Strathtay Scottish
Encyclopedia
Stagecoach Strathtay is a Scottish
Scotland
Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the...

 bus
Bus
A bus is a road vehicle designed to carry passengers. Buses can have a capacity as high as 300 passengers. The most common type of bus is the single-decker bus, with larger loads carried by double-decker buses and articulated buses, and smaller loads carried by midibuses and minibuses; coaches are...

 operating company which covers the Dundee
Dundee
Dundee is the fourth-largest city in Scotland and the 39th most populous settlement in the United Kingdom. It lies within the eastern central Lowlands on the north bank of the Firth of Tay, which feeds into the North Sea...

 and Angus
Angus
Angus is one of the 32 local government council areas of Scotland, a registration county and a lieutenancy area. The council area borders Aberdeenshire, Perth and Kinross and Dundee City...

 areas, and parts of Grampian
Grampian
Grampian was a local government region of Scotland from 1975 to 1996. It is now divided into the unitary council areas of:*Moray*Aberdeenshire*City of AberdeenThe region had five districts:*Aberdeen*Banff and Buchan...

. It is a subsidiary of the Stagecoach Group
Stagecoach Group
Stagecoach Group plc is an international transport group operating buses, trains, trams, express coaches and ferries. The group was founded in 1980 by the current chairman, Sir Brian Souter, his sister, Ann Gloag, and her former husband Robin...

, which bought Strathtay Scottish Omnibuses Ltd from Traction Group in 2005. Strathtay Scottish was formed in 1985 as a subsidiary of the Scottish Transport Group, from parts of Walter Alexander & Sons (Midland) Ltd and Walter Alexander & Sons (Northern) Ltd. Stagecoach have retained the right to the operating name Strathtay Scottish; this is reflected in the legal lettering on the company's vehicles.

Operation

Since joining the Stagecoach Group, Stagecoach Strathtay now has an operating area bounded by Aberdeen
Aberdeen
Aberdeen is Scotland's third most populous city, one of Scotland's 32 local government council areas and the United Kingdom's 25th most populous city, with an official population estimate of ....

 in the north, Gauldry & Newport-on-Tay
Newport-on-Tay
Newport-on-Tay is a small town in the north east of Fife in Scotland, acting as a commuter suburb for Dundee. The Fife Coastal Path passes through Newport.-History:...

 to the south and Perth
Perth, Scotland
Perth is a town and former city and royal burgh in central Scotland. Located on the banks of the River Tay, it is the administrative centre of Perth and Kinross council area and the historic county town of Perthshire...

 to the west. Before joining Stagecoach, Strathtay operated only as far as Laurencekirk
Laurencekirk
Laurencekirk is a small town in the ancient county of Kincardineshire, modern county of Aberdeenshire, Scotland, just off the A90 Dundee to Aberdeen main road. It is the largest settlement in the Howe o' the Mearns area and houses the local secondary school; Mearns Academy, which was awarded the...

 in the north; however, the Montrose
Montrose, Angus
Montrose is a coastal resort town and former royal burgh in Angus, Scotland. It is situated 38 miles north of Dundee between the mouths of the North and South Esk rivers...

 depot has acquired some work from Bluebird's Stonehaven
Stonehaven
Stonehaven is a town in Aberdeenshire, Scotland. It lies on Scotland's northeast coast and had a population of 9,577 in 2001 census.Stonehaven, county town of Kincardineshire, grew around an Iron Age fishing village, now the "Auld Toon" , and expanded inland from the seaside...

 depot, including route 24 from Brechin
Brechin
Brechin is a former royal burgh in Angus, Scotland. Traditionally Brechin is often described as a city because of its cathedral and its status as the seat of a pre-Reformation Roman Catholic diocese , but that status has not been officially recognised in the modern era...

 to Stonehaven, route 103 from Laurencekirk
Laurencekirk
Laurencekirk is a small town in the ancient county of Kincardineshire, modern county of Aberdeenshire, Scotland, just off the A90 Dundee to Aberdeen main road. It is the largest settlement in the Howe o' the Mearns area and houses the local secondary school; Mearns Academy, which was awarded the...

 to Aberdeen
Aberdeen
Aberdeen is Scotland's third most populous city, one of Scotland's 32 local government council areas and the United Kingdom's 25th most populous city, with an official population estimate of ....

 and a handful of School Contracts serving Mackie Academy
Mackie Academy
Mackie Academy is a secondary school in Stonehaven, Aberdeenshire. As of 2008, Mackie Academy currently has roughly 1300 pupils and 80 staff.-History:...

 in Stonehaven.

Strathtay is the largest operator in Angus
Angus
Angus is one of the 32 local government council areas of Scotland, a registration county and a lieutenancy area. The council area borders Aberdeenshire, Perth and Kinross and Dundee City...

 and operates urban, rural and interurban services in and around Dundee
Dundee
Dundee is the fourth-largest city in Scotland and the 39th most populous settlement in the United Kingdom. It lies within the eastern central Lowlands on the north bank of the Firth of Tay, which feeds into the North Sea...

