Steve Porter (producer)
Encyclopedia
Steve Porter is a music video
producer, remix
er and DJ
originally from Amherst, Massachusetts
. Porter, who began producing music at the age of sixteen while attending The Williston Northampton School
, was discovered by Chris Fortier
in 1999 and was signed to Fortier's Fade Records label. Since this time he has toured the world
extensively on DJ tours and has released numerous remixes and original productions using his own name and monikers Chop Shop, Driven Child, Saturated Fatty, HDF & Bons and Agent 001 with fellow Boston DJ/producer Eli Wilkie
. Porter placed #2 in the DJ Times "America's Best DJ" award and has been consistently ranked among the worlds top dj's in numerous polls.
He calls the blend of various genres of dance music "Porterhouse" . 2005 saw the release of Homegrown, a DJ-mixed artist album on FDS Recordings. In 2006 he released the "Porterhouse" compilation which included many of his close friends productions in the mix. 2007 saw the release of Porterhouse 2 released on EQ recordings out of Australia.
on April 25, 2009, it quickly spread over the internet to become famous. As of November 6, 2010, it has been viewed 11,628,274 times, reached #16 as the all time Top Rated, #3 all time Top Rated in Comedy, #14 Most Viewed and #1 Top Favorite. In July 2009, in an apparent deal between Porter and Vince Offer
, the "Rap Chop" was made into a real infomercial that began airing nationwide. Porter's original remix included footage from the movie Breakin'
. However for the national infomercial, the Breakin' footage was replaced with a female dancing and someone dressed in a pink bunny rabbit costume dancing. This was because the rights to use the Breakin' film footage either couldn't be obtained or were not sought. Additionally, the success of Porter's "Rap Chop" remix landed him a job doing remixes for FedEx.
Porter followed up his "Rap Chop" music video remix on May 15, 2009 with a music video remix of the original ShamWow! infomercial
, dubbing it "Jam Wow". After a Televised Commercial was made on October 21, 2009 it was renamed the "Shamwow Jam". The Shamwow Jam commercial is currently being aired.
and his infamous 'practice' press conference, the video quickly spread virally and has gathered over 3 million hits on YouTube
. It also features footage of Mike Gundy
's famous 2007 rant, as well as Jim E. Mora
, Joe Namath
and Terrell Owens
.
to create a sequel. "Press Hop 2" aired in July 2010 and featured Tiger Woods
, Brett Favre
, Randy Moss
, and various clips from LeBron James
' "The Decision
".
In addition to the actual video, Steve Porter was featured in E:60
's "Behind The Scenes of Press Hop 2" that gave a sneak-peek as to how he creates his viral hits.
, VH1
, ABC
and more. He has also worked for a variety of brands to help create unique advertisements. Lotus
, Shamwow!, Ultra Music Festival
and Mighty Fine Burgers have all received treatments.
- http://espn.go.com/espn/page2/index?id=5025032
The material in the ads spans years of NBA playoff history and compiled some of the most famous names to ever play. Airing during commercial breaks throughout the playoffs, the videos were "Amazing is Unity", "Amazing is Belief", "Focus!", and "Steppin' Up!".
Other commercials at this time had titles such as "Where Clutch Happens", "Where Defense Happens", "Where Sixth Man Happens", and "Where Determination Happens".
During the 2010 NBA Finals, two new commercials were created and aired featuring footage from the previous rounds of 2010 playoff games that had been played. Both "Amazing is The Journey" and "Amazing is The Finals" were well received viral hits and captured the excitement and emotion of the NBA Finals.
, as well as Philadelphia Eagles members Andy Reid
, Michael Vick
and Kevin Kolb
. Another video featured quarterbacks Peyton Manning
and Eli Manning
prior to the second "Manning Bowl" game between the Indianapolis Colts
and the New York Giants
.
and Minnesota Vikings
. The video, which features wide-receiver Randy Moss
, was an instant viral hit and quickly accumulated 1 million views on YouTube
and was featured on variety of sports programs on ESPN
and TSN
in Canada.
Shortly after the game and the initial airing of the video, Moss was waived by the Minnesota Vikings, thus creating additional online buzz.
commissioned Porter to create material for their Xbox
home console releases of DanceDanceRevolution. Thus far, he has submitted 2 original songs ("Somebody in Da' House" and "Sockem"), as well as a remix of the fan-favorite Konami original song, "Put Your Faith In Me".
