The Goods: Live Hard, Sell Hard
Encyclopedia
The Goods: Live Hard, Sell Hard is a 2009 comedy film
Comedy film
Comedy film is a genre of film in which the main emphasis is on humour. They are designed to elicit laughter from the audience. Comedies are mostly light-hearted dramas and are made to amuse and entertain the audiences...

 directed by Neal Brennan
Neal Brennan
Neal Brennan is an American writer, stand-up comedian, director, and producer. He is best known for co-creating the Comedy Central series Chappelle's Show.Brennan and Dave Chappelle met when both were aspiring stand-ups...

, starring Jeremy Piven
Jeremy Piven
Jeremy Samuel Piven is an American film producer and actor best known for his role as Ari Gold in the television series Entourage for which he has won three Emmy Awards as well as several other nominations for Best Supporting Actor....

 and Ed Helms
Ed Helms
Edward Paul "Ed" Helms is an American actor and comedian known for his work as a correspondent on The Daily Show with Jon Stewart, as Andy Bernard on the US version of the sitcom/mockumentary The Office and for his role as Dr. Stu Price in The Hangover films.- Early life :Helms was born and raised...

. The film was released on August 14, 2009.

Plot

Ben Selleck's car dealership, in Temecula, California
Temecula, California
Temecula is a city in southwestern Riverside County, California, United States with a population of 100,097 according to the 2010 United States Census, making it the lowest populated American city over 100,000 population. It was incorporated on December 1, 1989...

, is failing and he is forced to hire a mercenary, Don Ready. They have 211 cars to sell over the 4th of July weekend. Don's team of Babs, Jibby, and Brent promise Ben that they will make the dealership a profit after the weekend.

On the first day the crowds gather outside for hot dogs and other gimmicks. Don notices that the naturally talented salesman, Blake, could be his son (he was in the town before and had a brief fling while there). The sales team sell the cars by any means necessary and finish the day selling 71 cars. Before they can leave the lot Stu and his son Paxton from the opposing dealership offer to purchase the lot. Since Paxton is marrying Ben's daughter, Ivy, he is trying to put his future father-in-law out of business. Paxton only wants practice space for his "man-band", Big Ups, and eventually wants to take them worldwide. Ben is about to finalize a deal with Stu but Don promises to sell every car on the lot.

The second day starts off poorly with a dishonest commercial that Ben is dying of testicular cancer
Testicular cancer
Testicular cancer is cancer that develops in the testicles, a part of the male reproductive system.In the United States, between 7,500 and 8,000 diagnoses of testicular cancer are made each year. In the UK, approximately 2,000 men are diagnosed each year. Over his lifetime, a man's risk of...

. When it is time for Eric Bice, Bo Bice
Bo Bice
Harold Elwin "Bo" Bice, Jr. is an American singer and musician who placed second to Carrie Underwood in the fourth season of American Idol. He has recorded three studio albums, including one on RCA Records...

's brother to take the stage he backs out at the last minute and Don takes the stage. The crowd riots when they find out Don is an atrocious singer. Taking advantage of all the cameras on the lot from the riot, the team starts a sale for 20% off to the police.

Don is taking stock in his life when Ivy questions him about one of his jobs in Albuquerque
Albuquerque, New Mexico
Albuquerque is the largest city in the state of New Mexico, United States. It is the county seat of Bernalillo County and is situated in the central part of the state, straddling the Rio Grande. The city population was 545,852 as of the 2010 Census and ranks as the 32nd-largest city in the U.S. As...

. Don tells her that he killed his best friend and team DJ, McDermott (played in a flashback by Will Ferrell
Will Ferrell
John William "Will" Ferrell is an American comedian, impressionist, actor, and writer. Ferrell first established himself in the late 1990s as a cast member on the NBC sketch comedy show Saturday Night Live, and has subsequently starred in the comedy films Old School, Elf, Anchorman, Talladega...

), by giving him a bag with sex toys instead of a parachute. Don was more focused on having sex with his customer than selling cars. He then reveals to Ivy that he is falling for her and it is all happening again. That night Ivy comes to Don's hotel room and they have sex.

