Skybus Airlines
Encyclopedia
Skybus Airlines Inc. was a privately held airline
Airline
An airline provides air transport services for traveling passengers and freight. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit...

 based in Columbus
Columbus, Ohio
Columbus is the capital of and the largest city in the U.S. state of Ohio. The broader metropolitan area encompasses several counties and is the third largest in Ohio behind those of Cleveland and Cincinnati. Columbus is the third largest city in the American Midwest, and the fifteenth largest city...

, Ohio
Ohio
Ohio is a Midwestern state in the United States. The 34th largest state by area in the U.S.,it is the 7th‑most populous with over 11.5 million residents, containing several major American cities and seven metropolitan areas with populations of 500,000 or more.The state's capital is Columbus...

, United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. It operated as an ultra-low-cost carrier
Low-cost carrier
A low-cost carrier or low-cost airline is an airline that generally has lower fares and fewer comforts...

 modeled after the Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

an airline Ryanair
Ryanair
Ryanair is an Irish low-cost airline. Its head office is at Dublin Airport and its primary operational bases at Dublin Airport and London Stansted Airport....

, and aimed to be the least expensive airline
Airline
An airline provides air transport services for traveling passengers and freight. Airlines lease or own their aircraft with which to supply these services and may form partnerships or alliances with other airlines for mutual benefit...

 in the United States. The business model was heavily reliant on flying routes where other airlines did not have direct flights, as Ryanair did in Europe, thus keeping competition to a minimum, and on flying into secondary airports, rather than heavily trafficked ones. The airline also sold advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 space on the interior and exterior of its aircraft
Aircraft
An aircraft is a vehicle that is able to fly by gaining support from the air, or, in general, the atmosphere of a planet. An aircraft counters the force of gravity by using either static lift or by using the dynamic lift of an airfoil, or in a few cases the downward thrust from jet engines.Although...

, as well as selling merchandise on board. Skybus applied for operating approval on January 1, 2005,
received approval to operate on March 15, 2006, and FAA certification on May 10, 2007. It had been granted a waiver to begin ticket sales on April 24, 2007; Skybus' first passenger flights out of Columbus began on May 22, 2007. Less than a year later, Skybus announced on April 4, 2008, that it would cease operations as of April 5, citing the lagging economy and rising fuel costs as causes.

History

Taking advantage of America West Airlines
America West Airlines
America West Airlines corporate offices were in Tempe, Arizona and the main hub was at Phoenix Sky Harbor International Airport. The airline became part of the US Airways Group after a merger in 2005....

 pulling down its Columbus, Ohio, hub, its founder, John Weikle, started raising capital to start the airline in that city. Two years later, the Skybus board hired Bill Diffenderffer as its CEO. Diffenderffer's prior airline experience was as in-house counsel for Eastern Airlines and CEO of Continental Airlines System One Reservations. At the time Skybus began operations it was the most heavily capitalized (funded) airline in US history. Its founder, John Weikle, resigned one day after Skybus began its first passenger flights.

On April 24, 2007, Skybus Airlines announced their initial set of eight destinations, all of which originated from their hub at Port Columbus International Airport
Port Columbus International Airport
Port Columbus International Airport , commonly shortened to Port Columbus, is a Class C international airport located east of downtown Columbus, Ohio, USA. It is managed by the Columbus Regional Airport Authority, which also oversees operations at Rickenbacker International Airport and Bolton Field...

 in Columbus. At first, Skybus operated a strict point-to-point service, not booking flights between destination cities that were not Columbus, but the company later announced it would begin flying direct flights from its Portsmouth, NH, destination to two locations in Florida. In addition, prices of tickets and details on extra fees were announced the same day.

On May 22, 2007, Skybus Airlines began service to and from Port Columbus International Airport and its initial eight destinations. The airline also announced its intention to rapidly expand. The expansion plans were not envisioned in the original business plan, and, in some instances, it expanded to cities that management did not choose on the basis of computer models used with its initial destination cities (Chattanooga, TN, for example). As part of its business model, Skybus favored smaller, cheaper airports near major markets. To serve Boston, for example, Skybus chose Portsmouth (New Hampshire) International Airport.

Skybus marketed itself as an ultra-low-cost carrier, selling ten seats on each flight for $10. The low fares came with a reduction of frills. There were charges for virtually everything else (see Skybus business model), including checked baggage charges, which are now being implemented by the legacy carriers such as Delta, Northwest and United. Southwest Airlines and JetBlue appear to be the only major US carriers that are resisting the implementation of baggage charges.

On July 24, 2007, the U.S. Department of Transportation granted Skybus the right to fly international flights to Cancún
Cancún
Cancún is a city of international tourism development certified by the UNWTO . Located on the northeast coast of Quintana Roo in southern Mexico, more than 1,700 km from Mexico City, the Project began operations in 1974 as Integrally Planned Center, a pioneer of FONATUR Cancún is a city of...

, Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

 and Nassau, Bahamas
Nassau, Bahamas
Nassau is the capital, largest city, and commercial centre of the Commonwealth of the Bahamas. The city has a population of 248,948 , 70 percent of the entire population of The Bahamas...

.

Skybus announced on September 25, 2007, that it would begin daily service from Portsmouth to St. Augustine
St. Augustine, Florida
St. Augustine is a city in the northeast section of Florida and the county seat of St. Johns County, Florida, United States. Founded in 1565 by Spanish explorer and admiral Pedro Menéndez de Avilés, it is the oldest continuously occupied European-established city and port in the continental United...

, as well as Fort Myers
Fort Myers, Florida
Fort Myers is the county seat and commercial center of Lee County, Florida, United States. Its population was 62,298 in the 2010 census, a 29.23 percent increase over the 2000 figure....

, served by the Charlotte County Airport
Charlotte County Airport
-Facilities and aircraft:Charlotte County Airport covers an area of which contains three asphalt paved runways: 4/22 measuring , 15/33 measuring , and 9/27 measuring ....

 in Punta Gorda
Punta Gorda, Florida
Punta Gorda is a city in Charlotte County, Florida, United States. According to the U.S. Census Bureau estimates of 2007, the city had a population of 16,762. It is the county seat of Charlotte County and the only incorporated municipality in the county...

 in December 2007.

As of October 25, 2007, all press releases and references to the international service were removed from the Skybus website.

The airline made news during the Christmas
Christmas
Christmas or Christmas Day is an annual holiday generally celebrated on December 25 by billions of people around the world. It is a Christian feast that commemorates the birth of Jesus Christ, liturgically closing the Advent season and initiating the season of Christmastide, which lasts twelve days...

 2007 holiday travel season, when it encountered problems with two of its seven planes, resulting in the cancellation of about 25% of its scheduled service over a two-day period. The planes were actually taken out of service due to ground support equipment striking aircraft caused by the operations of its outsourced ramp crews. The outsourced ground crews simply ran their equipment into the aircraft and caused damage that mandated their being taken out of service for necessary repairs to the fuselage. As a result of not having de-icing contracts in place in advance of winter 2007–08, Skybus was forced to take significant delays and incurred thousands of dollars in additional de-icing costs. On March 24, 2008, Skybus announced that chief executive Bill Diffenderffer had resigned to return to his previous occupation as an author.

As of November 2008, Skybus's former website, www.skybus.com, was no longer active.

Destinations

On its last day of operation, Skybus provided service to 17 destinations throughout the continental United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

:
  • Burbank
    Burbank, California
    Burbank is a city in Los Angeles County in Southern California, United States, north of downtown Los Angeles. The estimated population in 2010 was 103,340....

     (Bob Hope Airport
    Bob Hope Airport
    Bob Hope Airport is a public airport located 3 miles northwest of the central business district of Burbank, a city in Los Angeles County, California, United States...

    )
  • Chattanooga (Chattanooga Metropolitan Airport
    Chattanooga Metropolitan Airport
    -Top Destinations:-Cargo:- Accidents and incidents:On November 27, 1973, Delta Air Lines Flight 516, a McDonnell Douglas DC-9, crashed short of the runway on approach to the airport...

    )
  • Chicopee
    Chicopee, Massachusetts
    Chicopee is a city located on the Connecticut River in Hampden County, Massachusetts, United States of America. It is part of the Springfield, Massachusetts Metropolitan Statistical Area. As of the 2010 census, the city had a total population of 55,298, making it the second largest city in...

     (Westover Air Reserve Base/Metropolitan Airport)
  • Columbus
    Columbus, Ohio
    Columbus is the capital of and the largest city in the U.S. state of Ohio. The broader metropolitan area encompasses several counties and is the third largest in Ohio behind those of Cleveland and Cincinnati. Columbus is the third largest city in the American Midwest, and the fifteenth largest city...

     (Port Columbus International Airport
    Port Columbus International Airport
    Port Columbus International Airport , commonly shortened to Port Columbus, is a Class C international airport located east of downtown Columbus, Ohio, USA. It is managed by the Columbus Regional Airport Authority, which also oversees operations at Rickenbacker International Airport and Bolton Field...

    ) Primary Hub
  • Fort Lauderdale (Fort Lauderdale-Hollywood International Airport
    Fort Lauderdale-Hollywood International Airport
    Fort Lauderdale – Hollywood International Airport is an international commercial airport located in unincorporated Broward County, Florida, three miles southwest of the central business district of Fort Lauderdale...

    )
  • Gary
    Gary, Indiana
    Gary is a city in Lake County, Indiana, United States. The city is in the southeastern portion of the Chicago metropolitan area and is 25 miles from downtown Chicago. The population is 80,294 at the 2010 census, making it the seventh-largest city in the state. It borders Lake Michigan and is known...

