Tombstone (pizza)
Encyclopedia
Tombstone is a brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 of frozen pizza
Frozen food
Freezing food preserves it from the time it is prepared to the time it is eaten. Since early times, farmers, fishermen, and trappers have preserved their game and produce in unheated buildings during the winter season. Freezing food slows down decomposition by turning water to ice, making it...

. It is available in several varieties, including pepperoni
Pepperoni
Pepperoni is a spicy Italian-American variety of salami usually made from cured pork and beef, but poultry may be added, if labeled correctly, for less expensive versions. Pepperoni is characteristically soft, slightly smoky, and bright red in color...

 and sausage
Sausage
A sausage is a food usually made from ground meat , mixed with salt, herbs, and other spices, although vegetarian sausages are available. The word sausage is derived from Old French saussiche, from the Latin word salsus, meaning salted.Typically, a sausage is formed in a casing traditionally made...

. The package design typically includes images of a cactus
Cactus
A cactus is a member of the plant family Cactaceae. Their distinctive appearance is a result of adaptations to conserve water in dry and/or hot environments. In most species, the stem has evolved to become photosynthetic and succulent, while the leaves have evolved into spines...

 and the pizza.

History

Tombstone was founded in Medford, Wisconsin
Medford, Wisconsin
Medford is a city in Taylor County, in north-central Wisconsin, United States. The population was 4,326 at the 2010 census. The city is located mostly within the boundaries of the Town of Medford.- Geography :Medford is located at Medford is a city in Taylor County, in north-central Wisconsin,...

, USA, by Pep and Ron Simek in the 1970s. The name came from The Tombstone Tap, a tavern they owned across from a cemetery..

In 1986, the Tombstone Pizza Company became a wholly owned but "freestanding" division of Kraft Foods
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...

. The employees who worked for Tombstone at the time were allowed to keep their jobs, although Pep and Ron Simek stepped aside from their roles in the business..

On January 5, 2010, Kraft Foods announced it was selling its frozen pizza division to Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....

-based Nestle Foods
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...

 as part of a plan to use the proceeds to purchase Cadbury, a maker of dairy milk chocolate. In addition to Tombstone, this included other pizza brands including DiGiorno
DiGiorno
DiGiorno is a brand of frozen pizzas sold in the United States, owned by Nestlé. In Canada, Nestlé markets a largely identical line of pizzas under the Delissio brand....

, Jacks and California Pizza Kitchen
California Pizza Kitchen
California Pizza Kitchen , known within the food industry as CPK, is a casual dining restaurant chain that specializes in California-style pizza...

(frozen pizza). The Kraft frozen pizza division is now part of Nestle D.S.D. (direct store delivery).

Slogan

"What do you want on your Tombstone?" was created by the Chicago office of advertising agency Foote, Cone & Belding, now part of the Interpublic Group of Companies'.
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