Syrup (novel)
Encyclopedia
Syrup is a satirical
Satire
Satire is primarily a literary genre or form, although in practice it can also be found in the graphic and performing arts. In satire, vices, follies, abuses, and shortcomings are held up to ridicule, ideally with the intent of shaming individuals, and society itself, into improvement...

 comedy of marketing and consumerism written by Max Barry
Max Barry
Max Barry is a contemporary Australian author. He also maintains a blog on various topics, including writing, marketing and politics...

, under the name Maxx Barry. Published in 1999, it is Barry's debut novel
Debut novel
A debut novel is the first novel an author publishes. Debut novels are the author's first opportunity to make an impact on the publishing industry, and thus the success or failure of a debut novel can affect the ability of the author to publish in the future...

. The book is in the process of being adapted into a movie.

Main Characters

  • Scat - Protagonist, a recent marketing graduate, the original creator of Fukk.
  • Sneaky Pete - Antagonist, Scat's college friend, former roommate, and eventual boss.
  • 6 - Scat's partner and love interest, a marketing executive.
  • Cindy - Scat's on again off again girlfriend, later named Babe-A-Licious.
  • Tina - 6's roommate, a film student.

Plot

Set in present day, a young marketing graduate named Scat comes up with an idea for a new product for Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

 called 'Fukk'. This causes him to go to Coca-Cola to sell his idea for $3 million, but he finds that Sneaky Pete has already claimed the copyright in a backstabbing move. This then leads him to leave his apartment with Sneaky Pete and move in with Cindy. Cindy eventually throws him out and he goes to live with 6 and Tina while managing the summer marketing campaign for Coca-Cola. He eventually succeeds with the campaign. After that Scat tries to undermine Sneaky Pete's effort to run a new secret project for Coca-Cola, the first feature length advertising movie.

Coca-Cola Blāk

In 2006 Coca-Cola introduced a coffee-flavored soft drink called Coca-Cola Blāk
Coca-Cola Blak
Coca-Cola BlāK was a coffee-flavored soft drink introduced by Coca-Cola in 2006 and discontinued in 2008. The mid-calorie drink was introduced first in France, before making its way to the United States and other markets....

. It was first released in France in a black can. Barry commented on the similarities of this and his fictional Coca-Cola Fukk from the novel on his blog.

Release details

  • 1999, UK, Viking Press (ISBN 0-670-88640-8), Pub date ? July 1999, hardback (First edition)
  • 2000, UK, Penguin Books (ISBN 0-14-029187-3), Pub date ? July 2000, paperback
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