That's the Way of the World (film)
Encyclopedia
That's the Way of the World is a 1975
1975 in film
The year 1975 in film involved some significant events, with Steven Spielberg's thriller Jaws topping the box office.-Events:*March 26 - The film version of The Who's Tommy premieres in London....

 film produced and directed by Sig Shore
Sig Shore
Sig Shore was an American film director and producer. His 1972 film Super Fly is considered one of the first "blaxploitation" films.-Biography:Shore was born in Harlem, New York and grew up in the Bronx...

, starring Harvey Keitel
Harvey Keitel
Harvey Keitel is an American actor. Some of his most notable starring roles were in Martin Scorsese's Mean Streets and Taxi Driver, Ridley Scott's The Duellists and Thelma and Louise, Ettore Scola's That Night in Varennes, Quentin Tarantino's Reservoir Dogs and Pulp Fiction, Jane Campion's The...

, and features the music of R&B/Funk
Funk
Funk is a music genre that originated in the mid-late 1960s when African American musicians blended soul music, jazz and R&B into a rhythmic, danceable new form of music. Funk de-emphasizes melody and harmony and brings a strong rhythmic groove of electric bass and drums to the foreground...

 group Earth, Wind and Fire (who also appear in the picture as a fictionalized version of themselves). The film depicts the music business and the life of record executives. A soundtrack by Earth, Wind and Fire
That's the Way of the World
-1999 reissue:-Covers and samples:"Reasons", the album's breakout love ballad, has been covered by Stanley Turrentine, Ramsey Lewis, Maxi Priest and other artists. "Reasons" has also been sampled by Master P on Intro/17...

 released in the same year eventually became one of the famous landmark albums the group has ever made.

Coleman Buckmaster (Harvey Keitel
Harvey Keitel
Harvey Keitel is an American actor. Some of his most notable starring roles were in Martin Scorsese's Mean Streets and Taxi Driver, Ridley Scott's The Duellists and Thelma and Louise, Ettore Scola's That Night in Varennes, Quentin Tarantino's Reservoir Dogs and Pulp Fiction, Jane Campion's The...

) also known as "the Golden Ear" is a producer extraordinaire for A-Chord Records. In the midst of working slavishly to complete the debut album of "the Group" (Earth, Wind and Fire), Buckmaster is forced to put their project on the back-burner in favor of a new signing to A-Chord, "the Pages," Velour (Cynthia Bostick), Gary (Jimmy Boyd
Jimmy Boyd
Jimmy Boyd was an American singer, musician, and actor. He was best known for his recording of the novelty song "I Saw Mommy Kissing Santa Claus".-Early years:...

) and Franklin (Bert Parks
Bert Parks
Bert Parks, born Bertram Jacobson , was an American actor, singer, and radio and television announcer, best known for hosting the annual Miss America telecast from 1955 to 1979....

). According to label head Carlton James (Ed Nelson
Ed Nelson
Edwin Stafford Nelson is an American actor.Nelson has appeared in numerous television shows, more than fifty motion pictures, and hundreds of stage productions. Until 2005, he was teaching acting and screenwriting in his native New Orleans at two local universities there...

), the Pages represent good, ol' fashioned, wholesome family values. According to Buckmaster, they represent everything wrong with the music business: a soulless pastiche of cheese-on-white-bread, and he wants nothing to do with them. However, due to his contract, he is forced to turn the flat song of their demo, "Joy, Joy, Joy" into a workable hit. In the meantime, he ends up in a relationship with Velour, seemingly also against his will, but he is able to use the relationship to his and the Group's advantage.
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