The Superhighway Summit
Encyclopedia
The Superhighway Summit was held at UCLA's Royce Hall on 11 January 1994. It was the "first public conference bringing together all of the major industry, government and academic leaders in the field [and] also began the national dialogue about the Information Superhighway
Information superhighway
The information superhighway or infobahnwas a popular term used through the 1990s to refer to digital communication systems and the Internet telecommunications network. It is associated with United States Senator and later Vice-President Al Gore....

and its implications." The conference was organized by Richard Frank of the Academy of Television Arts & Sciences and Jeffrey Cole and Geoffrey Cowan, the former co-directors of UCLA's Center for Communication Policy. It was introduced by former UCLA Chancellor, Andrea L. Rich and its keynote speaker was Vice President Al Gore
Al Gore
Albert Arnold "Al" Gore, Jr. served as the 45th Vice President of the United States , under President Bill Clinton. He was the Democratic Party's nominee for President in the 2000 U.S. presidential election....

.

Background

Who were the Thirty leaders in the area of communications presided over the event which had an attendance of over 1800 people? It "was broadcast live on C-SPAN
C-SPAN
C-SPAN , an acronym for Cable-Satellite Public Affairs Network, is an American cable television network that offers coverage of federal government proceedings and other public affairs programming via its three television channels , one radio station and a group of websites that provide streaming...

, E!
E!
E! Entertainment Television is an American basic cable and satellite television network, owned by NBCUniversal. It features entertainment-related programming, reality television, feature films and occasionally series and specials unrelated to the entertainment industry.E! has an audience reach of...

 Entertainment, and on the UCLA campus."

Partial list of participants

  • Barry Diller
    Barry Diller
    Barry Charles Diller is the Chairman and Senior Executive of IAC/InterActiveCorp and the media executive responsible for the creation of Fox Broadcasting Company and USA Broadcasting.-Early life:...

     - chairman and CEO of QVC
  • Michael Eisner
    Michael Eisner
    Michael Dammann Eisner is an American businessman. He was the chief executive officer of The Walt Disney Company from 1984 until 2005.-Early life:...

     - then chairman and CEO of the Walt Disney Co.
  • Ernestine, the telephone operator (a fictional character created by the actress Lily Tomlin
    Lily Tomlin
    Mary Jean "Lily" Tomlin is an American actress, comedienne, writer, and producer. Tomlin has been a major force in American comedy since the late 1960's when she began a career as a stand up comedian and became a featured performer on television's Laugh-in...

     for Rowan & Martin's Laugh-In
    Rowan & Martin's Laugh-In
    Rowan & Martin's Laugh-In is an American sketch comedy television program which ran for 140 episodes from January 22, 1968, to May 14, 1973. It was hosted by comedians Dan Rowan and Dick Martin and was broadcast over NBC...

    )
  • Al Gore
    Al Gore
    Albert Arnold "Al" Gore, Jr. served as the 45th Vice President of the United States , under President Bill Clinton. He was the Democratic Party's nominee for President in the 2000 U.S. presidential election....

     - then Vice-President of the United States
  • Reed Hundt
    Reed Hundt
    Reed E. Hundt was chairman of the United States Federal Communications Commission from 1993 to 1997. Appointed by President Bill Clinton, he served for most of Clinton's first term. He was succeeded by William Kennard.- Biography :Hundt attended high school in Washington D.C at the prestigious St....

     - FCC Chairman
  • Robert Iger
    Robert Iger
    Robert A. "Bob" Iger is the president and chief executive officer of The Walt Disney Company. He was named president of Disney in 2000, and later succeeded Michael Eisner as chief executive in 2005, after a successful effort by Roy E. Disney to shake-up the management of the company...

     -president of the ABC Television Group
  • Jeffrey Katzenberg
    Jeffrey Katzenberg
    Jeffrey Katzenberg is an American film producer and CEO of DreamWorks Animation. He is perhaps most famous for his period as chairman of The Walt Disney Company's film division, and for producing DreamWorks animated films such as Shrek, Antz, The Prince of Egypt, The Road to El Dorado, Chicken...

     - then chairman of Walt Disney Studios
  • John C. Malone
    John C. Malone
    John C. Malone is an American businessman and philanthropist. He served as chief executive officer of cable and media giant, Tele-Communications Inc. , for twenty-four years from 1973–1996. Malone is now chairman of Liberty Media  and CEO of Discovery Holding Company. He was the interim CEO...

     - president of Telecommunications, Inc.
  • Rupert Murdoch
    Rupert Murdoch
    Keith Rupert Murdoch, AC, KSG is an Australian-American business magnate. He is the founder and Chairman and CEO of , the world's second-largest media conglomerate....

