The Yes Men are a culture jamming

Culture jamming

Culture jamming, coined in 1984, denotes a tactic used by many anti-consumerist social movements to disrupt or subvert mainstream cultural institutions, including corporate advertising. Guerrilla semiotics and night discourse are sometimes used synonymously with the term culture jamming.Culture...

 activist duo and network of supporters created by Jacques Servin

Jacques Servin

Jacques Servin is one of the leading members of The Yes Men, a culture jamming activist group. Their exploits in "identity correction" are documented in the films The Yes Men and The Yes Men Fix the World...

 and Igor Vamos

Igor Vamos

Igor Vamos, born April 15, 1968, is an internationally known multimedia artist, leading member of The Yes Men , and an associate professor of media arts at Rensselaer Polytechnic Institute...

. Through actions of tactical media

Tactical media

Tactical media is a term coined in 1997, to de note a form of media activism that privileges temporary, hit-and-run interventions in the media sphere over the creation of permanent and alternative media outlets. Tactical media describes interventionist media art practices that engage and critique...

, The Yes Men primarily aim to raise awareness about what they consider problematic social issues. To date, the duo has produced two films: The Yes Men

The Yes Men (film)

The Yes Men Fix the World is a documentary film about the culture jamming exploits of The Yes Men. The film premiered in New York City and Los Angeles on October 23, 2009 and in other U.S. cities beginning on October 30...

(2003) and The Yes Men Fix the World (2009). In these films, they impersonate entities that they dislike, a practice that they call "identity correction".