Theming refers to "the use of an overarching theme...to create a holistic and integrated spatial organization of a consumer venue." Often themes are derived from history, different cultures and fantasy.

Theming can vary in intensity from interior design

Interior design

Interior design describes a group of various yet related projects that involve turning an interior space into an effective setting for the range of human activities are to take place there. An interior designer is someone who conducts such projects...

 to entire architecture

Architecture

Architecture is both the process and product of planning, designing and construction. Architectural works, in the material form of buildings, are often perceived as cultural and political symbols and as works of art...

 based on a particular theme, with theme parks being an example of a common large-scale application of theming. Theming is prevalent in certain restaurants, casinos, museums, airports and resorts.

Examples of themed environments

• Irish Pubs
  Public houses in Ireland
  Public houses in Ireland, usually known as pubs, are establishments licensed to serve alcoholic drinks for consumption on the premises. Irish pubs are to be found in cities throughout Europe and North America.-Spirit grocers:...
  
  
• Rainforest Cafe
  Rainforest Cafe
  Rainforest Cafe is a themed restaurant chain owned by Landry's Restaurants, Inc. of Houston, Texas. It was founded by entrepreneur Steven Schussler. The first location opened in the Mall of America in Bloomington, Minnesota on February 3, 1994. In 1997, the chain consisted of only six restaurants,...
  
  
• Disneyland
• Dollywood
  Dollywood
  Dollywood is a theme park owned by entertainer Dolly Parton and the Herschend Family Entertainment Corporation. It is located in Pigeon Forge, Tennessee. Dollywood has 3,000 people on its payroll, making it the largest employer in that community....
  
  
• Las Vegas Strip
  Las Vegas Strip
  The Las Vegas Strip is an approximately stretch of Las Vegas Boulevard in Clark County, Nevada; adjacent to, but outside the city limits of Las Vegas proper. The Strip lies within the unincorporated townships of Paradise and Winchester...
  
  
• Olive Garden
  Olive Garden
  Olive Garden is an American restaurant chain specializing in Italian-American cuisine. It is a subsidiary of Darden Restaurants, Inc., which is headquartered in an unincorporated area in Orange County, Florida, near Orlando. Olive Garden operates more than 730 locations globally.- History :The...
  
  

Further reading

• Mark Gottdiener, The Theming of America: dreams, media fantasies, and themed environments (Westview Press, 2001).

• Wood, Natalie T. and Caroline Munoz. (2007) “No Rules, Just Right or is it? The Role of Themed Restaurants as Cultural Ambassadors.” Tourism and Hospitality Research 7(3/4), 242-255.

• Munoz, Caroline K, Natalie T. Wood and Michael R. Solomon (2006) “Real or Blarney?: A Cross-Cultural Study of Perceived Authenticity in Irish Pubs” Journal of Consumer Behaviour, 5 (6), 222-234.

• Lego, Caroline K, Natalie T. Wood, Michael R Solomon and Stephanie McFee (2002), "A Thirst for the Real Thing in Themed Retail Environments: Consumer Authenticity in Irish Pubs,” The Journal of Foodservice Business Research, 5 (2), 61-74.