Tata Motors Limited is an Indian
multinationalA multi national corporation or enterprise , is a corporation or an enterprise that manages production or delivers services in more than one country. It can also be referred to as an international corporation...
automotiveThe automotive industry designs, develops, manufactures, markets, and sells motor vehicles, and is one of the world's most important economic sectors by revenue....
corporation headquartered in
MumbaiMumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
, India. Part of the
Tata GroupTata Group is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. Tata Group is one of the largest companies in India by market capitalization and revenue. It has interests in communications and information technology, engineering, materials, services, energy,...
, it was formerly known as
TELCO (TATA Engineering and Locomotive Company). Its products include passenger cars, trucks, vans and coaches.
Tata Motors is South Asia’s largest automobile company; it is the leader in commercial vehicles and among the top three in passenger vehicles. Worldwide it is the world's fourth-largest truck manufacturer and second-largest bus manufacturer. It has auto manufacturing and assembly plants in
Jamshedpur,
PantnagarPantnagar is a town and a University campus in Udham Singh Nagar district, Uttarakhand. Nainital, Rudrapur and Kiccha, Haldwani are the major cities surrounding Pantnagar....
,
LucknowLucknow is the capital city of Uttar Pradesh in India. Lucknow is the administrative headquarters of Lucknow District and Lucknow Division....
,
SanandSanand is a city and a municipality in Ahmedabad district in the Indian state of Gujarat. It is also referred as Auto hub or Detroit of Gujarat.-History:...
,
DharwadDharwad, also known as Dharwar, is a city and a DISTRICT PLACE in India's Karnataka state.Dharwad is the administrative seat of the Dharwad District. The municipality of Hubli-Dharwad covers an area of 200.23 km²...
and
PunePune , is the eighth largest metropolis in India, the second largest in the state of Maharashtra after Mumbai, and the largest city in the Western Ghats. Once the centre of power of the Maratha Empire, it is situated 560 metres above sea level on the Deccan plateau at the confluence of the Mula ...
, India, as well as in Argentina, South Africa, Thailand and the United Kingdom. Tata Motors has produced and sold over 4 million vehicles in India since 1954.
Originally a manufacturer of locomotives, the company manufactured its first commercial vehicle in 1954 in a collaboration with
Daimler-BenzDaimler-Benz AG was a German manufacturer of automobiles, motor vehicles, and internal combustion engines; founded in 1926. An Agreement of Mutual Interest - which was valid until year 2000 - was signed on 1 May 1924 between Karl Benz's Benz & Cie., and Daimler Motoren Gesellschaft, which had...
AG, which ended in 1969. In 2010, Tata Motors surpassed Reliance to win the coveted title of 'India's most valuable brand' in an annual survey conducted by
Brand FinanceBrand Finance is an independent intangible asset valuation consultancy. It advises strongly branded organisations, or those with valuable intangible assets, on how to maximise their value through effective management of their brand and other intangible assets...
and
The Economic Times.
Tata Motors is a
dual-listed companyA dual-listed company or DLC is a corporate structure in which two corporations function as a single operating business through a legal equalization agreement, but retain separate legal identities and stock exchange listings...
traded on both the
Bombay Stock ExchangeThe Bombay Stock Exchange is a stock exchange located on Dalal Street, Mumbai and is the oldest stock exchange in Asia. The equity market capitalization of the companies listed on the BSE was 1.63 trillion as of December 2010, making it the 4th largest stock exchange in Asia and the 8th largest...
and
New York Stock ExchangeThe New York Stock Exchange is a stock exchange located at 11 Wall Street in Lower Manhattan, New York City, USA. It is by far the world's largest stock exchange by market capitalization of its listed companies at 13.39 trillion as of Dec 2010...
.
History
Tata Motors is a part of the
Tata GroupTata Group is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. Tata Group is one of the largest companies in India by market capitalization and revenue. It has interests in communications and information technology, engineering, materials, services, energy,...
manages its share-holding through
Tata SonsTata Sons is a promoter of the key companies of the Tata Group and holds the bulk of shareholding in these companies. It was established as a trading enterprise by Group founder Jamsetji Tata in 1868...
. The company expanded its operations to commercial vehicle sector in 1954 after forming a joint venture with
Daimler-BenzDaimler-Benz AG was a German manufacturer of automobiles, motor vehicles, and internal combustion engines; founded in 1926. An Agreement of Mutual Interest - which was valid until year 2000 - was signed on 1 May 1924 between Karl Benz's Benz & Cie., and Daimler Motoren Gesellschaft, which had...
