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Smirnoff

Smirnoff

Overview
Smirnoff is a brand of vodka
Vodka
Vodka , is a distilled beverage. It is composed primarily of water and ethanol with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or sometimes fruits....

 owned and produced by the British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 company Diageo
Diageo
Diageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine....

. The Smirnoff brand began with a vodka
Vodka
Vodka , is a distilled beverage. It is composed primarily of water and ethanol with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or sometimes fruits....

 distillery
Distillation
Distillation is a method of separating mixtures based on differences in volatilities of components in a boiling liquid mixture. Distillation is a unit operation, or a physical separation process, and not a chemical reaction....

 founded in Moscow
Moscow
Moscow is the capital, the most populous city, and the most populous federal subject of Russia. The city is a major political, economic, cultural, scientific, religious, financial, educational, and transportation centre of Russia and the continent...

 by Pyotr Arsenievich Smirnov
Smirnov
Smirnov may refer to:* Smirnov , a volcano in the Kuril Islands* Smirnov , people with the surname Smirnov...

 (1831–1898), the son of illiterate Russian peasants. It is now distributed in 130 countries.
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Encyclopedia
Smirnoff is a brand of vodka
Vodka
Vodka , is a distilled beverage. It is composed primarily of water and ethanol with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or sometimes fruits....

 owned and produced by the British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 company Diageo
Diageo
Diageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine....

. The Smirnoff brand began with a vodka
Vodka
Vodka , is a distilled beverage. It is composed primarily of water and ethanol with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or sometimes fruits....

 distillery
Distillation
Distillation is a method of separating mixtures based on differences in volatilities of components in a boiling liquid mixture. Distillation is a unit operation, or a physical separation process, and not a chemical reaction....

 founded in Moscow
Moscow
Moscow is the capital, the most populous city, and the most populous federal subject of Russia. The city is a major political, economic, cultural, scientific, religious, financial, educational, and transportation centre of Russia and the continent...

 by Pyotr Arsenievich Smirnov
Smirnov
Smirnov may refer to:* Smirnov , a volcano in the Kuril Islands* Smirnov , people with the surname Smirnov...

 (1831–1898), the son of illiterate Russian peasants. It is now distributed in 130 countries.

Smirnoff products include vodka
Vodka
Vodka , is a distilled beverage. It is composed primarily of water and ethanol with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or sometimes fruits....

, flavored vodka
Vodka infusion
A vodka infusion is a flavored liquor that is created when vodka is flavored with one or more flavorants. Vodka infusions may be homemade or they may be bought in liquor stores....

, and malt beverage
Malt beverage
Malt beverage is an American term for both alcohol containing and non-alcoholic fermented beverages, in which the primary ingredient is the grain, or seed of the barley plant, which has been allowed to sprout in a traditional way called slightly before it is processed...

s. In March 2006, Diageo North America claimed that Smirnoff vodka was the best-selling distilled spirit brand in the world.

Smirnoff numbers



Most Smirnoff products have an identifying number that is displayed on the label. Some of these numbers are:
  • 21: Smirnoff Red Label, 40% ABV
    ABV
    ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...

    .
  • 21: Smirnoff North (previously Smirnoff Norsk). This is the classic Smirnoff Red Label vodka flavored with Nordic Berries. In the United Kingdom
    United Kingdom
    The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

     and some other markets, it is called Smirnoff Nordic Berries.
  • 21: Smirnoff Classic Mix. Smirnoff No. 21 vodka premixed with either lime soda or cola in a 70-cl bottle.
  • 21: Smirnoff "Expertly Mixed". Smirnoff No. 21 vodka premixed with Cola or Tonic Water in a 250ml can. Cola mix is 6.4% abv, Tonic is 7.5% abv.
  • 21: Smirnoff Vodka and Cranberry Juice. Smirnoff No. 21 vodka premixed with Ocean Spray Cranberry Juice in a 250-ml can.
  • 21: Smirnoff Mule. Smirnoff No. 21 vodka premixed with ginger beer and lime. 4.8% ABV
    ABV
    ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...

