Talbot
Encyclopedia
Talbot was an automobile
Automobile
An automobile, autocar, motor car or car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor...

 marque
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 that existed from 1903 to 1986, with a hiatus from 1960 to 1978, under a number of different owners, latterly under Peugeot. Talbot participated in rallying
Rallying
Rallying, also known as rally racing, is a form of auto racing that takes place on public or private roads with modified production or specially built road-legal cars...

, winning the 1981 World Rally Championship
World Rally Championship
The World Rally Championship is a rallying series organised by the FIA, culminating with a champion driver and manufacturer. The driver's world championship and manufacturer's world championship are separate championships, but based on the same point system. The series currently consists of 13...

 constructors' title, and in Formula One
Formula One
Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which...

.

Inception of the British Talbot

Talbot was originally the British marque used to sell imported French Clément-Bayard
Clément-Bayard
Clément-Bayard was a French manufacturer of automobiles, aeroplanes and airships founded in 1903 by the entrepreneur Adolphe Clément-Bayard . The name celebrated the Chevalier Pierre Terrail, seigneur de Bayard who saved the town of Mézières in 1521...

 cars. Founded in 1903, this business venture was financed by Charles Chetwynd-Talbot, 20th Earl of Shrewsbury
Charles Chetwynd-Talbot, 20th Earl of Shrewsbury
Major Charles Henry John Chetwynd-Talbot, 20th Earl of Shrewsbury, 20th Earl of Waterford, 5th Earl Talbot , was a British peer.Talbot was the only son and heir of the Charles Chetwynd-Talbot, 19th Earl of Shrewsbury...

 and Adolphe Clément-Bayard. Starting in 1905, the company sold imported cars under the Clément-Talbot marque and began assembling French-made parts at a new factory located in Barlby Road, Ladbroke Grove
Ladbroke Grove
Ladbroke Grove is a road in west London, in the Royal Borough of Kensington and Chelsea. It is also sometimes the name given informally to the immediate area surrounding the road. Running from Notting Hill in the south to Kensal Green in the north, it is located in North Kensington and straddles...

, North Kensington
North Kensington
North Kensington is an area of west London lying north of Notting Hill Gate and south of Harrow Road.North Kensington is the key neighbourhood of Notting Hill...

, London, selling them under the name Talbot. Domestically-designed cars followed from 1906. By 1910, 50 to 60 cars a month were being made. A Talbot was the first car to cover 100 mph (44.7 m/s), in 1913.

Parallel Talbots in Britain and France

During World War I
World War I
World War I , which was predominantly called the World War or the Great War from its occurrence until 1939, and the First World War or World War I thereafter, was a major war centred in Europe that began on 28 July 1914 and lasted until 11 November 1918...

, the firm manufactured ambulances. French and British operations continued in separate, parallel production and marketing processes until 1919, when British-owned but Paris-based Darracq
Darracq
Automobiles Darracq S.A. was a French motor vehicle manufacturing company founded in 1896 by Alexandre Darracq.Using part of the substantial profit he had made from selling his Gladiator bicycle factory, Alexandre Darracq began operating from a plant in the Parisian suburb of Suresnes...

 took over the company; Darracq-made Talbots were marketed as Talbot-Darracqs. The following year, Darracq was reorganised as part of the Sunbeam-Talbot-Darracq (STD) conglomerate.

In 1916, Swiss native Georges Roesch
Georges Roesch
Roesch, Georges was a Swiss-born automotive engineer. At 25, he was hired by the London firm of Clément-Talbot in 1916 as Chief Engineer...

 became chief engineer, and in the 1920s, Talbot built a number of successful models, including the 14/45 hp, or Talbot 105
Talbot 105
The Talbot 105 was a high powered sports car developed by Talbot designer Georges Roesch. It was famously fast, described by one authority as the fastest four-seater ever to race at Brooklands....

, which was first built in 1926. In the 1930s, Roesch-designed Talbots enjoyed success in racing with the Fox & Nicholl team, their drivers including the Hon. Brian Lewis
Brian Lewis, 2nd Baron Essendon
Brian Edmund Lewis, 2nd Baron Essendon , also known as Bug, was a British motor-racing driver, company director, baronet, and peer....

