Secret (chocolate bar)
Encyclopedia
Secret was a chocolate bar that was manufactured by Nestlé
during the 1980s and the 1990s that was popular in the UK. It consisted of a bird's nest-styled chocolate coating with a creamy mousse
centre similar to the filling of a Walnut Whip
. It was packaged in a gold-coloured wrapper with the product's name printed on it in purple and white. See image
A television advert
for the product, first shown in 1990, and set in a 1940s mystery film
style featured an elegant lady riding a train when a man rushes into her cabin and hands her a Secret bar saying, "guard this with your life". He then runs off to divert the two mysterious men who've been following him, but while he's away, the woman eats the secret bar because she couldn't resist such a delicious temptation. When the man returns to retrieve it, it's gone, because she had eaten it. At the end of the advert the words accompanied by a voice-over
says, "You can't trust anyone to keep a Secret." The product was discontinued a couple of years later, due to high production costs and low volume of sales.
In more recent years there have been a number of petition
s, on websites such as Facebook
, asking Nestle to relaunch the Secret bar. This has not happened as yet, but similar petitions held for the Cadbury's Wispa chocolate bar, which was discontinued in 2003, eventually led to its relaunch on October 8th 2007.
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
during the 1980s and the 1990s that was popular in the UK. It consisted of a bird's nest-styled chocolate coating with a creamy mousse
Mousse
Mousse is derived from the French word mousse which means "lather" or "foam". A mousse is a prepared food that incorporates air bubbles to give it a light and airy texture...
centre similar to the filling of a Walnut Whip
Walnut Whip
A Walnut Whip is a whirl-shaped cone of milk chocolate with a whipped vanilla fondant filling, topped with a half-walnut.-Origin:Launched in 1910 by Duncan's of Edinburgh, Walnut Whip is Nestlé Rowntree's oldest current brand. Over one million walnuts, most of them imported from China and India,...
. It was packaged in a gold-coloured wrapper with the product's name printed on it in purple and white. See image
A television advert
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
for the product, first shown in 1990, and set in a 1940s mystery film
Mystery film
Mystery film is a sub-genre of the more general category of crime film and at times the thriller genre. It focuses on the efforts of the detective, private investigator or amateur sleuth to solve the mysterious circumstances of a crime by means of clues, investigation, and clever deduction.The...
style featured an elegant lady riding a train when a man rushes into her cabin and hands her a Secret bar saying, "guard this with your life". He then runs off to divert the two mysterious men who've been following him, but while he's away, the woman eats the secret bar because she couldn't resist such a delicious temptation. When the man returns to retrieve it, it's gone, because she had eaten it. At the end of the advert the words accompanied by a voice-over
Voice-over
Voice-over is a production technique where a voice which is not part of the narrative is used in a radio, television production, filmmaking, theatre, or other presentations...
says, "You can't trust anyone to keep a Secret." The product was discontinued a couple of years later, due to high production costs and low volume of sales.
In more recent years there have been a number of petition
Petition
A petition is a request to do something, most commonly addressed to a government official or public entity. Petitions to a deity are a form of prayer....
s, on websites such as Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
, asking Nestle to relaunch the Secret bar. This has not happened as yet, but similar petitions held for the Cadbury's Wispa chocolate bar, which was discontinued in 2003, eventually led to its relaunch on October 8th 2007.