  • 21: Smirnoff Espresso. Coffee-flavored Smirnoff vodka, 37.5% ABV
    ABV
    ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...

    .
  • 27: Smirnoff Silver Label Vodka, 45.2% ABV
    ABV
    ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...

    .
  • 55: Smirnoff Black, 40% ABV
    ABV
    ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...

    . A small-batch vodka that is produced in copper stills.
  • 57: Smirnoff Blue Label Vodka, 50% ABV
    ABV
    ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...

  • 60: Smirnoff Vladimir, 40%. Available only in Poland
    Poland
    Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...

  • 63: Smirnoff Twisted V Green Apple
  • 64: Smirnoff Ice Pomegranate malt beverage, 5.5% ABV
    ABV
    ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...

  • 66: Smirnoff Ice Raspberry Burst malt beverage, 5.0% ABV
    ABV
    ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...

  • 66: Smirnoff Twisted V Raspberry malt beverage
  • 67: Smirnoff Twisted V Mandarin Orange malt beverage
  • 68: Smirnoff Twisted V Black Cherry malt beverage
  • 69: Smirnoff Twisted V Watermelon malt beverage
  • 70: Smirnoff Ice Watermelon malt beverage
  • 71: Smirnoff Ice
    Ice
    Ice is water frozen into the solid state. Usually ice is the phase known as ice Ih, which is the most abundant of the varying solid phases on the Earth's surface. It can appear transparent or opaque bluish-white color, depending on the presence of impurities or air inclusions...

     Triple Filtered malt beverage, 5.6% (4% in some locations) ABV
    ABV
    ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...

    .
  • 72: Smirnoff Ice, 5% ABV
    ABV
    ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...

    . In the United States, it is a malt beverage; elsewhere it is vodka-based. Labeled as “Spin” in South Africa
    South Africa
    The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

    .
  • 73: Smirnoff Black Ice, 7% ABV
    ABV
    ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...

    . In the United States it is a malt beverage; elsewhere it is vodka-based. Labeled as “Storm” in South Africa
    South Africa
    The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

    .
  • 74: Smirnoff Ice Triple Black. A lime-flavored malt beverage sold in the United States, 4.5% alcohol.
  • 75: Smirnoff Ice Double Black. Sold in Australia
    Australia
    Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

    , South Korea
    South Korea
    The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...

     and New Zealand
    New Zealand
    New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

    . 6.5% ABV
    ABV
    ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...

  • 76: Smirnoff Ice. Sold in Canada
    Canada
    Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

    . 7% ABV
    ABV
    ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...

  • 83: Smirnoff Ice Wild Grape malt beverage, 5% ABV
    ABV
    ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...

  • 84: Smirnoff Twist Arctic Berry
  • 85: Smirnoff Twisted Raspberry. Sold in Canada
    Canada
    Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

    .
  • 92: Smirnoff Twisted Green Apple. Canada 7%
  • 97: Smirnoff Ice Triple Filtered. Sold in Germany
    Germany
    Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

    . 3% ABV
    ABV
    ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...

  • 103: Smirnoff Twisted V Arctic Berry
  • 110: Smirnoff Ice Double Black & Cola
  • 111: Smirnoff Ice Double Black. Sold in Australia
    Australia
    Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

    .
  • 120: Smirnoff Ice Spice. Sold in Japan
    Japan
    Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

    .


The basic Smirnoff vodka — number 21 — has performed well at spirit ratings
Spirit ratings
With a growing number of microdistilleries and an expanding number of offerings from large corporate entities, a number of institutions have arisen to provide professional evaluations of individual spirits...

 competitions. It was awarded a double gold medal (the highest award) at the 2009 San Francisco World Spirits Competition.

