Signboard

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Signboard

A signboard or "Cartelera" is a board carrying a sign

Sign

A sign is an entity which signifies another entity. A natural sign is an entity which bears a causal relation to the signified entity, as thunder is a sign of storm....
or notice, usually used for advertising

Advertising

Advertising is a form of communication that typically attempts to persuade potential customers to Purchasing or to consume more of a particular brand of Product or Service ....
of products, events, houses for sale or let, etc. They are also used for cautionary or educational purposes. A common term in the signage

Signage

Signage is any kind of graphics created to display information to a particular audience, typically wayfinding information on streets, outside and inside of buildings....
industry

The ancient Egyptians

Egyptians

Egyptians is the name of the nationality and Mediterranean North African ethnic group native to Egypt.Egyptian identity is closely tied to the Geography of Egypt, dominated by the lower Nile Valley, the small strip of cultivable land stretching from the Cataracts of the Nile to the Mediterranean Sea and enclosed by desert both to the Easte...
are known to have used trade signboards.

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Encyclopedia

A signboard or "Cartelera" is a board carrying a sign

Sign

Advertising

Signage

Egyptians

Ancient Rome

Ancient Rome was a civilization that grew out of a small agricultural community founded on the Italian Peninsula as early as the 10th century BC....
, signboards were usually made from stone

Rock (geology)

In geology, rock is a naturally occurring solid aggregate of minerals and/or mineraloids.The Earth's outer solid layer, the lithosphere, is made of rock....
or terracotta.

In 1389 King Richard III of England

Richard III of England

Richard III was List of the monarchs of the Kingdom of England of Kingdom of England from 1483 until his death. He was the last king from the House of York, and his defeat at the Battle of Bosworth Field marked the culmination of the Wars of the Roses and the end of the Plantagenet dynasty....
compelled landlord

Landlord

Landlord is the owner of a house, apartment, condominium, or real estate which is Rentinged or leased to an individual or business, who is called a Leasehold estate ....
s to erect signs outside their premises. The legislation stated "Whosoever shall brew ale in the town with intention of selling it must hang out a sign, otherwise he shall forfeit his ale

Ale

Ale is a type of beer brewed from malted barley using a top-fermenting yeast brewers' yeast. This yeast Fermentation the beer quickly, giving it a sweet, full bodied and fruity taste....
." This was in order make them easily visible to passing inspectors of the quality of the ale they provided (during this period, drinking water

Drinking water

Drinking water is water that is of sufficiently high quality so that it can be consumed or utilized without risk of immediate or long term harm....
was not always good to drink and ale was the usual replacement).

Another important factor was that during the Middle Ages

Middle Ages

File:Karl 1 mit papst gelasius gregor1 sacramentar v karl d kahlen.jpgThe Middle Ages of European history are a period in history which lasted for roughly a millennium, commonly dated from the fall of the Roman Empire in the 5th century to the beginning of the Early Modern Period in the 16th century, marked by the division of Western Christi...
a large percentage of the population would have been illiterate and so pictures were more useful than words as a means of identifying a public house

Public house

A public house, the formal name for a pub in Britain, is a drinking establishment licensed to serve alcoholic beverage for consumption on or off the premises in countries and regions of United Kingdom influence....
. For this reason there was often no reason to write the establishment's name on the sign and inns opened without a formal written name—the name being derived later from the illustration on the public house's sign. In this sense, a pub

Public house

A public house, the formal name for a pub in Britain, is a drinking establishment licensed to serve alcoholic beverage for consumption on or off the premises in countries and regions of United Kingdom influence....
sign can be thought of as an early example of visual branding.

During the 19th century, some artists specialized in the painting of signboards, such as the Austro-Hungarian artist Demeter Laccataris

Demeter Laccataris

Demeter Laccataris was an Austro-Hungarian portrait painter of Greeks origin. Born in Vienna, he studied at Debrecen and Vienna. He was based at Pest from around 1835 and painted portraits and altarpieces....
.

MDO or Medium Density Overlay is the most common material used for road signs and advertising signs. It is often referred to as "signboard". It is similar to regular plywood, but the laminate layers are bonded with a more moisture resistant glue. "Overlay" refers to a paper layer on one (single-sided Overlay MDO) or both sides (double-sided MDO). That paper surface is intended for painting the actual sign content.