, Johnny Hindmarsh, and John Cobb
John Cobb (motorist)
John Rhodes Cobb was a British racing motorist. He made money as a director of fur brokers Anning, Chadwick and Kiver and could afford to specialise in large capacity motor-racing...

 (better known for his land speed record
Land speed record
The land speed record is the highest speed achieved by a wheeled vehicle on land. There is no single body for validation and regulation; in practice the Category C flying start regulations are used, officiated by regional or national organizations under the auspices of the Fédération...

 attempts). They were also highly successful in the Alpine Trial.

The Rootes era

In 1935, the STD combine collapsed and the Rootes Group took over Clément-Talbot. For Rootes, immediate sustainability was more important than re-engineering - the existing models were simply rebadged. The French factory was bought by Anthony Lago who used Talbot-Lago
Talbot-Lago
Talbot-Lago was a French automobile manufacturer based in Suresnes, Hauts de Seine, outside of Paris.-Origins:The Anglo-French STD combine collapsed in 1935. The French Talbot company was acquired and reorganised by a Venetian born engineer called Anthony Lago and after that, the Talbot-Lago...

 as a marque afterwards.

In Britain, Sunbeam and Talbot marques were combined in 1938 to form Sunbeam-Talbot
Sunbeam-Talbot
-Background history:The Sunbeam Motorcar Company Ltd was formed in 1905 to separate the Sunbeam motorcycle and bicycle maker from the new car manufacturer....

. Production of Sunbeam Talbot automobiles ceased during World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

 and resumed again in 1946, and the Talbot name was dropped in 1955. The Sunbeam name continued under the Rootes management (Rapier, Alpine and Tiger) until 1967 when control was taken over by Chrysler.

The Chrysler era

After the war, only the French Talbot-Lago continued until 1960. The marque was bought by Simca
Simca
Simca was a French automaker, founded in November 1934 by Fiat. It was directed from July 1935 to May 1963 by the Italian Henri Théodore Pigozzi...

 in 1958.

In 1967, Chrysler
Chrysler
Chrysler Group LLC is a multinational automaker headquartered in Auburn Hills, Michigan, USA. Chrysler was first organized as the Chrysler Corporation in 1925....

 took over Rootes and merged it with Simca
Simca
Simca was a French automaker, founded in November 1934 by Fiat. It was directed from July 1935 to May 1963 by the Italian Henri Théodore Pigozzi...

 to form Chrysler Europe
Chrysler Europe
Chrysler Europe was a division of the Chrysler Corporation that operated between 1967 and 1979.-Formation:In the 1960s, Chrysler sought to become a world producer of automobiles. The company had never had much success outside North America, contrasting with Ford's worldwide reach and General...

. The Talbot name was not used in this era, although the Chrysler "Pentastar" logo and name (used as the marque) gradually replaced the Rootes brands as the 1970s progressed.

Chrysler had just developed with Simca new Horizon/Omni line, and the Talbot Horizon was produced in Finland
Finland
Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...

 at Uusikaupunki
Uusikaupunki
Uusikaupunki , is a town and municipality of Finland.It is located in the Finland Proper region. The municipality has a population of and covers an area of of which is inland water. The population density is .The municipality is unilingually Finnish...

 factory. Other Chrysler-based Talbots were also made there, Talbot 1510 and Talbot Solara. The top-of-the line model was called Talbot Solara VIP.