Ivy reveals that it was a one night stand and is not breaking up with Paxton. Don is furious and storms out yelling that he only trusts cars after what he's been done by Ivy. The team searches but cannot find Don, they get pumped up to sell the 105 cars left on the lot without him. While wandering the desert Don sees the deceased McDermott with two angels. McDermott tells Don that everything is about the team, people you love, and that he should get off the road. In the time it takes Don to get back to the dealership the team sells every car on the lot.

Don parachutes onto the lot but Stu and Paxton inform him the "bandit car" (an expensive prop that was used in the Smokey and the Bandit
Smokey and the Bandit
Smokey and the Bandit is a 1977 American film starring Burt Reynolds, Sally Field, Jackie Gleason, Jerry Reed, Pat McCormick, Paul Williams, and Mike Henry. It inspired several other trucking films, including two sequels, Smokey and the Bandit II, and Smokey and the Bandit Part 3...

films) is not sold and the dealership is theirs. Don convinces Paxton to buy the bandit car, which saves the lot, and Paxton leaves Ivy to tour with his band. Don announces that he is going to get off the road so he can care for his friends and family more. Don marries Ivy and adopts Blake (despite the fact that Blake knows he is not, in fact, Don's son) but they get divorced two years later.

Cast

  • Jeremy Piven
    Jeremy Piven
    Jeremy Samuel Piven is an American film producer and actor best known for his role as Ari Gold in the television series Entourage for which he has won three Emmy Awards as well as several other nominations for Best Supporting Actor....

     as Don Ready aka Big Boy Donnie
  • Ving Rhames
    Ving Rhames
    Irving Rameses "Ving" Rhames is an American actor best known for his work in Bringing Out the Dead, Pulp Fiction, Baby Boy, Don King: Only in America, and the Mission: Impossible film series.-Early life and education:...

     as Jibby Newsome
  • James Brolin
    James Brolin
    James Brolin is an American actor, producer and director, best known for his roles in soap operas, movies, sitcoms, and television. He is the father of actor Josh Brolin and husband of singer/actress Barbra Streisand.-Early life:...

     as Ben Selleck
  • David Koechner
    David Koechner
    David Michael Koechner is an American comedian, musician, and character actor. Koechner began studying improvisational comedy in Chicago at the ImprovOlympic, under the teachings of Del Close, before joining the Second City Northwest...

     as Brent Gage
  • Kathryn Hahn
    Kathryn Hahn
    Kathryn Hahn is an American actress best known for her role as Lily Lebowski on the television series Crossing Jordan.-Personal life:...

     as Babs Merrick
  • Ed Helms
    Ed Helms
    Edward Paul "Ed" Helms is an American actor and comedian known for his work as a correspondent on The Daily Show with Jon Stewart, as Andy Bernard on the US version of the sitcom/mockumentary The Office and for his role as Dr. Stu Price in The Hangover films.- Early life :Helms was born and raised...

     as Paxton Harding
  • Jordana Spiro
    Jordana Spiro
    Jordana Ariel Spiro is an American film and television actress, known for starring in the TBS comedy series My Boys as P.J. Franklin.-Life and career:...

     as Ivy Selleck
  • Tony Hale
    Tony Hale
    Tony Hale is an American actor, best known for his role in the Fox comedy series Arrested Development as the neurotic Byron "Buster" Bluth.-Early life:...

     as Wade Zooha
  • Ken Jeong
    Ken Jeong
    Kendrick Kang-Joh "Ken" Jeong , also known as "Dr. Ken," is an American comedian, actor, and physician. Currently, he appears as Ben Chang on the NBC comedy series Community.-Early life and medical career:...

     as Teddy Dang
  • Rob Riggle
    Rob Riggle
    Robert Allen "Rob" Riggle, Jr. is an American actor, comedian and United States Marine Corps officer. He is best known for his work as a correspondent on Comedy Central's The Daily Show from 2006–2008, as a cast member on Saturday Night Live from 2004–2005, and for his comedic roles in films such...

     as Peter Selleck
  • Alan Thicke
    Alan Thicke
    Alan Thicke is a Canadian actor, songwriter, and game and talk show host. He is best known for his role as Jason Seaver, the patriarch on the ABC television series Growing Pains.- Early life :...

     as Stu Harding
  • Charles Napier
    Charles Napier (actor)
    Charles L. Napier was an American actor, known for his portrayals of square-jawed tough guys and military types.-Early life:...

