St. Ides
Encyclopedia
St. Ides was originally a non-high gravity malt liquor, marketed since the 1980's. Now, St. Ides (also known as The Crooked I) is a potent brand of malt liquor
Malt liquor
Malt liquor is a North American term referring to a type of beer with high alcohol content. In legal statutes, the term often includes any alcoholic beverage above or equal to 5% alcohol by volume made with malted barley. In common parlance, however, it is used for high-alcohol beers made with...

 that is manufactured by the Pabst Brewing Company
Pabst Brewing Company
Pabst Brewing Company is an American company that dates its origins to a brewing company founded in 1844 by Jacob Best and by 1889 named after Frederick Pabst. It is currently the holding company contracting for the brewing of over two dozen brands of beer and malt liquor from defunct companies...

. The beverage contains 8.2% alcohol
Ethanol
Ethanol, also called ethyl alcohol, pure alcohol, grain alcohol, or drinking alcohol, is a volatile, flammable, colorless liquid. It is a psychoactive drug and one of the oldest recreational drugs. Best known as the type of alcohol found in alcoholic beverages, it is also used in thermometers, as a...

 by volume, which puts it at the high end even for the high-alcohol malt liquor category of American lager beers. In addition to the plain St. Ides, the beer is also available in a number of "St. Ides Special Brews" that add a variety of flavorings, including mint
Mentha
Mentha is a genus of flowering plants in the family Lamiaceae . The species are not clearly distinct and estimates of the number of species varies from 13 to 18. Hybridization between some of the species occurs naturally...

 and various fruit
Fruit
In broad terms, a fruit is a structure of a plant that contains its seeds.The term has different meanings dependent on context. In non-technical usage, such as food preparation, fruit normally means the fleshy seed-associated structures of certain plants that are sweet and edible in the raw state,...

 flavors, to the beer.

Marketing

The St. Ides brand has made use of celebrity endorsements by rappers
Rapping
Rapping refers to "spoken or chanted rhyming lyrics". The art form can be broken down into different components, as in the book How to Rap where it is separated into “content”, “flow” , and “delivery”...

 in the past. Rappers Andre Nickatina
Andre Nickatina
Andre L. Adams , better known by his stage name Andre Nickatina, is an American rapper from San Francisco, California. He previously performed under the stage name Dre Dog.-Musical career:...

, Ice Cube
Ice Cube
O'Shea Jackson , better known by his stage name Ice Cube, is an American rapper and actor. He began his career as a member of the hip-hop group C.I.A. and later joined the rap group N.W.A. After leaving N.W.A in December 1989, he built a successful solo career in music, and also as a writer,...

, 2Pac
Tupac Shakur
Tupac Amaru Shakur , known by his stage names 2Pac and Makaveli, was an American rapper and actor. Shakur has sold over 75 million albums worldwide as of 2007, making him one of the best-selling music artists in the world...

, Dr. Dre
Dr. Dre
Andre Romelle Young , primarily known by his stage name Dr. Dre, is an American record producer, rapper, record executive, entrepreneur, and occasional actor. He is the founder and current CEO of Aftermath Entertainment and a former co-owner and artist of Death Row Records...

, Snoop Dogg
Snoop Dogg
Calvin Cordozar Broadus, Jr. , better known by his stage name Snoop Dogg, is an American rapper, record producer, and actor. Snoop is best known as a rapper in the West Coast hip hop scene, and for being one of Dr. Dre's most notable protégés. Snoop Dogg was a Crip gang member while in high school...

, Warren G
Warren G
Warren G , is an American West Coast rapper and hip hop producer. He is also Dr. Dre's half-brother.His biggest hit is the song "Regulate" with Nate Dogg released in 1994...

, Nate Dogg
Nate Dogg
Nathaniel Dwayne Hale , better known by his stage name Nate Dogg, was an American musician. He is noted for his membership of rap trio 213 and his solo career in which he collaborated with Dr. Dre, Warren G, Tupac and Snoop Dogg on many hit releases. Nate Dogg released three solo albums, G-Funk...

, MC Eiht
MC Eiht
Aaron Tyler , better known by his stage name MC Eiht, is an American rapper. His stage name was partly inspired by the numeral in KRS-One's name. He chose Eiht for its links to "hood culture", including 8Ball and .38 caliber firearms...

, Scarface
Scarface (rapper)
Brad Terrence Jordan , better known by his stage name Scarface, is an American rapper, and recording artist from Houston, Texas and a member of the Geto Boys. He is originally from South Park, Houston.-Life and career:...

, Wu-Tang Clan
Wu-Tang Clan
The Wu-Tang Clan is a hip-hop group from Staten Island that consists of RZA, GZA, Method Man, Raekwon, Ghostface Killah, Inspectah Deck, U-God, Masta Killa, and the late Ol' Dirty Bastard. They are frequently joined by fellow childhood friend Cappadonna, a quasi member of the group...

