Sprachregelung
Encyclopedia
Sprachregelung is a German language
German language
German is a West Germanic language, related to and classified alongside English and Dutch. With an estimated 90 – 98 million native speakers, German is one of the world's major languages and is the most widely-spoken first language in the European Union....

 term meaning "convention of speech". It refers to a formal or informal agreement, or order, that certain things should be expressed in specific ways in official communications by an organisation or by a political entity. Although not the same, it has quite some overlap with the "politically correct
Politically Correct
Politically Correct may refer to:*Political correctness, language, ideas, policies, or behaviour seeking to minimize offence to groups of people-See also:*Politically Correct Bedtime Stories, book by James Finn Garner, published in 1994...

 speech" of US-American origin.

A certain number of Sprachregelungen are adopted by most mid-sized to large companies in Germany, to avoid confusing and seemingly contradictory messages being given out, and to enhance the outward appearance of unity, but also to avoid negative-sounding statements about the company by replacing them with more or less appropriate euphemism
Euphemism
A euphemism is the substitution of a mild, inoffensive, relatively uncontroversial phrase for another more frank expression that might offend or otherwise suggest something unpleasant to the audience...

s.

The term is most commonly used in connection with media and politics when it comes to disputed or sensitive subjects. The Cold War
Cold War
The Cold War was the continuing state from roughly 1946 to 1991 of political conflict, military tension, proxy wars, and economic competition between the Communist World—primarily the Soviet Union and its satellite states and allies—and the powers of the Western world, primarily the United States...

 period was especially rich in these conventions. As an example, when the Federal Republic of Germany
West Germany
West Germany is the common English, but not official, name for the Federal Republic of Germany or FRG in the period between its creation in May 1949 to German reunification on 3 October 1990....

 did not recognize the German Democratic Republic
German Democratic Republic
The German Democratic Republic , informally called East Germany by West Germany and other countries, was a socialist state established in 1949 in the Soviet zone of occupied Germany, including East Berlin of the Allied-occupied capital city...

, one of the Sprachregelungen adopted over time was to refer to the latter only by its German abbreviation, "DDR", which was meant to be derogatory. On the other hand, the GDR adopted the Sprachregelung that East Berlin
East Berlin
East Berlin was the name given to the eastern part of Berlin between 1949 and 1990. It consisted of the Soviet sector of Berlin that was established in 1945. The American, British and French sectors became West Berlin, a part strongly associated with West Germany but a free city...

 was never to be referred to as such, but always as "Berlin, capital of the GDR". This was supposed to avoid recognition of the continuing allied occupation of Berlin, and of the political validity of West Berlin
West Berlin
West Berlin was a political exclave that existed between 1949 and 1990. It comprised the western regions of Berlin, which were bordered by East Berlin and parts of East Germany. West Berlin consisted of the American, British, and French occupation sectors, which had been established in 1945...

.

Also, euphemism
Euphemism
A euphemism is the substitution of a mild, inoffensive, relatively uncontroversial phrase for another more frank expression that might offend or otherwise suggest something unpleasant to the audience...

s of Nazi Germany
Nazi Germany
Nazi Germany , also known as the Third Reich , but officially called German Reich from 1933 to 1943 and Greater German Reich from 26 June 1943 onward, is the name commonly used to refer to the state of Germany from 1933 to 1945, when it was a totalitarian dictatorship ruled by...

, like "final solution
Final Solution
The Final Solution was Nazi Germany's plan and execution of the systematic genocide of European Jews during World War II, resulting in the most deadly phase of the Holocaust...

" for what is today known as the Holocaust
The Holocaust
The Holocaust , also known as the Shoah , was the genocide of approximately six million European Jews and millions of others during World War II, a programme of systematic state-sponsored murder by Nazi...

, have been regarded as a case of Sprachregelung as recounted in Hannah Arendt
Hannah Arendt
Hannah Arendt was a German American political theorist. She has often been described as a philosopher, although she refused that label on the grounds that philosophy is concerned with "man in the singular." She described herself instead as a political theorist because her work centers on the fact...

's coverage of the trial of Eichmann in Jerusalem
Eichmann in Jerusalem
Eichmann in Jerusalem: A Report on the Banality of Evil is a book written by political theorist Hannah Arendt, originally published in 1963...

.
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