Sony Entertainment Television Asia
Encyclopedia
For the version in India, see Sony Entertainment Television (India)
Sony Entertainment Television (India)
This article is about the SET channel in India. For the Indian version broadcasted worldwide, see Sony Entertainment Television Asia.Sony Entertainment Television, or SET, is a Hindi-language based general entertainment television channel in India. It was launched in October 1996 and is owned by...

.


Not to be confused with Sony Entertainment Television (Southeast Asia)
Sony Entertainment Television (Southeast Asia)
Sony Entertainment Television is an international general entertainment channel owned by SPE Networks - Asia is a part of Sony Pictures Television, which is a Sony Pictures Entertainment company...

, the SET version in Indonesia, Hong Kong and Fiji.

Sony Entertainment Television Asia, or SET Asia, is an Indian
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

 general entertainment television channel
Television channel
A television channel is a physical or virtual channel over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the broadcast or cable band of 54 to 60 MHz, with carrier frequencies of 55.25 MHz for NTSC analog video and...

 owned by SPE Networks, which is part of Sony Pictures Television
Sony Pictures Television
Sony Pictures Television, Inc. is an American and global television production/distribution subsidiary of Sony Pictures Entertainment. In turn, the latter is part of the Japanese conglomerate Sony.-Background:...

, a Sony Pictures Entertainment
Sony Pictures Entertainment
Sony Pictures Entertainment, Inc. is the television and film production/distribution unit of Japanese multinational technology and media conglomerate Sony...

 company. It is the international version of Sony Entertainment Television Asia
Sony Entertainment Television Asia
For the version in India, see Sony Entertainment Television .Not to be confused with Sony Entertainment Television , the SET version in Indonesia, Hong Kong and Fiji....

.

Programming

Since its debut in 1995, SET Asia is one of India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

’s popular Hindi
Hindi
Standard Hindi, or more precisely Modern Standard Hindi, also known as Manak Hindi , High Hindi, Nagari Hindi, and Literary Hindi, is a standardized and sanskritized register of the Hindustani language derived from the Khariboli dialect of Delhi...

-language based international general entertainment broadcasters. Based in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, it is a venture promoted by Sony Pictures Entertainment
Sony Pictures Entertainment
Sony Pictures Entertainment, Inc. is the television and film production/distribution unit of Japanese multinational technology and media conglomerate Sony...

 since 1998. SET Asia is available in several countries and regions, including Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

, Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

, Pakistan
Pakistan
Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...

, Mauritius
Mauritius
Mauritius , officially the Republic of Mauritius is an island nation off the southeast coast of the African continent in the southwest Indian Ocean, about east of Madagascar...

, the Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...

, New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

, South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

, the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, and the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. SET Max
SET Max
SET Max is Sony Entertainment Television Network's channel that provides its viewers a mix of Hindi Movies and cricket based in Mumbai, Maharashtra. Among Hindi movie channels it competes mainly with Zee Cinema and STAR Gold in India. An HD version of the channel was introduced in 2010.-External...

, the network's Bollywood movie channel, is available in the Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...

, the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, Mauritius
Mauritius
Mauritius , officially the Republic of Mauritius is an island nation off the southeast coast of the African continent in the southwest Indian Ocean, about east of Madagascar...

 and the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

.

SET Asia's programming is targeted towards family audiences. The programming covers genres including drama, reality, comedy, horror, Bollywood, and live events. Some of its most successful programmes to date include Indian Idol
Indian Idol
Indian Idol is an adaptation of the Pop Idol format. It started airing in India with the first season in 2004-2005 and followed that with second , third and fourth seasons...

, an adaptation of the worldwide Pop Idol
Pop Idol
Pop Idol is a British television series which debuted on ITV on 6 October 2001. The show was a talent contest to decide the best new young pop singer in the United Kingdom, based on viewer voting and participation. Two series were broadcast - one in 2001-02 and a second in 2003...

 format owned by FremantleMedia
FremantleMedia
FremantleMedia, Ltd. is the content and production division of Bertelsmann's RTL Group, Europe's second largest TV, radio, and production company...

, and Jassi Jaissi Koi Nahin
Jassi Jaissi Koi Nahin
Jassi Jaissi Koi Nahin was a popular show on Sony Entertainment Television. The series was an Indian-themed version of the Colombian drama Yo Soy Betty La Fea .-Plot:...