The Peugeot era

At the end of 1978, Peugeot
Peugeot
Peugeot is a major French car brand, part of PSA Peugeot Citroën, the second largest carmaker based in Europe.The family business that precedes the current Peugeot company was founded in 1810, and manufactured coffee mills and bicycles. On 20 November 1858, Emile Peugeot applied for the lion...

 took over Chrysler Europe
Chrysler Europe
Chrysler Europe was a division of the Chrysler Corporation that operated between 1967 and 1979.-Formation:In the 1960s, Chrysler sought to become a world producer of automobiles. The company had never had much success outside North America, contrasting with Ford's worldwide reach and General...

 and resurrected the Talbot name — using it to re-badge the former Simca and Rootes models. The Peugeot takeover saw the end of Chrysler Hunter
Hillman Hunter
Rootes Arrow was the manufacturer's name for a range of cars produced under several badge-engineered marques by the Rootes Group from 1966 to 1979. It is amongst the last Rootes designs, developed with no influence from future owner Chrysler...

 production, but the Chrysler-designed 1510 (Alpine in UK), and Horizon
Chrysler Horizon
The Horizon was a subcompact automobile developed by Chrysler Europe and was sold in Europe between 1977 and 1985 under the Chrysler, Simca and Talbot nameplates...

 remained in production.

All former Chrysler products registered in Britain after 1 August 1979 bore the Talbot badge.

The last remaining car produced by the Rootes group, the Chrysler (previously Hillman
Hillman
Hillman is a British automobile marque created by the Hillman Motor Car Company, founded in 1907. The company was based in Ryton-on-Dunsmore, near Coventry, England. Before 1907 the company had built bicycles...

) Avenger, remained in production as a Talbot until the end of 1981. 1981 also saw the end of production of the Avenger-derived Talbot Sunbeam. The entry-level model in the Talbot range from 1982 onwards would be the Talbot Samba
Talbot Samba
The Talbot Samba is a supermini car manufactured by the PSA Group in the former Simca factory in Poissy, France, and marketed under the short-lived modern-day Talbot brand. Based on the Peugeot 104, it was the only Talbot not inherited from Chrysler Europe, engineered by PSA alone. It was also the...

, a three-door hatchback based on the Peugeot 104.

In 1981, Peugeot began producing the Talbot Tagora
Talbot Tagora
The Talbot Tagora is an executive car that was developed by Chrysler Europe and produced by Peugeot Société Anonyme . The Tagora was marketed under the Talbot marque after PSA took over Chrysler's European operations in 1979. PSA presented the first production vehicle in 1980 and launched it...

, a boxy four-door saloon marketed as a Ford Granada
Ford Granada (Europe)
The March 1972 released Granada succeeded the British Ford Zephyr, and the German P7-series as Ford's European executive car offering. At first, lower models in the range were called the Ford Consul, but from 1975 on they were all called Granadas. The car soon became popular for taxi, fleet and...

 or Vauxhall Carlton
Vauxhall Carlton
The Vauxhall Carlton was an executive car that was sold by Vauxhall in the United Kingdom from 1978 to 1994.-Mark I :The first Vauxhall Carlton was introduced in late 1978 as a replacement for the ageing VX1800/VX2000 saloons...

/Opel Rekord
Opel Rekord
The Opel Rekord was a large family car/executive car which was built in several generations by the German car manufacturer Opel.-Naming:The Rekord name evolved into the main name of the model; at first the name was used in close relationship with the Opel Olympia name, which pre-dated the Rekord...

 rival. But it was not popular in either Britain or France and production ceased in 1983.

At the end of 1984, the Alpine hatchback and its related Solara saloon were rebadged Minx and Rapier depending upon specification rather than body shape. The new names were inherited from the Rootes Group; Rootes had previously produced the Hillman Minx
Hillman Minx
The Hillman Minx was a series of middle-sized family cars produced under the Hillman marque by the Rootes Group between 1932 and 1970...

 and Sunbeam Rapier
Sunbeam Rapier
The Series I Rapier was a pretty car which in general, was well received by the motoring press. Available in a range of attractive two-tone colour schemes typical of the period, it boasted steering column gear change, leather trim and an overdrive as standard fittings. Vinyl trim was an option in...

. These cars were produced until 1986. Rootes names still crop up occasionally; there was a Peugeot 605
Peugeot 605
The Peugeot 605 is an executive car produced by the French manufacturer Peugeot between 1989 and 1999, with a facelift in 1995.-History:The 605 was a saloon/sedan built on the same platform as the Citroën XM, and was successor to the unsuccessful Peugeot 604 which went out of production 4 years...

