The Apprentice (U.S. Season 8)
Encyclopedia
The Celebrity Apprentice 2 (also known as The Apprentice 8) is the eighth installment of the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 version
The Apprentice (U.S. TV series)
The Apprentice is an American reality television show hosted by real estate magnate, businessman and television personality Donald Trump, created by Mark Burnett and broadcast on NBC...

 of the reality television
Reality television
Reality television is a genre of television programming that presents purportedly unscripted dramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded...

 series, The Apprentice. It premiered on March 1, 2009. The Celebrity Apprentice 2 aired for two hours on Sundays at 9:00 Eastern time. Joan Rivers
Joan Rivers
Joan Rivers is an American comedian, television personality and actress. She is known for her brash manner; her loud, raspy voice with a heavy New York accent; and her numerous cosmetic surgeries...

 was the winner, while Annie Duke
Annie Duke
Annie Duke is a professional poker player and author who won a bracelet in the 2004 World Series of Poker $2,000 Omaha Hi-Low Split-8 or Better Event and was the winner of the 2004 World Series of Poker Tournament of Champions, where she earned the Winner-Take-All prize of $2,000,000...

 was the runner-up.

Candidates

The following is the list of candidates for this season.
The candidates are divided into two teams, Male versus Female (as in Seasons 1, 2, and 4). The women named their team Athena
Athena
In Greek mythology, Athena, Athenê, or Athene , also referred to as Pallas Athena/Athene , is the goddess of wisdom, courage, inspiration, civilization, warfare, strength, strategy, the arts, crafts, justice, and skill. Minerva, Athena's Roman incarnation, embodies similar attributes. Athena is...

, after the Greek goddess of wisdom, strategic warfare and heroic endeavor. The men named their team KOTU, an acronym for Kings Of The Universe.
Candidate Background Original Team Age Hometown Charity Result Raised
Comedienne
Athena 75 Brooklyn, New York God's Love We Deliver 16
(2009-05-10)
$526,547.39
Poker Player Athena 43 Los Angeles, California
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...

Refugees International 15
(2009-05-10)
$730,725
Entrepreneur & TV Star KOTU 39 Lynwood, California
Lynwood, California
Lynwood is a city in Los Angeles County, California, United States of America. As of the 2010 census, the city had a total population of 69,772, down from 69,845 at the 2000 census. Lynwood is located near South Gate and Compton in the southern portion of the Los Angeles Basin. Incorporated in...

Long Beach Education Foundation 14Fired in task 12
(2009-05-03)
$20,000
Playboy Playmate Athena 34 Novato, California
Novato, California
Novato is a city located in the North Bay region of the San Francisco Bay Area, in northern Marin County. Novato is located about north-northwest of San Rafael, at an elevation of 30 feet above sea level . The 2010 U.S. Census estimated the city population to be about 51,904. Novato is about ...

California Police Youth Charities 13Fired in task 12
(2009-05-03)
$166,450
Country Singer KOTU 47 Long Branch, New Jersey
Long Branch, New Jersey
Long Branch is a city in Monmouth County, New Jersey, United States. As of the 2010 United States Census, the city population was 30,719.Long Branch was formed on April 11, 1867, as the Long Branch Commission, from portions of Ocean Township...

International Rett Syndrome Foundation 12Fired in task 11
(2009-05-03)
$20,000
TV Host & Producer Athena 41 Brooklyn, New York Lili Claire Foundation 11Fired in task 10
(2009-04-26)
07
Former Football Player KOTU 47 Wrightsville, Georgia
Wrightsville, Georgia
Wrightsville is a city in Johnson County, Georgia, United States. The population was 2,223 at the 2000 census. It was established February 23, 1886. It was named for James B. Wright, one of the members of the committee responsible for selecting the site for the town...

Alternative Community Development Services (dba Project Turnaround) 10Fired in task 9
(2009-04-19)
06
Professional Golfer Athena 26 Sacramento, California
Sacramento, California
Sacramento is the capital city of the U.S. state of California and the county seat of Sacramento County. It is located at the confluence of the Sacramento River and the American River in the northern portion of California's expansive Central Valley. With a population of 466,488 at the 2010 census,...

Boys & Girls Clubs of America 09Fired in task 8
(2009-04-19)
$20,000
R&B Singer KOTU 39 Buffalo, New York
Buffalo, New York
Buffalo is the second most populous city in the state of New York, after New York City. Located in Western New York on the eastern shores of Lake Erie and at the head of the Niagara River across from Fort Erie, Ontario, Buffalo is the seat of Erie County and the principal city of the...

Youthville, USA
Youthville, USA
Youthville, USA is a non-profit children's services company based in Louisburg, North Carolina. They provide foster care, vocational and cultural programs for children. The organization was founded in Memphis, Tennessee in 1981...

08 Fired in task 7
(2009-04-12)
$20,000
Reality TV Star Athena 24 Los Angeles, California
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...

The Brent Shapiro Foundation for Alcohol and Drug Awareness 07 Fired in task 6
(2009-04-05)
$40,000
R&B Star (TLC
TLC (band)
TLC is an American musical trio whose repertoire spanned R&B, hip-hop, soul, funk, and new jack swing. Originally consisting of singer Tionne "T-Boz" Watkins, rapper-singer Lisa "Left Eye" Lopes and singer Rozonda "Chilli" Thomas it found success in the 1990s while also enduring a series of spats...

)
Athena 38 Atlanta, Georgia
Atlanta, Georgia
Atlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...

Sickle Cell Foundation of Georgia 06 Fired in task 6
(2009-04-05)
$20,000
Former Basketball Player KOTU 48 Trenton, New Jersey
Trenton, New Jersey
Trenton is the capital of the U.S. state of New Jersey and the county seat of Mercer County. As of the 2010 United States Census, Trenton had a population of 84,913...