AG of Germany. Despite the success of its commercial vehicles, Tata realized his company had to diversify and he began to look at other products. Based on consumer demand, he decided that building a small car would be the most practical new venture. So in 1998 it launched
Tata IndicaThe Tata Indica is a hatchback automobile range manufactured by Tata Motors of India. It is the first passenger car from Tata Motors and is also considered India's first indigenously developed passenger car. , more than 910,000 Indicas were produced. The annual sales of Indica has been as high as ...
, India's first fully indigenous passenger car. Designed to be inexpensive and simple to build and maintain, the Indica became a hit in the Indian market. It was also exported to Europe, especially the UK. Tata acquired Spanish bus and coach manufacturer Hispano Carrocera in 2009. In 2006 it formed a joint venture with
Marcopolo S.A.Marcopolo S.A. is a bus manufacturer founded on August 6, 1949, in the southern Brazilian city of Caxias do Sul, state of Rio Grande do Sul. The company manufactures the bodies for a whole range of coaches, e.g. microbus, intercity and touring coach...
of Brazil, and introduced low-floor buses in the Indian Market under the name
Tata Marcopolo BusTata Marcopolo is a range of buses manufactured by Tata Motors in collaboration with Marcopolo S.A. of Brazil- Usage :It is currently being used or inducted in several Indian cities as part of the local transports fleet like Delhi, Bangalore, Coimbatore, Mysore, Kolkata, Chennai, Lucknow, Kanpur,...
. Recently, it has acquired British Jaguar Land Rover (JLR), which includes the Daimler and Lanchester brand names.
Acquisitions
- In 2004 Tata Motors acquired Daewoo's truck manufacturing unit, now known as Tata Daewoo Commercial Vehicle
Tata Daewoo is a commercial vehicle manufacturer headquartered in Gunsan, Jeollabuk-do, South Korea and owned by Tata Motors. It is the second-largest heavy commercial vehicle manufacturer in South Korea....
, in South Korea.
- In 2005, Tata Motors acquired 21% of Aragonese
Aragon is a modern autonomous community in Spain, coextensive with the medieval Kingdom of Aragon. Located in northeastern Spain, the Aragonese autonomous community comprises three provinces : Huesca, Zaragoza, and Teruel. Its capital is Zaragoza...
Hispano CarroceraTata Hispano Motors Carrocera , based in Zaragoza, Aragon, Spain, is one of the largest manufacturers of bus and coach cabins in Europe. It is a fully owned subsidiary of India's Tata Motors. Tata Motors acquired control of the company in 2005, after purchasing a 21% stake in the company...
giving it controlling rights of the company.
- In 2007, Formed a joint venture with Marcopolo
Marcopolo S.A. is a bus manufacturer founded on August 6, 1949, in the southern Brazilian city of Caxias do Sul, state of Rio Grande do Sul. The company manufactures the bodies for a whole range of coaches, e.g. microbus, intercity and touring coach...
of Brazil and introduced low-floor buses in the Indian Market.
- In 2008, Tata Motors acquired British Jaguar Land Rover
Jaguar Land Rover is a British automotive company owned by Tata Motors of India. It develops, manufactures and sells vehicles under the Jaguar and Land Rover marques.-History:...
(JLR), which includes the Daimler and Lanchester brand names.
- In 2010, Tata Motors acquired 80% stake in Italy-based design and engineering company Trilix for a consideration of €1.85 million. The acquisition is in line with the company’s objective to enhance its styling/design capabilities to global standards.
Expansion
After years of dominating the commercial vehicle market in India, Tata Motors entered the passenger vehicle market in 1991 by launching the
Tata SierraThe Tata Sierra, or the Tata Sierra Turbo, was a three door sport utility vehicle produced by Tata Motors of India.It was the first automobile to be designed and produced in India. The vehicle also forms the basis for DC Design's Arya Concept vehicle. The Sierra is powered by a 1.9 litre...
, a multi utility vehicle. After the launch of three more vehicles,
Tata EstateThe Tata Estate is a station wagon car produced by the Tata Motors.It was the company's first attempt at building a car.The car was considered fairly advanced during its time and had many features which were not common among cars in India at the time including power windows, power steering and a...
(1992, a stationwagon design based on the earlier 'TataMobile' (1989), a light commercial vehicle),
Tata SumoTata Sumo is a multi-utility vehicle produced by India's largest automotive companyTata Motors. The vehicle was launched in 1994 and was one of the first passenger vehicles designed in India. The Sumo received an extensive facelift in 2004 and was renamed the Sumo Victa in face of competition from...
