Shabba Ranks is a Jamaican dancehall

Dancehall

Dancehall is a genre of Jamaican popular music that originated in the late 1970s. Initially dancehall was a more sparse version of reggae than the roots style, which had dominated much of the 1970s. In the mid-1980s, digital instrumentation became more prevalent, changing the sound considerably,...

 musician

Musician

A musician is an artist who plays a musical instrument. It may or may not be the person's profession. Musicians can be classified by their roles in performing music and writing music.Also....* A person who makes music a profession....

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He was one of the most popular dancehall artists of his generation. He was also one of the first Jamaican deejay

Deejay

A deejay is a reggae or dancehall musician who sings and toasts to an instrumental riddim .Deejays are not to be confused with disc jockeys from other music genres like hip-hop, where they select and play music. Dancehall/reggae DJs who select riddims to play are called selectors...

s to gain worldwide acceptance, and recognition for his 'slack

Slackness

Slackness refers to vulgarity in West Indian culture, behavior and the music. It also refers to a subgenre of dancehall music with straightforward sexual lyrics performed live or recorded. Its form and pronunciation varies throughout the Caribbean....

' lyrical expressions and content, when "ridin' di riddim

Riddim

Riddim is the Jamaican Patois pronunciation of the English word "rhythm," but in dancehall/reggae parlance it refers to the instrumental accompaniment to a song. Thus, a dancehall song consists of the riddim plus the "voicing" sung by the deejay. The resulting song structure may be taken for...

". His gravel toned, rough-sounding voice made him instantly recognized worldwide.
Ranks gained his fame mainly by toasting (or rapping) rather than singing, similarly to his dancehall contemporaries in Jamaica.