Serengeti is a designer sunglasses brand parented by Bushnell Corporation

Bushnell Corporation

Bushnell Corporation, also known as Bushnell and Bushnell Outdoor Products, is an American company specializing in optics and imaging. Its products include binoculars, spotting scopes, telescopes, night vision equipment, GPS devices, laser rangefinders, riflescopes, holographic weapon sights, game...

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Overview

The eyewear brand Serengeti was initially developed by Corning Incorporated. In 1984, Corning was considering to close down the Serengeti division because of poor performance. However, the entrepreneurial leader Zaki Mustafa convinced the board that he can save the brand. The success of his measures, implemented with only fifty-two employees, raised the sales at $5 million in 1985 and in 1992, at $62 million (with the same number of employees), becoming one of the most cited examples of effective management. Mustafa considered that the previous management environment was too product-focused and that the business was failing due to poor marketing, anemic customer focus, and inefficient asset management. The brand was acquired later by Bushnell Corporation.

Technology

The Serengeti sunglasses include photochromic technology, enabling quick adjustment of the lens to light variations, spectral control, giving high-definition contrast and color enhancement and polarization, reducing the glare

Glare

Glare may refer to:* Glare is difficulty seeing in the presence of very bright light* A glare is a facial expression of squinted eyes and look of contempt* A call collision in telecommunications* GLARE, an advanced aerospace material...

 and eliminating the ultraviolet

Ultraviolet

Ultraviolet light is electromagnetic radiation with a wavelength shorter than that of visible light, but longer than X-rays, in the range 10 nm to 400 nm, and energies from 3 eV to 124 eV...

 rays.

Media mentions

Pope Benedict XVI was cited as wearing the "pricey" sunglasses in 2006, and apparently from the same reporting, again in 2009. In a broader review of the Pope's consumer-product preferences in 2006, his sunglasses were identified as being the company's Classic model -- "The classic appeal of the open road is only one of your options," was cited in the article, from the company Web site --, and "Hollywood star Val Kilmer

Val Kilmer

Val Edward Kilmer is an American actor. Originally a stage actor, Kilmer became popular in the mid-1980s after a string of appearances in comedy films, starting with Top Secret! , then the cult classic Real Genius , as well as blockbuster action films, including a supporting role in Top Gun and a...

" was also cited as wearing the company's eyewear.