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Sticky (economics)



 
 
Sticky is a term used in the social sciences and particularly economics
Economics

File:Ballard Farmers' Market - vegetables.jpgEconomics is the Social sciences that studies the Production theory basics, Distribution , and Consumption of Good and Service ....
 to describe a situation in which a variable is resistant to change. For example, nominal wages are often said to be sticky. Market forces may reduce the real value of labour in an industry, but wages will tend to remain at previous levels. This can be due to institutional factors such as price regulations, legal contractual commitments (e.g.






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Sticky is a term used in the social sciences and particularly economics
Economics

File:Ballard Farmers' Market - vegetables.jpgEconomics is the Social sciences that studies the Production theory basics, Distribution , and Consumption of Good and Service ....
 to describe a situation in which a variable is resistant to change. For example, nominal wages are often said to be sticky. Market forces may reduce the real value of labour in an industry, but wages will tend to remain at previous levels. This can be due to institutional factors such as price regulations, legal contractual commitments (e.g. office leases and employment contracts), labour unions, human stubbornness, or self-interest. Stickiness normally applies in one direction. For example, a variable that is "sticky downward" will be reluctant to drop even if conditions dictate that it should.

Economists tend to cite four possible causes of price stickiness: menu costs
Menu costs

In economics, menu costs are the costs to firms of updating menus, price lists, brochures, and other materials when prices change in an economy....
, money illusion
Money illusion

Money illusion refers to the tendency of people to think of currency in Real versus nominal value , terms. In other words, the numerical/face value of money is mistaken for its purchasing power ....
, imperfect information with regards to price changes, and fairness concerns. Robert Hall
Robert Hall (economist)

Robert Ernest "Bob" Hall is an American economist at The Hoover Institute with a wide variety of interests. He is generally considered a macroeconomics, but he describes himself as an "applied economist"....
 cites incentive
Incentive

In economics and sociology, an incentive is any factor that enables or motivates a particular course of action, or counts as a reason for preferring one choice to the alternatives....
 and cost
Cost

In economics, business, retail, and accounting, a cost is the value of money that has been used up to produce something, and hence is not available for use anymore....
 barriers on the part of firms to help explain stickiness in wages.

Examples of stickiness

Many firms, during recessions, lay off workers. Yet many of these same firms are reluctant to begin hiring, even as the economic situation improves. This can result in slow job growth during a recovery.

Wages, prices, and employment levels can all be sticky. Normally, a variable oscillates according to changing market conditions, but when stickiness enters the system, oscillations in one direction are favored over the other, and the variable exhibits "creep"-- it gradually moves in one direction or another. This is also called the "ratchet effect". Over time a variable will have ratcheted in one direction.

For example, in the absence of competition
Competition

Competition is a rivalry between individuals, groups, nations, or animals, for territory, a niche, or allocation of resources. It arises whenever two or more parties strive for a goal which cannot be shared....
, firms rarely lower prices, even when production costs decrease (i.e. supply increases) or demand drops. Instead, when production becomes cheaper, firms take the difference as profit, and when demand decreases they are more likely to hold prices constant, while cutting production, than to lower them. Therefore, prices are sometimes observed to be sticky downward, and the net result is one kind of inflation
Inflation

In economics, inflation is a rise in the general price level of goods and services in an economy over a period of time. The term "inflation" once referred to increases in the money supply ; however, economic debates about the relationship between money supply and price levels have led to its primary use today in describing price inflatio...
.

Prices in an oligopoly
Oligopoly

An oligopoly is a market form in which a market or industry is dominated by a small number of sellers . The word is derived from the Greek language for few sell....
 can often be considered sticky-upward. The kinked demand
Kinked demand

The kinked demand curve theory is an economics regarding oligopoly and monopolistic competition. When it was created, the idea fundamentally challenged classical economic tenets such as efficient markets and rapidly-changing prices, ideas that underly basic supply and demand models....
 curve, resulting in elastic price elasticity of demand
Price elasticity of demand

For the opposite, see Price elasticity of supply.Price elasticity of demand is defined as the measure of responsiveness in the quantity demanded for a commodity as a result of change in price of the same commodity....
 above the current market clearing price, and inelasticity below it, requires firms to match price reductions by their competitors to maintain market share.

Note: For the general discussion of asymmetric upward- and downward-stickiness with respect to upstream prices see an article on asymmetric price transmission
Asymmetric price transmission

Asymmetric price transmission refers to pricing phenomenon occurring when downstream prices react in a different manner to upstream price changes, depending on the characteristics of upstream prices or changes in those prices....
.

Impact during Deflation

During an economy wide monetary deflation
Deflation (economics)

In economics, deflation is a persistent decrease in the general price index of goods and services. Deflation occurs when the inflation rate falls below zero percent, resulting in an increase in the real value of money ? a negative inflation rate....
 the downward stickiness of nominal prices such as wages and office leases can cause the destruction of business viability. In extreme cases the only way for businesses to escape contractual commitments (office leases and employment contracts) in such a situation is to declare bankruptcy. An increase in bankruptcies is sometimes cited as indicative of deflationary forces at work in the economy. It is only after such bankruptcies have transpired that consumer prices can move downward to align with the changed value of cash.

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