, Arbroath
Arbroath
Arbroath or Aberbrothock is a former royal burgh and the largest town in the council area of Angus in Scotland, and has a population of 22,785...

, Blairgowrie
Blairgowrie and Rattray
Blairgowrie and Rattray and Raitear is possibly from an English language cognate of Gaelic ràth, meaning fortress + a Pictish term cognate with Welsh tref, meaning settlement) is a twin burgh in Perth and Kinross, Scotland. Amongst locals, the town is colloquially known simply as "Blair"...

, Forfar
Forfar
Forfar is a parish, town and former royal burgh of approximately 13,500 people in Angus, located in the East Central Lowlands of Scotland. Forfar is the county town of Angus, which was officially known as Forfarshire from the 18th century until 1929, when the ancient name was reinstated, and...

  and Montrose
Montrose, Angus
Montrose is a coastal resort town and former royal burgh in Angus, Scotland. It is situated 38 miles north of Dundee between the mouths of the North and South Esk rivers...

. Depots are located in Arbroath
Arbroath
Arbroath or Aberbrothock is a former royal burgh and the largest town in the council area of Angus in Scotland, and has a population of 22,785...

, Blairgowrie
Blairgowrie and Rattray
Blairgowrie and Rattray and Raitear is possibly from an English language cognate of Gaelic ràth, meaning fortress + a Pictish term cognate with Welsh tref, meaning settlement) is a twin burgh in Perth and Kinross, Scotland. Amongst locals, the town is colloquially known simply as "Blair"...

 and Dundee
Dundee
Dundee is the fourth-largest city in Scotland and the 39th most populous settlement in the United Kingdom. It lies within the eastern central Lowlands on the north bank of the Firth of Tay, which feeds into the North Sea...

. On its creation Strathtay was also the largest operator in Perth
Perth, Scotland
Perth is a town and former city and royal burgh in central Scotland. Located on the banks of the River Tay, it is the administrative centre of Perth and Kinross council area and the historic county town of Perthshire...

, Crieff
Crieff
Crieff is a market town in Perth and Kinross, Scotland. It lies on the A85 road between Perth and Crianlarich and also lies on the A822 between Greenloaning and Aberfeldy. The A822 joins onto the A823 which leads to Dunfermline....

 and Pitlochry
Pitlochry
Pitlochry , is a burgh in the council area of Perth and Kinross, Scotland, lying on the River Tummel. Its population according to the 2001 census was 2,564....

, but depots in those towns have closed in 1993 and operations were scaled back, ironically due to intensive 'Stagecoach' competition at the time. In 2010 Montrose
Montrose
-Places:Scotland* Montrose, AngusAustralia* Montrose, Tasmania, a suburb of Hobart* Montrose, Victoria, a suburb of MelbourneCanada* Montrose, British Columbia* Montrose , neighborhood in Edmonton, Alberta* Montrose No...

 depot closed due to contract losses.

Strathtay also provide coaches for Scottish Citylink
Scottish Citylink
Scottish Citylink Coaches Ltd is a long distance express coach operator in Scotland and the Republic of Ireland . The company was formed as a subsidiary of Scottish Transport Group in June 1985...

 and Megabus
Megabus (United Kingdom)
Megabus is a UK coach service operated by Stagecoach Group. It started in 2003 and as of February 2010 operated 19 UK coach routes serving 41 destinations in England, Scotland and Wales. Some services link with Megatrain services which are also operated by Stagecoach...

 express work, mainly from Perth and Dundee to other points in Scotland.

Although Strathtay's Head Office at Dundee bus station has been closed, there still remains a Booking/Depot Office at that site. Head Office functions were amalgamated with Stagecoach East Scotland
Stagecoach East Scotland
Stagecoach East Scotland is an operating region of Stagecoach UK Bus, with its regional base in Kirkcaldy, Fife, Scotland and including the legal companies Bluebird Buses Ltd, Fife Scottish Buses Ltd,Stagecoach Ltd, Strathtay Scottish Omnibuses Ltd, JW Coaches Ltd and Rennie's of Dunfermline Ltd.-...

 (which also covers Fife and Perth operating areas) at Guthrie House in Cowdenbeath
Cowdenbeath
Cowdenbeath is a town and burgh in west Fife, Scotland. It is 5 miles north-east of Dunfermline and 18 miles north of the capital, Edinburgh. The town grew up around the extensive coalfields of the area and became a Police Burgh in 1890...

