TV Avala
Encyclopedia
TV Avala
Avala
Avala is a mountain in Serbia, overlooking Belgrade. It is situated in the south-eastern corner of the city and provides a great panoramic view to Belgrade, Vojvodina and Šumadija, as the surrounding area on all sides is mostly a lowlands...

(full legal name: TV Avala d.o.o., Serbian Cyrillic: ТВ Авала) is a Serbian television network with national frequency. Registered as a limited liabilty company, the station was given a national TV frequency in Serbia
Serbia
Serbia , officially the Republic of Serbia , is a landlocked country located at the crossroads of Central and Southeast Europe, covering the southern part of the Carpathian basin and the central part of the Balkans...

 in April 2006.

Five months after that, it premiered on September 17, 2006. With its editorial policy, TV Avala initially reminded many of the old RTS
Radio Television of Serbia
Radio Television of Serbia or Serbian Broadcasting Corporation is the public broadcaster in Serbia. It broadcasts and produces a variety of news, drama, and sports programming through radio, television and the Internet. RTS is, since July 2001, a member of the European Broadcasting Union. RTS is...

' third channel (3K), which ceased operations in 2006.

After using the conventional format of movies, news, and sports for its first four years on the air, the network made a substantial turn towards business news in March 2010.
With headquarters located in the Belgrade
Belgrade
Belgrade is the capital and largest city of Serbia. It is located at the confluence of the Sava and Danube rivers, where the Pannonian Plain meets the Balkans. According to official results of Census 2011, the city has a population of 1,639,121. It is one of the 15 largest cities in Europe...

 municipality of Savski Venac
Savski Venac
Savski Venac is one of 17 urban municipalities which constitute the City of Belgrade, the capital of Serbia. Savski Venac is one of the three municipalities that constitute the very center of the city .-Location:Savski Venac is located on the right bank of the Sava river...

, TV Avala broadcasts 24 hours a day.

Overview

One of the first shows broadcasted on TV Avala was Star Trek: Enterprise
Star Trek: Enterprise
Star Trek: Enterprise is a science fiction television series. It follows the adventures of humanity's first warp 5 starship, the Enterprise, ten years before the United Federation of Planets shown in previous Star Trek series was formed.Enterprise premiered on September 26, 2001...

, the first time in almost fifteen years one of the star trek
Star Trek
Star Trek is an American science fiction entertainment franchise created by Gene Roddenberry. The core of Star Trek is its six television series: The Original Series, The Animated Series, The Next Generation, Deep Space Nine, Voyager, and Enterprise...

 series to be broadcast legally in Serbia. Due to this Serbian Trekkie
Trekkie
A Trekkie or Trekker is a fan of the Star Trek franchise, or of specific television series or films within that franchise.-History:In 1967, science fiction editor Arthur W...

s have strongly sported this television, making a fan-site and a forum
Internet forum
An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived...

 even before official site was online. Enterprise had medium ratings and public hoped that older shows of franchise will be shown. After Enterprise ended its run, there was annunciations for other star trek shows, but still have yet to be seen.

Tv Shows on TV Avala

Original name Serbian translation Origin
House
House (TV series)
House is an American television medical drama that debuted on the Fox network on November 16, 2004. The show's central character is Dr. Gregory House , an unconventional and misanthropic medical genius who heads a team of diagnosticians at the fictional Princeton-Plainsboro Teaching Hospital in...

Doktor Haus United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

Without a Trace
Without a Trace
Without a Trace is an American television drama which originally ran on CBS from September 26, 2002 to May 19, 2009. The series was set in New York City and concerned a fictitious FBI Missing Persons Unit.-Premise:...

Bez traga United States
Dark Blue
Dark Blue (TV series)
Dark Blue was an action/drama television series which premiered on TNT on July 15, 2009, at 10 pm . It ended its run on September 15, 2010. The series is set in Los Angeles, California. It revolves around Carter Shaw , the leader of an undercover unit...

Prljavi policajci United States
Fringe
Fringe (TV series)
Fringe is an American science fiction television series created by J. J. Abrams, Alex Kurtzman and Roberto Orci. The series follows a Federal Bureau of Investigation "Fringe Division" team based in Boston, Massachusetts under the supervision of Homeland Security...

Frindž United States
Ljubav u zaleđu Ljubav u zaleđu Croatia
Croatia
Croatia , officially the Republic of Croatia , is a unitary democratic parliamentary republic in Europe at the crossroads of the Mitteleuropa, the Balkans, and the Mediterranean. Its capital and largest city is Zagreb. The country is divided into 20 counties and the city of Zagreb. Croatia covers ...

G-Spot
G-Spot (TV series)
G-Spot is a Canadian adult comedy television series. The show debuted on The Movie Network and Movie Central on April 25, 2005 and ran for two seasons until April 3, 2006, and is also seen on the Showcase and E! network. The show is executive produced by, written by and stars Brigitte Bako...

