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Thought-terminating cliché
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A thought-terminating cliché is a commonly used phrase, sometimes passing as folk wisdom, used to quell cognitive dissonance. Though the phrase in and of itself may be valid in certain contexts, its application as a means of dismissing dissention or justifying fallacious logic is what makes it thought-terminating.
The term was popularized by Robert Jay Lifton in his book Thought Reform and the Psychology of Totalism. Lifton said, “The language of the totalist environment is characterized by the thought-terminating cliché.

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A thought-terminating cliché is a commonly used phrase, sometimes passing as folk wisdom, used to quell cognitive dissonance. Though the phrase in and of itself may be valid in certain contexts, its application as a means of dismissing dissention or justifying fallacious logic is what makes it thought-terminating.
The term was popularized by Robert Jay Lifton in his book Thought Reform and the Psychology of Totalism. Lifton said, “The language of the totalist environment is characterized by the thought-terminating cliché. The most far-reaching and complex of human problems are compressed into brief, highly reductive, definitive-sounding phrases, easily memorized and easily expressed. These become the start and finish of any ideological analysis.”
In George Orwell’s novel Nineteen Eighty-Four, the fictional constructed language Newspeak is designed to reduce language entirely to a set of thought-terminating clichés. Aldous Huxley’s Brave New World society uses thought-terminating clichés in a more conventional manner, most notably in regard to the drug soma as well as modified versions of real-life platitudes, such as, “A doctor a day keeps the jim-jams away.”
Non-political examples
- "Do as I say, not as I do."
- "Why? Because I said so." (bare assertion fallacy—also “I’m the parent, that’s why” appeal to authority).
- "That’s a no-brainer."
- "When you get to be my age..." (as in “When you get to be my age you’ll find that’s not true.”)
- "You don’t always get what you want."
- "What goes around comes around."
- "The best defense is a good offense."
- "Everyone is entitled to their own opinion." (appeal to ridicule)
- "It works in theory, but not in practice." (base rate fallacy)
- "There’s no silver bullet."
- "Stupid is as stupid does."
- "Easy come, easy go."
- "Life is unfair."
- "Such is life."
- "It is what it is."
- "It was his time."
- "No you didn't!"
- "Whatever."
- "Yawn."
- "Think about it."
- "Just forget it."
- "...so, you do the math."
- "We will have to agree to disagree."
- "I'm going to slap the taste out of your mouth."
- "We all have to do things we don't like."
- "You are not being a 'team player'." (ignoratio elenchi).
- "That's just wrong." or "You don't just do that."
- "It takes all kinds to make a world."
- "Just do it."
- "That's a cliche."
- "That's what s/he said."
- "Don't be that guy."
- "Touché!"
- "Better to have it and not need it, than need it and not have it."
Political examples Thought-terminating clichés are sometimes used during political discourse to enhance appeal or to shut down debate. In this setting, their usage can usually be classified as a logical fallacy.
- "That’s just a (liberal/conservative/libertarian/communitarian/etc.) argument." (association fallacy).
- "Socialism or Barbarism!" (false dichotomy)
- "'Anarchist organisations', isn't that an oxymoron?" (equivocation)
- "If you are not with us, you are against us." (false dichotomy)
- "Love it or leave it." (false dichotomy)
- "Support our troops." (ignoratio elenchi).
- "...or the terrorists win." (false dichotomy).
- "If you're not outraged, you're not paying attention." (false dichotomy)
- "Better Dead than Red!" (false dichotomy)
- "Better Red than Dead!"
- "That's a conspiracy theory."
- "Freedom is not free."
- "Live free or die."
- "Fascist arguments need no comments." (weasel words)
Religious examples
Thought-terminating clichés are also present in religious discourse in order to define a clear border between good and evil, holiness and sacrilege, and other polar opposites. These are especially present in religious literature.
- "God has a plan and a purpose."
- "Adam and Eve, not Adam and Steve!"
- "God works in mysterious ways."
- "The Lord giveth, and the Lord taketh away."
- "Trust in the lord with all thine heart; and lean not unto thine own understanding. "
- "Vengeance is mine, sayeth the Lord. I shall repay."
- "The fool has said in his heart, there is no God."
- "Whatever goes around comes around."
- "Forgive and forget."
- "That's not Biblical."
- "If English was good enough for Jesus, it's good enough for me!"
The religious or semi-religious ideas of cults, heretics, and infidels are also often used as thought-terminating clichés, i.e. "Do not listen to him, he is an infidel," (a guilt by association fallacy) or "That line of thought sounds like a cult" (also a guilt by association fallacy).
The statement "That is a thought-terminating cliché" can in and of itself function as a thought-terminating cliché. Once the stator has identified a first statement as a thought-terminating cliché, they may feel absolved of needing to determine whether that first statement is indeed a thought-terminating cliché or whether it has actual merit.
See also
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