(LCV, 1994) and Tata Safari (1998, India's first sports utility vehicle). Tata launched the
IndicaThe Tata Indica is a hatchback automobile range manufactured by Tata Motors of India. It is the first passenger car from Tata Motors and is also considered India's first indigenously developed passenger car. , more than 910,000 Indicas were produced. The annual sales of Indica has been as high as ...
in 1998, the first fully indigenous passenger car of India. Though the car was initially panned by auto-analysts, the car's excellent fuel economy, powerful engine and aggressive marketing strategy made it one of the best selling cars in the history of the Indian automobile industry. A newer version of the car, named Indica V2, was a major improvement over the previous version and quickly became a mass-favorite. Tata Motors also successfully exported large quantities of the car to South Africa. The success of Indica in many ways marked the rise of Tata Motors.
Vehicles
Tata Daewoo Commercial Vehicle
Tata Motors aimed to increase its presence worldwide. In 2004, it acquired the Daewoo Commercial Vehicle Company of South Korea. The reasons behind the acquisition were:
- Company's global plans to reduce domestic exposure. The domestic commercial vehicle market is highly cyclical in nature and prone to fluctuations in the domestic economy. Tata Motors has a high domestic exposure of ~94% in the MHCV segment and ~84% in the light commercial vehicle (LCV) segment. Since the domestic commercial vehicle sales of the company are at the mercy of the structural economic factors, it is increasingly looking at the international markets. The company plans to diversify into various markets across the world in both MHCV as well as LCV segments.
- To expand the product portfolio Tata Motors recently introduced the 25MT GVW Tata Novus from Daewoo’s (South Korea) (TDCV) platform. Tata plans to leverage on the strong presence of TDCV in the heavy-tonnage range and introduce products in India at an appropriate time. This was mainly to cater to the international market and also to cater to the domestic market where a major improvement in the Road infrastructure was done through the National Highway Development Project.
Tata remains India's largest heavy commercial vehicle manufacturer and Tata Daewoo is the 2nd largest heavy commercial vehicle manufacturer in South Korea. Tata Motors has jointly worked with Tata Daewoo to develop trucks such as Novus and World Truck and buses namely, GloBus and StarBus.
Hispano Carrocera
In 2005, sensing an opportunity in the fully built
busA bus is a road vehicle designed to carry passengers. Buses can have a capacity as high as 300 passengers. The most common type of bus is the single-decker bus, with larger loads carried by double-decker buses and articulated buses, and smaller loads carried by midibuses and minibuses; coaches are...
segment, Tata Motors acquired a 21% stake in
Hispano CarroceraTata Hispano Motors Carrocera , based in Zaragoza, Aragon, Spain, is one of the largest manufacturers of bus and coach cabins in Europe. It is a fully owned subsidiary of India's Tata Motors. Tata Motors acquired control of the company in 2005, after purchasing a 21% stake in the company...
SA, the leading European bus and coach cabin maker. In 2009, the company picked up the remaining 79% stake in Hispano Carrocera SA for an undisclosed sum, making it a fully owned subsidiary.
Jaguar Cars and Land Rover
After the acquisition of the British
Jaguar Land RoverJaguar Land Rover is a British automotive company owned by Tata Motors of India. It develops, manufactures and sells vehicles under the Jaguar and Land Rover marques.-History:...
(JLR) business, which also includes the
DaimlerThe Daimler Motor Company Limited was an independent British motor vehicle manufacturer founded in London by H J Lawson in 1896, which set up its manufacturing base in Coventry. The right to the use of the name Daimler had been purchased simultaneously from Gottlieb Daimler and Daimler Motoren...
,
LanchesterThe Lanchester Motor Company Limited was a car manufacturer based until 1930 at Armourer Mills, Montgomery Street, Sparkbrook, Birmingham, England. It operated from 1895 to 1955....
and Rover brands, Tata Motors became a major player in the international automobile market. On 27 March 2008, Tata Motors reached an agreement with Ford to purchase their Jaguar Land Rover operations for US$2.3 billion. The sale was completed on 2 June 2008.
In addition to the brands, Tata Motors has also gained access to two design centres and two plants in UK. The key acquisition would be of the intellectual property rights related to the technologies.