Tačka usijanja Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

The Office Ofis United States
United States of Tara Ujedinjene države Tare United States
The Universe
The Universe (TV series)
The Universe is an American documentary television series that features computer-generated imagery and computer graphics of astronomical objects in the universe plus interviews with experts who study in the fields of cosmology, astronomy, and astrophysics...

Univerzum United States

Previously aired telenovelas

Original name Serbian translation Origin
Las tontas no van al cielo
Las Tontas No Van al Cielo
Las tontas no van al cielo is an original Mexican telenovela that began airing on Mexico's Canal de las Estrellas, beginning 11 February 2008...

Kandi Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

Los Plateados Osveta Mexico, United States
Amores de mercado
Amores de mercado
Amores De Mercado is a Spanish-language telenovela produced by the United States-based television network Telemundo and RTI Colombia. This limited-run series ran for 125 episodes from June 14, 2006 to January 12, 2007. It aired in Europe and the Middle East on Zone Romantica.This show was...

 
Ljubav na prodaju Colombia
Colombia
Colombia, officially the Republic of Colombia , is a unitary constitutional republic comprising thirty-two departments. The country is located in northwestern South America, bordered to the east by Venezuela and Brazil; to the south by Ecuador and Peru; to the north by the Caribbean Sea; to the...

, United States
Sin vergüenza
Sin Vergüenza (TV series)
Sin Vergüenza is a Spanish-language telenovela produced by Telemundo and RTI Colombia. This limited-run series about four beautiful, yet very different women, resembles Desperate Housewives and Sex & The City. Venezuelan actress Gaby Espino stars.This telenovela was sold to 9 countries around...

Život bez stida Colombia, United States

Ownership and personnel

TV Avala's ownership structure includes 9 subjects (2 inidividuals and 7 companies).

The majority stake in TV Avala is held held by businessman Danko Đunić (51%). In late February 2008, a 5% stake in the television was bought by Željko Mitrović, owner of competing station RTV Pink
RTV Pink
RTV Pink or Radio-Television Pink is a popular, privately-owned, national TV network in Serbia. Pink is the leading commercial station in the Serbian television broadcast market. TV Pink has gained a strong reputation for its entertainment programming...

.

In October 2008, Germany's RTL Group
RTL Group
RTL Group is Europe's largest TV, radio and production company, and is majority-owned by German media conglomerate Bertelsmann. It has 45 television and 32 radio stations in 11 countries...

 was given a green light to buy 49% of TV Avala for
Euro
The euro is the official currency of the eurozone: 17 of the 27 member states of the European Union. It is also the currency used by the Institutions of the European Union. The eurozone consists of Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg,...

45 million, but ultimately decided against the acquisition.

On November 14, 2008, it was announced that editor-in-chief Srđan Đurić had left the network. On December 26, 2008, it was announced that Aleksandra Radujko was to take over as the new editor-in-chief.

In March 2010, TV Avala's managing board named Željko Mitrović as the 'special advisor to the operational management' in essence giving him a free rein of the network's personnel affairs. His first move was letting Radujko go and naming Robert Nemeček as the new editor-in-chief. Mitrović also initiated a substantial format makeover for the network.

Viewership and finances

According to AGB Nielsen Media Research for the year 2007, TV Avala ranked sixth place for overall view, ranked amidst all the Serbian channels with national coverage. (3.6% TV market share and 2.2 million average daily viewers tuning in for at least one minute) behind RTS1, Pink
RTV Pink
RTV Pink or Radio-Television Pink is a popular, privately-owned, national TV network in Serbia. Pink is the leading commercial station in the Serbian television broadcast market. TV Pink has gained a strong reputation for its entertainment programming...

, B92
B92
B92 is a radio and television broadcaster with national coverage headquartered in Belgrade, Serbia. The network's key demographic is chiefly urban and young audience. Its programs, including the news cover topics with fairly liberal political painted attitudes...

, RTS2, and Fox televizija. According to its calendar year 2007 annual financial report submitted to Serbian Economic Register Agency, the company had 172 employees and it posted a loss of RSD
Serbian dinar
The dinar is the currency of Serbia. An earlier currency also called dinar was used in Serbia between 1868 and 1918. The earliest use of the dinar date to 1214. Today's Serbian dinar is a continuation of the last Yugoslav dinar...

602,358,000 (approximately
Euro
The euro is the official currency of the eurozone: 17 of the 27 member states of the European Union. It is also the currency used by the Institutions of the European Union. The eurozone consists of Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg,...

7.5 million at the time with €1=RSD80).

In the 2008 annual report, the company reported 160 employees and a loss of RSD499,176,000 (approximately €5.5 million at the time with €1=RSD90).

External links

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