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Teletouch

 
Teletouch

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Teletouch



 
 
Teletouch was the trade name
Trade name

A trade name, also known as a trading name or a business name, is the name which a business trades under for commercial purposes, although its registered, Legal name , used for contracts and other formal situations, may be another....
 for the transmission
Automatic transmission

An automatic transmission is an automobile gearbox that can change gear ratios automatically as the vehicle moves, freeing the driver from having to shift gears manual transmission....
 controls found on many Edsel
Edsel

The Edsel was a marque of the Ford Motor Company during the 1958, 1959, and 1960 model years. The brand is known best as one of the biggest Failure#Commercial failures in the history of American business....
 brand automobiles manufactured by the Edsel and Mercury-Edsel-Lincoln (M-E-L) Divisions of the Ford Motor Company
Ford Motor Company

The Ford Motor Company is an United States multinational corporation and the world's List of automobile manufacturers#World Motor Vehicle Production by Manufacturer based on worldwide vehicle sales, following Toyota, General Motors, and Volkswagen Group....
. The significance of the Teletouch systems lies in its conception, design and symbolism for American automobiles produced in the 1950s, and the gadgets designed into them.

eption of the Edsel began in the early 1950s when Ford Motor Company attempted to outflank industry leader General Motors through altering its production, pricing and its make and model ranges.






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Teletouch was the trade name
Trade name

A trade name, also known as a trading name or a business name, is the name which a business trades under for commercial purposes, although its registered, Legal name , used for contracts and other formal situations, may be another....
 for the transmission
Automatic transmission

An automatic transmission is an automobile gearbox that can change gear ratios automatically as the vehicle moves, freeing the driver from having to shift gears manual transmission....
 controls found on many Edsel
Edsel

The Edsel was a marque of the Ford Motor Company during the 1958, 1959, and 1960 model years. The brand is known best as one of the biggest Failure#Commercial failures in the history of American business....
 brand automobiles manufactured by the Edsel and Mercury-Edsel-Lincoln (M-E-L) Divisions of the Ford Motor Company
Ford Motor Company

The Ford Motor Company is an United States multinational corporation and the world's List of automobile manufacturers#World Motor Vehicle Production by Manufacturer based on worldwide vehicle sales, following Toyota, General Motors, and Volkswagen Group....
. The significance of the Teletouch systems lies in its conception, design and symbolism for American automobiles produced in the 1950s, and the gadgets designed into them.

Conception

Conception of the Edsel began in the early 1950s when Ford Motor Company attempted to outflank industry leader General Motors through altering its production, pricing and its make and model ranges. One of the results of this plan was the E-car program that resulted in the ill-fated Edsel.

From the beginning, the Edsel was promised to be something very different from the cars that Detroit was turning out at the time. However development costs required that Edsel share the basics of other established Ford brands on the market. In this climate, the Edsel emerged as a five model, three-wheelbase automobile line. Senior Edsels would share its chassis with Mercury
Mercury (automobile)

Mercury is an automobile marque of the Ford Motor Company founded in 1939 by Edsel Ford, son of Henry Ford, to market entry-level-luxury cars slotted between Ford-branded regular models and Lincoln -branded luxury vehicles, similar to General Motors Corporation' Buick brand and Chrysler's Chrysler brand....
, junior models would share their chassis with Ford
Ford Motor Company

The Ford Motor Company is an United States multinational corporation and the world's List of automobile manufacturers#World Motor Vehicle Production by Manufacturer based on worldwide vehicle sales, following Toyota, General Motors, and Volkswagen Group....
 passenger vehicles, and station wagons would share chassis and body structure with Ford's station range.

The distinction offered by the Edsel, therefore, was in the styling details. While the famed 'horse collar' grille and 'boomerang' tail lights made the Edsel visually unique, the Teletouch transmission and saucer like spinning speedometer emerged as two of the better-remembered interior details.