, Project Pat
Project Pat
Patrick Houston, better known as Project Pat is an American rapper originating from Memphis, Tennessee. He is the older brother of Juicy J, co-founder of the Three 6 Mafia....

, King Tee
King Tee
Roger McBride, mostly known as King Tee , is an American West coast rapper from Compton, California.-Career:...

, DJ Pooh
DJ Pooh
DJ Pooh is an American record producer, rapper, screenwriter and film director.-Biography:...

, The Notorious B.I.G.
The Notorious B.I.G.
Christopher George Latore Wallace , best known as The Notorious B.I.G., was an American rapper. He was also known as Biggie Smalls , Big Poppa, and The Black Frank White .Wallace was raised in the Brooklyn borough...

, Eric B & Rakim, EPMD
EPMD
EPMD is an American hip hop group from Brentwood, New York. The group's name is a concatenation of the members' name "E" and "PMD" or an acronym for "Erick and Parrish Making Dollars", referencing its members, emcees Erick Sermon and Parrish Smith...

, Method Man & Redman
Method Man & Redman
Method Man & Redman, also referred to as Red & Meth, Meth & Red, Doc & Meth or Mr. Mef and Funk Doc, are an American hip hop duo, consisting of rap superstars Method Man and Redman ....

, Cypress Hill
Cypress Hill
Cypress Hill is an American hip hop group from South Gate, California. Cypress Hill was the first Latino hip-hop group to have platinum and multi-platinum albums, selling over 18 million albums worldwide...

, RBL Posse
RBL Posse
RBL Posse was a 1990s gangsta rap group from Hunters Point in San Francisco, California.-History:Formed in 1991 by Black C and Mr. Cee . Their first release, the self-produced "Don't Give Me No Bammer" came out on In-a-Minute Records and made the Billboard magazine Hot Rap Singles chart, peaking...

, Luniz
Luniz
The Luniz were an American platinum-selling rap duo from Oakland, California, formed by the rappers Yukmouth and Numskull. They released an internationally successful hit in 1995 entitled "I Got 5 on It", two versions of which appeared on their album Operation Stackola...

, and the Geto Boys
Geto Boys
Geto Boys is a rap group from Houston, Texas, consisting of Scarface, Willie D and Bushwick Bill. The Geto Boys earned notoriety for its lyrics which included misogyny, gore, psychotic experiences, and necrophilia...

. It has been parodied in the movie Don't Be A Menace To South Central While Drinking Your Juice In The Hood
Don't Be a Menace to South Central While Drinking Your Juice in the Hood
Don't Be a Menace to South Central While Drinking Your Juice in the Hood is a 1996 parody film by Shawn and Marlon Wayans. Similarly to I'm Gonna Git You Sucka, the film spoofs a number of black, coming-of-age, 'hood films' such as Juice, Jungle Fever, South Central, Higher Learning, Do the Right...

 with the name 'St. DiES'. Chuck D
Chuck D
Carlton Douglas Ridenhour , better known by his stage name, Chuck D, is an American rapper, author, and producer. He helped create politically and socially conscious rap music in the mid-1980s as the leader of the rap group Public Enemy.- Early life :Ridenhour was born in Queens, New York...

 appeared in a St. Ides advertisement once, but sued the brand's then-owner, the McKenzie River Brewing Company, for using his voice without his permission; he had long taken a strong stance against malt liquor advertising. Also, indie rock
Indie rock
Indie rock is a genre of alternative rock that originated in the United Kingdom and the United States in the 1980s. Indie rock is extremely diverse, with sub-genres that include lo-fi, post-rock, math rock, indie pop, dream pop, noise rock, space rock, sadcore, riot grrrl and emo, among others...

 musician Elliott Smith
Elliott Smith
Steven Paul "Elliott" Smith was an American singer-songwriter and musician. Smith was born in Omaha, Nebraska, raised primarily in Texas, and resided for a significant portion of his life in Portland, Oregon, where he first gained popularity...

 recorded a song titled "St. Ides Heaven" for his 1995 self-titled album.
The reggae
Reggae
Reggae is a music genre first developed in Jamaica in the late 1960s. While sometimes used in a broader sense to refer to most types of Jamaican music, the term reggae more properly denotes a particular music style that originated following on the development of ska and rocksteady.Reggae is based...

/alternative rock
Alternative rock
Alternative rock is a genre of rock music and a term used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s...

 band Guapo
Guapó
Guapó is a small town and municipality in central Goiás state, Brazil. The population was 13,586 and the total area of the municipality was 517.0 km² .Guapó is part of the Goiânia Microregion...

recorded the song 'St. Ides' in 1996, written by Richard Manweller (on rhythm and lead guitar) and Elias Brunn (on drums). Subsequent releases included bassist Shaun Paul and singer James.

External links

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