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TV4 Plus

TV4 Plus

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Sjuan is a sister channel of Swedish
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

 TV4, owned by TV4 AB
TV4 Group is a Swedish media company that owns the largest commercial television channel in Sweden, TV4.Since 2007, the company is fully owned by Bonnier through Nordic Broadcasting Oy...

. The main focus of the channel is on entertainment, sports and lifestyle programmes. The channel started as TV4 Plus in 2003 but changed name to Sjuan in September 2011.

The channel was launched in 2003 on digital terrestrial, digital satellite and cable networks. The channel could be received by many households from its launch and became the seventh most watched television channel in 2005.

Sjuan has been showing Late Night with Conan O'Brien
Late Night with Conan O'Brien
Late Night with Conan O'Brien is an American late-night talk show hosted by Conan O'Brien that aired 2,725 episodes on NBC between 1993 and 2009. The show featured varied comedic material, celebrity interviews, and musical and comedy performances. Late Night aired weeknights at 12:37 am...

since its launch. In 2004, Sjuan took over Dr. Phil
Dr. Phil (TV series)
Dr. Phil is a reality/talk television show hosted by Phil McGraw. After McGraw's success with his segments on The Oprah Winfrey Show, Dr. Phil debuted on September 16, 2002...

from its parent channel. In 2005, they also took over The bold and the beautiful
The Bold and the Beautiful
The Bold and the Beautiful is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS Daytime. It premiered on March 23, 1987....

from its parent channel.

Sjuan also broadcasts much sports, including La Liga
La Liga
The Primera División of the Liga Nacional de Fútbol Profesional , commonly known as La Liga or, for sponsorship reasons, Liga BBVA since 2008, is the top professional association football division of the Spanish football league system...

 and Serie A
Serie A
Serie A , now called Serie A TIM due to sponsorship by Telecom Italia, is a professional league competition for football clubs located at the top of the Italian football league system and has been operating for over eighty years since 1929. It had been organized by Lega Calcio until 2010, but a new...

 matches every weekend.

Other channels from TV4 AB include TV11 (youth and entertainment), TV4 Film
TV4 Film
TV4 Film is a Swedish film channel owned by TV4 AB.TV4 applied for a license to broadcast a film channel terrestrially in the autumn of 2003 and were granted a license in December...

 (movies), TV4 Komedi
TV4 Komedi
TV4 Komedi is a sister subchannel of Swedish TV4, owned by TV4 AB. The channel focuses on comedy only with sitcoms, comedy shows and talk shows...

 (sitcoms), TV4 Guld
TV4 Guld
TV4 Guld is a Swedish television channel devoted to "classic" programmes such as older television dramas.The channel launched on November 3, simultaneously with its sister channel TV4 Komedi, on satellite from Canal Digital and cable from Com Hem...

 (old classic series) and TV4 Fakta
TV4 Fakta
TV4 Fakta is a Swedish documentary channel owned by TV4 Group. It started broadcasting in 2005.Much of the programming is taken from the A&E Television Networks. Since December 2005, the remainder of the schedule is filled with the English language Euronews...


In April 2011, TV4 announced that TV4 Plus would change its name to Sjuan, with the complete change to happen on September 12, 2011.


At first, the channel was intended to be a sports channel but the profile was widened before launch to also include lifestyle programming and entertainment. The name "TV4 plus" was decided upon during the autumn of 2002.

The first logotype and idents were designed in cooperation with the British design agency Kemistry. The logo consisted of a cube, a die with '4' and '+' symbols on the sides. The dice was chosen as the channel originally included much sports and betting programming. The idents were replaced a few years later.

On February 5, 2007, Sjuan overhauled its on-air look, dropping the cube logo and replacing it with a blue version of TV4's Circle 4 logo (with a plus sign attached to it), and new idents featuring people engaged in different hobbies.

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