     (Gary/Chicago International Airport
    Gary/Chicago International Airport
    Gary/Chicago International Airport is a public airport located three miles northwest of the central business district of Gary, a city in Lake County, Indiana, United States. The airport, which serves the Chicago metropolitan area, is 25 miles southeast of the Chicago Loop...

    )
  • Gulfport
    Gulfport, Mississippi
    Gulfport is the second largest city in Mississippi after the state capital Jackson. It is the larger of the two principal cities of the Gulfport-Biloxi, Mississippi Metropolitan Statistical Area, which is included in the Gulfport-Biloxi-Pascagoula, Mississippi Combined Statistical Area. As of the...

    /Biloxi
    Biloxi, Mississippi
    Biloxi is a city in Harrison County, Mississippi, in the United States. The 2010 census recorded the population as 44,054. Along with Gulfport, Biloxi is a county seat of Harrison County....

     (Gulfport-Biloxi International Airport
    Gulfport-Biloxi International Airport
    -Hurricane Katrina:The airport was closed for repairs following severe damage by Hurricane Katrina on August 29, 2005. On September 8, 2005, the airport reopened for commercial flights on Northwest Airlines to Memphis and other airlines quickly followed suit. On February 1, 2006, Gulfport-Biloxi...

    )
  • Kansas City
    Kansas City, Missouri
    Kansas City, Missouri is the largest city in the U.S. state of Missouri and is the anchor city of the Kansas City Metropolitan Area, the second largest metropolitan area in Missouri. It encompasses in parts of Jackson, Clay, Cass, and Platte counties...

     (Kansas City International Airport
    Kansas City International Airport
    Kansas City International Airport , originally named Mid-Continent International Airport, is a public airport located 15 miles northwest of the central business district of Kansas City, in Platte County, Missouri, United States. In 2008, 10,469,892 passengers used the airport...

    )
  • Milwaukee (General Mitchell International Airport
    General Mitchell International Airport
    General Mitchell International Airport is a county-owned public airport located five miles south of the central business district of Milwaukee, a city in Milwaukee County, Wisconsin, United States....

    )
  • Newburgh (Stewart International Airport
    Stewart International Airport
    Stewart International Airport is located in the southern Hudson Valley, west of Newburgh, New York and over north of Midtown Manhattan, New York City. The airport is located in the Town of Newburgh and the Town of New Windsor."." U.S. Census Bureau...

    )
  • Oakland
    Oakland, California
    Oakland is a major West Coast port city on San Francisco Bay in the U.S. state of California. It is the eighth-largest city in the state with a 2010 population of 390,724...

     (Oakland International Airport
    Oakland International Airport
    Oakland International Airport , also known as Metropolitan Oakland International Airport, is a public airport located south of the central business district of Oakland, a city in Alameda County, California, United States...

    )
  • Piedmont Triad
    Piedmont Triad
    The Piedmont Triad, or Triad, is a north-central region of the U.S. state of North Carolina that consists of the area within and surrounding the three major cities of Greensboro, Winston-Salem, and High Point. This close group or "triad" of cities lies in the Piedmont geographical region of the...

     (Piedmont Triad International Airport
    Piedmont Triad International Airport
    Piedmont Triad International Airport is an airport just west of Greensboro, serving Greensboro, High Point and Winston-Salem as well as the entire Piedmont Triad Region in North Carolina. The airport has 3 runways; the third opened January 27, 2010 for traffic. The airport is located just off...

    ) Second largest hub
  • Portsmouth
    Portsmouth, New Hampshire
    Portsmouth is a city in Rockingham County, New Hampshire in the United States. It is the largest city but only the fourth-largest community in the county, with a population of 21,233 at the 2010 census...

     (Pease International Airport
    Pease International Airport
    Portsmouth International Airport at Pease is a public-use joint civil-military airport located one nautical mile west of the central business district of Portsmouth, a city in Rockingham County, New Hampshire, United States...

    )
  • Punta Gorda
    Punta Gorda, Florida
    Punta Gorda is a city in Charlotte County, Florida, United States. According to the U.S. Census Bureau estimates of 2007, the city had a population of 16,762. It is the county seat of Charlotte County and the only incorporated municipality in the county...

     (Charlotte County Airport
    Charlotte County Airport
    -Facilities and aircraft:Charlotte County Airport covers an area of which contains three asphalt paved runways: 4/22 measuring , 15/33 measuring , and 9/27 measuring ....

    )
  • Richmond
    Richmond, Virginia
    Richmond is the capital of the Commonwealth of Virginia, in the United States. It is an independent city and not part of any county. Richmond is the center of the Richmond Metropolitan Statistical Area and the Greater Richmond area...

     (Richmond International Airport
    Richmond International Airport
    - Accidents and incidents :*In 1996, Eastwind Airlines Flight 517 from Trenton experienced loss of rudder control while on approach to Richmond, however rudder control was regained shortly after and the aircraft landed normally. There was one minor injury....