Court Appointed Special Advocate
Court Appointed Special Advocate
Court Appointed Special Advocates is a national association in the United States that supports and promotes court-appointed advocates for abused or neglected children in order to provide children with a safe and healthy environment in permanent homes. The program is similar to, but is not a...

s
05 Fired in task 5
(2009-03-29)
05
Model (Deal or No Deal
Deal or No Deal
Deal or No Deal is the name of several closely related television game shows, the first of which was the Dutch Miljoenenjacht produced by Dutch producer Endemol. It is played with up to 26 cases with certain sums of money...

)
Athena 35 Providence, Rhode Island
Providence, Rhode Island
Providence is the capital and most populous city of Rhode Island and was one of the first cities established in the United States. Located in Providence County, it is the third largest city in the New England region...

NAPSAC Foundation 04 Fired in task 4
(2009-03-22)
04
Comedian KOTU 37 Pembroke, Ontario
Pembroke, Ontario
Pembroke is a city in the province of Ontario, Canada, at the confluence of the Muskrat River and the Ottawa River in the Ottawa Valley...

Butch Walts and Donald Skinner Urologic Cancer Research Foundation 03 Fired in task 3
(2009-03-15)
03
Figure Skater KOTU 50 Nashville, Tennessee
Nashville, Tennessee
Nashville is the capital of the U.S. state of Tennessee and the county seat of Davidson County. It is located on the Cumberland River in Davidson County, in the north-central part of the state. The city is a center for the health care, publishing, banking and transportation industries, and is home...

The Cleveland Clinic
Cleveland Clinic
The Cleveland Clinic is a multispecialty academic medical center located in Cleveland, Ohio, United States. The Cleveland Clinic is currently regarded as one of the top 4 hospitals in the United States as rated by U.S. News & World Report...

02 Fired in task 2
(2009-03-08)
02
Stand-Up Comedian KOTU 51 Brooklyn, New York StandUp For Kids
StandUp For Kids
StandUp For Kids is a 501 not-for-profit organization founded in 1990. Its mission is to help rescue homeless and at-risk youth in America. StandUp For Kids is run almost entirely by volunteers, and has established more than 35 outreach programs in over 18 states...

01 Fired in task 1
(2009-03-01)
01

Weekly results

Candidate Original team Task 6 team Task 7 team Task 10 team Final task team Application result Record as project manager
Athena KOTU KOTU KOTU KOTU
Annie Duke Athena Athena Athena Athena Athena Fired in the Season Finale 2-0 (win in tasks 8 & 11)
Jesse G. James KOTU Athena Athena KOTU Fired in task 12 1-0 (win in task 9)
Brande Roderick Athena Athena Athena Athena Fired in task 12 1-1 (win in task 3, loss in task 10)
Clint Black KOTU KOTU KOTU KOTU Fired in task 11
Melissa Rivers Athena Athena Athena Athena Fired in task 10 0-1 (loss in task 6)
Herschel Walker KOTU KOTU KOTU Fired in task 9 0-2 (loss in tasks 1 & 9)
Natalie Gulbis Athena KOTU KOTU Fired in task 8 1-0 (win in task 7)
Brian McKnight KOTU Athena Fired in task 7 1-1 (win in task 4, loss in task 7)
Athena KOTU
Tionne Watkins Athena Athena Fired in task 6 1-0 (win in task 5)
Dennis Rodman KOTU Fired in task 5 0-1 (loss in task 5)
Claudia Jordan Athena Fired in task 4 0-1 (loss in task 4)
Tom Green KOTU Fired in task 3 0-1 (loss in task 3)
Scott Hamilton KOTU Fired in task 2 0-1 (loss in task 2)
KOTU Fired in task 1

Elimination chart
Candidate 1 2 3 4 5 6 7 8 9 10 11 12 13
Joan WIN IN IN IN IN IN IN LOSE IN IN IN IN CA
Annie IN IN IN IN IN IN IN WIN IN BR WIN IN FIRED
Jesse IN IN IN IN IN IN IN IN WIN IN IN FIRED
Brande IN IN WIN IN IN BR BR IN IN LOSE IN FIRED
Clint IN IN IN IN IN LOSE IN IN IN WIN FIRED
Melissa IN IN IN BR IN LOSE BR IN IN FIRED
Herschel LOSE BR IN IN IN IN IN IN FIRED
Natalie IN IN IN IN IN BR WIN FIRED
Brian IN IN IN WIN IN IN FIRED
Khloe IN WIN IN BR IN FIRED
Tionne IN IN IN IN WIN FIRED
Dennis BR IN IN IN FIRED
Claudia IN IN IN FIRED
Tom IN BR FIRED
Scott IN FIRED
Andrew FIRED

The contestant was on the losing team.
The contestant won the competition and was named the Celebrity Apprentice.
The contestant won as project manager on his/her team.
The contestant lost as project manager on his/her team.
The contestant was brought to the final boardroom.
The contestant was fired.
The contestant lost as project manager and was fired.
The contestant was absent during the week due to previous engagements.

Episode 1

Task 1
  • Airdate: March 1, 2009
  • Task scope: The making and selling of homemade cupcakes at the Institute of Culinary Education
    Institute of Culinary Education
    The Institute of Culinary Education is an American culinary school located in New York City, New York.Accredited by the Accrediting Commission of Career Schools and Colleges , ICE offers comprehensive 8- to 13-month career training diploma programs in Culinary Arts, Pastry & Baking Arts, Culinary...

     and having them tested in a taste contest
  • Athena project manager: Joan Rivers
  • KOTU project manager: Herschel Walker
  • Judges: Donald Trump
    Donald Trump
    Donald John Trump, Sr. is an American business magnate, television personality and author. He is the chairman and president of The Trump Organization and the founder of Trump Entertainment Resorts. Trump's extravagant lifestyle, outspoken manner and role on the NBC reality show The Apprentice have...

