The Arrow Collar Man was the name given to the various male models who appeared in advertisements for shirts and detachable shirt collars manufactured by Cluett, Peabody and Co. of
Troy, New YorkTroy is a city in New York, U.S., and the county seat of Rensselaer County. As of the 2000 census, the population was 49,170. Troy's motto is Ilium fuit, Troja est, which means "Ilium was, Troy is."...
. The original campaign ran from 1905-31 though the company continued to refer to men in its ads and its consumers as "Arrow men" much later.
The Arrow Collar ads were a collaborative production of New York ad agency Calkins and Holden; Cluett, Peabody advertising director Charles Connolly; and commercial illustrator
J. C. LeyendeckerJoseph Christian Leyendecker was one of the pre-eminent American illustrators of the early twentieth century. He is best known for his poster, book, and advertising illustrations, the iconic trade character known as the Arrow Collar Man, and his numerous covers for the Saturday Evening Post...
.
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The Arrow Collar Man was the name given to the various male models who appeared in advertisements for shirts and detachable shirt collars manufactured by Cluett, Peabody and Co. of
Troy, New YorkTroy is a city in New York, U.S., and the county seat of Rensselaer County. As of the 2000 census, the population was 49,170. Troy's motto is Ilium fuit, Troja est, which means "Ilium was, Troy is."...
. The original campaign ran from 1905-31 though the company continued to refer to men in its ads and its consumers as "Arrow men" much later.
The Arrow Collar ads were a collaborative production of New York ad agency Calkins and Holden; Cluett, Peabody advertising director Charles Connolly; and commercial illustrator
J. C. LeyendeckerJoseph Christian Leyendecker was one of the pre-eminent American illustrators of the early twentieth century. He is best known for his poster, book, and advertising illustrations, the iconic trade character known as the Arrow Collar Man, and his numerous covers for the Saturday Evening Post...
. Hundreds of printed advertisements were produced from 1907 to 1931 featuring the Arrow Collar Man. The fictional Arrow collar man became an icon and by 1920 received fan mail. President
Theodore RooseveltTheodore Roosevelt was the 26th President of the United States. He is well remembered for his energetic persona, his range of interests and achievements, his model of masculinity, and his "cowboy" image. He was a leader of the Republican Party and founder of the short-lived Bull Moose Party...
referred to him as a "superb portrait of the "common man. He inspired a Broadway musical
Helen of Troy in 1923.
Attached collars
In the early 1920s Cluett, Peabody & Co. began manufacturing their shirts with attached collars in response to consumer demand and became the most successful company in the U.S. at that time. Their sales increased to 4 million collars a week and arrow shirts with attached collars were being exported to foreign ports such as
JakartaJakarta is the capital and largest city of Indonesia. It also has a greater population than any other city in Southeast Asia. It was formerly known as Sunda Kelapa , Jayakarta , Batavia , and Djakarta . Located on the northwest coast of Java, it has an area of and a population of 8,489,910...
and the
Belgian CongoThe Belgian Congo was the formal title of present-day Democratic Republic of the Congo between King Leopold II's formal relinquishment of personal control over the state to Belgium on 15 November 1908, and the dawn of Congolese independence on 30 June 1960.-Background: 1884-1908:Until the later...
. The Arrow Collar Man campaign ended in 1930 having been one of the most successful advertising campaigns in history.
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