    )
  • St. Augustine
    St. Augustine, Florida
    St. Augustine is a city in the northeast section of Florida and the county seat of St. Johns County, Florida, United States. Founded in 1565 by Spanish explorer and admiral Pedro Menéndez de Avilés, it is the oldest continuously occupied European-established city and port in the continental United...

     (St. Augustine Airport
    St. Augustine Airport
    Northeast Florida Regional Airport , formerly St. Augustine Airport, is a public airport located four miles north of the central business district of St. Augustine, in St. Johns County, Florida, United States. It is publicly owned by St. Augustine - St...

    )
  • Wilmington
    Wilmington, Delaware
    Wilmington is the largest city in the state of Delaware, United States, and is located at the confluence of the Christina River and Brandywine Creek, near where the Christina flows into the Delaware River. It is the county seat of New Castle County and one of the major cities in the Delaware Valley...

     (New Castle Airport
    New Castle Airport
    New Castle Airport , also known as the New Castle County Airport, is a public airport located in unincorporated New Castle County, Delaware, United States and four miles south of the central business district of the city of Wilmington....

    )

Skybus conducted its inaugural flight on May 22, 2007, when the airline began flights from the Port Columbus, OH base. The first service that did not have a Columbus end point began December 17, 2007, when Skybus began flights between Portsmouth
Portsmouth, New Hampshire
Portsmouth is a city in Rockingham County, New Hampshire in the United States. It is the largest city but only the fourth-largest community in the county, with a population of 21,233 at the 2010 census...

 and St. Augustine
St. Augustine, Florida
St. Augustine is a city in the northeast section of Florida and the county seat of St. Johns County, Florida, United States. Founded in 1565 by Spanish explorer and admiral Pedro Menéndez de Avilés, it is the oldest continuously occupied European-established city and port in the continental United...

 as well as Punta Gorda, Florida
Punta Gorda, Florida
Punta Gorda is a city in Charlotte County, Florida, United States. According to the U.S. Census Bureau estimates of 2007, the city had a population of 16,762. It is the county seat of Charlotte County and the only incorporated municipality in the county...

.

On October 16, 2007, Skybus announced it was eliminating service to San Diego and Bellingham
Bellingham, Washington
Bellingham is the largest city in, and the county seat of, Whatcom County in the U.S. state of Washington. It is the twelfth-largest city in the state. Situated on Bellingham Bay, Bellingham is protected by Lummi Island, Portage Island, and the Lummi Peninsula, and opens onto the Strait of Georgia...

, and cutting one flight a day to Burbank
Burbank, California
Burbank is a city in Los Angeles County in Southern California, United States, north of downtown Los Angeles. The estimated population in 2010 was 103,340....

. The cuts were made due to rising fuel costs as it was more cost effective to use the current fleet on shorter and more profitable runs.

At the same time, Skybus said it would add a second daily flight to Greensboro, North Carolina
Greensboro, North Carolina
Greensboro is a city in the U.S. state of North Carolina. It is the third-largest city by population in North Carolina and the largest city in Guilford County and the surrounding Piedmont Triad metropolitan region. According to the 2010 U.S...

, which was now its second focus city, and a third seasonal daily flight to Punta Gorda, Florida
Punta Gorda, Florida
Punta Gorda is a city in Charlotte County, Florida, United States. According to the U.S. Census Bureau estimates of 2007, the city had a population of 16,762. It is the county seat of Charlotte County and the only incorporated municipality in the county...

.

On October 22, 2007, Skybus announced the opening of a new hub at Piedmont Triad International Airport
Piedmont Triad International Airport
Piedmont Triad International Airport is an airport just west of Greensboro, serving Greensboro, High Point and Winston-Salem as well as the entire Piedmont Triad Region in North Carolina. The airport has 3 runways; the third opened January 27, 2010 for traffic. The airport is located just off...

 in Greensboro, North Carolina
Greensboro, North Carolina
Greensboro is a city in the U.S. state of North Carolina. It is the third-largest city by population in North Carolina and the largest city in Guilford County and the surrounding Piedmont Triad metropolitan region. According to the 2010 U.S...

.

On February 6, 2008, Skybus announced that it would end service to the West Coast effective in June, except for a single daily nonstop to Burbank.

On March 8, 2008, Skybus landed its first flight at New Castle Airport
New Castle Airport
New Castle Airport , also known as the New Castle County Airport, is a public airport located in unincorporated New Castle County, Delaware, United States and four miles south of the central business district of the city of Wilmington....

, south of Wilmington, Delaware, a less congested alternative to Philadelphia International Airport. Many travelers in the Philadelphia area preferred the smaller airport without the congestion issues of Philadelphia International Airport
Philadelphia International Airport
Philadelphia International Airport is a major airport in Philadelphia, Pennsylvania, United States, and is the largest airport in the Delaware Valley region and in Pennsylvania...

