Theorizing about myth
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In his book, Theorizing about Myth, Robert A. Segal, Professor in Theories of Religion at the University of Lancaster, offers an alternative interpretation of the Adonis
Adonis
Adonis , in Greek mythology, the god of beauty and desire, is a figure with Northwest Semitic antecedents, where he is a central figure in various mystery religions. The Greek , Adōnis is a variation of the Semitic word Adonai, "lord", which is also one of the names used to refer to God in the Old...

 myth. In Chapter VII, "Adonis: A Greek Eternal Child", he puts forth his theory of Adonis
Adonis
Adonis , in Greek mythology, the god of beauty and desire, is a figure with Northwest Semitic antecedents, where he is a central figure in various mystery religions. The Greek , Adōnis is a variation of the Semitic word Adonai, "lord", which is also one of the names used to refer to God in the Old...

, not as a vegetation god but as an archetype of the eternal child, the Jungian puer
Puer Aeternus
Puer aeternus is Latin for eternal boy, used in mythology to designate a child-god who is forever young; psychologically it refers to an older man whose emotional life has remained at an adolescent level. The puer typically leads a provisional life, due to the fear of being caught in a situation...

.

In Segal’s interpretation, based on the work of Carl Jung
Carl Jung
Carl Gustav Jung was a Swiss psychiatrist and the founder of Analytical Psychology. Jung is considered the first modern psychiatrist to view the human psyche as "by nature religious" and make it the focus of exploration. Jung is one of the best known researchers in the field of dream analysis and...

, Adonis lives as "a psychological infant, ultimately, as a fetus" (p. 106). He lives under the spell of the Great Mother archetype and can only live through her. His ego is weak and he seeks to remain surrendered to her (p. 106).

He can put down no roots of his own. He is unable to take on the institutions of work and family which connects one to the community because he is retarded psychologically (p. 107). He is childlike and a childish puer won’t be tied down. He avoids commitment and craves excitement. He is sexually promiscuous because he can never find his fantasy mate. Ultimately he is attached to the archetype of The Great Mother. All women are either manifestations of the mother or unworthy and inferior (p. 108).

Segal mentions Elvis Presley
Elvis Presley
Elvis Aaron Presley was one of the most popular American singers of the 20th century. A cultural icon, he is widely known by the single name Elvis. He is often referred to as the "King of Rock and Roll" or simply "the King"....

as the "consummate mamma’s boy who lived the last twenty years as a recluse in a womblike, infantile world in which all of his wishes were immediately satisfied yet who deemed himself entirely normal, in fact 'all-American'" (p. 109).

In Segal's view, he puer is the opposite archetype of the hero: the hero succeeds where the puer fails, finds a wife and a job, takes risks for those things to which he is committed. The puer commits to nothing so he risks nothing. He has no independent ego so he cannot lose it (p. 109).

Turning to the myth itself, Segal notes that immediately after his birth when Adonis emerges from the tree, Aprodite puts him into a chest thereby undoing his birth so that she can possess him. Next, Persephone opens the chest, sees him and wants him for herself. Each gets him for four months of the year Zeus grants him freedom for the remaining four months. However, Adonis immediately gives up his freedom to Aphrodite, placing himself in the custody of the mother archetypes (p. 110).

Segal says that a Jungian interpretation of the myth could face the same difficulty as the Frazerian interpretation which is that it must take into account the fact that he eventually dies permanently. Says Segal, “ Where a normal child needs to be born only once to liberate himself from the mother, Adonis, as puer, continually returns to the mother and so must be born again and agin. His final death is simply his permanent rather temporary return to her” (pp. 110–111).

Segal goes on to explain how Adonis speaks of a distinctively Greek society in which the goal of young men was to become active, participating citizens. Adonis is the archetype of what not to become.
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