SiS (TV series)
Encyclopedia
Sis was the morning talk show of GMA Network
GMA Network
GMA Network is a major commercial television & radio network in the Philippines. GMA Network is owned by GMA Network, Inc. a publicly listed company...

. It unofficially ended on January 1, 2010 because of poor ratings and was beaten by rival station, ABS-CBN
ABS-CBN
ABS–CBN Corporation is a Philippine-based media conglomerate. It is the Philippines' largest media and entertainment conglomerate. The corporation was the merger of Alto Broadcasting System which at that time owned by James Lindenberg and Antonio Quirino, and the Chronicle Broadcasting Network ...

's Showtime
Showtime (TV show)
Showtime is a late morning/noon-time variety show airing on ABS-CBN in the Philippines. The show premiered October 24, 2009. It also currently airs worldwide through The Filipino Channel. The first season's grand finals was aired on July 24, 2010, Saturday at the Ynares Center, Antipolo City....

.

Overview

The show was conceptualized by GMA executives in 2001 who wanted a different approach to typical morning TV talk shows. At the time, the morning talk shows on TV were mostly live panel discussions with guest celebrities.

When the concept was given to director Louie Ignacio
Louie Ignacio
Louie Ignacio is a television director in the Philippines.-Music Video Director:*Sarah Geronimo - Broken Vow *Sarah Geronimo - Sa Iyo*Jaya - Honesty*La Diva - Kasiping Ka...

, it was decided right there and then that real-life sisters and actresses Janice de Belen and Gelli de Belen would headline the show Sis, an abbreviation for "sisters." Janice and Gelli were chosen because of their accomplishments in their fields in the entertainment industry. Janice was "Flordeluna" to most Filipino viewers in the 1980s who later metamorphosed into a serious actress and mother of five. Gelli on the other hand, had the '90s generation of the viewing public rollicking into laughter when she portrayed kooky characters on TV and movies before developing to a serious actress in the movie Sarah Jane Salazar which garnered her an Urian award.

Sis premiered on August 27, 2001 as a replacement to D! Day. The early episodes showed Janice and Gelli visiting the houses of popular guests from Monday to Thursday and holding a show before a live audience on Fridays. After the first season, which saw the show taking away considerable audience share from its competitor, Sis held taped shows before a live audience on a daily basis, going live on air every Wednesdays and Thursdays. The shows are broadcasted from Studio 3 of the GMA Network Center
GMA Network Center
The GMA Network Center is the headquarters of the GMA Network, a major radio and television network in the Philippines. It is located at EDSA corner South Avenue, Diliman, Quezon City. It is the network's main television and radio production center, and its main transmission facility for most of...

.

Sis vs. Morning Girls/Kris and Korina

In 2002, Sis took over the number 1 spot in the 10:00 am–12:00 pm slot from its rival show, ABS-CBN's Talk TV. The next development showed ABS-CBN scrambling to topple the already-established morning talk show. They started to bring back "morning talk show queen" Kris Aquino
Kris Aquino
Kristina Bernadette Cojuangco Aquino , commonly known as Kris Aquino, is a Filipino television and movie personality who gained prominence from her talk shows, game shows, and numerous endorsements. Known as the Queen of All Media and Philippines' Queen of Talk, she is the youngest daughter of...

 and teamed her up with real-life best friends Pops Fernandez
Pops Fernández
Maria Cielito Lukban Fernandez , also known as Pops Fernandez, is a Filipino singer and actress. She is dubbed the "Concert Queen."-Career:...

 and Zsa Zsa Padilla
Zsa Zsa Padilla
Zsa Zsa Padilla is a Filipina singer and actress. She is currently part of ABS-CBN contract actresses.-Biography:Padilla was born as Esperanza Padilla in 1964, the daughter of actor and sportsman Carlos “Sonny” Padilla, Jr. who served as the referee in the Ali-Frazier world heavyweight boxing...

. Morning Girls
Morning Girls with Kris and Korina
Morning Girls with Kris and Korina was a morning talk show on ABS-CBN, hosted by broadcaster Korina Sanchez and Kris Aquino. Originally intended for only two weeks, the show instead ran for 16 months...

premiered in July 2002 to be pitted against Sis. However, the tandem of Janice and Gelli proved to be too strong in the ratings against the so-called Power Girl Trio who also put in Carmina Villaroel to replace Kris after she quit the show.

The year 2003 proved to be the darkest moments for Sis when Kris Aquino went back to the reformatted Morning Girls and teamed up with broadcaster Korina Sanchez
Korina Sanchez
Korina Maria Sanchez-Roxas is a Filipina broadcast journalist, TV host and commercial endorser.-Early life:Korina Sanchez was born on October 5, 1964 in Hong Kong. Her father, Ramon P. Sanchez, Sr. , was the General Manager of then Hong Kong landmark, Ambassador Hotel. She is the only girl of Ramon...

. The Kris-Korina tandem was able to beat Sis consistently in the ratings.

Easy competition

Year 2004 saw the show easily coasting through the ratings after Morning Girls with Kris and Korina folded and was replaced with Good Morning Kris and Morning Star
Morning Star (TV series)
Morning Star is a daytime soap opera which aired on NBC from September 27, 1965 to July 1, 1966. The show was created by Ted Corday who created the long-running soap opera Days of our Lives....

in succession. Aside from Janice, Gelli and Carmina, Sis made household names out of Raging Divas, an all-gay group, Saver the "wonder dog," and Tessbomb Marañon. Year 2005 saw the show competing against Boy Abunda
Boy Abunda
Eugenio "Boy" R. Abunda, Jr. is a Filipino television host, publicist, talent manager and celebrity endorser. He is dubbed as the "King of Talk" in local show business.-Early life:Boy Abunda was born in Borongan City, Eastern Samar...