    ; Ivanka Trump
    Ivanka Trump
    Ivanka Marie Trump is an American businesswoman, socialite, heiress, and fashion model. The daughter of Ivana and Donald Trump, she is Executive Vice President of Development & Acquisitions at The Trump Organization...

    ; Donald Trump, Jr.
    Donald Trump, Jr.
    Donald "Don" John Trump, Jr. is an American businessman who is the first child of real estate developer Donald J. Trump and Ivana Trump. He currently works along with his sister Ivanka Trump and brother Eric Trump in the position of Executive Vice President at The Trump Organization...

  • Winning team: Athena
    • Reasons for win: All of the women managed to bring in at least one contact to raise money, with Brande Roderick and Annie Duke being the most successful in this regard. Representatives from Crumbs bakery sampled both Athena's chocolate ganache cupcake and KOTU's vanilla cupcake. Athena won an extra $15,000 for having the better tasting cupcake. This turned out to be the difference between winning and losing, as the men's team would have been at nearly $65,000 had they won this vote. Athena were also praised for bouncing back from an early disaster, caused when the chocolate cupcakes did not raise properly due to an incorrect mixing, which the team recovered from by adding extra chocolate topping. The team committed another blunder by giving one of these cupcakes to Crumbs instead of the more popular vanilla with chocolate chip cookies, but fortunately this turned out not to matter because KOTU's cupcake tasted far worse.
    • Losing team: KOTU
    • Reasons for loss: Dice did not help with baking cupcakes. He also did not bring in any celebrities to help raise money, instead focusing on drumming up publicity for KOTU, which Trump pointed out was a bad move because it would only attract members of the general public, most of whom would not be in a position to offer large donations. Moreover, neither Dice, Dennis Rodman nor Jesse James brought in a single donor between them, with Herschel Walker and Tom Green bringing in three-quarters of the team's revenue. The team also forgot to put sugar into the chocolate cupcakes, which they attempted to salvage by brushing syrup on after baking. This was not entirely successful though, and the representatives from Crumbs said that the cupcake the team gave them was one of the most disgusting things they'd ever tasted. Herschel Walker brought back Dennis Rodman and Andrew Dice Clay into the boardroom. Clay was fired for a number of reasons, mostly for his ineffectiveness and his mouth.
    • Sent to boardroom: Andrew Dice Clay, Dennis Rodman, Herschel Walker
  • Fired: Andrew Dice Clay - by process of elimination and for potentially implying at one point that he wanted to quit. While Dice said that he didn't intend to actually quit because he would be effectively admitting the loss was his fault, Trump became convinced that his heart wasn't in the competition. Even though Herschel was responsible for his bad leadership and baking a lousy cupcake, he and Dennis had fought to stay, leaving Trump to eliminate Andrew Dice Clay. Dice was also fired for not contributing much on this task and for not bringing any donors in.
  • Notes:
    • Athena raised $76,267.39.
    • KOTU raised $49,449.
    • This is the fifth season that started the job interview process with teams of men vs. women
    • Andrew Dice Clay was the first candidate to express the urge to quit but not actually do so.
    • KOTU is the first corporate name that is an acronym—Kings Of The Universe
    • The total money of profit was $125,716.39, which is a Celebrity Apprentice record of winning money as project manager.
    • Claudia Jordan was very vocal about Annie Duke being too controlling—especially in making the cupcakes.

Episode 2

Task 2
  • Airdate: March 8, 2009
  • Task sponsor: zappos.com
    Zappos.com
    Zappos.com is an online shoe and apparel shop currently based in Henderson, Nevada.In July 2009, the company announced it would be acquired by Amazon.com in an all-stock deal worth about $1.2 billion. Since its founding in 1999, Zappos has grown to be the largest online shoe store.-Inception:Zappos...

  • Task scope: Creating a 4-page comic book with a central comic book character represented by zappos.com.
  • Athena project manager: Khloe Kardashian
  • KOTU project manager: Scott Hamilton
  • Judges: Donald Trump; Donald Trump, Jr.; Erin Burnett
    Erin Burnett
    Erin Isabelle Burnett is the anchor of CNN’s Erin Burnett OutFront. She was the co-anchor of CNBC's Squawk on the Street program and the host of CNBC's Street Signs program...

