Tourism Australia
Encyclopedia
Tourism Australia is a statutory authority of the Government of Australia
, with responsibility for tourism
marketing within Australia
and internationally, as well as research and forecasting of domestic and global tourism trends. The organisation was formed on 1 July 2004, under the Tourism Australia Act 2004
, and merging four previous organisations: the Australian Tourism Commission, See Australia, the Bureau of Tourism Research and the Tourism Forecasting Council.
" gained media attention following a ban in the UK.
In 2010 Tourism Australia launched its There's nothing like Australia campaign where its sourcing its stories and photographs from the Australian public through a competition with strict licensing conditions. The terms and conditions of the competition require the authors to assign all rights including moral rights to Tourism Australia and indemnify Tourism Australia against any legal action as a result them re-using the works, The Australian Copyright Council
says "the Terms and Conditions used in this competition are extreme - particularly disturbing given that Tourism Australia is a Government body".
Government of Australia
The Commonwealth of Australia is a federal constitutional monarchy under a parliamentary democracy. The Commonwealth of Australia was formed in 1901 as a result of an agreement among six self-governing British colonies, which became the six states...
, with responsibility for tourism
Tourism
Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".Tourism has become a...
marketing within Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
and internationally, as well as research and forecasting of domestic and global tourism trends. The organisation was formed on 1 July 2004, under the Tourism Australia Act 2004
Tourism Australia Act 2004
The Tourism Australia Act 2004, assented 23 June 2004, was enacted to create a government subsidiary responsible for tourism relations in Australia dubbed Tourism Australia.- Main Points :...
, and merging four previous organisations: the Australian Tourism Commission, See Australia, the Bureau of Tourism Research and the Tourism Forecasting Council.
Controversy
The organisation caused controversy in 2006 when its advertising campaign "So where the bloody hell are you?So where the bloody hell are you?
So where the bloody hell are you? is a A$180 million advertising campaign launched in 2006 by Tourism Australia created by the Sydney office of the London advertising agency M&C Saatchi....
" gained media attention following a ban in the UK.
In 2010 Tourism Australia launched its There's nothing like Australia campaign where its sourcing its stories and photographs from the Australian public through a competition with strict licensing conditions. The terms and conditions of the competition require the authors to assign all rights including moral rights to Tourism Australia and indemnify Tourism Australia against any legal action as a result them re-using the works, The Australian Copyright Council
Australian Copyright Council
Australian Copyright Council is an Australian non-profit organisation established in 1968 promoting the value of copyright.- Members :The council consists the following 23 members:* Aboriginal Artist Agency Limited...
says "the Terms and Conditions used in this competition are extreme - particularly disturbing given that Tourism Australia is a Government body".
See also
- Australia WeekAustralia WeekSince 2004, Australia Week has attempted to bring Australian food and wine, travel, film, arts, culture, fashion and business to a US audience. With over 15,000 participants in 2008, it was the largest annual foreign country promotion in the United States. The event is produced by the Department of...
- Shrimp on the barbieShrimp on the barbie"Shrimp on the barbie" is an often-quoted phrase that originated in a series of television advertisements by the Australian Tourism Commission starring Paul Hogan from 1984 through to 1990. The actual quote spoken by Hogan is "I'll slip an extra shrimp on the barbie for you", and the actual slogan...
- Tourism in AustraliaTourism in AustraliaTourism is an important industry for the Australian economy. In the financial year 2009/10, the tourism industry represented 2.6% of Australia's GDP at a value of approximately A$34 billion to the national economy. Domestic tourism is a significant part of the tourism industry, and was...
- Tourism Western AustraliaTourism Western AustraliaTourism Western Australia is the statutory authority responsible for promoting Western Australia as a tourist destination.-External links:* * , tourism website run by Tourism Western Australia...
External links
- Australia.com (official website)
- Tourism Australia (official website)