 "Sceptre" model, the right to that name being inherited from the Humber Sceptre
Humber Sceptre
The Humber Sceptre name has been applied to three generations of motor cars from the British manufacturer the Rootes Group , using the Humber marque, between 1961 and 1976.For the first & second generations, see Hillman Super Minx....

.

At the end of 1985, Peugeot replaced the Talbot Horizon with the Peugeot 309
Peugeot 309
The Peugeot 309 was a small family car manufactured between 1985 and 1993 in England and France.The 309 was originally intended to be badged as a Talbot and, as development progressed, to be called the Talbot Arizona...

. Peugeot had originally planned to sell the car as the Talbot Arizona but had now changed its plans and was now intent on phasing out the Talbot marque. Production of the Horizon continued in Spain and Finland until 1987, marking the end of the Talbot name on passengers cars (the rest of the range had been discontinued in May 1986), although the Talbot Express
Talbot Express
The Talbot Express van was the last Talbot motor vehicle to be sold. Produced as part of the Sevel Sud joint venture between PSA Peugeot Citroën and Fiat, it was made in Italy alongside the Fiat Ducato, Peugeot J5 and Citroën C25. Production began in 1984 when the Talbot badge was withdrawn from...

 panel van continued in production until 1992 when the entire Talbot marque was axed.

Resurrection

In 2008, PSA considered re-introducing Talbot to the market, targeting low-budget buyers, as Renault did with its Dacia Logan
Dacia Logan
The Dacia Logan is a small family car car produced jointly by the French manufacturer Renault and its subsidiary Dacia of Romania. It is manufactured at Dacia's automobile plant in Mioveni, Romania, and in Colombia, Brazil, Russia, Morocco, Iran, India and South Africa...

. It was suggested that these could be models produced in China such as Talbot versions of the Citroën Elysée
Citroën Elysée
The Citroën Elysée is a compact sedan car produced for the Chinese domestic market by the Dongfeng Peugeot-Citroën Automobile, a joint venture between the French PSA Group and the Chinese manufacturer Dongfeng Motor.-Design:...

 and of the Peugeot 206
Peugeot 206
The Peugeot 206 is a supermini car, manufactured by the French automaker Peugeot from 1998 to 2010.Even though the 206 has finished production in most markets as of 2010, in Europe since 2009, it is available the 206+, with a back and especially a front design that resembles the Peugeot 207.-The...

.

Cars built by Talbot (1979-1986)

  • Talbot Alpine
  • Talbot Avenger
    Hillman Avenger
    The Hillman Avenger was a rear-wheel drive small family car originally manufactured under the Hillman marque by the Rootes Group from 1970–1976, and made by Chrysler Europe from 1976–1981 as the Chrysler Avenger and finally the Talbot Avenger...

  • Talbot Express
    Talbot Express
    The Talbot Express van was the last Talbot motor vehicle to be sold. Produced as part of the Sevel Sud joint venture between PSA Peugeot Citroën and Fiat, it was made in Italy alongside the Fiat Ducato, Peugeot J5 and Citroën C25. Production began in 1984 when the Talbot badge was withdrawn from...

  • Talbot Horizon
  • Talbot Minx
  • Talbot Rapier
  • Talbot Samba
    Talbot Samba
    The Talbot Samba is a supermini car manufactured by the PSA Group in the former Simca factory in Poissy, France, and marketed under the short-lived modern-day Talbot brand. Based on the Peugeot 104, it was the only Talbot not inherited from Chrysler Europe, engineered by PSA alone. It was also the...

  • Talbot Solara
  • Talbot Sunbeam
  • Talbot Tagora
    Talbot Tagora
    The Talbot Tagora is an executive car that was developed by Chrysler Europe and produced by Peugeot Société Anonyme . The Tagora was marketed under the Talbot marque after PSA took over Chrysler's European operations in 1979. PSA presented the first production vehicle in 1980 and launched it...


Formula One

Talbot had two brief spells in Formula One
Formula One
Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which...