  • Winning team: Athena
    • Reasons for win: Although Claudia Jordan fumbled the presentation and Natalie Gublis did not do her team any favors by saying she wanted to get out of the costume, the CEO of Zappos generally liked their comic more than KOTU's.
  • Losing team: KOTU
    • Reasons for loss: The CEO of Zappos said he was impressed by both teams. However, while Tom Green's presentation appeared stronger, the CEO couldn't quite understand why the character was named EEE (Scott's name that Tom fought against). This was ultimately the deciding factor.
    • Sent to boardroom: Scott Hamilton, Tom Green, Herschel Walker.
  • Fired: Scott Hamilton - for giving the comic book character a name that did not start with a Z, for not controlling the strong personalities on his team, and for bringing Herschel Walker instead of Clint Black.
  • Notes:
    • When Donald Trump, Jr. came to check on Athena's progress, Melissa Rivers took all the credit for the name of Athena's comic book character and the concept of their comic, even though Claudia Jordan was the one who came up with the concept and Joan Rivers was the one who came up with the name. When it was brought up in the boardroom, Khloe Kardashian confirmed that the ideas stemmed from Claudia, but did not contradict Melissa's claim.
    • Claudia fell ill later into the day and she asked to go home from the task, despite being the one who was presenting the comic in front of the CEO. She also claimed in the boardroom that it was the team that made her go home, even though she asked to herself. This also affected Claudia's presentation that morning, but the women won nonetheless.
    • Annie Duke was angered that Claudia left for the night because she had such a pivotal role in the task. Annie also wanted to write the script of the comic instead of Joan Rivers (an accomplished writer), which infuriated Joan.
    • When Claudia fumbled Athena's presentation, she thought she would grade herself a "2.0" or "C".
    • Dennis Rodman wanted to make KOTU's comic book character a transvestite.
    • Khloe gradually stepped into her role as project manager after several hours of people talking over each other. However, the general consensus among her team was that she did quite well, even though it was acknowledged that she was famous for virtually nothing.
    • Khloe won $20,000 to her charity.
    • The men took much longer than the women to come up with a concept. A feud erupted between Tom Green and Scott Hamilton during the task, after Scott thought that Tom was being distracting and Tom thought that no one was listening his ideas. Herschel Walker told Tom to shut up numerous times, and Herschel was even brought into the boardroom to solely advocate against Tom.
    • Herschel was sent out before Trump fired Scott.
    • Clint Black was frustrated with the lack of work being done and tried to take charge. Several celebrities commented about his demeanor and said it looked like he thought he was project manager. Jesse James also commented on how demanding and obnoxious Clint was and said that if he was Trump, he would fire Clint.
    • Clint also had many tense exchanges of words with Dennis, which would come to a head in the fourth episode.
    • Natalie Gublis had to wear her team's costume, and then made a negative comment about the costume in front of the Zappos executive, which she was criticized for by Donald Trump, Jr.
    • Although the episode made it look like KOTU lost purely because their character's name started with an E instead of a Z, the show's website revealed that the Zappos CEO, Tony Hsieh
      Tony Hsieh
      Tony Hsieh is the CEO of online shoe and clothing shop Zappos.com. Prior to joining Zappos, Hsieh co-founded and sold the internet advertising network LinkExchange to Microsoft in 1999 for $265 million.-Early life:...

      , had another problem with the fact that their name was very similar to the Asus Eee PC
      ASUS Eee PC
      The Asus Eee PC is a subnotebook/netbook computer line from ASUSTeK Computer Incorporated, and a part of the Asus Eee product family. At the time of its introduction in late 2007, it was noted for its combination of a light weight, Linux operating system, solid-state drive , and relatively low cost...

       and potentially a violation of the Asus
      ASUS
      ASUSTeK Computer Incorporated is a multinational computer technology and consumer electronics product manufacturer headquartered in Taipei, Taiwan. Its product range includes motherboards, desktops, laptops, monitors, tablet PCs, servers and mobile phones...

       trademark.

Episode 3

Task 3
  • Air date: March 15, 2009
  • Task scope: Sell 125 wedding dresses.
  • Athena project manager: Brande Roderick
  • KOTU project manager: Tom Green
  • Judges: Donald Trump; Ivanka Trump; George H. Ross
    George H. Ross
    George H. Ross is Executive Vice President and Senior Counsel of the Trump Organization. He is perhaps best known as one of Donald Trump's two advisors on the NBC reality television program The Apprentice; Carolyn Kepcher was the other...

  • Winning team: Athena
    • Reasons for win: Many of Athena's contacts came through. In addition, their wonderfully decorated space was inviting to the non-contact buyers.
  • Losing team: KOTU
    • Reasons for loss: Already two people down, KOTU lost another person when Dennis Rodman didn't participate due to getting sick the night before (He had been partying with Tom Green). Prior to Dennis' alleged illness, he did nothing to help his team. Dennis appeared more interested in bar hopping than in his self-appointed task of promoting the sale. Only part of the $45,000 and $35,000 that Clint Black and Herschel Walker respectively, raised through contacts showed up in time to count for final sales. Also, Tom insisted for a minimalist decoration which did not appeal to the buyers.
    • Sent to boardroom: No final boardroom - Trump decided that Tom Green doesn't deserve to select 1–3 people back into the boardroom because he felt that Tom had been an awful project manager, and moreover had failed to deliver on any of the promises he made in the previous boardroom.
  • Fired: Tom Green for showing lousy leadership by sleeping in, inability to control the team, horrible performance, poor sales comparison to Athena, and not bringing any money in.
  • Notes:
    • Athena sold 22 dresses and total profit of $103,000.
    • KOTU sold 21 dresses and total profit of $63,450.
    • Brande Roderick won $166,450 for her charity, which is a new record for most money won in a single task. Brande eclipsed Joan Rivers' old record just two episodes ago.
    • Joan Rivers did not participate in the first day of this task due to a speaking engagement.
    • Brande Roderick considered Annie Duke and Melissa Rivers to be stars on her team.
    • During the task, Tom Green was late to help the guys with the setup.
    • During the Boardroom, Dennis Rodman insisted that he refused to help KOTU with the selling because of an allergic reaction to cats and dogs. However, many teammates from both sides (especially based on comments by the women on Athena) speculated that it was a hoax, jokingly saying that the cat might have been a lady named "Kitty" that Dennis met earlier in the day, and his sickness was really a hangover.
    • From the KOTU teammates, Jesse James thought that Trump should fire both Tom and Dennis, and Herschel Walker and Clint Black agreed.
    • Mr. Trump said that Dennis should try a little bit harder and not keep losing.

Episode 4

Task 4
  • Airdate: March 22, 2009
  • Task sponsor: ACN Inc.
    ACN Inc.
    ACN, Inc. is a Multi-level marketing company that provides telecommunications, television, energy, and other services and also provides Independent Business Owners an opportunity to form a home-based business. Based in Concord, North Carolina, USA, ACN began operations in the U.S in 1993 as...

