Self-Schema
Encyclopedia
The term self-schema refers to the beliefs and ideas people have about themselves. These beliefs are used to guide and organize information processing, especially when the information is significant to the self. Self-schemas are important to a person's overall self-concept
Self-concept
Self-concept is a multi-dimensional construct that refers to an individual's perception of "self" in relation to any number of characteristics, such as academics , gender roles and sexuality, racial identity, and many others. Each of these characteristics is a research domain Self-concept (also...

.

General self-schema

The term schematic describes having a particular schema for a particular dimension. For instance, a person in a rock band
Musical ensemble
A musical ensemble is a group of people who perform instrumental or vocal music. In classical music, trios or quartets either blend the sounds of musical instrument families or group together instruments from the same instrument family, such as string ensembles or wind ensembles...

 at night would have a "rocker" schema. However, during the day, if he works as a sales
Sales
A sale is the act of selling a product or service in return for money or other compensation. It is an act of completion of a commercial activity....

person, he would have a "salesperson" schema during that period of time. Schemas vary according to cultural background
Culture
Culture is a term that has many different inter-related meanings. For example, in 1952, Alfred Kroeber and Clyde Kluckhohn compiled a list of 164 definitions of "culture" in Culture: A Critical Review of Concepts and Definitions...

 and other environmental factors
Social environment
The social environment of an individual, also called social context or milieu, is the culture that s/he was educated or lives in, and the people and institutions with whom the person interacts....

.

Once people have developed a schema about themselves, there is a strong tendency for that schema to be maintained by a bias
Cognitive bias
A cognitive bias is a pattern of deviation in judgment that occurs in particular situations. Implicit in the concept of a "pattern of deviation" is a standard of comparison; this may be the judgment of people outside those particular situations, or may be a set of independently verifiable...

 in what they attend to, in what they remember, and in what they are prepared to accept as true about themselves. In other words, the self-schema becomes self-perpetuating. The self-schema is then stored in long-term memory
Long-term memory
Long-term memory is memory in which associations among items are stored, as part of the theory of a dual-store memory model. According to the theory, long term memory differs structurally and functionally from working memory or short-term memory, which ostensibly stores items for only around 20–30...

, and both facilitates and biases the processing of personally relevant information.

The term aschematic means not having a schema for a particular dimension. This usually occurs when people are not involved with or concerned about a certain attribute. For example, if a person plans on being a music
Music
Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...

ian, a self-schema in aeronautics
Aeronautics
Aeronautics is the science involved with the study, design, and manufacturing of airflight-capable machines, or the techniques of operating aircraft and rocketry within the atmosphere...

 will not attribute to him; he is aschematic on aeronautics.

Self-schemas vary from person to person because each individual has very different social and cultural life experiences. A few examples of self-schemas are: exciting or dull; quiet or loud; healthy or sickly; athletic or nonathletic; lazy or active; and geek or jock. If a person has a schema for "geek
Geek
The word geek is a slang term, with different meanings ranging from "a computer expert or enthusiast" to "a carnival performer who performs sensationally morbid or disgusting acts", with a general pejorative meaning of "a peculiar or otherwise dislikable person, esp[ecially] one who is perceived to...

 or jock," for example, he might think of himself as a bit of a computer geek and would possess a lot of information about that trait. Because of this, he would probably interpret many situations based on relevance to his being a computer geek.

Another person with the "health
Health
Health is the level of functional or metabolic efficiency of a living being. In humans, it is the general condition of a person's mind, body and spirit, usually meaning to be free from illness, injury or pain...

y or sickly
Illness
Illness is a state of poor health. Illness is sometimes considered another word for disease. Others maintain that fine distinctions exist...

" schema might consider herself a very health conscious person. His concern with being healthy would then affect everyday decisions such as what groceries he buys, what restaurants he frequents, or how often he exercises. Women who are schematic on appearance exhibited lower body image
Body image
Body image refers to a person's perception of the aesthetics and sexual attractiveness of their own body. The phrase body image was first coined by the Austrian neurologist and psychoanalyst Paul Schilder in his masterpiece The Image and Appearance of the Human Body...

, lower self-esteem
Self-esteem
Self-esteem is a term in psychology to reflect a person's overall evaluation or appraisal of his or her own worth. Self-esteem encompasses beliefs and emotions such as triumph, despair, pride and shame: some would distinguish how 'the self-concept is what we think about the self; self-esteem, the...

, and more negative mood
Mood (psychology)
A mood is a relatively long lasting emotional state. Moods differ from emotions in that they are less specific, less intense, and less likely to be triggered by a particular stimulus or event....

 than did those who are aschematic on appearance.

Multiple self-schema

Most people have multiple self-schemas, however this is not the same as multiple personalities
Dissociative identity disorder
Dissociative identity disorder is a psychiatric diagnosis and describes a condition in which a person displays multiple distinct identities , each with its own pattern of perceiving and interacting with the environment....

 in the pathological sense. Indeed, for the most part, multiple self-schemas are extremely useful to people in daily life. Subconsciously, they help people make rapid decisions and behave efficiently and appropriately in different situations and with different people. Multiple self-schemas guide what people attend to and how people interpret and use incoming information. They also activate specific cognitive, verbal, and behavioral action sequences – called scripts
Behavioral script
In the behaviorism approach to psychology, behavioral scripts are a sequence of expected behaviors for a given situation. For example, when an individual enters a restaurant they choose a table, order, wait, eat, pay the bill, and leave. People continually follow scripts which are acquired through...

and action plans in cognitive psychology
Cognitive psychology
Cognitive psychology is a subdiscipline of psychology exploring internal mental processes.It is the study of how people perceive, remember, think, speak, and solve problems.Cognitive psychology differs from previous psychological approaches in two key ways....

 – that help people meet goal
Goal
A goal is an objective, or a projected computation of affairs, that a person or a system plans or intends to achieve.Goal, GOAL or G.O.A.L may also refer to:Sport...

s efficiently.

See also

  • Identity (social science)
    Identity (social science)
    Identity is a term used to describe a person's conception and expression of their individuality or group affiliations . The term is used more specifically in psychology and sociology, and is given a great deal of attention in social psychology...

  • Outline of self
  • Self-image
  • Self-perception theory
    Self-perception theory
    Self-perception theory is an account of attitude change developed by psychologist Daryl Bem. It asserts that people develop their attitudes by observing their behaviour and concluding what attitudes must have caused them. The theory is counterintuitive in nature, as the conventional wisdom is that...

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