Joint ventures
Tata Motors has formed a 51:49 joint venture in bus body building with
MarcopoloMarcopolo S.A. is a bus manufacturer founded on August 6, 1949, in the southern Brazilian city of Caxias do Sul, state of Rio Grande do Sul. The company manufactures the bodies for a whole range of coaches, e.g. microbus, intercity and touring coach...
of Brazil. This joint venture is to manufacture and assemble fully built buses and coaches targeted at developing mass rapid transportation systems. The joint venture will absorb technology and expertise in chassis and aggregates from Tata Motors, and Marcopolo will provide know-how in processes and systems for bodybuilding and bus body design. Tata and Marcopolo have launched a low-floor city bus which is widely used by Chennai, Coimbatore, Delhi, Mumbai, Lucknow, Pune, Kochin, Trivandrum and Bengaluru transport corporations. Its manufacturing facility is based in Dharwad.
Tata Motors also formed a joint venture with
FiatFIAT, an acronym for Fabbrica Italiana Automobili Torino , is an Italian automobile manufacturer, engine manufacturer, financial, and industrial group based in Turin in the Italian region of Piedmont. Fiat was founded in 1899 by a group of investors including Giovanni Agnelli...
and gained access to Fiat’s
diesel engineA diesel engine is an internal combustion engine that uses the heat of compression to initiate ignition to burn the fuel, which is injected into the combustion chamber...
technology. Tata Motors sells Fiat cars in India through a 50/50 joint venture
Fiat Automobiles India LimitedFiat India Automobiles Limited is a 50-50 JV between Fiat Group Automobiles S.p.A. of Italy and Tata Motors of India. It is the ninth largest car maker in India by sales.-History:...
, and is looking to extend its relationship with Fiat and
IvecoIveco, an acronym for Industrial Vehicle Corporation, originally an alliance of European commercial vehicle manufacturers such as Fiat , Unic and Magirus. Iveco is now an Italian truck, bus, and diesel engine manufacturer, based in Turin...
to other segments. Tata has also formed several JV's with many small companies in various countries around the world.
Tata Nano
In January 2008, Tata Motors launched Tata Nano, the least expensive production car in the world at about 120,000 (US $3000). The
city carA city car is a small car intended for use primarily in an urban area.City cars are sold worldwide and most automotive industry manufacturers have one or two in their line-up. In North-America city cars are often referred to simply as "subcompacts" alongside the superminis. These kind of cars...
was unveiled during the Auto Expo 2008 exhibition in
Pragati MaidanPragati Maidan is a venue for large exhibitions and conventions in New Delhi, and with 72,000 sq. metres of exhibition space, it is presently Delhi's largest exhibition centre. It is owned and managed by Indian Trade Promotion Organisation , the premier trade promotion agency of the Ministry of...
, New Delhi.
Tata has faced controversy over developing the Nano as some environmentalists are concerned that the launch of such a low-priced car could lead to mass motorization in India with adverse effects on pollution and global warming. Tata had set up a factory in
SanandSanand is a city and a municipality in Ahmedabad district in the Indian state of Gujarat. It is also referred as Auto hub or Detroit of Gujarat.-History:...
, Gujarat and the first Nanos were rolled out in summer 2009.
Tata Nano Europa had been developed for sale in developed economies and it hit markets in 2010 while the normal Nano had hit markets in South Africa, Kenya and countries in Asia and Africa by late 2009. A battery version is also planned.
Tata Ace
Tata Ace, India's first indigenously developed sub-one ton
mini-truckMini truck is the entry level segment of commercial payload vehicles. Generally they fall under sub 1000cc engine category. These vehicles find their use in intra-city low tonnage cargo delivery, like postal and courier services or home delivery of appliances from dealer to to the...
, was launched in May 2005. The mini-truck was a huge success in India with auto-analysts claiming that Ace had changed the dynamics of the light commercial vehicle (LCV) market in the country by creating a new market segment termed the small commercial vehicle (SCV) segment. Ace rapidly emerged as the first choice for transporters and single truck owners for city and rural transport. By October 2005, LCV sales of Tata Motors had grown by 36.6 percent to 28,537 units due to the rising demand for Ace. The Ace was built with a load body produced by Autoline Industries. By 2005, Autoline was producing 300 load bodies per day for Tata Motors.
Ace is still a top seller for TML with 5 lakh units sold to date (June 2010).
Ace has also been exported to several Asian, European, South American and African countries and all-electric models are sold through
Chrysler Chrysler Group LLC is a multinational automaker headquartered in Auburn Hills, Michigan, USA. Chrysler was first organized as the Chrysler Corporation in 1925....
