The Price Is Right is an American

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 game show

Game show

A game show is a type of radio or television program in which members of the public, television personalities or celebrities, sometimes as part of a team, play a game which involves answering questions or solving puzzles usually for money and/or prizes...

 which was created by Mark Goodson

Mark Goodson

Mark Goodson was an American television producer who specialized in game shows.-Life and early career:...

 and Bill Todman

Bill Todman

William S. "Bill" Todman was an American television producer born in New York City. He produced many of television's longest running shows with business partner Mark Goodson.-Early life:...

. Contestants compete to identify the pricing of merchandise to win cash and prizes. The show is well-known for its signature line of "Come on down!" when the announcer directs newly selected contestants to "Contestants' Row". The original version of The Price Is Right aired from 1956 until 1965. The current version of the series premiered on September 4, 1972 on CBS

CBS

CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

, originally titled The New Price Is Right to distinguish itself from the original.