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Snickers

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	Topics Snickers Topic Home Snickers is a chocolate bar made by Mars, IncorporatedMars, Incorporated Overview Mars, Incorporated is a world-wide manufacturer of confectionery, pet food and other food products with $18 billion in annua... . It consists of peanut butter nougatFacts About Nougat Nougat is a confectionery made with sugar or honey, roasted nuts and sometimes chopped, candied fruit.... topped with roasted peanutPeanut The peanut or groundnut is a species in the legume family Fabaceae native to South America.... s and caramelFacts About Caramel Caramel is a food which has a colour from orange to dark brown and a sweet toasted flavour, derived from the caramelization... covered with milk chocolate. Snickers is the best selling chocolate bar of all time and has annual global sales of US$2 billion. The original Snickers was formerly sold as Marathon in the UKUnited Kingdom The United Kingdom of Great Britain and Northern Ireland is a country and sovereign state that lies off the northwest coast... and IrelandIreland Ireland is the third largest island in Europe.... . More recently, Snickers Marathon branded nutrition bars have been sold in some markets. In May 2008, Mars, IncorporatedMars, Incorporated Mars, Incorporated is a world-wide manufacturer of confectionery, pet food and other food products with $18 billion in annua... was rumoured to temporarily re-launch the Marathon bar. History In 1930, the Mars family introduced its second product, Snickers, named after one of their favorite horses. In the early 2000s, deep fried chocolate bars (including Snickers, and Mars bars) became popular at U.S. state fairState fair A state fair is a competitive and recreational gathering of a U.S.... s and AustraliaAustralia Australia, officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland o... , although they had been a local speciality in some ScottishScotland Scotland is a nation in northwest Europe and one of the constituent countries of the United Kingdom.... fish and chip shopsFish and chips Fish and chips or fish 'n' chips , a popular take-away food, consists of deep-fried fish in batter or breadcrumbs with... since at least the mid-1990s in spite of containing over 850 calories per bar when prepared in this fashion. In 2006, the UK Food Commission highlighted celebrity chef Antony Worrall ThompsonAntony Worrall Thompson Antony Worrall Thompson is a British celebrity chef and television presenter. ... 's "Snickers pie", which contained five Snickers bars among other ingredients, suggesting it was one of the unhealthiest desserts ever; one slice providing "over 1,250 calories from sugar and fat alone", more than half a day's requirement for an average adult. The pie had featured on his BBC Saturday programme some two years earlier and the chef described it as an occasional treat only. Renaming in UK and Ireland In the UK and Ireland, it was originally sold under the name "Marathon". Mars standardised many of its global brand names and the name was changed to Snickers. For a few months before the name changed, the words "Internationally known as Snickers" were printed on the side of the Marathon wrapper. For eighteen months thereafter, both names were retained on the wrapper — first with "Marathon", then with "Snickers" in larger letters. The change of name attracted some criticism in Britain, and became a common cultural reference. Snickers Duo A replacement for the king size Snickers bar, was launched in the UK in 2004, and designed to conform to the September 2004 Food and Drink FederationFood and Drink Federation The Food and Drink Federation is an organisation that represents and advises the UK food and drink manufacturers.... (FDF) 'Manifesto for Food and Health'. Part of the FDF manifesto was seven pledges of action to encourage the food and drink industry to be more health conscious. Reducing portion size, clearer food labels, reduction of the levels of fat, sugar and salt were among the FDF pledges. Mars Incorporated pledged to phase out their king-size bars in 2005 and replace them with shareable bars. A Mars spokesman said: "Our king-size bars that come in one portion will be changed so they are shareable or can be consumed on more than one occasion. The name king-size will be phased out." These were eventually replaced by the 'Duo', a twin bar pack. Duos are the same weight as the king-size but split into two bars, the idea of which is to share or save one bar for another time. The packaging even has step-by-step picture instructions of how to open your 'Duo' into two bars, in four easy-to-follow actions. As Mars stated fulfillment of their promise, the Duo format was met with criticism by the National Obesity Forum and National Consumer Council. Australian recall In July 2005, tens of thousands of Snickers and Mars BarMars Bar The Mars Bar or Mars is a chocolate bar manufactured by Mars Incorporated.... s were removed from New South Wales and Australian Capital Territory store shelves due to a series of threatening letters which resulted in fears the chocolate bars had been poisoned. Mars received letters from an unidentified individual indicating that he planned to distribute poisoned chocolate bars to store shelves. The last letter he sent included a Snickers bar contaminated with a substance which was not identified. The letters claimed that there were seven additional chocolate bars which had been tampered with which were for sale to the public. As a precautionary measure, Mars issued the massive recall. Mars said that there had been no demand for money, only complaints directed to an unidentified third party. Ingredients Snickers ingredients are milk