History


Pyotr Smirnov founded his vodka distillery in Moscow in the 1860s under the trading name of PA Smirnoff, pioneering charcoal filtration in the 1870s, and becoming the first to utilize newspaper ads along with charitable
Charitable organization
A charitable organization is a type of non-profit organization . It differs from other types of NPOs in that it centers on philanthropic goals A charitable organization is a type of non-profit organization (NPO). It differs from other types of NPOs in that it centers on philanthropic goals A...

 contributions to the clergy
Clergy
Clergy is the generic term used to describe the formal religious leadership within a given religion. A clergyman, churchman or cleric is a member of the clergy, especially one who is a priest, preacher, pastor, or other religious professional....

 to stifle anti-vodka sermon
Sermon
A sermon is an oration by a prophet or member of the clergy. Sermons address a Biblical, theological, religious, or moral topic, usually expounding on a type of belief, law or behavior within both past and present contexts...

s, capturing two-thirds of the Moscow market by 1886. His brand was reportedly the tsar's favorite. When he died, he was succeeded by his third son Vladimir Smirnov (? - 1939). The company flourished and produced more than 4 million cases of vodka per year.

In 1904 the Tsar nationalized the Russian vodka industry and Vladimir Smirnoff was forced to sell his factory and brand.
During the October Revolution
October Revolution
The October Revolution , also known as the Great October Socialist Revolution , Red October, the October Uprising or the Bolshevik Revolution, was a political revolution and a part of the Russian Revolution of 1917...

 of 1917, the Smirnoff family had to flee. Vladimir Smirnov re-established the factory in 1920 in Constantinople
Constantinople
Constantinople was the capital of the Roman, Eastern Roman, Byzantine, Latin, and Ottoman Empires. Throughout most of the Middle Ages, Constantinople was Europe's largest and wealthiest city.-Names:...

 (present day Istanbul
Istanbul
Istanbul , historically known as Byzantium and Constantinople , is the largest city of Turkey. Istanbul metropolitan province had 13.26 million people living in it as of December, 2010, which is 18% of Turkey's population and the 3rd largest metropolitan area in Europe after London and...

). Four years later he moved to Lwów (formerly Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...

, now Lviv
Lviv
Lviv is a city in western Ukraine. The city is regarded as one of the main cultural centres of today's Ukraine and historically has also been a major Polish and Jewish cultural center, as Poles and Jews were the two main ethnicities of the city until the outbreak of World War II and the following...

, Ukraine
Ukraine
Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...

) and started to sell the vodka under the contemporary French
French language
French is a Romance language spoken as a first language in France, the Romandy region in Switzerland, Wallonia and Brussels in Belgium, Monaco, the regions of Quebec and Acadia in Canada, and by various communities elsewhere. Second-language speakers of French are distributed throughout many parts...

 spelling of the name, "Smirnoff". The new product was a success and by the end of 1930 it was exported to most European countries. An additional distillery was founded in Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...

 in 1925.

In the 1930s Vladimir met Rudolph Kunett, a Russian who had emigrated to America in 1920. The Kunett family had been a supplier of spirits to Smirnoff in Moscow before the Revolution. In 1933 Vladimir sold Kunett the right to begin producing Smirnoff vodka in North America. However, the business in America was not as successful as Kunett had hoped. In 1938 Kunett couldn't afford to pay for the necessary sales licenses, and contacted John Martin, president of Heublein
Heublein
Heublein Inc. was an American producer and distributor of alcoholic beverages and food throughout the 20th century...

, who agreed to buy the rights to Smirnoff for the value of the distilling equipment. His board thought he was mad.
Sales were very slow until they changed the product to use whiskey corks instead. In Kentucky sales rocketed as the distributor started marketing Smirnoff as 'white whiskey, no taste, no smell'.

In 1982, the R. J. Reynolds Tobacco Company acquired Heublein Inc. for $1.4 billion dollars. RJR Nabisco
RJR Nabisco
RJR Nabisco, Inc., was an American conglomerate formed in 1985 by the merger of Nabisco Brands and R.J. Reynolds Tobacco Company. RJR Nabisco was purchased in 1988 by Kohlberg Kravis Roberts & Co...

 sold the division to Grand Metropolitan
Grand Metropolitan
Grand Metropolitan plc is a former United Kingdom-based company operating hotels, holiday centres, entertainment centres, public houses and casinos...

 in 1987. Grand Metropolitan merged with Guinness
Guinness
Guinness is a popular Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin. Guinness is directly descended from the porter style that originated in London in the early 18th century and is one of the most successful beer brands worldwide, brewed in almost...

 to form Diageo
Diageo
Diageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine....

 in 1997.