  • Task scope: Both teams must produce a live event launching ACN's new Iris 3000 Videophone
    Iris 3000 Videophone
    The Iris 3000 is a SIP videophone manufactured by UMEC for ACN Inc. It features a 7-inch screen, CMOS Camera, an idle-time photo frame, and a standard phone jack to attach it to a cordless telephone for use throughout a home...

    .
  • Athena project manager: Claudia Jordan
  • KOTU project manager: Brian McKnight
  • Judges: Donald Trump; Ivanka Trump; Donald Trump, Jr.
  • Winning team: KOTU
    • Reasons for win: The audience at the presentations submitted comment cards regarding the presentations and selected their favorite. Despite comments regarding their lack of focus on the product, KOTU received 85% of the votes.
  • Losing team: Athena
    • Reasons for loss: Athena's presentation only received 15% of the audience's votes. Despite praise for the comedic talents of Joan Rivers, the rest of the content of the presentation was judged to be inferior and the vignettes were extremely "cheesy" according to Donald Trump.
    • Sent to boardroom: Claudia Jordan, Melissa Rivers, Khloe Kardashian
  • Fired: Claudia Jordan, for producing an uninteresting presentation, losing the respect of the entire team, and for letting her emotions tie into her decision to bring in Melissa Rivers.
  • Notes:
    • Brian McKnight won $20,000 for his charity.
    • Joan Rivers again missed the early part of the task due to a charity event, and originally she was going to miss the entire task because of a late flight back to New York City
      New York City
      New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

      . However, Natalie Gulbis researched an earlier flight and Joan managed to perform for Athena.
    • Claudia Jordan said that Melissa Rivers was very obnoxious and was her biggest problem. Despite that, the rest of the team said that Melissa did an outstanding job and even Annie Duke said if they won, she would have given all the credit to Melissa and Joan Rivers. Claudia still went on to say how bossy she was and how she cannot take criticism which infuriated Joan Rivers. Claudia was then getting verbally assaulted by Joan and Melissa, and the rest of the team believed that Claudia should get fired.
    • This was the first time KOTU won a task.
    • After Clint Black won the right to have KOTU take the second presentation slot, Dennis Rodman suddenly sparked a massive argument with him, apparently taking offense at the fact that Clint had won his team's presentation slot via a coin flip (even though the coin flip idea was actually from Annie Duke).

Episode 5

Task 5
  • Airdate: March 29, 2009
  • Task sponsor: Loews Hotels
    Loews Hotels
    -About Loews HotelsHotels:Loews Hotels currently owns and/or operates 18 hotels and resorts in the United States and Canada:-United States locations:*Loews Annapolis Hotel - Annapolis, Maryland*Loews Atlanta Hotel - Atlanta, Georgia...

  • Task scope: Both teams must work as hoteliers at The Regency, A Loews Hotel in New York City.
  • Athena project manager: Tionne Watkins
  • KOTU project manager: Dennis Rodman
  • Judges: Donald Trump; Donald Trump, Jr.; Ivanka Trump
  • Winning team: Athena
    • Reasons for win: While Athena failed to mention the various prices for amenities to the guests, they made up with great customer service to score 91% for the customer approval rating.
  • Losing team: KOTU
    • Reasons for loss: While Dennis Rodman was initially strong as project manager, he started drinking partway through the day and soon started behaving very erratically, leaving the check-in and room service in total chaos at the start of the task. The team pulled together and performed well after Dennis disappeared halfway through the task, but their weak start and the women's exceptional performance meant that they never had any realistic chance of victory. KOTU only received a score of 86%.
    • Sent to boardroom: No final boardroom; Trump proceeded to the firing immediately after announcing Athena's victory.
  • Fired: Dennis Rodman, for his erratic behavior over the last few weeks and the lack of leadership.
  • Notes:
    • Tionne Watkins won $20,000 for her charity.
    • Khloe Kardashian missed the first day of the task due to a prior engagement. As a result, she was visibly disorganised on the second day, and Tionne Watkins said that if Athena lost, she would definitely bring back Khloe.
    • Vincent Pastore
      Vincent Pastore
      Vincent Pastore is an Italian-American actor, often cast as a mobster and best known for the role of Salvatore "Big Pussy" Bonpensiero on The Sopranos.-Early life:...

       and Stephen Baldwin
      Stephen Baldwin
      Stephen Andrew Baldwin is an American actor, director, producer and author. One of the Baldwin brothers, he is known for his roles as William F. Cody in the western show The Young Riders and as Stuart in the movie Threesome...

       arrived as celebrity guests. Stephen Baldwin was disappointed with his room's view and Joan Rivers's oversight of not telling him the $400 in charges to see a show. Stephen and Vincent's experiences were not taken into account for the teams scores, much to Joan's relief and KOTU's disappointment, since Vincent had been very pleased with the service they gave him.
    • Room 702 and the clients requested Annie Duke for room service rather than Natalie Gublis. Natalie had a hard time doing the room service and she rolled her eyes in front of Room 702.
    • Dennis Rodman was confronted in the boardroom by Trump and the KOTU teammates as they were all concerned over his drinking. At one point before the announcement of who won, Trump said that he could have fired Dennis even if Athena lost, which could have been an Apprentice show first.
    • Despite Athena's victory, the women's celebrations on the announcement of the result were very subdued. In particular, Annie Duke was visibly in tears when Dennis Rodman was fired.
    • At the end of the episode there was no shot of the other candidates returning to the suite, nor a trailer for the following episode. The credits ran over a black background, and were followed by a PSA for Alcoholics Anonymous
      Alcoholics Anonymous
      Alcoholics Anonymous is an international mutual aid movement which says its "primary purpose is to stay sober and help other alcoholics achieve sobriety." Now claiming more than 2 million members, AA was founded in 1935 by Bill Wilson and Dr. Bob Smith in Akron, Ohio...