's
Global Electric MotorcarsGlobal Electric Motorcars , a wholly owned subsidiary of Polaris Industries, is a U.S. manufacturer in the low-speed vehicle category, producing neighborhood electric vehicles since 1998 and has sold more than 45,000 GEM battery-electric vehicles worldwide as of December 2010.Until June 2011, GEM...
division. In
Sri LankaSri Lanka, officially the Democratic Socialist Republic of Sri Lanka is a country off the southern coast of the Indian subcontinent. Known until 1972 as Ceylon , Sri Lanka is an island surrounded by the Indian Ocean, the Gulf of Mannar and the Palk Strait, and lies in the vicinity of India and the...
it is sold through Diesel & Motor Engineering(DIMO) PLC under the name of DIMO Batta.
Compressed air car
Motor Development International of France has developed the world's first prototype of a compressed air car, named OneCAT. In 2007, MDI owner Guy Negre was reported to have "the backing of Tata".
It has airtanks that can be filled in 4 hours by plugging the car into a standard electrical plug. In 2008 MDI planned to also design a gas station compressor, which would fill the tanks in 3 minutes.
There are no gasoline costs and no fossil fuel emissions from the vehicle when run in town, but "the compressed air driving the pistons can be boosted by a fuel burner".
OneCAT is a five seat vehicle with a 200 litres (7.1 cu ft) trunk. With full tanks it is said to run at 100 kilometre per hour for 90 kilometres (55.9 mi) range in urban cycle.
There are severe physical arguments pleading against those figures. In December 2009 Tata's vice president of engineering systems confirmed that the limited range and low engine temperatures were causing difficulties.
Electric vehicles
Tata Motors unveiled the electric versions of passenger car Tata Indica and commercial vehicle
Tata AceThe Tata Ace is a mini-truck launched in May 2005 by Tata Motors in India. It is in competition with the prevalent three-wheeled goods carriers from Bajaj Auto, Piaggio, Mahindra and Force Motors.-History:...
. Both run on lithium batteries. The company has indicated that the electric Indica would be launched locally in India in about 2010, without disclosing the price. The vehicle would be launched in Norway in 2009.
Tata Motors' UK subsidiary, Tata Motors European Technical Centre, has bought a 50.3% holding in electric vehicle technology firm Miljøbil Grenland/Innovasjon of
NorwayNorway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...
for US$1.93 M, which specialises in the development of innovative solutions for electric vehicles, and plans to launch the electric Indica hatchback in Europe next year. On 17 Sept 2010 Tata motors presented to the DTC (Delhi Transport corporation). Four CNG – Electric Hybrid low-floored Star-buses to be used for
Commonwealth gamesThe Commonwealth Games is an international, multi-sport event involving athletes from the Commonwealth of Nations. The event was first held in 1930 and takes place every four years....
. These are the first Environmentally friendly buses to be used for public transportation in India.
Operations
Tata in India
Tata Motors Limited is India’s largest automobile company, with revenues of in 2007–08. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles in India with products in the compact, midsize car and utility vehicle segments. Tata vehicles are sold primarily in India, and over 4 million Tata vehicles have been produced domestically since the first Tata vehicle was assembled in 1954. The company’s manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, Tata set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The company is establishing a new plant at Sanand (Gujarat). Tata's dealership, sales, service and spare parts network comprises over 3500 touch points. Tata Motors also distributes and markets Fiat branded cars in India.
Sales & Service Network
Tata Motors has more than 250 dealerships in more than 195 cities across 27 states and 4
Union TerritoriesA Union Territory is a sub-national administrative division of India, in the federal framework of governance. Unlike the states of India, which have their own elected governments, union territories are ruled directly by the federal government; the President of India appoints an Administrator or...
of India. It has the 3rd largest Sales and Service Network after Maruti Suzuki and
HyundaiHyundai Motor India Limited is a wholly owned subsidiary of the Hyundai Motor Company in India. It is the 2nd largest automobile manufacturer in India after Maruti Suzuki.-History:...
.
Tata's global operations
Tata Motors has been in the process of acquiring foreign brands to increase its global presence. Through acquisition, Tata has operations in the UK, South Korea, Thailand and Spain. Among these acquisitions is Jaguar Land Rover, a business comprising two struggling iconic British brands that was acquired from the Ford Motor Company in 2008. In 2004, Tata acquired the Daewoo Commercial Vehicles Company, South Korea’s second largest truck maker. The re-branded Tata Daewoo Commercial Vehicles Company has launched several new products in the Korean market, while also exporting these products to several international markets. Today two-thirds of heavy commercial vehicle exports out of South Korea are from Tata Daewoo.
