)
  • Peter Cullen
    Peter Cullen
    Peter Claver Cullen is a Canadian voice actor, known as the voice of Eeyore in the Winnie-the-Pooh franchise, Optimus Prime and Ironhide in the original Transformers series, and the narrator in both of the original American Voltron series...

     – Optimus Prime
  • Nathan Fillion
    Nathan Fillion
    Nathan Fillion is a Canadian actor, currently starring as Richard Castle on the ABC series Castle. He is also known for his portrayal of the lead role of Captain Malcolm Reynolds in the television series Firefly and its feature film continuation, Serenity.He has acted in traditionally distributed...

     –
  • Richard Green
    Richard Green (actor)
    Richard Green is an American actor/director/musician with an international career in voice over and film. He had a prominent role as the Magician, in David Lynch's Mulholland Drive and produced I Don't Know Jack, about the life and mysterious death of Eraserhead star Jack Nance...

     – Skyquake
  • Tania Gunadi
    Tania Gunadi
    Tania Gunadi is an Indonesian-born American actress. She is best known for her role as Emma Lau on the Disney XD series Aaron Stone and appearing the Disney Channel original films Pixel Perfect and Go Figure .-Biography:...

     – Miko Nakadai
  • James Horan
    James Horan (actor)
    James Horan is an American character actor who has appeared in many television programs and films. He has starred in several soap operas, including Guiding Light as Det...

     – Wheeljack
  • Ernie Hudson
    Ernie Hudson
    Ernest Lee "Ernie" Hudson is an American actor known for his roles as Winston Zeddemore in the Ghostbusters film series, Sergeant Albrecht in The Crow, and Warden Leo Glynn on HBO's Oz.-Early life:...

     – Agent William "Bill" Fowler
  • Dwayne Johnson – Cliffjumper
  • David Kaye
    David Kaye
    David V. Hope , known professionally as David Kaye, is a Canadian American actor who is better recognized for his work as a voice actor...

     –
  • Josh Keaton
    Josh Keaton
    Joshua "Josh" Keaton is an American actor, voice actor, singer and music producer.-Early life:Keaton was born Joshua Luis Wiener in Hacienda Heights, California. He has three sisters: Danielle, Alitzah , and Sabrina...

     – Jack Darby, M.E.C.H. Navigator (ep. 9), Starter Guy (ep. 11), Tailgate
  • Alexandra Krosney
    Alexandra Krosney
    Alexandra Krosney is an American film, stage and television actress.-Career:Krosney appeared in the Disney Channel Original Movie Read It and Weep as Harmony. She also has appeared in the Nickelodeon Network's Shredderman Rules and The Last Day Of Summer as Luke's sister, Diana...

     – Sierra
  • Sumalee Montano
    Sumalee Montano
    Sumalee Montano is an actress. Born in Columbus, Ohio, U.S., she was an investment bank analyst working in New York City and Hong Kong before acting, and is a writer. She has had roles in ER, Minority Report, The West Wing, Boston Legal, Bones, Nip/Tuck, Hancock, and Commander in Chief...

     – Arcee
  • John Noble
    John Noble
    John Noble is an Australian film and television actor, and theater director of more than 80 plays. He was born in Port Pirie, South Australia, Australia and is currently starring as scientist Walter Bishop in the J. J. Abrams television series Fringe.He made occasional appearances on the...

     – Unicron
  • Daran Norris
    Daran Norris
    Daran Morrison Nordland , usually credited as Daran Norris, is an American film and television actor and voice artist. Since 1977 he has participated in more than 400 films, video games, and television projects. He is best known as Gordy from Ned's Declassified School Survival Guide, the voice of...

     – Knockout, Vehicon (ep. 22)
  • Andy Pessoa
    Andy Pessoa
    Andrew Stephan Pessoa is an American teen actor. His first leading role was in the 2006 independent short film Fishy, which was directed by Laurie Epstein...

     – Rafael "Raf" Esquivel
  • Markie Post
    Markie Post
    Marjorie Armstrong "Markie" Post is an American actress, best known for her roles as bail bondswoman Terri Michaels in The Fall Guy on ABC from 1982 to 1985, as public defender Christine Sullivan on the NBC sitcom Night Court from 1985 to 1992, and as Georgie Anne Lahti Hartman on the CBS sitcom...

