Stanfield's Limited
Encyclopedia
Stanfield's Limited is a Canadian
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 garment manufacturer based in Truro
Truro, Nova Scotia
-Education:Truro has one high school, Cobequid Educational Centre. Post-secondary options include a campus of the Nova Scotia Community College, as well as the Nova Scotia Agricultural College in the neighboring town of Bible Hill.- Sports :...

, Nova Scotia
Nova Scotia
Nova Scotia is one of Canada's three Maritime provinces and is the most populous province in Atlantic Canada. The name of the province is Latin for "New Scotland," but "Nova Scotia" is the recognized, English-language name of the province. The provincial capital is Halifax. Nova Scotia is the...

. With approximately 550 employees, the company's products are sold throughout Canada and around the world.

Founding in Prince Edward Island

The company traces its history to 1856 when Charles E. Stanfield and his brother-in-law Samuel E. Dawson founded Tryon Woollen Mills in Tryon
Tryon, Prince Edward Island
Tryon is an unincorporated area in Prince Edward Island, Canada. Situated on Route 1 and Route 10 , it lies within the township of Lot 28 which in 2006 had a population of 880 people. Tryon is not far from Crapaud, Prince Edward Island....

, Prince Edward Island
Prince Edward Island
Prince Edward Island is a Canadian province consisting of an island of the same name, as well as other islands. The maritime province is the smallest in the nation in both land area and population...

. Charles sold his interest to Samuel a decade later and moved to Truro. In 1870, Charles Stanfield established the Truro Woollen Mills on Brunswick Street, Truro, opposite the Intercolonial Railway station. He also built the St. Croix Woollen Mills in St. Croix
St. Croix, Nova Scotia
St. Croix is a community in the Canadian province of Nova Scotia, located in Hants County, Nova Scotia.It is located along Highway 101, on St. Croix River, east of Windsor.-Battle at St Croix :...

 and the Union Woollen Mills in Farnham
Farnham, Quebec
Farnham is a town located in the province of Quebec, Canada. It is part of the Brome-Missisquoi regional county municipality, in the administrative region of Montérégie. The population as of the Canada 2006 Census was 7,809, making it the second most populated community in the RCM.- History :The...

, Quebec
Quebec
Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....

. The Truro Felt Works were later established east of the woollen mills and Stanfield finally established the current textile mill on the south bank of the Salmon River
Salmon River (Nova Scotia)
The Salmon River is a Canadian river in central Nova Scotia's Colchester County.Rising in the Cobequid Hills in the central-northeastern part of the county, the river descends through a broad glacial valley at the head of Cobequid Bay, the eastern extremity of the Bay of Fundy...

 in the town in 1882.

Period of innovation

In 1896, Charles Stanfield sold his business interests to his two sons, John
John Stanfield
John Stanfield was an industrialist and political figure in Nova Scotia, Canada. He represented Colchester in the Canadian House of Commons from 1907 to 1917 as a Conservative member and served as Chief Government Whip from 1911 to 1917 when he retired from the House of Commons.Stanfield sat for...

 and Frank
Frank Stanfield
Frank Stanfield was an entrepreneur and political figure in Nova Scotia, Canada. He represented Colchester County in the Nova Scotia House of Assembly from 1911 to 1920 and from 1925 to 1928 as a Conservative member...

. They renamed the Truro factory Truro Knitting Mills Limited and concentrated on knitted merchandise. Their company was innovative and sold many products in the form of shrink-proof heavy woolen underwear that were used by workers during the Klondike Gold Rush
Klondike Gold Rush
The Klondike Gold Rush, also called the Yukon Gold Rush, the Alaska Gold Rush and the Last Great Gold Rush, was an attempt by an estimated 100,000 people to travel to the Klondike region the Yukon in north-western Canada between 1897 and 1899 in the hope of successfully prospecting for gold...

 in the late 1890s. In 1898, they developed Stanfield's Unshrinkable Underwear and in 1915 they introduced an adjustable two-piece design patented on 7 December 1915. To this day. Stanfield's is widely known as "The Underwear Company."

Stanfield's Limited

This early success led to the 1906 establishment of Stanfield's Limited. In 1910, Stanfield's bought out Hewson Woollen Mills in Amherst
Amherst, Nova Scotia
Amherst is a Canadian town in northwestern Cumberland County, Nova Scotia.Located at the northeast end of the Cumberland Basin, an arm of the Bay of Fundy, Amherst is strategically situated on the eastern boundary of the Tantramar Marshes 3 kilometres east of the interprovincial border with New...

, which was renamed Amherst Woollen Mills. Business was brisk during both world wars and Stanfield's expanded into t-shirts and other garments following World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

.

Robert Stanfield
Robert Stanfield
Robert Lorne Stanfield, PC, QC was the 17th Premier of Nova Scotia and leader of the federal Progressive Conservative Party of Canada. He is sometimes referred to as "the greatest prime minister Canada never had", and earned the nickname "Honest Bob"...

, former premier of Nova Scotia and leader of the federal Progressive Conservative Party of Canada
Progressive Conservative Party of Canada
The Progressive Conservative Party of Canada was a Canadian political party with a centre-right stance on economic issues and, after the 1970s, a centrist stance on social issues....

, is the grandson of the founder, Charles Stanfield.

Advertising

In October 2010, the manufacturer launched an internet advertising campaign, supporting a testicular cancer
Testicular cancer
Testicular cancer is cancer that develops in the testicles, a part of the male reproductive system.In the United States, between 7,500 and 8,000 diagnoses of testicular cancer are made each year. In the UK, approximately 2,000 men are diagnosed each year. Over his lifetime, a man's risk of...

survivor Mark McIntyre in a 25-day campaign to raise awareness of testicular cancer and cancer research. For each Facebook "like" Stanfield's agreed to donate first up to $25,000 and then $50,000 to Testicular Cancer research. The website garnered national news coverage in Canada and was an Internet sensation.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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