. The 4.5-litre, six-cylinder Talbot-Lago T26 was eligible for F1 competition post-war, and many examples, both factory and private, appeared in the first two years of the F1 World Championship, 1950 and 1951. Talbots came fourth and fifth in the inaugural World Championship race, the 1950 British Grand Prix
1950 British Grand Prix
The 1950 British Grand Prix was a Formula One motor race held on 13 May 1950 at the Silverstone Circuit, Silverstone, England. It was the fifth British Grand Prix, and the third to be held at Silverstone after motor racing resumed after World War II. It was the first round of the 1950 World...

, piloted by Yves Giraud-Cabantous and Louis Rosier
Louis Rosier
Louis Rosier was a racing driver from France.-Career highlights:...

 respectively. The move to two-litre F2 regulations for 1952 effectively ended Talbot's F1 spell as a manufacturer.

There was a brief participation in Formula One in 1981-1982 by associating with Ligier and using its Matra connection to secure a Matra engine for them, and although the cars were known as Ligier-Matras the team was using the Talbot marque and sponsorship. This lasted two years and was moderately successful, Jacques Laffite
Jacques Laffite
Jacques-Henri Laffite is a French former racing driver who competed in Formula One from to . He achieved six grand prix wins, all while driving for the Ligier team. He is now a TV commentator on French television TF1....

 coming fourth in the 1981 championship with two wins.

World Rally Championship

The Talbot factory team for the World Rally Championship
World Rally Championship
The World Rally Championship is a rallying series organised by the FIA, culminating with a champion driver and manufacturer. The driver's world championship and manufacturer's world championship are separate championships, but based on the same point system. The series currently consists of 13...

 was founded in 1979, after Peugeot had taken over Chrysler Europe
Chrysler Europe
Chrysler Europe was a division of the Chrysler Corporation that operated between 1967 and 1979.-Formation:In the 1960s, Chrysler sought to become a world producer of automobiles. The company had never had much success outside North America, contrasting with Ford's worldwide reach and General...

 and resurrected the Talbot name. In the team's inaugural season in the series, Tony Pond
Tony Pond
Tony Pond was a well-known British rally driver.-Career:His first outings in a rally car were on the then regular Saturday night road rallies in the home counties around London, driving a Mini Cooper S...

 drove the Talbot Sunbeam Lotus to an impressive fourth place at the 1979 Rallye Sanremo
Rallye Sanremo
Rallye Sanremo is a rally competition held in Sanremo, Italy. Except for the 1995 event, the event was part of the FIA World Rally Championship schedule from the 1973 season to the 2003 season. Currently, it is a round of the Intercontinental Rally Challenge and the Italian national rally...

. More success followed in the 1980 season
1980 World Rally Championship season
The 1980 World Rally Championship season was the eighth season of the Fédération Internationale de l'Automobile World Rally Championship . The season consisted of 12 rallies...

; Guy Fréquelin
Guy Fréquelin
Guy Fréquelin is a former French rally and sports car driver.Perhaps Fréquelin's finest hour as a driver came when he finished runner-up only to Ari Vatanen, alongside then-navigator Jean Todt, at the wheel of a briefly competitive Sunbeam Lotus Talbot in the driver's classification of the 1981...

 brought Talbot the team's first podium by finishing third at the 1980 Rally Portugal, and then Henri Toivonen
Henri Toivonen
Henri Pauli Toivonen was a Finnish rally driver born in Jyväskylä, the home of Rally Finland. His father, Pauli Toivonen, was the 1968 European Rally Champion for Porsche and his brother, Harri Toivonen, became a professional circuit racer.Toivonen's first World Rally Championship victory came...

 won the RAC Rally, becoming the youngest-ever driver to win a world rally. The rally was a big success for Talbot as the team also took the third and fourth places, driven by Fréquelin and Russell Brookes
Russell Brookes
Russell Brookes is an English former rally driver. He won the British Rally Championship with a Ford Escort RS1800 in 1977 and with an Opel Manta 400 in 1985. In 1978, he won the Rally New Zealand, a round of the FIA Cup for Drivers, the predecessor to the World Championship for Drivers...