Since the 1990s


In 1990, the Berlin Wall came down and Helmut Kohl did a deal with Gorbachev allowing the reunification of Germany provided the Soviet army could remain in East Germany and be paid by West Germany for three years. Suddenly 500,000 Soviet soldiers were paid in hard currency and had almost nothing to do except drink. They then proceeded to spend their currency on Marlboro cigarettes, Levi jeans and Smirnoff vodka. The US-made variety of Smirnoff vodka was especially popular. The London office of Heublein was inundated with orders and the Vice President, Jeremy Collis, set about exploiting this 'gusher' to the fullest extent possible. Huge in-store Smirnoff displays were set up in the Russian army stores and the officers' messes were renamed Smirnoff Clubs. Individual messes started serving in excess of 200 litres a night of Smirnoff. The Soviet forces became the biggest market in Europe for Smirnoff outside the UK. Smirnoff was shipped to Germany at the rate of 20,000 bottles a day. Moskowskaya and Stolichnaya's market share in Germany dropped from 100% to almost nothing.
Seeing the popularity of Smirnoff amongst the Russian troops, Collis set about trying to sell Smirnoff vodka directly into the USSR. The entire vodka market in the Western world at that stage was 60 million cases (Source: M. Shanken Publications: 'Impact' 1991) but the USSR market was believed to be over 200 million cases (Source: 'Impact'1991).
During the 1990s one of Piotr Smirnov's descendants started producing Smirnov (Смирновъ in Ukraine) vodka in Russia, claiming to be "The Only Real Smirnov". After a number of lawsuits, Smirnoff successfully reclaimed its trademark, while in 2006 Diageo
Diageo
Diageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine....

 concluded a joint venture deal with the Smirnov company.

The Smirnoff company had the naming rights to the Smirnoff Music Centre
Smirnoff Music Centre
Gexa Energy Pavilion is an outdoor performing arts center in Dallas, Texas . The stage/production area and covered pavilion seat 7,533 persons while a sloping lawn accommodates another 12,578...

, a concert amphitheater in Dallas, Texas
Dallas, Texas
Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...

 from 2000-2008. They also sponsored the Smirnoff Underbelly, a major venue at the Edinburgh Fringe
Edinburgh Fringe
The Edinburgh Festival Fringe is the world’s largest arts festival. Established in 1947 as an alternative to the Edinburgh International Festival, it takes place annually in Scotland's capital, in the month of August...

.

In the late 1990s, Smirnoff introduced a series of new products onto the UK
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 and later the Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

an and North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...

n market, which quickly became popular among young people, especially within the club scene
Nightclub
A nightclub is an entertainment venue which usually operates late into the night...

 (See "Alcopops").

There are two different products by the name of Smirnoff Ice. One, sold in France and the United States, is a citrus-flavored malt beverage
Malt beverage
Malt beverage is an American term for both alcohol containing and non-alcoholic fermented beverages, in which the primary ingredient is the grain, or seed of the barley plant, which has been allowed to sprout in a traditional way called slightly before it is processed...

 (5.5% ABV
Alcohol by volume
Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....

) with variants in 'Original,' and 'Triple Black.' The other, sold in Europe (excluding France), Latin America, Australia and Canada, is a premixed vodka drink. It also has variants in 'Original' and 'Black Ice' (or in some markets, 'Triple Black' or 'Double Black'), ranging from 4.5% in the UK
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, to 7% ABV
Alcohol by volume
Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....

 in different markets.

The Smirnoff Ice marketed in the USA does not actually contain vodka according to the official Smirnoff website. It is more similar to beer than to vodka, primarily because it is brewed. However outside of the USA and countries who receive US manufactured vodka it does contain Smirnoff Vodka No. 21.

