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Tourism Ireland is the
marketingMarketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
body responsible for marketing the island of
IrelandIreland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...
overseas. Tourism Ireland was established as one of "six areas of co-operation" under the framework of the 1998
Belfast AgreementThe Good Friday Agreement or Belfast Agreement , sometimes called the Stormont Agreement, was a major political development in the Northern Ireland peace process...
.
Tourism Ireland has offices across
EuropeEurope is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
,
North AmericaNorth America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
, and
AustraliaAustralia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
as well as representatives across
AsiaAsia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
and
South AfricaThe Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
. The island of Ireland (which includes both the
Republic of IrelandIreland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...
and
Northern IrelandNorthern Ireland is one of the four countries of the United Kingdom. Situated in the north-east of the island of Ireland, it shares a border with the Republic of Ireland to the south and west...
) receives 8 million visitors each year, with approximately 5 million of those coming from
Great BritainGreat Britain or Britain is an island situated to the northwest of Continental Europe. It is the ninth largest island in the world, and the largest European island, as well as the largest of the British Isles...
.
See also
- Fáilte Ireland
Fáilte Ireland is the National Tourism Development Authority of the Republic of Ireland. This authority was established under the National Tourism Development Authority Act of 2003 and replaces and builds upon the functions of Bord Fáilte, its predecessor organization...
- Northern Ireland Tourist Board
The Northern Ireland Tourist Board is a non-departmental public body of the Department of Enterprise Trade and Investment. Its primary objective is to promote Northern Ireland as a tourist destination....
- Dublin Tourism
Dublin Tourism was established by Bord Failte, as the agency with responsibility for the servicing, development and promotion of tourism in the Dublin Region...