. Skybus announced on March 19, 2008, that "previously announced service between Columbus and Niagara Falls, NY, [before it even started], as well as a previously announced second daily flight between Columbus and Milwaukee, will not begin." Also announced was all service to/from Chattanooga, TN, would end on April 14, 2008, along with a cut from two to one daily flight from Greensboro, NC, and Wilmington, DE, and elimination of the Greensboro, NC, and Gulfport-Biloxi, MS, flight.

On April 4, 2008, Skybus announced the cessation of all flights effective with the last scheduled departure of the day. Service was set to begin on June 1, 2008, between New York (Stewart International Airport
Stewart International Airport
Stewart International Airport is located in the southern Hudson Valley, west of Newburgh, New York and over north of Midtown Manhattan, New York City. The airport is located in the Town of Newburgh and the Town of New Windsor."." U.S. Census Bureau...

/Newburgh, NY) and Boston (Portsmouth, NH), Springfield, MA (Chicopee, MA) and Punta Gorda, FL, Springfield, MA and St. Augustine, FL, and Richmond, VA, and St. Augustine.

Business model

Attempting to emulate Ryanair
Ryanair
Ryanair is an Irish low-cost airline. Its head office is at Dublin Airport and its primary operational bases at Dublin Airport and London Stansted Airport....

's business model and Southwest
Southwest Airlines
Southwest Airlines Co. is an American low-cost airline based in Dallas, Texas. Southwest is the largest airline in the United States, based upon domestic passengers carried,...

's people-friendly attitude (often considered at odds in comparisons of the two airlines), Skybus had committed itself to be the least expensive airline in the industry with a projected CASM
Available seat miles
An available seat mile is the fundamental unit of production for a passenger-carrying airline. A unit in this case is one seat, available for sale, flown one mile. For example, an aircraft with 300 seats available for sale flying 1,000 statute miles would generate 300,000 ASMs for that particular...

 28% lower than Southwest. To achieve this, Skybus planned to utilize multiple measures designed to increase revenue and decrease costs.

Fares

Advertised fares to all of the former target cities began at US$10 one-way; the price increased as more tickets were sold for that flight. Advertisements suggest that ten seats on each flight were sold at the promotional $10 fare. Other fares promoted by Skybus included a $20.08 fare sale (plus fees and taxes) to some of the airline's less popular destinations, to celebrate the New Year. Ticket prices for the remaining fares were expected to be around half the price of other airlines. These fares did not include taxes and other airport fees, however, which add about $10 to a one-way ticket. All fees included, the cheapest round-trip ticket for one adult would have cost approximately $40.

Additional Charges

Skybus charged extra fees for almost everything other than the ticket itself. This is common among European low-cost carriers, but was almost unheard of until recently among major US carriers. Carry-on baggage (one bag plus one personal item) was free, but checked bags incurred an additional charge. The first two bags less than fifty pounds were $10 each online or $12 each at the counter, with each additional bag after two incurring a charge of $50 per bag. Overweight baggage, those weighing over fifty but under seventy-five pounds, was charged an extra $25, and all bags over seventy-five pounds were not accepted. Skybus did not through-check luggage onto connecting flights. Customers connecting on Skybus flights in Columbus were required to collect any checked luggage, then re-check it in Columbus for the second flight. Even though Skybus did not through-check luggage, delayed luggage was a continuing problem for its outsourced ground crews.

Seating was first-come, first-served. Passengers paid an extra $10 per person per direction for priority seating, which allowed a passenger to board right after passengers with disabilities.
On-board, everything from food and drinks to pillows had an additional charge; once purchased, items did not need to be returned. In order to maximize revenue from these fees, Skybus attempted to strictly enforce its no outside food and drink policy. The airline required passengers dispose of food and drink before boarding the plane. Exceptions included baby formula or baby food, special food for those with a medical condition such as diabetes or severe food allergies, or those with dietary restrictions (Kosher, Halal, etc.).

Cost Reduction

In an effort to keep maintenance and operating costs to a minimum, most equipment purchased was uniform. This covered the full range of equipment, from engines, to electrical components, to personnel gear. Because of this, Skybus planned on paying significantly less on employee training and for equipment service.

Another major method of cost reduction was to utilize secondary airports, which are generally less congested and charge less to lease space though they may be farther from the advertised destination. To save even more money at the airport, passengers boarded directly from the apron
Airport ramp
The airport ramp or apron is part of an airport. It is usually the area where aircraft are parked, unloaded or loaded, refueled or boarded. Although the use of the apron is covered by regulations, such as lighting on vehicles, it is typically more accessible to users than the runway or taxiway...

 instead of using the jetway
Jetway
A jet bridge is an enclosed, movable connector which extends from an airport terminal gate to an airplane, allowing passengers to board and disembark without having to go outside...