      .

Episode 6

Task 6
  • Airdate: April 5, 2009
  • Task scope: Both teams must create and present viral video
    Viral video
    A viral video is one that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email...

    s for All laundry detergent.
  • Athena project manager: Melissa Rivers
  • KOTU project manager: Clint Black
  • Judges: Donald Trump; Donald Trump, Jr.; Ivanka Trump
  • Both Athena and KOTU failed the task, and both teams are asked to return back to the boardroom
    • Athena's reason for loss: Although Athena did a better job of explaining the All detergent, and their video was preferred by Perez Hilton
      Perez Hilton
      Mario Armando Lavandeira, Jr. , better known as Perez Hilton , is an American blogger and television personality. His blog, Perezhilton.com , is known for posts covering gossip items about celebrities...

      , executives did not like the fact that they used the politically incorrect term "midget" in their video, in addition to other foul language. Also, Trump wasn't sure that using Jesse James was the best focal point for the detergent's target demographic.
    • Sent to boardroom: Melissa Rivers, Brande Roderick and Tionne Watkins
    • KOTU's reason for loss: KOTU lost because their commercial did not even explain how the detergent worked. The commercial also featured off-colored sexual innuendo that Trump even compared to porn
      PORN
      Porn is a common short form for pornography. It may also refer to:* Progressive outer retinal necrosis, a disease of the retina* PORN, a French industrial rock band...

      .
    • Sent to boardroom: Clint Black, Natalie Gulbis, and Khloe Kardashian
  • Fired:
    • Tionne Watkins, for volunteering to go back to the boardroom
    • Khloe Kardashian, for her past DUI arrest
  • Notes:
    • Because KOTU is grievously decimated, Trump decided to reshuffle the teams. The new KOTU consists of Khloe, Natalie, Clint, Joan, and Herschel. The new Athena contains Jesse, Melissa, Annie, Tionne, and Brande.
    • Trump stressed to the remaining celebrities that alcohol abuse is a horrible thing and that he can't stand it.
    • Herschel Walker had a prior engagement and did not help out during the first day of the task except over the phone. Brian McKnight also had a prior engagement that day, but unlike Herschel Walker, he was unable to participate in the task at all. Brian would later be put on Athena.
    • An 'All' Detergent executive described All's demographic was "women with children", but then emphasized "not moms".
    • This is the second time in Apprentice history where both teams lost and that both failing project managers picked two people to be brought in the boardroom. The first time this happened was in the third season, but unlike that season, Trump decided to fire two people, and one from each team.
    • Tionne Watkins was fired simply because she volunteered to go into the boardroom. Trump even recalled a situation in the second season, when candidate Bradford Cohen agreed to waive his exemption, essentially agreeing to volunteer being up for termination. When Melissa Rivers came to her defense, Trump said that she would have been the one fired had Tionne not volunteered, and exclaimed "Never Volunteer for an Execution!"
    • Khloe Kardashian was fired because of her previous arrest for a DUI. However, Trump did give her $20,000 for her charity—bringing her total to $40,000.
    • Although they had constantly butted heads, Clint Black chose not to bring Joan Rivers back into the boardroom, despite saying earlier in the episode that Joan would be the only person he would bring back. By his own admission, Clint had intended to engineer his own termination by bringing back Khloe Kardashian and Natalie Gulbis, who were not to blame for the loss. However, Clint's plan backfired after Trump proceeded to fire Khloe for something unrelated to the task.
    • At the end of the episode during the final commercial break, it was revealed that Joan and Melissa Rivers had both starred in a series of viral videos for All detergent, which were available on the company website.

Episode 7

Task 7
  • Airdate: April 12, 2009
  • Task sponsor: LifeLock
    LifeLock
    LifeLock Inc. which was founded in 2005, is an American identity theft protection company.According to the LifeLock website, for a minimum fee of $10 a month, the LifeLock Identity Alert system can identify fraudulent applications for some forms of credit and non-credit related services...

  • Task scope: Both teams must design in-store displays for an identity-theft protection company.
  • Athena project manager: Brian McKnight
  • KOTU project manager: Natalie Gulbis
  • Judges: Donald Trump; George H. Ross; Ivanka Trump
  • Winning team: KOTU
  • Reason for win: KOTU had the more interesting display and product packaging. Executives also liked the idea of having the celebrities endorsing their product.
  • Losing team: Athena
  • Reason for loss: While Athena had a better presentation, their packaging looked cheap and they did not introduce anything new to the display.
  • Sent to the boardroom: Brian McKnight, Melissa Rivers, Brande Roderick
  • Fired: Brian McKnight - for letting another teammate, Annie Duke, take the reins during the task and for admitting that he had lost his desire to continue in the process.
  • Notes:
    • At the beginning of the episode, most of the celebrities were shocked when Khloe Kardashian was fired simply because of her past DUI arrest.
    • For this task, Brian McKnight was placed on the Athena team.
    • Natalie Gulbis won $20,000 for her charity.
    • Despite a personality conflict with Clint Black during the last task, Joan Rivers was able to work with Clint and her opinion of him improves. Joan and Melissa Rivers both switch their ire to Annie Duke, with whom they have discussed fellow team members.
    • Joan Rivers continues her extreme protection of Melissa Rivers, including threatening to quit the show if Melissa is fired. Clint Black asked Joan what she would do if she and Melissa ended up facing off against each other in the final, but Joan refused to answer the question.
    • Jesse James became increasingly ill with a stomach flu throughout the episode.
    • The second half of this episode featured the beginnings of the next task, which was completed in Episode 8. Piers Morgan, the winner of the first Celebrity Apprentice competition was introduced as a surprise guest observer of the subsequent task.
    • There were many personality conflicts between Joan Rivers and Annie Duke, along with Melissa Rivers' attitude among others.
    • Trump lets the celebrities know that he hates people who choose to drink and drive. This primarily explains his firing of Khloe.