, Disney, ESPN
, E!
, FedEx
, NBC
, TMZ
, VH1
and many more.
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
producer, remix
Remix
A remix is an alternative version of a recorded song, made from an original version. This term is also used for any alterations of media other than song ....
er and DJ
Disc jockey
A disc jockey, also known as DJ, is a person who selects and plays recorded music for an audience. Originally, "disc" referred to phonograph records, not the later Compact Discs. Today, the term includes all forms of music playback, no matter the medium.There are several types of disc jockeys...
originally from Amherst, Massachusetts
Amherst, Massachusetts
Amherst is a town in Hampshire County, Massachusetts, United States in the Connecticut River valley. As of the 2010 census, the population was 37,819, making it the largest community in Hampshire County . The town is home to Amherst College, Hampshire College, and the University of Massachusetts...
. Porter, who began producing music at the age of sixteen while attending The Williston Northampton School
Williston Northampton School
The Williston Northampton School, or "Williston," is a private co-educational preparatory school for boarding and day students in seventh grade through postgraduate year located in Easthampton, Massachusetts. The campus offers a range of extra-curricular activities in the arts and athletics...
, was discovered by Chris Fortier
Chris Fortier
Chris Fortier is an American DJ and founder of the Balance Record Pool as well as co-founder and owner of Fade Records. Fortier's DJ-ing covers a range of styles from dark progressive to minimalist techno...
in 1999 and was signed to Fortier's Fade Records label. Since this time he has toured the world
World
World is a common name for the whole of human civilization, specifically human experience, history, or the human condition in general, worldwide, i.e. anywhere on Earth....
extensively on DJ tours and has released numerous remixes and original productions using his own name and monikers Chop Shop, Driven Child, Saturated Fatty, HDF & Bons and Agent 001 with fellow Boston DJ/producer Eli Wilkie
Eli Wilkie
Eli Wilkie is a DJ and record producer from Boston, MA who has been spinning for the past eight years around the nation, shaking up dance floors with his own blend of funky driving house music...
. Porter placed #2 in the DJ Times "America's Best DJ" award and has been consistently ranked among the worlds top dj's in numerous polls.
He calls the blend of various genres of dance music "Porterhouse" . 2005 saw the release of Homegrown, a DJ-mixed artist album on FDS Recordings. In 2006 he released the "Porterhouse" compilation which included many of his close friends productions in the mix. 2007 saw the release of Porterhouse 2 released on EQ recordings out of Australia.
Slap Chop Remix
Porter made a music video remix of the original Slap Chop infomercial, dubbing it "Rap Chop". After posting it to YouTubeYouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
on April 25, 2009, it quickly spread over the internet to become famous. As of November 6, 2010, it has been viewed 11,628,274 times, reached #16 as the all time Top Rated, #3 all time Top Rated in Comedy, #14 Most Viewed and #1 Top Favorite. In July 2009, in an apparent deal between Porter and Vince Offer
Vince Offer
Offer "Vince" Shlomi , known as Vince Offer, the ShamWow! Guy, or Headset Vince, is an infomercial pitchman, writer, director, and comedian . Offer's first major work was the 1999 comedy film The Underground Comedy Movie, which was met with negative reception...
, the "Rap Chop" was made into a real infomercial that began airing nationwide. Porter's original remix included footage from the movie Breakin'
Breakin'
Breakin', released as Breakdance: The Movie in some countries, is a 1984 breakdancing-themed film directed by Joel Silberg. The film setting was inspired by a German documentary entitled Breakin' and Enterin set in the Los Angeles multi-racial hip hop club Radiotron, based out of Macarthur Park in...
. However for the national infomercial, the Breakin' footage was replaced with a female dancing and someone dressed in a pink bunny rabbit costume dancing. This was because the rights to use the Breakin' film footage either couldn't be obtained or were not sought. Additionally, the success of Porter's "Rap Chop" remix landed him a job doing remixes for FedEx.
Porter followed up his "Rap Chop" music video remix on May 15, 2009 with a music video remix of the original ShamWow! infomercial
Vince Offer
Offer "Vince" Shlomi , known as Vince Offer, the ShamWow! Guy, or Headset Vince, is an infomercial pitchman, writer, director, and comedian . Offer's first major work was the 1999 comedy film The Underground Comedy Movie, which was met with negative reception...