, saving both loading/unloading time as well as operating costs. Finally, ticket sales were entirely online. This not only saved on employee costs, but completely eliminated the need for a reservations call center.

Employee Wages

Flight attendants were paid $9 per flight hour, and were not paid a per diem. While this was considerably lower than competing airlines' wages, flight attendants also received 10% of all sales made during the flight, splitting all commissions evenly among all flight attendants on-board.

Starting pilot
Aviator
An aviator is a person who flies an aircraft. The first recorded use of the term was in 1887, as a variation of 'aviation', from the Latin avis , coined in 1863 by G. de la Landelle in Aviation Ou Navigation Aérienne...

 wages were also well below average in terms of hourly rate, starting at $65,000 annually for Captains, and $30,000 for First Officers as a minimum guarantee. The average captain's earnings were about $90,000 vs $120,000 per year for a theoretical first year Captain at airlines like United Airlines
United Airlines
United Air Lines, Inc., is the world's largest airline with 86,852 employees United Air Lines, Inc., is the world's largest airline with 86,852 employees United Air Lines, Inc., is the world's largest airline with 86,852 employees (which includes the entire holding company United Continental...

 (there is no first year pay at United) but in the case of Skybus this included a significant stock options and profit share package unique in the airline industry. Additionally unusual for Skybus flight crew was that there were very few if any overnight trips thus giving the crew far fewer hours away from home (known as TAFB or time away from base) and higher crew utilization rates for more efficient work schedules. Typical Skybus pilot workdays were 8–10 hours long (FAA maximum is 16 hours), which was lower than the industry average of 12–14 hours. Typical pilot work months were 14–15 days with no overnights. The average pilot in the US has a work month of 16–17 days, and the average airline pilot wage is approximately $135,000 averaged between first officer and captain pay.

Skybus was one of the few 100% non-union airlines in the United States at the time of its shutdown. However, it was facing a union organizing campaign from its pilots, who had collected enough signatures to hold a union referendum. The pilots were seeking to join Local 747 of the International Brotherhood of Teamsters, based in Houston, Texas
Texas
Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...

. Because of the number of signatures collected, it was presumed that the campaign would be successful. The election would have most likely occurred sometime in April 2008. Successful unionization could have severely undermined Skybus's below-market compensation philosophy and laid the framework for union activity among other Skybus employee groups. (Note that there is precedent for unionized pilots with most other employee groups remaining non-union, as is the case at Delta Air Lines
Delta Air Lines
Delta Air Lines, Inc. is a major airline based in the United States and headquartered in Atlanta, Georgia. The airline operates an extensive domestic and international network serving all continents except Antarctica. Delta and its subsidiaries operate over 4,000 flights every day...

.)

Ancillary Revenue

While cutting costs was a high priority for Skybus, revenue was their primary focus. Skybus aircraft were outfitted as flying gift shops, selling everything from soda
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...

 and food
Food
Food is any substance consumed to provide nutritional support for the body. It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals...

 to perfume
Perfume
Perfume is a mixture of fragrant essential oils and/or aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces "a pleasant scent"...

s, watch
Watch
A watch is a small timepiece, typically worn either on the wrist or attached on a chain and carried in a pocket, with wristwatches being the most common type of watch used today. They evolved in the 17th century from spring powered clocks, which appeared in the 15th century. The first watches were...

es, clothing
Clothing
Clothing refers to any covering for the human body that is worn. The wearing of clothing is exclusively a human characteristic and is a feature of nearly all human societies...

, and toiletries.

Advertisements could also be seen throughout the cabin and exterior. This could include overhead bins, carpet, tray tables, and full-body exterior advertisements (see below). The price for interior advertisements was not released, though a company who purchased a full-body advertisement could also buy all interior advertisements for a small increase in price. A complete list of where advertisements were to be placed was not released.

Shutdown and bankruptcy

Soon after the departures of several top managers, on April 4, 2008, Skybus announced they were shutting down all flight operations. The airline also said it would seek Chapter 11 bankruptcy protection.
A statement on its website regarding the shutdown said that "Skybus struggled to overcome the combination of rising jet fuel costs and a slowing economic environment. These two issues proved to be insurmountable for a new carrier." Skybus was the fourth United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

-based airline to shut down or announce future plans to shut down the week of March 31, 2008, following Aloha Airlines
Aloha Airlines
Aloha Airlines was an American airline headquartered in Honolulu CDP, City and County of Honolulu, Hawaii, operating from a hub at Honolulu International Airport...

, ATA Airlines
ATA Airlines
ATA Airlines, Inc., formerly known as American Trans Air, was an American low-cost scheduled service and charter airline based in Indianapolis, Indiana. ATA operated scheduled passenger flights throughout the US mainland and Hawaii, as well as military and commercial charter flights around the world...

 and charter airline Champion Air
Champion Air
Champion Air was an airline based in Bloomington, Minnesota, USA. It operated general charter services to sports teams, vacation wholesalers and government agencies. It also offered limited scheduled service...