     as Dick Lewiston
  • Jonathan Sadowski
    Jonathan Sadowski
    Jonathan Sadowski is an American actor. He is best known for playing Viola Hasting's best friend Paul Antonio in the movie She's The Man, Trey in Live Free or Die Hard, and Blake in the 2009 film The Goods: Live Hard, Sell Hard. In July 2010, he joined the cast of the CBS comedy $#*! My Dad...

     as Blake
  • Noureen DeWulf
    Noureen DeWulf
    Noureen DeWulf is an Indian American actress. She is best known for her roles in films like West Bank Story, Ghosts of Girlfriends Past, and The Back-Up Plan.-Early life:...

     as Heather
  • Wendie Malick
    Wendie Malick
    Wendie Malick is an American actress and former fashion model, known for her roles as Judith Tupper Stone on the HBO series Dream On , Nina Van Horn on the NBC sitcom Just Shoot Me! , Ronee Lawrence on the NBC sitcom Frasier and Victoria Chase on the TV Land sitcom Hot in Cleveland .-Early...

     as Tammy Selleck
  • Craig Robinson as D.J. Request
  • Bryan Callen
    Bryan Callen
    Bryan Christopher Callen is an American actor. Callen is notable for being one of the original cast of comedians on the sketch comedy series MADtv.-Early life:...

     as Jason Big Ups!
  • Joey Kern
    Joey Kern
    Joseph Daniel "Joey" Kern is an American actor. He is most widely known for his roles in the 2003 films Cabin Fever and Grind.-Early life:...

     as Ricky Big Ups!
  • Matt Walsh as Captain Ortiz
  • Ian Roberts
    Ian Roberts (actor)
    Ian Michael Roberts is an American actor, comedian and writer best known as a founding member of the Upright Citizens Brigade sketch comedy troupe.-Life and career:...

     as Selleck Customer - Gary
  • Paul Lieberstein
    Paul Lieberstein
    Paul Bevan Lieberstein is an American screenwriter, actor and television producer. An Emmy Award winner, he is most widely known as a writer, producer, and as supporting cast member Toby Flenderson on the U.S...

     as Selleck's Last Customer
  • Will Ferrell
    Will Ferrell
    John William "Will" Ferrell is an American comedian, impressionist, actor, and writer. Ferrell first established himself in the late 1990s as a cast member on the NBC sketch comedy show Saturday Night Live, and has subsequently starred in the comedy films Old School, Elf, Anchorman, Talladega...

     as Craig McDermott (uncredited)
  • Kristen Schaal
    Kristen Schaal
    Kristen Schaal is an American actress, writer and comedienne, best known for her role as Mel in the HBO series Flight of the Conchords, as Louise in Bob's Burgers and as a contributor on The Daily Show.-Early life:...

     as Stewardess Stacey
  • Bradley Steven Perry
    Bradley Steven Perry
    Bradley Steven Perry is an American actor, best known for his role as Gabe Duncan on the Disney Channel family sitcom Good Luck Charlie, and for his role as Roger Elliston III in Disney's High School Musical spin-off film Sharpay's Fabulous Adventure.-Career:In 2007, Perry began his professional...

     as Young Don Ready
  • T. J. Miller
    T. J. Miller
    Todd Joseph Miller , better known as T. J. Miller, is an American actor and stand-up comedian.-Life and career:Miller was born in Denver, Colorado. He attended East High School. Miller then attended the George Washington University in Washington, D.C...

     as Cessna Jim

Production

Originally titled, The Goods: The Don Ready Story, Adam McKay was originally interested in casting Mary Steenburgen
Mary Steenburgen
Mary Nell Steenburgen is an American actress. She is best known for playing the role of Lynda Dummar in Jonathan Demme's Melvin and Howard, which earned her an Academy Award and a Golden Globe.-Early life:...

. The film was to have a number of cameos. McKay acknowledges similarities between this film and the Robert Zemeckis
Robert Zemeckis
Robert Lee Zemeckis is an American film director, producer and screenwriter. Zemeckis first came to public attention in the 1980s as the director of the comedic time-travel Back to the Future film series, as well as the Academy Award-winning live-action/animation epic Who Framed Roger Rabbit ,...

 directed, Steven Spielberg
Steven Spielberg
Steven Allan Spielberg KBE is an American film director, screenwriter, producer, video game designer, and studio entrepreneur. In a career of more than four decades, Spielberg's films have covered many themes and genres. Spielberg's early science-fiction and adventure films were seen as an...

 produced film Used Cars
Used Cars
Used Cars is a 1980 comedy satire film. It stars Kurt Russell, Jack Warden , Deborah Harmon, and Gerrit Graham.Kurt Russell portrays a devious car salesman working for affable but monumentally unsuccessful used car dealer Luke Fuchs . Luke's principal rival, located directly across the street, is...