In 2005, Tata Motors acquired a 21% controlling stake in Hispano Carrocera, a Spanish bus and coach manufacturer. Tata Motors continued its market area expansion through the introduction of new products such as buses (Starbus & Globus, jointly developed with subsidiary Hispano Carrocera) and trucks (Novus, jointly developed with subsidiary Tata Daewoo). In May, 2009 Tata unveiled the Tata World Truck range jointly developed with Tata Daewoo Debuting in South Korea, South Africa, the SAARC countries and the Middle-East by the end of 2009 santhosh
In 2006, Tata formed a joint venture with the Brazil-based Marcopolo to manufacture fully built buses and coaches for India and other international markets. Tata Motors has expanded its production and assembly operations to several other countries including South Korea, Thailand, South Africa and Argentina and is planning to set up plants in
TurkeyTurkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...
, Indonesia and Eastern Europe.
Tata also has franchisee/joint venture assembly operations in Kenya, Bangladesh, Ukraine, Russia and Senegal. Tata has dealerships in 26 countries across 4 continents. Though Tata is present in many countries it has only managed to create a large consumer base in the
Indian SubcontinentThe Indian subcontinent, also Indian Subcontinent, Indo-Pak Subcontinent or South Asian Subcontinent is a region of the Asian continent on the Indian tectonic plate from the Hindu Kush or Hindu Koh, Himalayas and including the Kuen Lun and Karakoram ranges, forming a land mass which extends...
, namely
IndiaIndia , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
, Bangladesh,
BhutanBhutan , officially the Kingdom of Bhutan, is a landlocked state in South Asia, located at the eastern end of the Himalayas and bordered to the south, east and west by the Republic of India and to the north by the People's Republic of China...
, Sri Lanka and
NepalNepal , officially the Federal Democratic Republic of Nepal, is a landlocked sovereign state located in South Asia. It is located in the Himalayas and bordered to the north by the People's Republic of China, and to the south, east, and west by the Republic of India...
. Tata has a growing consumer base in
ItalyItaly , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
, Spain and South Africa.
Passenger cars and utility vehicles
- Tata Sierra
The Tata Sierra, or the Tata Sierra Turbo, was a three door sport utility vehicle produced by Tata Motors of India.It was the first automobile to be designed and produced in India. The vehicle also forms the basis for DC Design's Arya Concept vehicle. The Sierra is powered by a 1.9 litre...
(Discontinued)
- Tata Estate
The Tata Estate is a station wagon car produced by the Tata Motors.It was the company's first attempt at building a car.The car was considered fairly advanced during its time and had many features which were not common among cars in India at the time including power windows, power steering and a...
(Discontinued)
- Tata Sumo/Spacio
Tata Sumo is a multi-utility vehicle produced by India's largest automotive companyTata Motors. The vehicle was launched in 1994 and was one of the first passenger vehicles designed in India. The Sumo received an extensive facelift in 2004 and was renamed the Sumo Victa in face of competition from...
- Tata Sumo Grande
- Sumo Grande :Tata launched the Sumo Grande on January 10, 2008 powered with a new generation 2200 cc DICOR engine. It features completely different body work. It lies below the Tata Safari in Tata's product portfolio...
- Tata Safari
The Tata Safari is an SUV produced by Tata Motors of India. It is the first SUV to be designed, developed and manufactured "entirely" in India.-Body and trim options:The SUV was first released in 1998 with a 2.0 litre Turbo Diesel engine....
- Tata Indica
The Tata Indica is a hatchback automobile range manufactured by Tata Motors of India. It is the first passenger car from Tata Motors and is also considered India's first indigenously developed passenger car. , more than 910,000 Indicas were produced. The annual sales of Indica has been as high as ...
- Tata Vista
The Tata Indica is a hatchback automobile range manufactured by Tata Motors of India. It is the first passenger car from Tata Motors and is also considered India's first indigenously developed passenger car. , more than 910,000 Indicas were produced. The annual sales of Indica has been as high as ...
- Tata Indigo
-Indigo Sedan :In 2002, Tata introduced India's competitive indigenous sedan: the Indigo. Designed in-house, it is a sedan version of the Tata Indica, with which it shares a large number of parts. Launched with a Turbodiesel and Petrol engines, An intercooled 'TDI' Engine, and Dicor engines were...
