Salem (cigarette)
Encyclopedia
Salem is a brand of cigarette
s introduced in 1956 by the R.J. Reynolds Tobacco Company
as the first filter-tipped
menthol
cigarette. Its name (along with that of the Winston
brand) derives from Winston-Salem, North Carolina
, the city where RJR was founded and headquartered. Salem cigarettes are unique in that they are blended with Asian Menthol rather than the traditional mainstream Menthol.
, an ATP
tennis
tournament, which attracted a number of top ranking professional players. As a result of the sponsorship, it was titled the Salem Open. Salem also sponsored a number of events there including concerts throughout Asia
.
In 2001, as with legislation restricting tobacco sponsorship in Hong Kong
, the tournament
sponsorship was proven to be controversial, when its official logo was altered to include the logo of Perrier
, causing anti-smoking campaigners to claim that the organisers exploited a loophole
in its sponsorship clause.
Salem has also introduced new light and ultralight variety cigarettes.
Cigarette
A cigarette is a small roll of finely cut tobacco leaves wrapped in a cylinder of thin paper for smoking. The cigarette is ignited at one end and allowed to smoulder; its smoke is inhaled from the other end, which is held in or to the mouth and in some cases a cigarette holder may be used as well...
s introduced in 1956 by the R.J. Reynolds Tobacco Company
R.J. Reynolds Tobacco Company
The R. J. Reynolds Tobacco Company , based in Winston-Salem, North Carolina and founded by R. J. Reynolds in 1875, is the second-largest tobacco company in the U.S. . RJR is an indirect wholly owned subsidiary of Reynolds American Inc...
as the first filter-tipped
Cigarette filter
A cigarette filter has the purpose of reducing the amount of smoke, tar, and fine particles inhaled during the combustion of a cigarette. Filters also reduce the harshness of the smoke and keep tobacco flakes out of the smoker's mouth.-History:...
menthol
Menthol cigarette
A menthol cigarette is a cigarette flavored with the compound menthol, a substance which triggers the cold-sensitive nerves in the skin without actually providing a drop in temperature....
cigarette. Its name (along with that of the Winston
Winston (cigarette)
Winston cigarettes are manufactured by R.J. Reynolds Tobacco Company or its newer incarnation as RJR Nabisco and/or its affiliates.The brand was introduced in 1954, and became the best-selling brand of cigarettes in the United States...
brand) derives from Winston-Salem, North Carolina
North Carolina
North Carolina is a state located in the southeastern United States. The state borders South Carolina and Georgia to the south, Tennessee to the west and Virginia to the north. North Carolina contains 100 counties. Its capital is Raleigh, and its largest city is Charlotte...
, the city where RJR was founded and headquartered. Salem cigarettes are unique in that they are blended with Asian Menthol rather than the traditional mainstream Menthol.
Sponsorship
Until the early 2000s, Salem was a sponsor of the Hong Kong OpenHong Kong Open (tennis)
The Hong Kong Open is a defunct tennis tournament that was held in Hong Kong on the Grand Prix tour from and the ATP Tour from...
, an ATP
Association of Tennis Professionals
The Association of Tennis Professionals or ATP was formed in 1972 by Donald Dell, Jack Kramer, and Cliff Drysdale to protect the interests of male professional tennis players. Since 1990, the association has organized the worldwide tennis tour for men and linked the title of the tour with the...
tennis
Tennis
Tennis is a sport usually played between two players or between two teams of two players each . Each player uses a racket that is strung to strike a hollow rubber ball covered with felt over a net into the opponent's court. Tennis is an Olympic sport and is played at all levels of society at all...
tournament, which attracted a number of top ranking professional players. As a result of the sponsorship, it was titled the Salem Open. Salem also sponsored a number of events there including concerts throughout Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
.
In 2001, as with legislation restricting tobacco sponsorship in Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
, the tournament
Tournament
A tournament is a competition involving a relatively large number of competitors, all participating in a sport or game. More specifically, the term may be used in either of two overlapping senses:...
sponsorship was proven to be controversial, when its official logo was altered to include the logo of Perrier
Perrier
Perrier is a brand of bottled mineral water made from a spring in Vergèze in the Gard département of France. The spring is naturally carbonated...
, causing anti-smoking campaigners to claim that the organisers exploited a loophole
Loophole
A loophole is a weakness that allows a system to be circumvented.Loophole may also refer to:*Arrowslit, a slit in a castle wall*Loophole , a short science fiction story by Arthur C...
in its sponsorship clause.
Salem has also introduced new light and ultralight variety cigarettes.
USA Varieties
- Salem Box (Full Flavor) - 85's and 100's
- Salem Gold Box (Lights) - 85's and 100's
- Salem Silver Box (Ultra Lights) - 85's and 100's
- Salem Slim Box (Lights) - 100's
Advertising
- "Above it All"/"The Bright Mild Salem" (Salem cigarette jingle) (1986-1989, 1991-1995), radio commercial only