. At the time of the shutdown, Skybus employed about 450 people, mostly in the Columbus, Ohio
Columbus, Ohio
Columbus is the capital of and the largest city in the U.S. state of Ohio. The broader metropolitan area encompasses several counties and is the third largest in Ohio behind those of Cleveland and Cincinnati. Columbus is the third largest city in the American Midwest, and the fifteenth largest city...

, area. Almost all were immediately laid off. Passengers were left stranded on round trips.

Port Columbus did not face too harsh of losses from the airline's shutdown, because the vacant space allowed existing airlines at Port Columbus to "Spread out" and add more service. With the addition of a nonstop flight from Columbus to Los Angeles operated by Delta Air Lines
Delta Air Lines
Delta Air Lines, Inc. is a major airline based in the United States and headquartered in Atlanta, Georgia. The airline operates an extensive domestic and international network serving all continents except Antarctica. Delta and its subsidiaries operate over 4,000 flights every day...

, Columbus now had non-stop flights to all of the major airline hubs in the United States. Their vacancy also made room for Frontier Airlines
Frontier Airlines
Frontier Airlines, Inc., is an American airline headquartered in Indianapolis, Indiana, United States. The carrier, which is a subsidiary and operating brand of Republic Airways Holdings, operates flights to 83 destinations throughout the United States, Mexico, and Costa Rica and maintains hubs at...

.

Fleet

On October 26, 2006, Skybus announced a deal with the European aircraft manufacturer Airbus
Airbus
Airbus SAS is an aircraft manufacturing subsidiary of EADS, a European aerospace company. Based in Blagnac, France, surburb of Toulouse, and with significant activity across Europe, the company produces around half of the world's jet airliners....

 to buy 65 of its Airbus A319 aircraft. The order carried an estimated retail price of $3.7 billion, though the actual price Skybus would have paid had not been announced. Additionally, the aircraft were going to come with a 12-year maintenance agreement that was new for Airbus and Skybus was the launch customer for this service plan which helped them manage maintenance costs. Additionally, the aircraft would have been equipped with the latest in EFB (electronic flight bag
Electronic flight bag
Electronic Flight Bag is an electronic information management device that helps flight crews perform flight management tasks more easily and efficiently with less paper...

s) and HUD (heads up display) technology, as well as TCAS II terrain and traffic avoidance technology which is integrated in with a EGPWS technology box that protects from terrain collision. Skybus planned to lease aircraft of the same type until the new aircraft were to begin delivery in late 2008.

On February 14, 2007, Skybus announced they had chosen the CFM56-5B engine
Turbofan
The turbofan is a type of airbreathing jet engine that is widely used for aircraft propulsion. A turbofan combines two types of engines, the turbo portion which is a conventional gas turbine engine, and the fan, a propeller-like ducted fan...

 built by CFM International
CFM International
CFM International is a joint venture between GE Aviation, a division of General Electric of the United States and Snecma, a division of Safran of France...

 to power the 65 A319 aircraft on order from Airbus. The actual price Skybus would have paid for the engines was not disclosed, but the list price for the order is estimated at over $750 million. As of April 2008, the Skybus Airlines fleet consisted of 13 Airbus A319 aircraft (out of a total order of 63), 12 received in December 2007 and one in March 2008, two of which were leased from Virgin America
Virgin America
Virgin America, Inc. is a United States-based low-cost airline that began service on August 8, 2007. The airline's stated aim is to provide low-fare, high-quality service for "long-haul point-to-point service between major metropolitan cities on the Eastern and West Coast seaboards." San Francisco...

. The average age of the fleet was 4.3 years.

Livery and advertising

Original images of a livery design described by some as "psychedelic" emerged on the internet, but since then the all orange design displaying the butterfly logo on the tail made its appearance on the Columbus tarmac
Airport ramp
The airport ramp or apron is part of an airport. It is usually the area where aircraft are parked, unloaded or loaded, refueled or boarded. Although the use of the apron is covered by regulations, such as lighting on vehicles, it is typically more accessible to users than the runway or taxiway...

. This design was not the standard livery for all Skybus aircraft, however, as its airplanes were available as "branded airplanes" to any company that paid $500,000 per year for this. A branded airplane featured a full-body advertisement along the fuselage
Fuselage
The fuselage is an aircraft's main body section that holds crew and passengers or cargo. In single-engine aircraft it will usually contain an engine, although in some amphibious aircraft the single engine is mounted on a pylon attached to the fuselage which in turn is used as a floating hull...

, with the tail and engines of the plane remaining in the Skybus paint scheme. The first sponsored aircraft, aircraft N522VA leased from Virgin America
Virgin America
Virgin America, Inc. is a United States-based low-cost airline that began service on August 8, 2007. The airline's stated aim is to provide low-fare, high-quality service for "long-haul point-to-point service between major metropolitan cities on the Eastern and West Coast seaboards." San Francisco...