- Tata Manza
-Indigo Sedan :In 2002, Tata introduced India's competitive indigenous sedan: the Indigo. Designed in-house, it is a sedan version of the Tata Indica, with which it shares a large number of parts. Launched with a Turbodiesel and Petrol engines, An intercooled 'TDI' Engine, and Dicor engines were...
- Tata Indigo Marina
- Tata Winger
The Tata Winger is a van launched by Tata Motors in 2007. It based on the Phase 3 Renault Trafic Mk1 van.-Launch:In June 2007 Tata Motors launched the Tata Winger, on a new platform along with the passenger variant of the Ace, named Magic...
- Tata Magic
The Tata Magic is a Microvan launched by Tata Motors in June 2007. The Magic is the passenger version of the Ace mini-truck, the new Magic features an all-steel cabin. It offers a flexible seating capacity of 4-7 passengers with adequate legroom. Powered by a , 700 cc water-cooled diesel engine,...
- Tata Nano
The Tata Nano is an inexpensive, rear-engined, four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market....
- Tata Xenon XT
Tata Xenon is a pickup truck manufactured by Tata Motors. It was debuted as redesigned Tata TL at the 2006 Bologna Motor Show. Released in late 2007 as the Tata Xenon. The Xenon is powered by newly developed 2.2L common rail turbodiesel engine [i.e. Direct injection Common Rail]. This also...
- Tata Aria
The Tata Aria is a crossover SUV produced by Tata Motors of India. Tata Aria was launched on 5 January 2010 at Auto Expo, Delhi, and was launched to customers on 12 October 2010 and priced at 1.3 to 1.5 Million Indian Rupees or . It is based upon the Tata Xover concept showcased in 2006 Geneva...
- Tata Venture
The Tata Venture is a minivan unveiled on 5 January 2010 at the 10th AutoExpo in Pragati Maidan by Tata Motors in India. It is in competition with the prevalent MPV and vans from Maruti, Mahindra, Toyota, Chevrolet and Force Motors...
- Tata Iris
Tata Magic Iris is a vehicle manufactured by Tata Motors. It is a five-seater with a top speed of and powered with diesel engine that is intended to compete with auto-rickshaws....
Concept vehicles
- 2000 Aria Roadster
- 2001 Aria Coupe
- 2002 Tata Indiva
- 2004 Tata Indigo Advent
-Indigo Sedan :In 2002, Tata introduced India's competitive indigenous sedan: the Indigo. Designed in-house, it is a sedan version of the Tata Indica, with which it shares a large number of parts. Launched with a Turbodiesel and Petrol engines, An intercooled 'TDI' Engine, and Dicor engines were...
- 2005 Tata Xover
- 2006 Tata Cliffrider
The Tata Cliffrider is a concept car that was first introduced by Tata Motors at the Geneva Motor Show in 2006.Its exterior is designed by modifying the Xover concept. Its rear doors slide backward like an MPV. Its interior is derived from the Xover concept. Its load body is protected by a sliding...
- 2007 Tata Elegante
The Tata Elegante is a concept car that was displayed by Tata Motors during the 2007 Geneva Motor Show. It is rumoured to contain many design cues which will be found on the next generation Tata Indigo...
- 2009 Tata Pr1ma
The Tata Pr1ma is a concept luxury saloon designed by Pininfarina and built by Tata Motors. It is based on the Tata Indigo's wheelbase.It was unveiled at the Geneva Motor Show 2009....
- 2010 Tata Versa
- 2010 Tata Essota
- 2011 Tata Pixel
The Tata Pixel is a rear-engined four-passenger city car, unveiled on 1st of March 2011 by Tata Motors at the 81st International Motor Show in Geneva and aimed primarily at the European market. It is based on the Tata Nano platform.-History:...
Commercial vehicles
- Tata Ace
- Tata Super Ace
- Tata TL/Telcoline/207 DI
-Second generation:The second generation Tata 207 DI was launched in 2002.It is a Pick Up vehicle designed for both urban and rural use. The TATA 207 DI is powered with the same engine as in TATA 407 and is India's first 1.13 Ton payload Pick Up with Power Steering...
Pickup Truck
- Tata 407 Ex and Ex2
- Tata 709 Ex
- Tata 809 Ex and Ex2
- Tata 909 Ex and Ex2
- Tata 1109 (Intermediate truck)
- Tata 1512 (Medium bus chassis)
- Tata 1612/1616 (Heavy bus chassis)
- Tata 1618 (Semi Low Floor bus chassis)
- Tata 1623 (Rear Engined Low Floor bus chassis)
- Tata 1518C (Medium truck)
- Tata 1613/1615 (Medium truck)
- Tata 2515/2516 (Medium truck)
- Tata Starbus
Tata Starbus is a range of buses manufactured by Tata Motors. Tata Starbus is available in comprehensive range of variants, with or without low floor, with seating capacity of 16 to 67, it is available with options of diesel engine and also more environmentally friendly hybrid and CNG power plant...