     - NewsCorp
  • Raymond W. Smith
    Raymond W. Smith
    Raymond W. Smith is currently the Chairman of Rothschild Continuation Investments, Founding Partner of Arlington Capital Partners, a private equity firm, and Chairman of Verizon Ventures.-Career:...

     - CEO, Bell Atlantic

Highlights

The conference was given extensive coverage by Cynthia Lee and Linda Steiner Lee over two issues of UCLA TODAY (January 13 and 27, 1994). In the article, Gore Details Telecommunications Ideas, Lee and Lee gave an overview of the opening speech given by Vice President Gore. They commented that "Vice President Al Gore
Al Gore
Albert Arnold "Al" Gore, Jr. served as the 45th Vice President of the United States , under President Bill Clinton. He was the Democratic Party's nominee for President in the 2000 U.S. presidential election....

 outlined the Clinton Administration's proposals to reform the communications marketplace and challenged his audience to provide links from the so-called information superhighway
Information superhighway
The information superhighway or infobahnwas a popular term used through the 1990s to refer to digital communication systems and the Internet telecommunications network. It is associated with United States Senator and later Vice-President Al Gore....

to every classroom, library, hospital, and clinic in the country by the year 2000 [...] 'We have a dream for...an information superhighway
Information superhighway
The information superhighway or infobahnwas a popular term used through the 1990s to refer to digital communication systems and the Internet telecommunications network. It is associated with United States Senator and later Vice-President Al Gore....

 that can save lives, create jobs and give every American, young and old, the chance for the best education available to anyone, anywhere,' Gore said." During his talk, "Ernestine" (the fictional telephone operator created by Lily Tomlin
Lily Tomlin
Mary Jean "Lily" Tomlin is an American actress, comedienne, writer, and producer. Tomlin has been a major force in American comedy since the late 1960's when she began a career as a stand up comedian and became a featured performer on television's Laugh-in...

 for Rowan & Martin's Laugh-In
Rowan & Martin's Laugh-In
Rowan & Martin's Laugh-In is an American sketch comedy television program which ran for 140 episodes from January 22, 1968, to May 14, 1973. It was hosted by comedians Dan Rowan and Dick Martin and was broadcast over NBC...

) made a surprise appearance. She complained "about the confusing and rapid transformation of communications technology. The Vice president laughingly assured Ernestine that the new technology would be simple to understand and available to all Americans."

In the follow-up article, CEO's Ponder Direction of Information Superhighway, Cynthia Lee stated that leaders at the conference noted that the future of the Information Superhighway was still uncertain. " 'Here we are, all ready to go cruising off down this new information superhighway,' said Jeffrey Katzenberg
Jeffrey Katzenberg
Jeffrey Katzenberg is an American film producer and CEO of DreamWorks Animation. He is perhaps most famous for his period as chairman of The Walt Disney Company's film division, and for producing DreamWorks animated films such as Shrek, Antz, The Prince of Egypt, The Road to El Dorado, Chicken...

, Chairman of The Walt Disney
Walt Disney
Walter Elias "Walt" Disney was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon, and philanthropist, well-known for his influence in the field of entertainment during the 20th century. Along with his brother Roy O...

 Studios
, during one of the panel discussions, 'and we really don't know where we are going. It's the first time we will be moving in a certain direction when we don't even know our final destination.' " Geoffrey Cowan, the former co-director of UCLA's Center for Communication Policy, indicated that the key concept of the Information Superhighway was Interactivity
Interactivity
In the fields of information science, communication, and industrial design, there is debate over the meaning of interactivity. In the "contingency view" of interactivity, there are three levels:...

or "the ability for the consumer to control it, to decide what they want to receive, and the ability of the technology to respond to highly sophisticated consumer demands."

The participants underscored the point that the major challenge of the Information Highway would lie in access or the "gap between those who will have access to it because they can afford to equip themselves with the latest electronic devices and those who can't."

See also

For more information about the early days of the internet, see:
  • Al Gore and information technology
    Al Gore and information technology
    Al Gore served as the Vice President of the United States from 1993–2001. He is the co-winner of the 2007 Nobel Peace Prize. In the 1990s he promoted legislation that funded an expansion of and greater public access to the internet....

  • History of the Internet
    History of the Internet
    The history of the Internet starts in the 1950s and 1960s with the development of computers. This began with point-to-point communication between mainframe computers and terminals, expanded to point-to-point connections between computers and then early research into packet switching...

  • Information Superhighway
    Information superhighway
    The information superhighway or infobahnwas a popular term used through the 1990s to refer to digital communication systems and the Internet telecommunications network. It is associated with United States Senator and later Vice-President Al Gore....


External links

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