The Arthur W. Page Center for Integrity in Public Communication
Encyclopedia
The Arthur W. Page Center for Integrity in Public Communication is a research center at the Pennsylvania State University
College of Communications dedicated to the study and advancement of ethics and responsibility in corporate communication and other forms of public communication .
, widely regarded as the founder of modern corporate public relations
, whose views have been distilled into the Page Principles: (1) tell the truth; (2) prove it with action; (3) listen to the customer; (4) manage for tomorrow; (5) conduct public relations as if the whole company depends on it; (6) realize that a company's true character is expressed by its people; and (7) remain calm, patient and good-humored. .
Bringing the Center to Penn State was an idea generated by alumnus Lawrence G. Foster, who retired as corporate vice president of public relations at Johnson & Johnson
, and was made possible by a $300,000 gift he and his wife, Ellen, made to the college. Foster worked on the project with Edward M. Block, retired vice president of public relations at AT&T
, and John A. Koten, retired senior vice president of corporate communications at Ameritech
, all of whom played leading roles in the formation of The Arthur W. Page Society, which functions as a separate entity.
The Center's ongoing programs include:
As of August 2010, the Center has awarded over $317,000 to scholars and professionals throughout the world to support research that makes important contributions to knowledge, practice or public understanding of ethics and responsibility in public communication or other principles of Arthur W. Page.
Printable transcripts, streaming video, and searchable indexed content provide history, analysis and individual comment on public relations and the media from the luminaries in the field. To date, the Center has conducted 31 interviews and has transcribed and indexed many acquired videos from the Arthur W. Page Society and other contributors.
The Page Center also is the archive for Page’s previously uncollected papers and memorabilia and related research materials in the area of ethics in public communication and corporate responsibility.
Pennsylvania State University
The Pennsylvania State University, commonly referred to as Penn State or PSU, is a public research university with campuses and facilities throughout the state of Pennsylvania, United States. Founded in 1855, the university has a threefold mission of teaching, research, and public service...
College of Communications dedicated to the study and advancement of ethics and responsibility in corporate communication and other forms of public communication .
History
The Center is named for Arthur W. PageArthur W. Page
Arthur W. Page was a vice president and director of AT&T in the 1930s and 40’s, in charge of what we would today call communications, public affairs and public relations...
, widely regarded as the founder of modern corporate public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
, whose views have been distilled into the Page Principles: (1) tell the truth; (2) prove it with action; (3) listen to the customer; (4) manage for tomorrow; (5) conduct public relations as if the whole company depends on it; (6) realize that a company's true character is expressed by its people; and (7) remain calm, patient and good-humored. .
Bringing the Center to Penn State was an idea generated by alumnus Lawrence G. Foster, who retired as corporate vice president of public relations at Johnson & Johnson
Johnson & Johnson
Johnson & Johnson is an American multinational pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500....
, and was made possible by a $300,000 gift he and his wife, Ellen, made to the college. Foster worked on the project with Edward M. Block, retired vice president of public relations at AT&T
AT&T
AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services...
, and John A. Koten, retired senior vice president of corporate communications at Ameritech
Ameritech
AT&T Teleholdings, Inc., formerly known as Ameritech Corporation , was a U.S. telecommunications company that arose out of the 1984 AT&T divestiture. Ameritech was one of the seven Regional Bell Operating Companies that was created following the breakup of the Bell System...
, all of whom played leading roles in the formation of The Arthur W. Page Society, which functions as a separate entity.
Research and Projects
The Page Center seeks to foster a modern understanding and application of the Page Principles and Robert Wood Johnson’s business philosophy by supporting innovative research, educational or public service projects in a variety of academic disciplines and professional fields.The Center's ongoing programs include:
- Page/Johnson Legacy Scholars
As of August 2010, the Center has awarded over $317,000 to scholars and professionals throughout the world to support research that makes important contributions to knowledge, practice or public understanding of ethics and responsibility in public communication or other principles of Arthur W. Page.
- Oral History Collection
Printable transcripts, streaming video, and searchable indexed content provide history, analysis and individual comment on public relations and the media from the luminaries in the field. To date, the Center has conducted 31 interviews and has transcribed and indexed many acquired videos from the Arthur W. Page Society and other contributors.
- Page Archive
The Page Center also is the archive for Page’s previously uncollected papers and memorabilia and related research materials in the area of ethics in public communication and corporate responsibility.