Slug (production)
Encyclopedia
In newspaper
editing, a slug is a short name given to an article that is in production. The story is labeled with its slug as it makes its way from the reporter through the editorial process. Sometimes a slug contains code information that tells editors specific information about the story — for example, the letters "AM" at the beginning of a slug on a wire
story tell editors that the story is meant for morning papers, while the letters "CX" indicate that the story is a correction to an earlier story.
In the production process of print advertisements
, a slug or slug line, refers to the "name" of a particular advertisement. Advertisements usually have several markers, ad numbers or job numbers and slug lines. Usually the slug references the offer or headline and is used to differentiate between different ad runs.
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...
editing, a slug is a short name given to an article that is in production. The story is labeled with its slug as it makes its way from the reporter through the editorial process. Sometimes a slug contains code information that tells editors specific information about the story — for example, the letters "AM" at the beginning of a slug on a wire
News agency
A news agency is an organization of journalists established to supply news reports to news organizations: newspapers, magazines, and radio and television broadcasters. Such an agency may also be referred to as a wire service, newswire or news service.-History:The oldest news agency is Agence...
story tell editors that the story is meant for morning papers, while the letters "CX" indicate that the story is a correction to an earlier story.
In the production process of print advertisements
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
, a slug or slug line, refers to the "name" of a particular advertisement. Advertisements usually have several markers, ad numbers or job numbers and slug lines. Usually the slug references the offer or headline and is used to differentiate between different ad runs.