 ("There is no one like Jassi"), an adaptation of the Colombian telenovela
Telenovela
A telenovela is a limited-run serial dramatic programming popular in Latin American, Portuguese, and Spanish television programming. The word combines tele, short for televisión or televisão , and novela, a Spanish or Portuguese word for "novel"...

 Betty la fea
Betty la fea
Yo soy Betty, la fea is a popular soap opera filmed in Colombia, written by Fernando Gaitán and produced between 1999 through 2001 by the Colombian network RCN . More than a dozen versions of the telenovela have been made in other countries...

.

Today, SET Asia features several programs that connect the South Asian community overseas. View Asia, a weekly program produced in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, showcases live events and news that are important to the South Asian diaspora. SET Asia recently aired Bigg Boss, the Indian adaption of Big Brother
Big Brother (TV series)
Big Brother is a television show in which a group of people live together in a large house, isolated from the outside world but continuously watched by television cameras. Each series lasts for around three months, and there are usually fewer than 15 participants. The housemates try to win a cash...

, and Jhalak Dikhhla Jaa
Jhalak Dikhhla Jaa
Jhalak Dikhhla Jaa is a television reality show and the Indian version of BBC's Strictly Come Dancing and ABC's Dancing with the Stars.- Concept :...

, the Indian adaptation of Dancing with the Stars
Dancing with the Stars
Dancing with the Stars is the name of several international television series based on the format of the British TV series Strictly Come Dancing, which is distributed by BBC Worldwide – the commercial arm of the BBC. Currently the format has been licensed to over 35 countries...

. SET Asia also aired a renowned Pakistani show, Yeh Zindagi Hai
Yeh zindagi hai
Yeh Zindagi Hai is a weekly drama series in Pakistan currently running on Geo TV.-Sypnosis:The story is about a middle-class family. Saeeda and Bano are sisters who are living together with their children...

, from November 2009 every Sunday, 8.00 P.M.

Operating channel

  • Sony Entertainment Television Asia (IND Feed)
  • Sony Entertainment Television Asia 2 (SIN/HK & THAI/JKT Feed)

Dramas

  • Bade Achhe Lagte Hain
  • Dekha Ek Khwaab
    Dekha Ek Khwaab
    Dekha Ek Khwaab is an Indian drama television series. It is the story of Muniya who makes a wish to become a princess. Her wish comes true overnight and becomes a princess. It is scheduled to air every Monday to Friday at 8:45 PM. The series premiered on November 21, 2011.-Plot:The story is based...

  • Kuch Toh Log Kahenge
    Kuch Toh Log Kahenge
    Kuch Toh Log Kahenge is a Hindi TV serial that is on Sony Entertainment Television Asia. The serial is a remake of the Pakistani TV sitcom Dhoop Kinare...

  • Parvarrish
  • Saas Bina Sasural
    Saas Bina Sasural
    Saas Bina Sasural is an Indian comedy-drama television series based on the story of a young woman, Tanya, who has a 'sasural' consisting of seven quirky men, devoid any 'saas'...


Crime/Horror

  • Adaalat
    Adaalat
    Adaalat is an Indian television courtroom drama series which revolves around 'Advocate K.D Pathak', a defense lawyer with an impeccable track record of winning cases and setting an hapless innocent victim free, but not at the cost of upholding the truth. Adaalat used to come on Saturday 8:00 PM on...

  • C.I.D.
  • Crime Patrol 4
    Crime Patrol (TV series)
    Crime Patrol is an Indian crime television series airs on Sony Entertainment Television which presents crime against Indian citizens along with capturing how the Indian police fight against these crimes. The series was first premiered on May 9, 2003 and aired every Friday at 10:30pm IST for 1 hour....


Availability

SET Asia is available in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

, USA, Caribbean
Caribbean
The Caribbean is a crescent-shaped group of islands more than 2,000 miles long separating the Gulf of Mexico and the Caribbean Sea, to the west and south, from the Atlantic Ocean, to the east and north...

, United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

, Pakistan
Pakistan
Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...

, Middle East, South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

, and Japan + islands near Australia. And available in most Micronesian Islands.

External links

  • Official Site (for outside Asia, Europe and North America viewers)
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