(Branded Buses for city, inter city, school bus and standard passenger transportation)
- Tata Divo (Fully built luxury coach)
- Tata CityRide (12 – 20 seater buses for intra-city use)
- Tata 3015 (Heavy truck)
- Tata 3118 (Heavy truck) (8×2)
- Tata 3516 (Heavy truck)
- Tata 4018 (Heavy truck)
- Tata 4923 (Ultra-Heavy truck) (6×4)
- Tata Novus
Tata Novus is the Tata Motors' first new offering from its acquisition of Daewoo's truck manufacturing unit. Tata Novus is based on the Daewoo Novus truck available in South Korea. It was launched in December 2005. Tata Motors became the first Indian manufacturer to introduce heavy commercial...
(Heavy truck designed by Tata Daewoo)
- Tata Prima
Tata Prima is a range of heavy trucks produced by Tata Daewoo, a wholly owned subsidiary of Tata Motors of India. It was first introduced in 2008 as the company's 'global' truck. The trucks have a combined loading capacity of 40 tonnes, ideal for heavy duty shipment...
(The World Truck designed by Tata Motors and Tata Daewoo)
Military vehicles
- Tata LSV (Light Specialist Vehicle)
- Tata Mine Protected Vehicle (4×4)
- Tata 2 Stretcher Ambulance
- Tata 407 Troop Carrier, available in hard top, soft top, 4×4, and 4×2 versions
- Tata LPTA 713 TC (4×4)
- Tata LPT 709 E
- Tata SD 1015 TC (4×4)
- Tata LPTA 1615 TC (4×4)
- Tata LPTA 1621 TC (6×6)
- Tata LPTA 1615 TC (4×2)
- Tata Winger Passenger Mini Bus
Tata Motors technology and design subsidiaries
Tata has dozens of technology and design subsidiaries. These include the main ones.
Telco Construction Equipment (TELCON)
TELCONTelcon Construction Solutions is India based joint venture between Tata Motors and HCM, Japan.It is the market leader in Indian construction equipment industry and has more than 50% market share in excavator segment....
is a joint venture between Tata Motors and
Hitachiis a Japanese multinational conglomerate headquartered in Marunouchi 1-chome, Chiyoda, Tokyo, Japan. The company is the parent of the Hitachi Group as part of the larger DKB Group companies...
, which focuses on excavators and other construction equipment. and research work are done.
HV Transmission (HVTL) and HV Axles (HVAL)
HVAL and HVTL are 85% subsidiary companies of Tata Motors engaged in the business of manufacture of gear boxes and axles for heavy and medium commercial vehicles, with production facilities and infrastructure based at Jamshedpur.
Tata Technologies Limited (TTL)
TTL provides Engineering and Design (E&D) solutions to the
Automotive IndustryThe automotive industry designs, develops, manufactures, markets, and sells motor vehicles, and is one of the world's most important economic sectors by revenue....
. Tata Motors holds 86.91% of TTL’s share capital. TTL is based in Pune (Hinjawadi) and operates in the US and Europe through its wholly owned subsidiaries in Detroit and London respectively. It also has a presence in Thailand. Tata Technologies is a software service provider in the IT services and
BPOBPO can refer to:* Benzoyl Peroxide* Berlin Philharmonic Orchestra* Brisbane Philharmonic Orchestra* Buffalo Philharmonic Orchestra* Built-in product obsolescence, another name for Planned obsolescence...
space. Its global client list includes Ford,
General MotorsGeneral Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...
, Toyota and
Hondais a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than...
, to name a few. It bought over the British engineering and design services company, Incat International Plc for Rs.4 billion in August 2005.
IncatINCAT is a part of Tata Technologies Limited, a company in the Tata Group and operates in the field of Automotive Industry providing Engineering and Design solutions. The company took over a much larger player in the field namely INCAT, a Europe based company, in 2005...
specializes in engineering & design services and product lifecycle management in the international automotive, aerospace and engineering markets. With this acquisition, Tata Motors will have closer proximity to its global customers and be able to provide a wider range of services.
Tata Motor European Technical Centre
Tata Motor European Technical Centre is Tata's subsidiary based in the UK. It was the joint developer of the World Truck.
External links