. On 18 May 2009, the Cowdenbeath head office was relocated to Evans House, John Smith Business Park, Kirkcaldy
Kirkcaldy
Kirkcaldy is a town and former royal burgh in Fife, on the east coast of Scotland. The town lies on a shallow bay on the northern shore of the Firth of Forth; SSE of Glenrothes, ENE of Dunfermline, WSW of Dundee and NNE of Edinburgh...

.

History

Strathtay Scottish was a brand new company created through reorganisation of the Scottish Bus Group in preparation for deregulation
Deregulation
Deregulation is the removal or simplification of government rules and regulations that constrain the operation of market forces.Deregulation is the removal or simplification of government rules and regulations that constrain the operation of market forces.Deregulation is the removal or...

 of the bus industry in 1986, and eventual privatisation. It inherited the eastern operations of Alexanders (Midland) based in Perth, Crieff, Blairgowrie and Pitlochry, as well as the southern operations of Alexanders (Northern) in Dundee, Forfar, Arbroath and Montrose. A bright blue and orange livery
Livery
A livery is a uniform, insignia or symbol adorning, in a non-military context, a person, an object or a vehicle that denotes a relationship between the wearer of the livery and an individual or corporate body. Often, elements of the heraldry relating to the individual or corporate body feature in...

 was adopted for the fleet, which would be controlled from Dundee.

The company would have a turbulent infancy, however, as Strathtay Scottish faced very heavy competition from local Perth-based firm, Stagecoach. Strathtay Scottish purchased a number of ex-London Transport
London Regional Transport
London Regional Transport was the organisation responsible for the public transport network in Greater London, UK from 1984-2000. In common with all London transport authorities from 1933 to 2000, the public name and operational brand of the organisation was London Transport.The organisation was...

 Routemaster
Routemaster
The AEC Routemaster is a model of double-decker bus that was built by Associated Equipment Company in 1954 and produced until 1968. Primarily front-engined, rear open-platform buses, a small number of variants were produced with doors and/or front entrances...

 buses to counter the competition, which also used a number of the same vehicle type on city services in Perth. A new Perth City Transport brand was created by Strathtay Scottish to compete with Stagecoach, using a mainly red livery with white. But as Stagecoach grew nationally it became financially stronger and had ready access to vehicles from the larger companies in England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

 it had purchased. Strathtay's managing director, Neil Renilson
Neil Renilson
Neil Renilson is a businessman who works in the travel and tourism industry. He has held high-ranking positions at a number of large bus companies including Stagecoach Group and Lothian Buses, and is currently a director of Jacobite Cruises.-Early life:Renilson was born in Edinburgh in 1955, and...

, moved to Stagecoach in 1989. Strathtay Scottish could not sustain the level of intense competition that ensued, and in 1993 it closed its Perth depot. Crieff and Pitlochry also closed, and the company withdrew from the majority of services around these towns.

Despite experiencing heavy and sustained competition on the lucrative city services in Perth, Strathtay Scottish managed to remain profitable on the run up to privatisation, and in June 1991 was sold to Barnsley
Barnsley
Barnsley is a town in South Yorkshire, England. It lies on the River Dearne, north of the city of Sheffield, south of Leeds and west of Doncaster. Barnsley is surrounded by several smaller settlements which together form the Metropolitan Borough of Barnsley, of which Barnsley is the largest and...

-based Yorkshire Traction Ltd
Yorkshire Traction
Yorkshire Traction was a bus operator in South Yorkshire. Between 1986 and 2005 it was a key part of the Traction Group. In December 2005 it was sold to the Stagecoach Group.-History:...

 for £
Pound sterling
The pound sterling , commonly called the pound, is the official currency of the United Kingdom, its Crown Dependencies and the British Overseas Territories of South Georgia and the South Sandwich Islands, British Antarctic Territory and Tristan da Cunha. It is subdivided into 100 pence...

1.9m. Now trading simply as Strathtay Buses, the new owners established and maintained a working relationship with Stagecoach around Perth, even jointly operating the trunk service between Dundee and Perth with the national operator, while the remainder of the operations remained largely unchanged from privatisation.

On 14 December 2005, Strathtay Buses' parent company Traction Group was purchased by Stagecoach for £26m. Strathtay is bordered to the north, east and south by Stagecoach subsidiaries, all part of Stagecoach East Scotland
Stagecoach East Scotland
Stagecoach East Scotland is an operating region of Stagecoach UK Bus, with its regional base in Kirkcaldy, Fife, Scotland and including the legal companies Bluebird Buses Ltd, Fife Scottish Buses Ltd,Stagecoach Ltd, Strathtay Scottish Omnibuses Ltd, JW Coaches Ltd and Rennie's of Dunfermline Ltd.-...

, which Strathtay has also joined. The Stagecoach corporate livery has been adopted for vehicles and initially, most displayed Strathtay - Part of the Stagecoach Group fleetnames, however almost all buses have now been re-branded with "Stagecoach Strathtay".

External links

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