, dubbing it "Jam Wow". After a Televised Commercial was made on October 21, 2009 it was renamed the "Shamwow Jam". The Shamwow Jam commercial is currently being aired.
Press Hop
In June 2009, Steve Porter released "Press Hop". Featuring footage of Allen IversonAllen Iverson
Allen Ezail Iverson is an American professional basketball point guard and shooting guard. He was selected by the Philadelphia 76ers with the number one pick in the 1996 NBA Draft. He was named the NBA Rookie of the Year in the 1996–97 season...
and his infamous 'practice' press conference, the video quickly spread virally and has gathered over 3 million hits on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
. It also features footage of Mike Gundy
Mike Gundy
Mike Gundy is an American football coach and former player He is currently the head football coach at Oklahoma State University–Stillwater. Gundy played college football Oklahoma State, where he was the Cowboys quarterback from 1986 to 1989. Gundy became Oklahoma State's coach on January 3, 2005...
's famous 2007 rant, as well as Jim E. Mora
Jim E. Mora
James Earnest Mora is the former head coach of the USFL's Philadelphia/Baltimore Stars and the NFL's New Orleans Saints and Indianapolis Colts. He played football at Occidental College where he was also a member of the Alpha Tau Omega fraternity. His son Jim L...
, Joe Namath
Joe Namath
Joseph William "Joe" Namath , nicknamed "Broadway Joe" or "Joe Willie", is a former American football quarterback. He played college football for the University of Alabama under coach Paul "Bear" Bryant and his assistant, Howard Schnellenberger, from 1962–1964, and professional football in the...
and Terrell Owens
Terrell Owens
Terrell Owens is an American football wide receiver who is currently a free agent. A six-time Pro Bowl selection, Owens has been one of the dominant receivers of his era...
.
Press Hop 2
After the overwhelming success of the original Press Hop, Steve Porter was asked by ESPNESPN
Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....
to create a sequel. "Press Hop 2" aired in July 2010 and featured Tiger Woods
Tiger Woods
Eldrick Tont "Tiger" Woods is an American professional golfer whose achievements to date rank him among the most successful golfers of all time. Formerly the World No...
, Brett Favre
Brett Favre
Brett Lorenzo Favre is a former American football quarterback who spent the majority of his career with the Green Bay Packers of the National Football League . He was a 20-year veteran of the NFL, having played quarterback for the Atlanta Falcons , Green Bay Packers , New York Jets and Minnesota...
, Randy Moss
Randy Moss
Randy Gene Moss is a former American football wide receiver. He was drafted by the Minnesota Vikings in the first round of the 1998 NFL Draft...
, and various clips from LeBron James
LeBron James
LeBron Raymone James is an American professional basketball player for the Miami Heat of the National Basketball Association . Nicknamed "King James", he was a three-time "Mr. Basketball" of Ohio in high school, and was highly promoted in the national media as a future NBA superstar while a...
' "The Decision
The Decision
The Decision , also known as The Measures Taken, is a Lehrstück by the twentieth-century German dramatist Bertolt Brecht. Written in collaboration with Slatan Dudow and the composer Hanns Eisler, it consists of eight sections in prose and unrhymed, irregular verse, with six major songs...
".
In addition to the actual video, Steve Porter was featured in E:60
E:60
E:60 is a weekly investigative journalism newsmagazine show. It premiered on ESPN on October 16, 2007 at 7:00 p.m. ET, 4:00 p.m. PT. The show is one hour long....
's "Behind The Scenes of Press Hop 2" that gave a sneak-peek as to how he creates his viral hits.
Other Television Work
Steve Porter has also developed video remixes for a variety of television programs and networks including E!E!
E! Entertainment Television is an American basic cable and satellite television network, owned by NBCUniversal. It features entertainment-related programming, reality television, feature films and occasionally series and specials unrelated to the entertainment industry.E! has an audience reach of...
, VH1
VH1
VH1 or Vh1 is an American cable television network based in New York City. Launched on January 1, 1985 in the old space of Turner Broadcasting's short-lived Cable Music Channel, the original purpose of the channel was to build on the success of MTV by playing music videos, but targeting a slightly...
, ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
and more. He has also worked for a variety of brands to help create unique advertisements. Lotus
Lotus Software
Lotus Software is a software company with headquarters in Westford, Massachusetts...
, Shamwow!, Ultra Music Festival
Ultra Music Festival
Ultra Music Festival is an annual outdoor electronic music festival that occurs in March in the city of Miami usually during the annual Winter Music Conference. It is held in Downtown Miami in Bicentennial Park. It was a 1-day festival from 1999-2006, a 2-day festival from 2007-2010, and was a...
and Mighty Fine Burgers have all received treatments.
NBA Playoff Ad Campaign
In Spring 2010 Steve produced the NBA's ad campaign in conjunction with Goodby Silverstein & PartnersGoodby Silverstein & Partners
Goodby, Silverstein & Partners is an advertising agency based in San Francisco. Their client list includes Got Milk?, Chevrolet, Hewlett-Packard, Frito-Lay, Sprint, Yahoo!, Nintendo, the National Basketball Association, Netflix, Adobe, Sonic Drive-In, Corona Light, Modelo, BevMo!, Dickies, TD...
- http://espn.go.com/espn/page2/index?id=5025032
The material in the ads spans years of NBA playoff history and compiled some of the most famous names to ever play. Airing during commercial breaks throughout the playoffs, the videos were "Amazing is Unity", "Amazing is Belief", "Focus!", and "Steppin' Up!".
Other commercials at this time had titles such as "Where Clutch Happens", "Where Defense Happens", "Where Sixth Man Happens", and "Where Determination Happens".
During the 2010 NBA Finals, two new commercials were created and aired featuring footage from the previous rounds of 2010 playoff games that had been played. Both "Amazing is The Journey" and "Amazing is The Finals" were well received viral hits and captured the excitement and emotion of the NBA Finals.
NFL Sunday Countdown
In advance of the 2010 NFL season, Steve Porter was asked to create a series of videos for the NFL Sunday Countdown program. Each video would be short in length, but would highlight storylines from the NFL season as it progressed. Early season videos featured Chad Ochocinco and Terrell OwensTerrell Owens
Terrell Owens is an American football wide receiver who is currently a free agent. A six-time Pro Bowl selection, Owens has been one of the dominant receivers of his era...
, as well as Philadelphia Eagles members Andy Reid
Andy Reid
Andrew Walter "Andy" Reid is the head coach of the Philadelphia Eagles of the NFL, a post he has held since 1999. Since 2001, he has also been the team's executive vice president of football operations...
, Michael Vick
Michael Vick
Michael Dwayne Vick is an American football quarterback for the Philadelphia Eagles of the National Football League...
and Kevin Kolb
Kevin Kolb
Kevin Benjamin Kolb is an American football quarterback for the Arizona Cardinals of the National Football League . He was drafted by the Philadelphia Eagles in the second round of the 2007 NFL Draft. He played college football at Houston....
. Another video featured quarterbacks Peyton Manning
Peyton Manning
Peyton Williams Manning is an American football quarterback for the Indianapolis Colts of the National Football League . Manning holds the record for most NFL MVP awards with four. He was drafted by the Colts as the first overall pick in 1998 after a standout college football career with the...
and Eli Manning
Eli Manning
Eli Nelson Manning is an American football quarterback for the New York Giants of the National Football League. He is the younger brother of NFL quarterback Peyton Manning and the son of former NFL quarterback Archie Manning...
prior to the second "Manning Bowl" game between the Indianapolis Colts
Indianapolis Colts
The Indianapolis Colts are a professional American football team based in Indianapolis. They are currently members of the South Division of the American Football Conference in the National Football League ....
and the New York Giants
New York Giants
The New York Giants are a professional American football team based in East Rutherford, New Jersey, representing the New York City metropolitan area. The Giants are currently members of the Eastern Division of the National Football Conference in the National Football League...
.