, respectively. This was also the last time that a two-wheel-drive car won the RAC Rally. In the manufacturers' world championship, Talbot placed sixth.

In the 1981 season
1981 World Rally Championship season
The 1981 World Rally Championship season was the ninth season of the Fédération Internationale de l'Automobile World Rally Championship . The season consisted of 12 rallies...

, Talbot continued with Fréquelin and Toivonen. Although the team's only win came at the Rally Argentina
Rally Argentina
The Rally Argentina is an Argentine rally competition that has been both a round of the World Rally Championship and also the Intercontinental Rally Challenge. The rally is also a round of the South American Rally Championship and the Argentine Rally Championship...

, driven by Fréquelin, consistent podiums and points-scoring finishes saw Talbot take the manufacturers' title. Fréquelin narrowly lost the drivers' title to Ford's Ari Vatanen
Ari Vatanen
Ari Pieti Uolevi Vatanen is a Finnish rally driver turned politician and Member of the European Parliament 1999–2009. Vatanen won the World Rally Championship drivers' title in 1981 and the Paris Dakar Rally four times....

. The 1982 season
1982 World Rally Championship season
The 1982 World Rally Championship season was the tenth season of the Fédération Internationale de l'Automobile World Rally Championship . The season consisted of 12 rallies. By this time, the schedule format had become generally stable, with only one or two changes to venues year to year...

 saw the series dominated by the four-wheel-drive Audi Quattro
Audi Quattro
The Audi Quattro is a road and rally car, produced by the German automobile manufacturer Audi, now part of the Volkswagen Group. It was first shown at the 1980 Geneva Motor Show on 3 March.The word quattro is derived from the Italian word for "four"...

, and with Group B
Group B
Group B was a set of regulations introduced in 1982 for competition vehicles in sportscar racing and rallying regulated by the FIA. The Group B regulations fostered some of the quickest, most powerful and sophisticated rally cars ever built. However, a series of major accidents, some fatal, were...

 regulations coming up, Talbot withdrew from the WRC. However, the Talbot name continued in the championship, as Jean Todt
Jean Todt
Jean Todt was born on February 25, 1946, in Pierrefort, Cantal, France. After a successful career as a rally co-driver he made his reputation in motor sport management, first with Peugeot Talbot Sport, then with Scuderia Ferrari, before being appointed Chief Executive Officer of Ferrari from 2004...

 founded the Peugeot Talbot Sport in 1981. This Peugeot factory team debuted in 1984
1984 World Rally Championship season
The 1984 World Rally Championship season was the 12th season of the Fédération Internationale de l'Automobile World Rally Championship . The season consisted of 12 rallies following the same schedule as the previous season. Stig Blomqvist beat the defending world champion and Audi teammate Hannu...

 and won the drivers' and manufacturers' titles in 1985
1985 World Rally Championship season
The 1985 World Rally Championship season was the 13th season of the Fédération Internationale de l'Automobile World Rally Championship . The season consisted of 12 rallies following the same schedule as the previous season. Peugeot Sport's Timo Salonen beat Audi Sport's Stig Blomqvist and Walter...

 and 1986
1986 World Rally Championship season
The 1986 World Rally Championship season was the 14th season of the Fédération Internationale de l'Automobile World Rally Championship . The season consisted of 13 rallies, including all twelve venues of the previous season as well as the addition of the Olympus Rally...

.

Sponsorship

Talbot was the main sponsor of Coventry City football club
Coventry City F.C.
Coventry City Football Club, otherwise known as the Sky Blues owing to the traditional colour of their strip, are a professional English Football league club based in Coventry...

 from 1981 to 1983, and at one stage the club's chairman Jimmy Hill
Jimmy Hill
James William Thomas "Jimmy" Hill OBE is an English association football personality. His career has taken in virtually every role in football, including player, union leader, coach, manager, director, chairman, television executive, presenter, analyst and match official.-Early life:Hill was born...

 was planning to change the club's name to "Coventry Talbot". However, these plans were vetoed by the Football League and by the summer of 1983 Talbot had ended its association with the club.

External links

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