, which he thinks the "regular people have forgotten about", and he compares this film to a funny Glengarry Glen Ross
Glengarry Glen Ross
Glengarry Glen Ross is a 1984 play written by David Mamet. The play shows parts of two days in the lives of four desperate Chicago real estate agents who are prepared to engage in any number of unethical, illegal acts—from lies and flattery to bribery, threats, intimidation and burglary—to sell...

in tone.

The original version of the song "Fox On The Run", by the British band Sweet
Sweet (band)
Sweet was a British rock band that rose to worldwide fame in the 1970s as one of the most prominent glam rock acts, with the classic line-up of lead vocalist Brian Connolly, bass player Steve Priest, guitarist Andy Scott, and drummer Mick Tucker.Sweet was formed in 1968 and achieved their first...

, is featured in the movie as well as the trailer.

Critics

Reception of the film has been mixed to negative. On the film review website Rotten Tomatoes
Rotten Tomatoes
Rotten Tomatoes is a website devoted to reviews, information, and news of films—widely known as a film review aggregator. Its name derives from the cliché of audiences throwing tomatoes and other vegetables at a poor stage performance...

, the film currently holds a 27% rating with an average score of 4.2/10 based on 56 reviews, and a 22% rating based on 18 "Top Critic" reviews, giving it the status of "Rotten". On similar review website Metacritic
Metacritic
Metacritic.com is a website that collates reviews of music albums, games, movies, TV shows and DVDs. For each product, a numerical score from each review is obtained and the total is averaged. An excerpt of each review is provided along with a hyperlink to the source. Three colour codes of Green,...

, the film holds an average score of 40 based on 18 reviews.

Controversy

On August 17, the Japanese-American Citizens League demanded an apology due to a scene depicting the mob beating of an Asian American
Asian American
Asian Americans are Americans of Asian descent. The U.S. Census Bureau definition of Asians as "Asian” refers to a person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian subcontinent, including, for example, Cambodia, China, India, Indonesia, Japan,...

 man, as well as the usage of the racial slur "Jap
Jap
Jap is an English abbreviation of the word "Japanese." Today it is generally regarded as an ethnic slur, although English-speaking countries differ in the degree to which they consider the term offensive. In the United States, Japanese Americans have come to find the term controversial or...

" in the movie.

Box office

The film opened at #6 in 1,838 theaters making $5,642,137 behind District 9
District 9
District 9 is a 2009 South African science fiction thriller film directed by Neill Blomkamp. It was written by Blomkamp and Terri Tatchell, and produced by Peter Jackson and Carolynne Cunningham. The film stars Sharlto Copley, Jason Cope, and David James...

, G.I. Joe: The Rise of Cobra, The Time Traveler's Wife
The Time Traveler's Wife (film)
The Time Traveler's Wife is a 2009 romantic film based on Audrey Niffenegger's 2003 novel of the same name. Directed by Robert Schwentke, the film stars Eric Bana as Henry DeTamble, a Chicago librarian with a genetic disorder that causes him to time travel randomly as he tries to build a romantic...

, Julie & Julia
Julie & Julia
Julie & Julia is a 2009 American comedy-drama film written and directed by Nora Ephron starring Meryl Streep, Stanley Tucci, Amy Adams, and Chris Messina...

, and G-Force
G-Force (film)
G-Force is a 2009 spy-fi comedy film produced by Jerry Bruckheimer for Walt Disney Pictures in Disney Digital 3-D. Written by Cormac and Marianne Wibberley, the film is the directorial debut of Hoyt Yeatman, whose earlier work includes contributions in the area of visual effects...

. The Goods stayed in the theater for seven weeks only staying in the top 10 for its first two weeks. The film has grossed $15,122,676 domestically and $19,895 abroad for a total of $15,142,571 so far. This has placed it at number 97 for all films released in 2009.

Home media

The Goods was released on DVD as a rental only with no special features November 17 and for sale December 15.
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