Episode 8

Task 8
  • Airdate: April 19, 2009
  • Task scope: Raise the most money by auctioning jewelry from Ivanka Trump's jewelry brand.
  • Athena project manager: Annie Duke
  • KOTU project manager: Joan Rivers
  • Judges: Donald Trump; Ivanka Trump; Piers Morgan
    Piers Morgan
    Piers Stefan Pughe-Morgan , known professionally as Piers Morgan, is a British journalist and television presenter. He is editorial director of First News, a national newspaper for children....

  • Winning team: Athena
  • Losing team: KOTU
  • Sent to the boardroom: No final boardroom
  • Fired: Natalie Gulbis, for not being an effective fundraiser for Ivanka Trump's jewelry brand, primarily by selecting jewelry that was too small to be visible in the room.
  • Notes:
    • The first half of this task was shown during the previous episode.
    • The previous Celebrity Apprentice, Piers Morgan, was brought back to observe the teams as a judge.
    • While revealing the results of the task, Trump commented that Clint Black was a very weak auctioneer, and that Annie Duke was very effective as an auctioneer.
    • Trump commented that having very small jewelry offended some of the viewers in the back row, for they could not see the items up for auction. He also commented that having very small jewelry was also somewhat offensive to his daughter Ivanka.
    • Trump found it hard to fire Herschel Walker because he was able to raise $55,000.
    • A feud breaks out between Annie Duke and Joan Rivers, and Joan even goes as far as to compare Annie to Adolf Hitler
      Adolf Hitler
      Adolf Hitler was an Austrian-born German politician and the leader of the National Socialist German Workers Party , commonly referred to as the Nazi Party). He was Chancellor of Germany from 1933 to 1945, and head of state from 1934 to 1945...

      .
    • Athena raised $153,000 in profit.
    • KOTU raised $92,000 in profit.
    • Annie Duke's earnings of $245,000 is a new record for The Celebrity Apprentice competition.


Task 9
  • Task sponsor: The Schwan Food Company
    Schwan Food Company
    The Schwan Food Company is a multibillion-dollar, privately owned company with 17,000 employees in the United States. Based in Marshall, Minnesota, the company sells frozen foods from home-delivery trucks, in grocery-store freezers, by mail and to the food service industry...

  • Task scope: Create a new meal for Schwan's LiveSmart frozen food line.
  • Athena project manager: Jesse James
  • KOTU project manager: Herschel Walker
  • Judges: Donald Trump; Ivanka Trump; Joe Kernen
    Joe Kernen
    Joe Kernen is a CNBC news anchor. He is currently co-host of CNBC’s "Squawk Box". His nickname is "The Kahuna".Kernen came to CNBC in the 1991 merger with Financial News Network, having joined FNN after a 10-year career as a stockbroker.Kernen grew up in the Western Hills section of Cincinnati,...

  • Winning team: Athena
  • Losing team: KOTU
  • Sent to the boardroom: No final boardroom
  • Fired: Herschel Walker, for choosing the yogurt dessert that the executives thought was too complex to be packaged as frozen food, losing the control and respect of Clint Black, having a bad record as project manager (0-2), and for his excessive losses in the tasks (2-7).
  • Notes:
    • Jesse James won $20,000 for his charity.

Episode 9

Task 10
  • Airdate: April 26, 2009
  • Task scope: Create a 4 page advertorial, starring David Lee
    David Lee (basketball)
    David Lee is an American professional basketball player who is a power forward and center for the Golden State Warriors of the National Basketball Association . He played college basketball for the University of Florida and was selected by the New York Knicks in the first round of the 2005 NBA...

    , for Right Guard
    Right Guard
    Right Guard is a brand of deodorant for men. It is also a brand of shower gel. It is manufactured by the Dial Corporation unit of Henkel of North America, which acquired the brand in 2006 as a condition for Procter & Gamble's Gillette acquisition because P&G has other deodorant brands such as Old...

     deodorant
  • Athena project manager: Brande Roderick
  • KOTU project manager: Clint Black
  • Judges: Donald Trump; Ivanka Trump; Jim Cramer
  • Winning team: KOTU
  • Losing team: Athena
  • Sent to the boardroom: Brande Roderick, Annie Duke, Melissa Rivers
  • Fired: Melissa Rivers - for being judged to have less potential to raise money in future tasks.
  • Notes:
    • To even the teams, Jesse James was sent back to KOTU.
    • Jesse declined to cooperate with Clint Black on the project, after the better part of Jesse's ideas were not used. Clint and Joan Rivers understood, and even Jesse acknowledged Clint as a good project leader and congratulated him on the winning ad campaign.
    • Melissa Rivers accused Annie Duke and Brande Roderick of conspiring against her because they had left her out of participating in the team project, an accusation that both Annie and Brande denied.
    • After being fired, Melissa completely lost control and she verbally attacked her teammates, calling them "whore pit vipers" and then refused to do an exit interview, hurling abuse at the show's behind-the-scenes staff in the process.
    • Joan called Annie a Nazi and a "piece of shit" after Melissa was fired, and she also said that "poker players are trash". Joan also called Brande a "stupid blonde" before exiting with Melissa in a fury.
    • Clint Black won $20,000 for his charity.

Episode 10

Task 11
  • Airdate: May 3, 2009
  • Task scope: Create a jingle
    Jingle
    A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television...

     and 30 second commercial for Chicken of the Sea
    Chicken of the Sea
    Chicken of the Sea is a brand of canned tuna produced by a company owned by Thai Union Group.-Company:Based in San Diego, California, the company markets a variety of other seafood items under the Chicken of the Sea brand name, including clam, crab, mackerel, salmon, sardines and tuna...

