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Sandwich board

 
Sandwich Board

 
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A sandwich board is a type of advertisement composed of two boards (holding a message or graphic) and being either:



The carried version is usually attached to straps acting as suspenders
Suspenders

Suspenders or braces are fabric or leather straps worn over the shoulders to hold up trousers. Straps may be elasticated, either entirely or only at attachment ends and most straps are of woven cloth forming an X or Y shape at the back....
, allowing the person wearing the boards to carry the weight on his or her shoulders and keeping the boards balanced on the wearer. Sandwich boards are most typically deployed in busy pedestrian areas and advertise businesses within easy walking distance.






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A sandwich board is a type of advertisement composed of two boards (holding a message or graphic) and being either:

  • Carried by a person, with one board one in front and one behind, creating a 'sandwich
    Sandwich

    A sandwich is a food item made of one or more slices of bread with one or more layers of a filling. The bread can be used as is, or it can be coated with butter, vegetable oil, mustard or other condiments to enhance flavour and texture....
    ' effect; or
  • Set up (for example next to a store advertising its goods) in a triangle shape, hinged along the top.


The carried version is usually attached to straps acting as suspenders
Suspenders

Suspenders or braces are fabric or leather straps worn over the shoulders to hold up trousers. Straps may be elasticated, either entirely or only at attachment ends and most straps are of woven cloth forming an X or Y shape at the back....
, allowing the person wearing the boards to carry the weight on his or her shoulders and keeping the boards balanced on the wearer. Sandwich boards are most typically deployed in busy pedestrian areas and advertise businesses within easy walking distance. The wearer might also pass out flyers or shout advertising slogans. Sandwich boards were most popular in the 19th century, and have largely been supplanted by billboard
Billboard (advertising)

A billboard is a large Out-of-home advertising structure , typically found in high traffic areas such as alongside busy roads. Billboards present large Advertising to passing pedestrians and drivers....
s, which are more effective in advertising to passers-by who are now likely to be in automobile
Automobile

An automobile or motor car is a wheeled motor vehicle for transportation passengers, which also carries its own car engine or motor. Most definitions of the term specify that automobiles are designed to run primarily on roads, to have seating for one to eight people, to typically have four wheels, and to be constructed principally f...
s, rather than traveling by foot.

However, they are still frequently to be seen on major shopping streets such as Oxford Street
Oxford Street

Oxford Street is a major thoroughfare in London, England in the City of Westminster. With over 300 shops, it is Europe's busiest shopping street, as well as the most dense....
, London
London

London is the capital of both England and the United Kingdom, and the most populous municipality in the European Union. An important settlement for two millennia, History of London goes back to its founding by the Roman Empire....
, England
England

native_name =|conventional_long_name = England|common_name = England|image_flag = Flag of England.svg|image_coat = England COA.svg|symbol_type = Royal Coat of Arms...
 where they are used to advertise offers from particular stores often in adjacent side-streets.

See also

  • Human billboard
    Human billboard

    A human billboard is someone who applies an advertisement on his or her person. Most commonly, this means holding or wearing a sign of some sort, but also may include wearing advertising as clothing or in extreme cases, having advertising tattooed on the body....
  • The short story His Son's Big Doll
    Taste of Apples

    Taste of Apples is the name of an English language translation of collected short stories of the Taiwan writer Huang Chunming. The translation is by Howard Goldblatt and was published in 2001 by Columbia University Press....
     by Huang Chunming
    Huang Chunming

    Huang Chunming , born in Ilan, Taiwan in 1939, is an influential Literature_of_Taiwan and teacher. Huang writes mainly about the tragic and sometimes humorous lives of ordinary Taiwanese people, and many of his short stories have been turned into films, including The Sandwich Man ....
     centers on a sandwich board man in Taiwan
    Taiwan

    Taiwan is an island in East Asia. "Taiwan" is also commonly used to refer to the country governed by the Republic of China and to the ROC itself, which governs the island of Taiwan, Orchid Island and Green Island, Taiwan in the Pacific Ocean off the Taiwan coast, the Penghu islands in the Taiwan Strait, and Kinmen and the Matsu Islands...
    .


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