Smirnoff Ice Twisted was a spin-off of the American Smirnoff Ice that featured flavors such as Mandarin Orange and Green Apple. The confusion in branding between Smirnoff Twist Vodka and Smirnoff Twisted Malt Beverage resulted in the decision to drop the "Twisted" from the flavored line of Smirnoff Ice. Current Smirnoff Ice flavors include Watermelon, Wild Grape, Passionfruit, Mango, Triple Black, Pomegranate Fusion, Arctic Berry (Blueberry), Green Apple Bite, Strawberry Acai, Pineapple and Raspberry Burst. It is sold in 22 oz. [650 ml] bottles and six-packs of 12 oz. [355 ml] bottles.

The next line of Smirnoff's malt beverages to be produced was "Raw Teas", similar to the brand Twisted Tea
Twisted Tea
Twisted Tea is a brand of Hard Iced Tea that was introduced in 2001. Twisted Tea features the following flavors:* Original Recipe* Light* Half & Half* Peach* Raspberry* Midnight* Sweet Tea* Backyard Batch...

. It comes in flavors such as Lemon, Peach, Raspberry and Green Tea. This product line has been marketed most notably with the "Tea Partay" music video and website. It is sold in six-packs of 12 oz. [355 ml] bottles.

Smirnoff Source, a lightly carbonated beer-alternative, was released in May 2007. It is citrus-flavored and made with alcohol (3.5% ABV) and spring water and is sold in 4-packs of 1-quart [947 ml] bottles.

A line of 20 flavored vodkas
Flavored liquor
Flavored liquors are alcoholic beverages that have added flavoring and, in some cases, a small amount of added sugar...

 with the "Twist" moniker appended on the end of the name have also been introduced. Flavors include Green Apple, Orange, Cranberry, Raspberry, Citrus (Lemon), Vanilla, Strawberry, Black Cherry, Watermelon, Lime, Blueberry, White Grape, Melon (Honeydew/Cantaloupe), Pomegranate, Passion Fruit, Pear, Peach, Pineapple, Mango and most recently Coconut.

Smirnoff trialed in the UK and Canada during 2004 a new blend of vodka entitled Smirnoff Penka. Marketing and distribution was handled by The Reserve Brands of Diageo plc. Penka continues to be available in the UK.

In a 2005 New York Times blind tasting of 21 world-class vodkas, Smirnoff won as the "hands-down favorite".

The newest addition to the Smirnoff family is the Cocktail Range, which was introduced in 2010. Pomegranate Martini with Meyer Lemon flavoured Liquor and pomegranate juice, Mojito with a dash of mint and kafir lime and Grand Cosmopilitan wth cranberry juice.

Smirnov vodka


Smirnov can be seen as the Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...

n version of Smirnoff vodka. It is made by the Smirnov Trading House, a company that is part of a joint venture by Russia’s Alfa Group
Alfa Group
Alfa Group Consortium is one of Russia's largest privately owned investment groups, with interests in oil and gas, commercial and investment banking, asset management, insurance, retail trade, telecommunications, water utilities and special situation investments...

 and Diageo
Diageo
Diageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine....

, the owner of the Smirnoff brand. The full title of the Smirnov Trading House is The Trading House of the Heirs of P.A. Smirnov.

Smirnov vodka was launched in 1991 by Boris Smirnov, a scion of Pyotr Smirnov, the original producer of the spirit. After many lawsuits, which resulted in Diageo’s brand being banned in the Commonwealth of Independent States
Commonwealth of Independent States
The Commonwealth of Independent States is a regional organization whose participating countries are former Soviet Republics, formed during the breakup of the Soviet Union....

, the Russian brand became a “sister product” of Smirnoff vodka.

See also

  • Flavored vodka
  • Icing (drinking game)
    Icing (drinking game)
    Icing is a drinking game in which certain individuals or groups of individuals are required to drink a bottle of Smirnoff Ice or any type of Smirnoff Malt Beverage...

  • Malt beverage
    Malt beverage
    Malt beverage is an American term for both alcohol containing and non-alcoholic fermented beverages, in which the primary ingredient is the grain, or seed of the barley plant, which has been allowed to sprout in a traditional way called slightly before it is processed...

  • "Sea", a Smirnoff advertising campaign
  • Vodka war
    Vodka war
    Vodka war refers to heated discussions within the European Union about the definition of which hard liquors may or may not be branded as "vodka"...

    in the European Union

External links