chocolate (sugar, cocoa butter, chocolate, skimmed milk, lactose, milkfat, soy lecithin, artificial flavor), peanuts, corn syrup, sugar, skim milk, butter, milkfat, partially hydrogenated soybean oil, lactose, salt, egg whites and artificial flavor. Variations 1970 Snickers Munch 1989 Snickers Ice Cream bar 1996 Snickers Ice Cream cone 2001 Snickers Cruncher bar (rebranded Snickers Munch in some markets, still sold as "Cruncher" in the UK, Poland, Latvia, Austria, Slovakia, Sweden and the Netherlands) 2002 Snickers Almond bar 2004 Snickers Marathon energy bars (see below) 2006 Snickers Duo (see below) 2006 Snickers Xtreme (5 grams of protein per serving, lack of nougat) 2007 Snickers Dark (dark chocolate) Others include: Snickers Flapjack Peanut Butter Snickers Snickers Gold Snickers Cake Snickers Ice Cream (brownies, bars, tubs, and cones) Snickers Nut N Butter Crunch Snickers Crazy Peanuts (limited edition, sold in Czech Republic, Denmark, Estonia, Finland, Germany, Hungary, Latvia, Lithuania, Norway, Poland, Slovakia and Slovenia) Snickers Hard (limited edition, sold in Armenia, Czech Republic, Latvia, Lithuania, Poland and Slovakia) Snickers 220 V (limited edition, contains guarana and L-carnitine, sold in 2007 in Slovakia and Poland) Snickers P'opables Snickers Hazelnut (Australia, Poland, Duo bar) Snickers Maximus (limited edition, extra chewy caramel, no nougat, sold in New Zealand only) Snickers miniatures in Celebrations Snickers Charged (limited edition, contains caffeine, taurine and B vitamins) Snickers Maple (limited edition, sold in Canada only) Snickers Adventure Bar (limited edition, sold as Indiana Jones promotion, chocolate, nuts, spice, and coconut flavor) Super Bowl XLI commercial controversy On February 4, 2007, during Super Bowl XLISuper Bowl XLI Super Bowl XLI will be the 41st Super Bowl, the annual championship game of the National Football League between the Nationa... , Snickers commercials aired which resulted in complaints by gay and lesbian groups against the maker of the candy bar, Masterfoods USA of Hackettstown, New JerseyHackettstown, New Jersey ... , a division of Mars, IncorporatedMars, Incorporated Mars, Incorporated is a world-wide manufacturer of confectionery, pet food and other food products with $18 billion in annua... . The commercial, which had four alternate endings, showed a pair of auto mechanics accidentally touching lips while sharing a Snickers bar. Realizing that they "accidentally kissed", they, in three of the four versions, "do something manly" (mostly in the form of injury, including tearing out chest hair, striking each other with a very large pipe wrenchPipe wrench The pipe wrench, or Stillson® wrench is an adjustable wrench used for turning soft iron pipes and fittings wi... , and drinking motor oilMotor oil Motor oil is a type of liquid oil used for lubrication by various kinds internal combustion engines.... and windshield washer fluidWindshield washer fluid Windshield washer fluid is a fluid for cars that goes in the windshield washer.... ). In the fourth version, a third mechanic shows up and asks if there is "room for three in this Love BoatThe Love Boat *The Love Boat* was a TV series set on a cruise ship, which aired on the ABC Television Network from 1977 until 1986.... ". The website for the commercials, since taken down, also featured Super Bowl players viewing the commercials and reacting with disgust to the "kiss". The website said that the commercials would be aired during the upcoming Daytona 500Daytona 500 The Daytona 500 is a 200-lap, 500 mile NASCAR NEXTEL Cup Series race held annually at the Daytona International Speedway in... . Complaints were lodged against Masterfoods that the ads were homophobicHomophobia \| \|The of this article is . Please see the discussion on the Homophobia is the fear of, aversion to, or discriminati... . Human Rights CampaignHuman Rights Campaign The Human Rights Campaign is one of the largest lesbian, gay, bisexual, and transgender equal rights organizations in the Un... president Joe SolmoneseJoe Solmonese Joe Solmonese was appointed President of the Human Rights Campaign and its affiliate, the Human Rights Campaign Foundation, ... is quoted as saying "This type of jeering from professional sports figures at the sight of two men kissing fuels the kind of anti-gay bullying that haunts countless gay and lesbian school children on playgrounds all across the country." Gay and Lesbian Alliance Against DefamationFacts About Gay and Lesbian Alliance Against Defamation The Gay & Lesbian Alliance Against Defamation is dedicated to promoting and ensuring fair, accurate and inclusive representa... (GLAAD) president Neil GiulianoNeil Giuliano Neil G. Giuliano is an American politician and activist.... said "That Snickers, Mars and the NFL would promote and endorse this kind of prejudice is simply inexcusable." Masterfoods has since pulled the ads and the website. NASCAR As of 2007, Snickers had sponsored now retired driver Ricky RuddRicky Rudd Ricky Rudd is a NASCAR race car driver.... for Robert Yates RacingRobert Yates Racing Robert Yates Racing is a NASCAR racing team based in Mooresville, North Carolina, which is near Charlotte.... . After Yates announced his retirement at the end of the 2007 season, Snickers moved to the Joe GibbsJoe Gibbs Joe Jackson Gibbs is a Hall of Fame American football coach and NASCAR Championship team owner.... team to sponsor Kyle BuschKyle Busch Kyle Thomas Busch is a driver in the 2006 NASCAR Nextel Cup Series and is the youngest driver ever to win a race in Nextel C... for the 2008 season. Kyle Busch later won a race at Atlanta, in a Snickers paint scheme. External links 2006 Snickers TV Commercial 2007 Snickers Super Bowl TV commercial 2007 Snickers UK TV Advert.