Design

The first electrical gear shift mechanism sold on new automobiles was the Vulcan electric gear shift system, a solenoid-driven transmission in VHF shift device for standard gearbox, which was introduced in the summer of 1913. One of the first automakers to offer it was the Haynes Automobile Company
Haynes Automobile Company

The Haynes Automobile Company was a United States automobile manufacturing company which produced automobiles in Kokomo, Indiana from 1905 to 1924....
 of Kokomo, Indiana
Kokomo, Indiana

Kokomo is a city in and the county seat of Howard County, Indiana, Indiana, United States, Indiana's 13th largest city. It is the principal city of the Kokomo, Indiana Kokomo metropolitan area, which includes all of Howard and Tipton County, Indiana counties....
. While the Vulcan shifter was often advertised as standard equipment on a Haynes car, a common floor shift was also available for $200 less. Other makes, such as S.C.V. and Norwalk underslung, made the system available on their products, but Haynes was evidently the only automaker
Automaker

The automotive industry designs, develops, manufactures, markets, and sells the world's motor vehicles. In 2007, more than 73 million motor vehicles, including cars and commercial vehicles were produced worldwide....
 of note to place the push-buttons in the center of the steering wheel. The Vulcan electric gear shift system probably didn't survive past the early 1920's, since nothing regarding it has been found in the automotive engineering literature past 1921, and a 1919 Haynes print ad has been found with no mention of the electric shifting system.

Chrysler Corporation automobiles introduced pushbutton automatic transmission controls for their PowerFlite
PowerFlite

PowerFlite was the name of a two speed automatic transmission produced by the Chrysler Corporation. Chrysler was the last of Detroit's Big Three automobile manufacturers automakers to introduce a fully automatic transmission, some 14 years after General Motors Corporation had introduced Oldsmobile's Hydramatic automatic transmission and nearl...
 and Torqueflite
TorqueFlite

TorqueFlite was the registered trademark name of Chrysler Corporation's three-speed automatic transmission, which was introduced late in the 1956 model year....
 transmissions for the 1956 model year
Model year

The model year of a product is a number used in North America to describe approximately when a product was produced.The model year and the actual calendar year of production do not always coincide....
. Instead of the traditional placement of a gear selector on the column, Chrysler's system mounted the gear buttons in dashboard pods to the left of the steering wheel, becoming the first U.S. carmaker to offer such a system. This system was mechanical. Packard
Packard

Packard was an United States luxury automobile marque built by the Packard Motor Car Company of Detroit, Michigan, and later by the Studebaker-Packard Corporation of South Bend, Indiana....
 also introduced a steering-column-mounted electro-mechanical pushbutton transmission control pod in its "Touch Button Ultramatic
Ultramatic

For the Voigtl?nder SLR camera, see Voigtl?nder Ultramatic CSUltramatic was the trademarked name of the Packard Motor Car Company's automatic transmission introduced in 1949 and produced until 1956 at Packard's Detroit, Michigan factory....
" in 1956, placed off to the right of the column about six inches. Using technology that it purchased from a Packard supplier, Auto-Lite, this push-button system proved problematic as the electric motor was insufficient to move the car out of Park on a steep hill, and would pop the circuit breaker; electrical contact problems, wiring problems and other issues were prevalent even when new; and the problems worsened with age.

Lincoln-Mercury, a Ford division, followed suit with its purely mechanical push-button transmission control system in 1957.

When the 1958 Edsel launched in the late summer of 1957, the Edsel became the first and only Ford division to launch an electro-mechanical push-button transmission system, which it trademarked as Teletouch. Teletouch placed the transmission buttons in a ring within the center of the steering wheel. Edsel's marketing department promoted the Teletouch as a logical progression in the process of making the steering wheel the central command center for controlling cars. Marketing also pointed out that more of the dashboard view was unrestricted to the driver with the gear handle removed. Edsel even issued a Teletouch for dealers to wear and pass out as an advertising premium promoting the system to would-be buyers.