    .
  • Athena project manager: Annie Duke
  • KOTU project manager: Clint Black
  • Judges: Donald Trump; Donald Trump, Jr.; Ivanka Trump
  • Winning team: Athena
  • Reason for win: Despite not having a musical artist in their group, Athena managed to create a catchy jingle. They also made sure the commercial stresses what the Chicken of the Sea executives wanted to convey to consumers.
  • Losing team: KOTU
  • Reason for loss: Clint Black wrote and performed their song in country music style. Although executives liked the jingle, they felt that country music may not appeal to a broader audience.
  • Sent to the boardroom: Jesse James, Joan Rivers, Clint Black
  • Fired: Clint Black, despite the fact that both teams did well. Clint was held responsible for the loss, and this also wasn't his first loss as project manager.
  • Notes:
    • Despite her confrontational outburst and leaving with her daughter Melissa, Joan Rivers returned the next day for this task.
    • Annie Duke got another donation of $20,000, raising a total of $265,000.


Task 12
  • Airdate: May 3, 2009
  • Task scope: Individual interviews with Piers Morgan, who will advise Donald Trump on who should advance to the final two.
  • Final four: Jesse James, Joan Rivers, Annie Duke, Brande Roderick
  • Fired:
    • Brande Roderick, for not having what it took to be the Celebrity Apprentice. Trump said after firing her that she should be very proud of herself for how far she made it and how much money she raised and the job she did. Some people also felt that she relied too much on Annie in past tasks.
    • Jesse James, for holding back with his contacts and not bringing any big donors from the Cupcake task, Wedding task, and the Ivanka's jewelry brand task.
  • Notes:
    • Jesse's firing marks the end of the original KOTU members, meaning that for the third consecutive season, the final two are members from the same original team.
    • Jesse's firing also creates the second ever all-female final two, first occurring in the third season.
    • Piers recommended Annie and Joan as the final two because he felt Annie was the toughest and also because she raised the most money throughout the season. Even though his interview with Joan got a bit heated at times, he felt she had enough to make it to the final 2 and beat Annie.
    • Shortly before the end of the boardroom, Trump requested to know why Jesse had never asked his wife, Sandra Bullock
      Sandra Bullock
      Sandra Annette Bullock is an Academy Award winning American actress and producer who rose to fame in the 1990s after roles in successful films such as Demolition Man, Speed, The Net, A Time to Kill, and While You Were Sleeping. She continued with films such as Miss Congeniality, The Lake House,...

      , for any donations, adding that just one donation from her could potentially have swung any of the tasks he had lost. Jesse replied that he had promised Bullock that he would only ask her for a donation if he reached the final, but Trump considered this to be a sign of weakness and/or bad judgement, either of which he thought was more than sufficient to justify Jesse's firing.

Episode 11

Task 13
  • Airdate: May 10, 2009
  • Task scope: The final two contestants must each sell tickets to a performance of the Cirque du Soleil
    Cirque du Soleil
    Cirque du Soleil , is a Canadian entertainment company, self-described as a "dramatic mix of circus arts and street entertainment." Based in Montreal, Quebec, Canada, and located in the inner-city area of Saint-Michel, it was founded in Baie-Saint-Paul in 1984 by two former street performers, Guy...

     show Wintuk and create and manage a party to entertain VIP guests before the show. The event must also include a silent auction of items collected by the teams for the auction and showcase the Kodak
    Eastman Kodak
    Eastman Kodak Company is a multinational imaging and photographic equipment, materials and services company headquarted in Rochester, New York, United States. It was founded by George Eastman in 1892....

     EasyShare
    Kodak EasyShare
    Kodak EasyShare is a sub brand of Eastman Kodak Company products identifying a consumer photography system of digital cameras, snapshot thermal printers, snapshot thermal printer docks, all-in-one inkjet printers, accessories, camera docks, software, and online print services. The brand was...

     digital frame.
  • Annie's team: Brande Roderick, Dennis Rodman, Tom Green
  • Joan's team: Herschel Walker, Clint Black, Melissa Rivers
  • Fired: Annie Duke
  • Named the Celebrity Apprentice: Joan Rivers
  • Notes:
    • Joan Rivers' team raised $150,830, while Annie Duke's team raised $465,725.
    • Annie won 2 of 5 factors: money raised, and charity integration; Joan won 3 of 5 factors: Kodak branding, celebrity integration, and overall guest experience.
    • Joan Rivers was praised for her stamina and vitality as a 75-year-old woman.
    • Annie Duke was given credit for her intelligence, professionalism, ruthlessness, game strategy, and overall effectiveness of performance throughout the season.
    • Khloe Kardashian, Natalie Gulbis, and Tionne Watkins were not present for the live reunion portion of the show.
    • Piers Morgan and Trace Adkins
      Trace Adkins
      Tracy Darrell "Trace" Adkins is an American country music artist. He made his debut in 1996 with the album Dreamin' Out Loud, released on Capitol Records Nashville. Since then, Adkins has released seven more studio albums and two Greatest Hits compilations...

       were present for the live reunion portion of the show.
    • Event planner David Tutera
      David Tutera
      David Tutera, is a celebrity wedding planner, bridal fashion designer, author and professional speaker. David is the author of four books, and is the host of WE tv’s show, My Fair Wedding with David Tutera...

      was originally chosen to assist Joan Rivers with her event planning, but quit before the event took place.
    • Joan Rivers, who had lost as project manager on the eight task, became the first contestant to be selected as the Apprentice over a finalist who did not lose a task as project manager. Another interesting note is that Annie Duke was the winning project manager on the eight task, but would go on to be defeated by Joan. Annie had also raised more money than Joan in the final task and in the overall season, but was still fired over Joan.

External links

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