, promoted the theme "Nationwide is on Your Side" Nationwide Mutual Insurance Company
Nationwide Mutual Insurance Company
Nationwide Mutual Insurance Company & Affiliated Companies is a group of large U.S. insurance and financial services companies based in Columbus...

. It was created by an airplane media company, SkyBrand, based in Seattle. Skybus had also had some self-advertising on the orange tails of its white planes that read, "Skybus. $10 Fares ... Only Birds Fly Cheaper."

The first leased aircraft for Skybus that came from Virgin America, had 144 seats on board, and flew with three flight attendants.

Criticisms

Skybus hubs (CMH and GSO) did not provide connection opportunities for passengers. Skybus highly discouraged connections; as such, passengers wishing to interchange at hubs would have to move bags between flights (on their own) as bags could not be checked on a multi-segment itinerary.

Startup incentives

In an effort to attract the airline to the city, as well as support its growth early on, the city of Columbus, along with the Columbus Regional Airport Authority
Columbus Regional Airport Authority
Columbus Regional Airport Authority oversees the operations of Port Columbus International Airport, Rickenbacker International Airport and Bolton Field airports in the Columbus, Ohio, area.-History:...

, had offered incentives totaling over $57 million. These incentives included a twelve-year tax credit
Tax credit
A tax credit is a sum deducted from the total amount a taxpayer owes to the state. A tax credit may be granted for various types of taxes, such as an income tax, property tax, or VAT. It may be granted in recognition of taxes already paid, as a subsidy, or to encourage investment or other behaviors...

, promised airport improvements, business loan
Loan
A loan is a type of debt. Like all debt instruments, a loan entails the redistribution of financial assets over time, between the lender and the borrower....

s, and marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 support. Most of the incentives were performance-based, which required Skybus to create 1000 jobs and complete other milestones to receive the incentives. Incentives such as airport improvements, however, were already completed. When Skybus began operations, they took advantage of $11 million of improvements to their gates in Concourse
Airport terminal
An airport terminal is a building at an airport where passengers transfer between ground transportation and the facilities that allow them to board and disembark from aircraft....

 B at Port Columbus.

Financing

Skybus was financed by numerous high-profile companies nationwide and locally. As of April 2, 2007, Skybus had raised an estimated $160 million in startup capital which includes $72.7 million in their second round of fund raising. That was among the largest amounts of start-up funding in the history of airlines. By comparison, JetBlue Airways
JetBlue Airways
JetBlue Airways Corporation is an American low-cost airline. The company is headquartered in the Forest Hills neighborhood of the New York City borough of Queens. Its main base is John F. Kennedy International Airport, also in Queens....

, which began operations in 1999, raised $130 million prior to starting ($157 million adjusted for inflation).

Investors

Skybus Airlines' startup finances were provided by a number of large investors. These included Fidelity Investments
Fidelity Investments
FMR LLC or Fidelity Investments is an American multinational financial services corporation one of the largest mutual fund and financial services groups in the world. It was founded in 1946 and serves North American investors. Fidelity Ventures is its venture capital arm...

 (12.6% ownership), Morgan Stanley
Morgan Stanley
Morgan Stanley is a global financial services firm headquartered in New York City serving a diversified group of corporations, governments, financial institutions, and individuals. Morgan Stanley also operates in 36 countries around the world, with over 600 offices and a workforce of over 60,000....

 (6.4%), Nationwide Mutual Capital (5%), and Tiger Management
Tiger Management
Tiger Management Corp., also known as "The Tiger Fund," was a hedge fund founded by Julian Robertson. The fund began investing in 1980 and was closed in March 2000.-History:...

 (4.1%). Smaller investors included: Huntington Capital Investment Co., Wolfe Enterprises (owner of The Columbus Dispatch
The Columbus Dispatch
The Columbus Dispatch is a daily newspaper based in Columbus, Ohio. Its first issue was published on July 1, 1871, and has been the only mainstream daily newspaper in the city since The Columbus Citizen-Journal stopped printing in 1985....

), and Battelle Services Co. Inc.
Battelle Memorial Institute
Battelle Memorial Institute is a private nonprofit applied science and technology development company headquartered in Columbus, Ohio. Battelle is a charitable trust organized as a nonprofit corporation under the laws of the State of Ohio and is exempt from taxation under Section 501 of the...


Financial performance

Skybus reported a loss of $16 million during its first three months of operation. A Skybus spokesman said that these results were "in line" with expectations for an airline startup. During that period, Skybus planes were 79% full, placing the airline sixteenth highest among 96 reporting airlines. Passenger yield for the quarter was 5.08 cents/mile, compared with Southwest's 12.50 cents/mile and the 13.00-cent/mile average among major national carriers.

External links

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