While a standard gear selector was available as a reduced-cost option for the automatic transmission on the in Edsel Ranger
Edsel Ranger

The Edsel Ranger was an automobile produced by the former Mercury-Edsel-Lincoln Division of the Ford Motor Company of Dearborn, Michigan, and sold through its Edsel marque in 1958....
, Pacer
Edsel Pacer

The Edsel Pacer is an automobile produced by the former Mercury-Edsel-Lincoln Division of the Ford Motor Company of Dearborn, Michigan and sold through its Edsel marque in 1958....
 and station wagon models, Corsair
Edsel Corsair

The Edsel Corsair was an automobile produced by the former Mercury-Edsel-Lincoln Division of the Ford Motor Company of Dearborn, Michigan and sold through its Edsel marque in 1958 and 1959....
 and Citation
Edsel Citation

The Edsel Citation was an automobile produced by the former Mercury-Edsel-Lincoln Division of the Ford Motor Company of Dearborn, Michigan and sold through its Edsel marque in 1958....
 models came standard with Teletouch.

Execution

In theory, the idea of the Teletouch system made sense, but in its execution, the system quickly became the bane of the Edsel and its owners. Many new car buyers, and most automotive writers, found Teletouch to be a gimmick, while others found it distracting or confusing. Despite it's marketing talking points, it required the driver to remove a hand from the steering wheel rim to push a center-pod button.

Reliability proved poor due to the servo motor's hot, wet and dirty operating environment between the bell housing
Bell housing

The bell housing is part of the transmission system on vehicles powered by internal combustion engines. It is bolted to the engine block and contains the flywheel and the torque converter or clutch of the Transmission ....
 and the exhaust pipe just above the road surface, and the somewhat troublesome associated relays, switches, wiring and connectors. On the other hand, the wiring inside the steering column did not move and was extremely reliable, since the pod containing the buttons did not turn with the wheel. The electric control current flowed through a set of slip rings and brush contacts, while the Teletouch buttons were held in the correct position with Neutral at 12 o'clock through a set of planetary gears in the steering column. The steering wheel was directly coupled to the steering linkage as with conventional steering columns.

Eventually, all push-button transmission selectors became a safety issue due to lack of industry-wide standardization. In addition, since the 1920s the center of the steering wheel had typically held the horn button. While some cars of the late 50s had horn rings, some drivers instinctively hit the steering wheel center in an emergency, sometimes causing them to either damage the controls or cause an unexpected, hazardous gear change (occasionally causing transmission damage). The Edsel's system included an electro-hydraulic inhibitor switch activated by transmission fluid pressure which virtually eliminated the possibility of this happening.

The single circumstance under which a Teletouch could be put into gear with the car moving at greater than three to five miles per hour was if the neutral button was depressed first, thereby removing hydraulic pressure from the inhibitor switch, and then the reverse or park button pushed. These actions would, as a result, either shear off the parking pawl or suddenly set the rear wheels turning in the reverse direction, effectively locking them up against the road surface and possibly damaging the reverse bands in the transmission. Ironically, the failed Autolite Packard system protected against this set of circumstances by locking out not only reverse and park, but also neutral while the car was moving with any significant speed.

For the 1959 model year, Edsel dropped Teletouch as an option, and began the process of abandoning the automotive market by dropping its Mercury-based cars, and eliminating the Citation, and Pacer cars as well as the Bermuda and Roundup station wagons.

Steering wheel-mounted transmission controls have made a comeback since the mid-1990s introduction of Porsche
Porsche

Porsche SE or Porsche is a Germany automotive industry of luxury vehicle automobiles, which is majority-owned by the Porsche family and Pi?ch families....
's Tiptronic
Tiptronic

Tiptronic, is a type of discrete automatic transmission developed by Porsche, and used in its vehicles, and those of its licensees....
 system, although the controls for the selection of park, reverse, and neutral are almost always located elsewhere. They also invariably have the buttons or "paddles" for the functions that are on the steering wheel quite near the rim, for true "both-hands-on-the-wheel" functionality.

Also see: Edsel
Edsel

The Edsel was a marque of the Ford Motor Company during the 1958, 1959, and 1960 model years. The brand is known best as one of the biggest Failure#Commercial failures in the history of American business....