Top Up TV is a pay television service in the UK launched in March 2004, operating on the digital terrestrial platform

Digital terrestrial television in the United Kingdom

Digital terrestrial television in the United Kingdom encompasses over 100 television, radio and interactive services broadcast via the UK's terrestrial television network and receivable with a standard television aerial...

. The aim of the service is to "Top Up" Freeview

Freeview

DTV Services, trading as Freeview, is the name for the collection of free-to-air services on the Digital Terrestrial Television platform in the UK. The service is jointly run by its five equal shareholders, BBC, ITV, Channel 4, Sky and transmitter operator Arqiva. DTV Services is designed to market...

 customers by providing additional channels and services.

Today, the service offers a variety of content from various providers such as Warner

Warner Bros. Television

Warner Bros. Television is the television production arm of Warner Bros. Entertainment, itself part of Time Warner. Alongside CBS Television Studios, it serves as a television production arm of The CW Television Network , though it also produces shows for other networks, such as Shameless on...

, Cartoon Network

Cartoon Network (UK)

Cartoon Network, commonly abbreviated as CN, is a British television channel available on Sky, Virgin Media, TalkTalk TV and UPC Ireland. Distributed by Turner Broadcasting System Europe , the channel primarily shows animated programming and was launched in the UK and Ireland as Cartoon Network...

 and UKTV

UKTV

UKTV is a digital cable and satellite television network, formed through a joint venture between BBC Worldwide, a commercial subsidiary of the British Broadcasting Corporation, and Scripps Networks Interactive, spun off from The E.W Scripps Company in 2008...

 and more, called 'TV Favourites', premium movies from NBC Universal

NBC Universal

NBCUniversal Media, LLC is a media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base...

 through PictureBox Movies

Picturebox Movies

PictureBox is an video on demand movie service offering a dynamic selection of movies for a monthly subscription. It is available at home through several TV broadcast platform partners or via the internet using the PictureBox Player. The service is currently available in the United Kingdom, Poland...

, all of which are through a on-demand basis.