     – June Darby
  • Brad Raider
    Brad Raider
    -Theatre:Raider was born in Philadelphia, Pennsylvania in 1975 and began his early theatrical career at the local arts center when he was just in elementary school...

     – Vince
  • James Remar
    James Remar
    James Remar is an American actor and voice artist. He has appeared in movies, video games, and TV shows. He is perhaps best known as Richard, the on-off tycoon boyfriend of Kim Cattrall's character in Sex and the City, as Ajax in The Warriors, as the homicidal maniac Albert Ganz in the 1982...

     –
  • Kevin Michael Richardson
    Kevin Michael Richardson
    Kevin Michael Richardson is an American actor and voice actor who currently stars as Cleveland Brown, Jr. in The Cleveland Show...

     – Bulkhead, Vehicons, Makeshift, Science Fair Judge (ep. 6), Fast Willy (ep. 11), M.E.C.H. Commando (ep. 16), Decepticon Miner (ep. 22)
  • Tony Todd
    Tony Todd
    Anthony T. "Tony" Todd is an American actor and movie producer, known for his height of 6'5", and deep voice. He is well known for playing the Candyman in the horror movie franchise of the same name, William Bludworth in Final Destination and for guest starring roles on numerous television...

     – Dreadwing
  • Gina Torres
    Gina Torres
    Gina Torres is an American television and movie actress. She is known for her roles in science fiction and fantasy. She has appeared in many television series, including Hercules: The Legendary Journeys , Xena: Warrior Princess , the short-lived Cleopatra 2525, as well as Alias , Firefly Gina...

     – Airachnid
  • Frank Welker
    Frank Welker
    Franklin Wendell "Frank" Welker is an American actor who specializes in voice acting and has contributed character voices and other vocal effects to American television and motion pictures.-Acting career:...

     – Megatron, Vehicon (ep. 8)

Crew

  • Susan Blu
    Susan Blu
    Susan Maria Blu , sometimes credited as Sue Blu, is an American voice actress, voice director, and casting director in American and Canadian cinema and television...

     – Voice Director (Ep. 1 –11)
  • Duane Capizzi
    Duane Capizzi
    Duane Capizzi is an American writer and television producer. He is best known for his extensive work on animated series and movies for DC Comics. He was the co-showrunner of the animated series, The Batman and writer of the first DC Universe animated feature, Superman: Doomsday...

     – Supervising Producer, Head Writer
  • Nicole Dubuc
    Nicole Dubuc
    Nicole Dubuc is an American writer, perhaps best known for her work on Kim Possible and My Friends Tigger and Pooh, and as an actress on Major Dad.-Biography:...

     – Staff Writer
  • Marsha Griffin – Staff Writer
  • David Hartman
    David Hartman
    David Hartman may refer to:*David Hartman , American*David Hartman , American*David Hartman , 1994 candidate for Texas state treasurer, retired banker...

     – Supervising Director, Art Director
  • Jeff Kline – Executive Producer
  • Joseph Kuhr – Staff Writer
  • Alex Kurtzman
    Alex Kurtzman
    Alex Kurtzman is an American film and television screenwriter and producer.Kurtzman was born and raised in Los Angeles, California, where he met his high school friend and long time collaborator Roberto Orci...

     – Executive Producer
  • Jose Lopez
    José López
    José Lopez may refer to:*José López Portillo y Rojas , Mexican writer and politician*José López Rega , Argentine politician*José López Rubio , Spanish writer & director...

     – Character Designer
  • Matthew Margeson – Music Arranger (Ep. 15—)
  • Steven Melching – Staff Writer
  • Roberto Orci
    Roberto Orci
    Roberto Gaston Orci is a Mexican-American film producer, television producer, and screenwriter.-Biography:Orci was born in Mexico City to a Mexican father and a Cuban mother. His mother had left Cuba for Mexico after Fidel Castro came to power. He is the older brother of screenwriter-producer J....

     – Executive Producer
  • Steven Puri – Producer
  • Mandy Safavi – Producer
  • Jamie Simone
    Jamie Simone
    Jamie Simone is a voice actor and voice director.He is best known for doing the vocal effects for Akamaru the Dog in Naruto, but is never credited for it.-Film Roles:* Naruto the Movie: Ninja Clash in the Land of Snow - Additional Voices...

