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Transfer (propaganda)

 
Transfer (propaganda)

 
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Transfer (propaganda)
 
 
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Transfer is a technique used in propaganda
Propaganda

Propaganda is the dissemination of information aimed at influencing the opinions or behaviors of large numbers of people. As opposed to Objectivity providing information, propaganda in its most basic sense presents information in order to influence its audience....
 and advertising
Advertising

Advertising is a form of communication that typically attempts to persuade potential customers to Purchasing or to consume more of a particular brand of Product or Service ....
. Also known as association
Association (psychology)

In psychology and marketing, two concepts or Stimulus are associated when the experience of one leads to the effects of another, due to repeated pairing....
, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation
Nation

A nation is a cultural and social community. In as much as most members never meet each other, yet feel a common bond, it may be considered an imagined community....
, patriotism
Patriotism

Patriotism is commonly defined as love of and/or devotion to one's country. The word comes from the Latin language, patria, and Greek language patritha. However, patriotism has had different meanings over time, and its meaning is highly dependent upon context, geography and philosophy....
, etc.) to another in order to make the second more acceptable or to discredit it. It evokes an emotional response, which stimulates the target to identify with recognized authorities.






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Transfer is a technique used in propaganda
Propaganda

Propaganda is the dissemination of information aimed at influencing the opinions or behaviors of large numbers of people. As opposed to Objectivity providing information, propaganda in its most basic sense presents information in order to influence its audience....
 and advertising
Advertising

Advertising is a form of communication that typically attempts to persuade potential customers to Purchasing or to consume more of a particular brand of Product or Service ....
. Also known as association
Association (psychology)

In psychology and marketing, two concepts or Stimulus are associated when the experience of one leads to the effects of another, due to repeated pairing....
, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation
Nation

A nation is a cultural and social community. In as much as most members never meet each other, yet feel a common bond, it may be considered an imagined community....
, patriotism
Patriotism

Patriotism is commonly defined as love of and/or devotion to one's country. The word comes from the Latin language, patria, and Greek language patritha. However, patriotism has had different meanings over time, and its meaning is highly dependent upon context, geography and philosophy....
, etc.) to another in order to make the second more acceptable or to discredit it. It evokes an emotional response, which stimulates the target to identify with recognized authorities. Often highly visual, this technique often utilizes symbols (for example, the Swastika
Swastika

The swastika is an equilateral cross with its arms bent at Angle#Types of angles, in either right-facing form or its mirrored left-facing form....
 used in Nazi Germany
Nazi Germany

Nazi Germany and the Third Reich are the colloquial English names for Germany under the regime of Adolf Hitler and the Nazi Party , which established a Totalitarianism dictatorship that existed from 1933 to 1945....
, originally a symbol for health and prosperity) superimposed over other visual images. An example of common use of this technique in America
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
 is for the President
President of the United States

The President of the United States is the head of state and head of government of the United States and is the highest political official in the United States by influence and recognition....
 to be filmed or photographed in front of the American flag
Flag of the United States

The flag of the United States consists of thirteen equal horizontal stripes of red alternating with white, with a blue rectangle in the Flag terminology bearing fifty small, white, Star s arranged in nine offset horizontal rows of six stars alternating with rows of five stars....
 Another technique used is celebrity endorsement.

See also

  • Propaganda
    Propaganda

    Propaganda is the dissemination of information aimed at influencing the opinions or behaviors of large numbers of people. As opposed to Objectivity providing information, propaganda in its most basic sense presents information in order to influence its audience....