Selsun Blue
Encyclopedia
Selsun Blue is an over-the-counter brand
of dandruff
shampoo
now owned by Sanofi-Aventis
. First made by Abbott Laboratories
, the brand was bought in Chattem
in 2002. Chattem was acquired by Sanofi-Aventis
in 2010. Selsun Blue has been marketed as a more effective alternative to brand leader Head & Shoulders
due to its superior performance in randomized trials.
brand shampoo.)
In 2011, the Selsun Blue brand consisted of 15 stock keeping units (SKUs) spread across two brand segments, Naturals and Base. The Naturals line of products contains the active ingredient salicylic acid
in addition to 8 moisturizers & botanicals plus vitamins B5 & E. Salicylic acid is a keratolytic
agent that assists with cell shedding or flaking. The base brand consists of six types including Medicated with menthol, 2-in-1, Normal to Oily, Moisturizing, Itchy Dry Scalp, and Deep Cleansing with micro beads. The first four types contain the active ingredient selenium sulfide which has been shown to have anti-fungal properties. More specifically, selenium sulfide, an anti-infective agent, relieves itching and flaking of the scalp and removes the dry, scaly particles commonly referred to as dandruff or seborrhea. Selenium sulfide is also used to treat tinea versicolor
, a fungal infection of the skin.
Deep Cleansing was launched by Chattem in January 2011. In addition to the active ingredient salicylic acid, the product contains scrubbing micro beads.
, CVS
, Target
, and Rite Aid
.
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of dandruff
Dandruff
Dandruff is the shedding of dead skin cells from the scalp . Dandruff is sometimes caused by frequent exposure to extreme heat and cold. As it is normal for skin cells to die and flake off, a small amount of flaking is normal and common; about 487,000 cells/cm2 get released normally after...
shampoo
Shampoo
Shampoo is a hair care product used for the removal of oils, dirt, skin particles, dandruff, environmental pollutants and other contaminant particles that gradually build up in hair...
now owned by Sanofi-Aventis
Sanofi-Aventis
Sanofi S.A. is a multinational pharmaceutical company headquartered in Paris, France, the world's fourth-largest by prescription sales. Sanofi engages in the research and development, manufacturing and marketing of pharmaceutical products for sale principally in the prescription market, but the...
. First made by Abbott Laboratories
Abbott Laboratories
Abbott Laboratories is an American-based global, diversified pharmaceuticals and health care products company. It has 90,000 employees and operates in over 130 countries. The company headquarters are in Abbott Park, North Chicago, Illinois. The company was founded by Chicago physician, Dr....
, the brand was bought in Chattem
Chattem
Chattem is a Chattanooga, Tennessee, producer and marketer of over-the-counter healthcare products, toiletries, dietary supplements, topical analgesics, and medicated skin care products...
in 2002. Chattem was acquired by Sanofi-Aventis
Sanofi-Aventis
Sanofi S.A. is a multinational pharmaceutical company headquartered in Paris, France, the world's fourth-largest by prescription sales. Sanofi engages in the research and development, manufacturing and marketing of pharmaceutical products for sale principally in the prescription market, but the...
in 2010. Selsun Blue has been marketed as a more effective alternative to brand leader Head & Shoulders
Head & Shoulders
Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Head & Shoulders Classic Clean Shampoo is the top-selling shampoo in the United States by dollar sales.- History :...
due to its superior performance in randomized trials.
Formulations
Chattem announced that on November 1, 2005, they would introduce a new line of shampoos under the brand name Selsun Salon. These contained a different active ingredient as Selsun Blue, pyrithione zinc 1%, and are oriented toward the higher-end shampoo market. (Pyrithione zinc is the active ingredient in Head & ShouldersHead & Shoulders
Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Head & Shoulders Classic Clean Shampoo is the top-selling shampoo in the United States by dollar sales.- History :...
brand shampoo.)
In 2011, the Selsun Blue brand consisted of 15 stock keeping units (SKUs) spread across two brand segments, Naturals and Base. The Naturals line of products contains the active ingredient salicylic acid
Salicylic acid
Salicylic acid is a monohydroxybenzoic acid, a type of phenolic acid and a beta hydroxy acid. This colorless crystalline organic acid is widely used in organic synthesis and functions as a plant hormone. It is derived from the metabolism of salicin...
in addition to 8 moisturizers & botanicals plus vitamins B5 & E. Salicylic acid is a keratolytic
Keratolytic
Keratolytic therapy is treatment to remove warts and other lesions in which the epidermis produces excess skin. In this therapy, acid medicine, such as salicylic acid is put on the lesion. Keratolytic therapy thins the skin on and around the lesion. It causes the outer layer of the skin to loosen...
agent that assists with cell shedding or flaking. The base brand consists of six types including Medicated with menthol, 2-in-1, Normal to Oily, Moisturizing, Itchy Dry Scalp, and Deep Cleansing with micro beads. The first four types contain the active ingredient selenium sulfide which has been shown to have anti-fungal properties. More specifically, selenium sulfide, an anti-infective agent, relieves itching and flaking of the scalp and removes the dry, scaly particles commonly referred to as dandruff or seborrhea. Selenium sulfide is also used to treat tinea versicolor
Tinea versicolor
Tinea versicolor is a condition characterized by a rash on the trunk and proximal extremities. Recent research has shown that the majority of Tinea versicolor is caused by the Malassezia globosa fungus, although Malassezia furfur is responsible for a small number of cases...
, a fungal infection of the skin.
Deep Cleansing was launched by Chattem in January 2011. In addition to the active ingredient salicylic acid, the product contains scrubbing micro beads.
Availability
Like Chattem’s other products, Selsun Blue is sold through mass merchandisers, drug and food retailers including Walmart, WalgreensWalgreens
Walgreen Co. , doing business as Walgreens , is the largest drugstore chain in the United States of America. As of August 31st, the company operates 8,210 locations across all 50 states, the District of Columbia and Puerto Rico. Founded in Chicago, Illinois in 1901, and has since expanded...
, CVS
CVS Caremark
CVS Caremark Corporation is an integrated pharmacy services provider, combining a United States pharmaceutical services company with a U.S. pharmacy chain...
, Target
Target Corporation
Target Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart. The company is ranked at number 33 on the Fortune 500 and is a component of the Standard & Poor's...
, and Rite Aid
Rite Aid
Rite Aid is a drugstore chain in the United States and a Fortune 500 company headquartered in East Pennsboro Township, Pennsylvania, near Camp Hill. Rite Aid is the largest drugstore chain on the East Coast and the third largest drugstore chain in the U.S....
.
Advertising slogans
- "Never wear black without the Blue -- Selsun Blue".
- "Got a clue? Get the blue".
- "It tingles, so I know it's working".