's morning talk show Homeboy and Roderick Paulate
Roderick Paulate
Roderick Paulate is a Filipino actor, TV host, comedian and politician who is a councillor for Quezon City.-Child actor:Paulate started his career as a child actor. He received his first Best Child Actor award from the Manila Film Festival for the movie "Kasalanan Kaya" in 1968...

 and Amy Perez
Amy Perez
Amy Perez is a Filipino actress and talk show host of the Philippine reality show, Face to Face.Perez co-hosted the noon-time variety show Magandang Tanghali Bayan from November 1998 to February 2005. She hosted M.R.S. in 2005....

's variety show Most Requested Show (MRS) on ABS-CBN, and Chowtime Na! on IBC-13. However, Sis was still the preferred morning talk show of most Filipino viewers, as they clobbered the competition in the ratings. MRS and Chowtime Na! have since folded and Homeboy was left to slug it out with Sis in the ratings.

The show owed its success to its creative staff who never ceased to think of ways to make it interesting to audiences. Although there were claims that Sis has lost its luster following Homeboys critical and commercial acclaim, all of it was put into rest following the latter show's cancellation. Other shows that Sis faced stiff competition from ABS-CBN were Boy & Kris
Boy & Kris
Boy & Kris was a Philippine morning talk and lifestyle show of ABS-CBN. The show is hosted by Boy Abunda and Kris Aquino aired on weekday mornings...

featuring the Philippines' king of talk Boy Abunda
Boy Abunda
Eugenio "Boy" R. Abunda, Jr. is a Filipino television host, publicist, talent manager and celebrity endorser. He is dubbed as the "King of Talk" in local show business.-Early life:Boy Abunda was born in Borongan City, Eastern Samar...

 (from
Homeboy) and Kris Aquino
Kris Aquino
Kristina Bernadette Cojuangco Aquino , commonly known as Kris Aquino, is a Filipino television and movie personality who gained prominence from her talk shows, game shows, and numerous endorsements. Known as the Queen of All Media and Philippines' Queen of Talk, she is the youngest daughter of...

 (2007–2009) and
Ruffa and Ai (February–October 2009) hosted by Ruffa Gutierrez
Ruffa Gutiérrez
-External links:**...

 and Ai Ai delas Alas.

The show showed a steady decline in viewership as its rival show
Showtime
Showtime (TV show)
Showtime is a late morning/noon-time variety show airing on ABS-CBN in the Philippines. The show premiered October 24, 2009. It also currently airs worldwide through The Filipino Channel. The first season's grand finals was aired on July 24, 2010, Saturday at the Ynares Center, Antipolo City....

by ABS-CBN is slowly climbing the ratings game. It was believed to be Siss stiffest competition with an impending revamp in the show to match the popularity of the fast-rising show from ABS-CBN. Rumors were circulating that the show would end in 2010 and would be replaced with a new daily variety show to be titled Diz Iz It which would be hosted by returning Kapuso Bayani Agbayani, Ehra Madrigal, Korean Pretty Grace Lee and Fil-Indian Sam YG a.k.a. Shivaker.

Series end

It unofficially ended on January 1, 2010 because of poor ratings and was beaten by rival station Showtime
Showtime (TV show)
Showtime is a late morning/noon-time variety show airing on ABS-CBN in the Philippines. The show premiered October 24, 2009. It also currently airs worldwide through The Filipino Channel. The first season's grand finals was aired on July 24, 2010, Saturday at the Ynares Center, Antipolo City....

. During this time, replays of the shows episodes/clips were shown. Wilma Galvante, the executive producer, announced that a new musical game talent show Diz Iz It (originally Todo Bigay) hosted by Bayani Agbayani.

Limited coverage

Although Sis enjoyed high ratings, the show suddenly lost significant viewership in key cities in the Visayas and Mindanao, specifically in Iloilo, Cebu and Davao due to GMA's decision to air re-runs of Kakabakaboo and Ang Mahiwagang Baul in the 10:30-11:30 am timeslot. However, the show is still seen in Mega Manila and Luzon, and through GMA Pinoy TV
GMA Pinoy TV
GMA Pinoy TV, incorporated in February 2004 by GMA Network and its subsidiaries GMA International & GMA Worldwide and launched in 2005 primarily in Japan and USA, is a 24-hour international Filipino television station. The channel is targeted towards Overseas Filipino and their families in the...

in the US, Middle East, Malaysia and Japan.

On March 3, 2008, Sis began airing again on GMA's regional stations in Iloilo, Cebu and Davao.

Awards and recognitions

Sis got a much-needed boost when it was awarded as Best Celebrity Talk Show in the 2007 PMPC Star Awards for Television. The award was long overdue: The show was nominated for six years. Two years later, it was awarded as "Best Celebrity Talk Show" in the 2009 PMPC Star Awards for TV.

The show won as "Best Talk Show" in the 2009 Catholic Mass Media Awards and repeated as winners in the PMPC Star Awards for Television for Best Celebrity Talk Show in 2009.

PMPC Star Awards for Television

  • 2007 & 2009 Winner, Best Celebrity Talk Show
  • 2001-2006 & 2008 Nominee, Best Celebrity Talk Show
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