     – Voice Director (Ep. 12—)
  • Therese Trujillo – Supervising Animation Producer
  • Brian Tyler
    Brian Tyler (composer)
    Brian Tyler is an American composer, producer, conductor, and film producer most known for his scores of Eagle Eye, The Expendables, Battle: Los Angeles, The Final Destination, Rambo, Fast & Furious, Fast Five, and Final Destination 5. Tyler is a symphonic conductor and conducts his own scores....

     – Composer (Ep. 1—)

Toy line

The official launch date of the toy line is set for December 1, 2011. The release date of July 2011 was incorrectly stated during BotCon 2011, but the December 1, 2011 date was later confirmed by the Hasbro Brand Team. Although earlier resources stated that the line would launch on October 1, 2011 or October 11, 2011.

Mobile media

Ruckus Mobile Media is to deliver Transformers: Prime innovative storybook apps
Application software
Application software, also known as an application or an "app", is computer software designed to help the user to perform specific tasks. Examples include enterprise software, accounting software, office suites, graphics software and media players. Many application programs deal principally with...

 for Android, and iOS (iPad
IPad
The iPad is a line of tablet computers designed, developed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. The iPad was introduced on January 27, 2010 by Apple's then-CEO Steve Jobs. Its size and...

, iPhone
IPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...

, iPod Touch
IPod Touch
The iPod Touch is a portable media player, personal digital assistant, handheld game console, and Wi-Fi mobile device designed and marketed by Apple Inc. The iPod Touch adds the multi-touch graphical user interface to the iPod line...

). The app will deliver immersive reading experiences with interactive storytelling including title specific activities, coloring and read-and-record functions. The app was slated to release in May 2011, but was not released.

Comic books

IDW Publishing
IDW Publishing
IDW Publishing, also known as Idea + Design Works, LLC and IDW, is an American publisher of comic books and comic strip collections. The company was founded in 1999 and has been awarded the title "Publisher of the Year Under 5% Market Share" for the years 2004, 2005 and 2006 by Diamond Comic...

 has released a group of comic books based on Transformers: Prime. A comic book prequel was released on October 13, 2010 in the United States. Followed by a October 26, 2010 Canadian release date. Adaptations of episodes (usually two episodes per comic book) from the series are currently being released, similar to the Transformers Animated comic books.

Home media

Shout! Factory
Shout! Factory
Shout! Factory is an entertainment company founded in 2003 that was started by Richard Foos , Bob Emmer and Garson Foos initially as a specialty music label...

 will produce a DVD featuring the 5-parted mini-series, "Darkness Rising" set for a release on December 6, 2011. The 5 episodes will be "sewn" together as one big story, and will not be in separate episodes to make a more movie-like presentation. Shout! Factory is in talks with Hasbro to add animatics and concept designs for characters and backgrounds to the DVD, as special features.

Music

Film composer Brian Tyler
Brian Tyler (composer)
Brian Tyler is an American composer, producer, conductor, and film producer most known for his scores of Eagle Eye, The Expendables, Battle: Los Angeles, The Final Destination, Rambo, Fast & Furious, Fast Five, and Final Destination 5. Tyler is a symphonic conductor and conducts his own scores....

 serves as the music composer for Transformers: Prime. Matthew Margeson is the music arranger for the series, first arranging the fifteen episode of the series. The music features large sized live orchestra, a rarity in contemporary television scores.

Soundtrack

A soundtrack or score was confirmed in March 2011, and was later made free of charge on Brian Tyler's website. The soundtrack was later removed at Hasbro's request.

Broadcast

The original broadcast of Transformers: Prime on The Hub has been announced to have done extremely well. During the second week of broadcasting many sources showed an increase in ratings. A one hour sneak peak of the first two episodes of the series was broadcast on The Hub on November 26, 2010. Airing started on November 29, 2010 and continued to December 3, 2010, with the official Season 1 launch airing February 11, 2011.

International release

In the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, Transformers: Prime airs on Hasbro and Discovery Communications
Discovery Communications
Discovery Communications, Inc. is an American global media and entertainment company. The company started as a single channel in 1985, The Discovery Channel. Today, DCI has global operations offering 28 network entertainment brands on more than 100 channels in more than 180 countries in 39...