Hockey Night In Canada
In addition to his work with the NBA and ESPN, Steve Porter's company Porterhouse Media is producing various tv spots for Hockey Night In CanadaMaxim Magazine
Maxim Magazine tapped Porter to create a mashup of the 2010 Hometown HottiesRandy Moss & "One Clap"
On October 31, 2010, NFL Sunday Countdown aired Steve Porter's "One Clap" during a game between the New England PatriotsNew England Patriots
The New England Patriots, commonly called the "Pats", are a professional football team based in the Greater Boston area, playing their home games in the town of Foxborough, Massachusetts at Gillette Stadium. The team is part of the East Division of the American Football Conference in the National...
and Minnesota Vikings
Minnesota Vikings
The Minnesota Vikings are a professional American football team based in Minneapolis, Minnesota. The Vikings joined the National Football League as an expansion team in 1960...
. The video, which features wide-receiver Randy Moss
Randy Moss
Randy Gene Moss is a former American football wide receiver. He was drafted by the Minnesota Vikings in the first round of the 1998 NFL Draft...
, was an instant viral hit and quickly accumulated 1 million views on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
and was featured on variety of sports programs on ESPN
ESPN
Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....
and TSN
The Sports Network
The Sports Network, commonly abbreviated as TSN, is a Canadian English language Category C specialty channel and is Canada's leading English language sports TV channel. TSN premiered in 1984, in the first group of Canadian specialty cable channels...
in Canada.
Shortly after the game and the initial airing of the video, Moss was waived by the Minnesota Vikings, thus creating additional online buzz.
Video Games
Japanese game developer KonamiKonami
is a Japanese leading developer and publisher of numerous popular and strong-selling toys, trading cards, anime, tokusatsu, slot machines, arcade cabinets and video games...
commissioned Porter to create material for their Xbox
Xbox
The Xbox is a sixth-generation video game console manufactured by Microsoft. It was released on November 15, 2001 in North America, February 22, 2002 in Japan, and March 14, 2002 in Australia and Europe and is the predecessor to the Xbox 360. It was Microsoft's first foray into the gaming console...
home console releases of DanceDanceRevolution. Thus far, he has submitted 2 original songs ("Somebody in Da' House" and "Sockem"), as well as a remix of the fan-favorite Konami original song, "Put Your Faith In Me".
PorterHouse Media
In 2009 Porter founded PorterHouse Media, an award winning multi-media production company headquartered in Holyoke, Massachusetts. Porterhouse Media's mission is to deliver high quality entertainment through unique audio and visual compositions. Currently on the cutting edge of viral marketing and advertisement, PorterHouse Media is where people turn to for spontaneous word of mouth enthusiasm. PorterHouse Media has created a fresh and exciting marketplace to reinvent the “cool factor” of any company or brand. - http://www.porterhousemedia.com/ http://newsroom.mtv.com/tag/dj-steve-porter/Clients
PorterHouse Media has created unique, audio/visual content for clients such as: ABCAmerican Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
, Disney, ESPN
ESPN
Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....
, E!
E!
E! Entertainment Television is an American basic cable and satellite television network, owned by NBCUniversal. It features entertainment-related programming, reality television, feature films and occasionally series and specials unrelated to the entertainment industry.E! has an audience reach of...
, FedEx
FedEx
FedEx Corporation , originally known as FDX Corporation, is a logistics services company, based in the United States with headquarters in Memphis, Tennessee...
, NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
, TMZ
TMZ.com
TMZ.com is a celebrity news website that debuted on November 8, 2005. It was a collaboration between America Online and Telepictures Productions, a division of Warner Bros., until Time Warner divested AOL in 2009. However, it is still affiliated with AOL News and has the AOL News logo affixed in...
, VH1
VH1
VH1 or Vh1 is an American cable television network based in New York City. Launched on January 1, 1985 in the old space of Turner Broadcasting's short-lived Cable Music Channel, the original purpose of the channel was to build on the success of MTV by playing music videos, but targeting a slightly...
and many more.
PH Recordings
After the success of his own releases, Steve Porter founded his own label PH Recordings.Albums
- 2005 Homegrown
- 2006 Steve Porter Presents Porterhouse
- 2007 Steve Porter Presents Porterhouse Volume 2
- 2008 "Steve Porter presents PH Recordings" for IDJ Mag
- 2009 The Control EP - http://www.youtube.com/watch?v=BPCZZTxE6fY
- 2009 You Play to Win The Game http://link.brightcove.com/services/player/bcpid1716410550?bctid=58897975001
External links
- Official djsteveporter on TwitterTwitterTwitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
- Official YouTube channel