-owned television network, The Hub. Additionally several other countries have also aired the series on their country-exclusive channels or overseas versions of other channels. With a premiere date of January 9, 2011 in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

, the series airs on a Corus Entertainment
Corus Entertainment
Corus Entertainment Inc. is a publicly traded Canadian media and entertainment conglomerate.Corus is a leading Canadian specialty television and radio producer, with additional assets in pay television, advertising services, television broadcasting, children's book publishing and children's...

 kids network, Teletoon
Télétoon (Canadian TV channel)
Télétoon is a Canadian French language Category A specialty channel that specializes in animation programming. Télétoon is owned by Teletoon Canada Inc; a 50/50 partnership between Astral Media and Corus Entertainment...

, with new episodes airing on Sundays at 12:00pm Eastern/11:00am Central. Transformers: Prime will air in Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...

 on Boing
Boing (Spanish TV channel)
Boing is a Spanish children's television channel operated by Gestevisión Telecinco.has a sister channel of the same name in Italy-References:...

 and in Denmark
Denmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...

, Norway
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...

, Finland
Finland
Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...

, Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

 and the Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...

 the series will air on Cartoon Network
Cartoon Network (Europe)
Cartoon Network is a pan-European digital television channel created by Turner Broadcasting, a unit of Time Warner and dedicated to showing animated programming...

. Transformers: Prime started airing in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, on September 5, 2011. Nickelodeon
Nickelodeon (Netherlands)
The Dutch version of Nickelodeon, seen in the Netherlands and Flanders, launched on September 1, 2002. Nickelodeon is on air 24 hours a day CET ....

 started airing the series, on September 4, 2011. The show had debuted on Cartoon Network Arabic
Cartoon Network Arabic
Cartoon Network Arabic is a free-to-air children's channel that is broadcast for a pan-Arabian audience in the MENA region, and it is the official Arabic edition of Cartoon Network. The channel was launched on October 10, 2010 at 10:10 am U.A.E. time...

 for a pan-Arabian audience on September 8, 2011. In Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

, Transformers: Prime airs on Italia 1
Italia 1
Italia 1 is an Italian commercial television channel on the Mediaset network. It is oriented especially at young people.Italia 1 was launched in January 1982 and, originally, was owned by Rusconi; after a few months, however, due to the aggressive dumping practices of Silvio Berlusconi's rival...

. The Italian premiere date was September 11, 2011. In Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

 channel Okto
Okto
MediaCorp okto is a television channel in Bestway Building, Singapore, managed by MediaCorp TV12, which was officially launched on 20 October 2008 hence replacing the SPH MediaWorks Channel i, Kids Central and Arts Central brands as oktoDAY and oktoNITE respectively...

 has been announced to be the broadcaster of Transformers: Prime.South Korean public broadcaster EBS
Educational Broadcasting System
Educational Broadcasting System or EBS is the only educational television and radio network covering South Korean territory. Established as KBS 3TV in the 1980's, and became an independent corporation in 2000...

 has also picked up Transformers: Prime.

Marketing

Hasbro got the Toys R Us, located in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, Times Square to cover all of the outside of the store in Transformers: Prime. Billboard
Billboard
Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...

s were bought, one appeared in New York. Additional advertisements were added to comic books backings. A giant statue
Statue
A statue is a sculpture in the round representing a person or persons, an animal, an idea or an event, normally full-length, as opposed to a bust, and at least close to life-size, or larger...

 of Optimus Prime (modeled after his Transformers: Prime design) was shown off at San Diego Comic Con 2010. The statue was later moved to the location of New York Comic Con 2011, where Hasbro's debuted their involvement in the convention.

Awards and nominations

Transformers: Prime has won two Daytime Emmy Award
Daytime Emmy Award
The Daytime Emmy Awards are awards presented by the New York-based National Academy of Television Arts and Sciences and the Los Angeles-based Academy of Television Arts & Sciences in recognition of excellence in American daytime television programming...

s, and received four other nominations. It is the first Transformers show to be nominated at the day awards since Beast Wars
Beast Wars
Transformers: Beast Wars is a Transformers toyline released by Hasbro between 1995 and 2000, and a Daytime Emmy Award winning full-CG animated television series spawned by it that debuted in 1996...

, back in 1996.
Year Award Category Work Outcome
2011 Daytime Emmys "Outstanding Performer in an Animated Program" Peter Cullen
"Outstanding Directing in an Animated Program" Directors
"Outstanding Individual Achievement in Animation" Vince Toyama Won
Christophe Vacher
"Outstanding Achievement in Music Direction and Composition" Brian Tyler
"Outstanding Writing in Animation" Writers

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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