SVT1
Encyclopedia
SVT1 is the primary television station of the Swedish
public service broadcaster Sveriges Television
in Sweden
.
was launched and the existing channel became TV1. Both channels became a part of Sveriges Television (SVT) on 1 July 1979.
When SVT reorganised the two stations in 1987, TV1 would only broadcast programmes produced in Stockholm. In 1996, the channels were reorganised again and renamed SVT1 and SVT2. Another reorganisation took place in 2001 with the primary target of making SVT1 the most popular television channel in Sweden.
SVT's main entertainment shows, the most popular being Melodifestivalen
, Så ska det låta
and På spåret
are broadcast on this channel. Since 2006, SVT1 has fallen behind to commercial rival, TV4 in terms of audience share (22.2% for TV4 as opposed to SVT1's 19%).
Gomorron Sverige (Good Morning Sweden) before the station hands over to the educational broadcasting company Utbildningsradion
at 9:30am. SVT1 resumes with lunchtime programmes at 12:00pm before signing off the air until around 3-4pm. SVT1 programming continues throughout the remainder of the day and includes Bolibompa, an hour of children's programmes from 5pm and the main news programme Rapport at 7:30pm. Since December 2004, SVT1 broadcasts through the night with a simulcast of the news channel SVT24
. From 25 August 2008, the main editions of the regional news moved from SVT2 to SVT1. This is the first time SVT1 has carried regional programming, the move has been made possible by digitalisation. On the same day, SVT introduced new logos to its channels.
From 7 September 2009, SVT1 starts broadcasting almost round-the-clock, replacing the nightly simulcasts of SVT24 with movies, series and reruns of SVT programmes.
During the 1960s, the television service usually used the Sveriges Radio logo as identification. It was designed by Karl-Erik Forsberg
and is still used by Sveriges Radio
to this day.
At the start of each broadcast day, the service used an identification card consisting of an art deco
version of central Stockholm
, with the Stockholm City Hall
in the centre.
in the late 1970s. It received a new logo in 1980. It was drawn by the English graphic designer Sid Sutton
and consisted of the letters S, V and T drawn as three stripes, coloured blue, red and green. TV1 and TV2 also got matching logo. Although the logo sometimes appeared red, green and blue, on-screen TV1 usually used a white version on coloured backgrounds.
The channel was renamed as Kanal 1 in 1987. At the same time, the in-vision announcers were removed from the channel. Instead, announcers would talk over slides.
In-vision announcers returned only for Christmas but completely in 1994 and have stayed ever since.
The two channels were merged and renamed in 1996. Kanal 1 would now be called SVT1 and received new graphics and repurposed logos. The SVT1 logo would now appear white in a blue square.
New graphics arrived one year later. The logo would now appear inside a green circle and a blue rectangle.
The final version of the striped logos arrived in 1997 and showed the logos on top a blue ball.
SVT1's new logo was an orange square with the numeral "1" in the Myriad
font next to the starflower. The new graphics used on the channel were orange, red and violet.
In 2003, a new, predominantly orange, graphics package was launched. It was used until 2008 with minor changes. In 2007, all SVT continuity switched from the old 4:3 format the new widescreen format. Since 2001, SVT1 intended to become the popular channel of all except the narrower niche profile channel, SVT2
.
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
public service broadcaster Sveriges Television
Sveriges Television
Sveriges Television AB , Sweden's Television, is a national television broadcaster based in Sweden, funded by a compulsory fee to be paid by all television owners...
in Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
.
History
The channel began broadcasting in 1956 and was known as Radiotjänst TV, A year later, it was renamed Sveriges Radio TV. In 1969, the second television station TV2SVT2
SVT2, until 1996 TV2, is one of two television channels broadcast by Sveriges Television in Sweden. It was started by Sveriges Radio in 1969. SVT2 is generally more specialist, compared to SVT1.-History:...
was launched and the existing channel became TV1. Both channels became a part of Sveriges Television (SVT) on 1 July 1979.
When SVT reorganised the two stations in 1987, TV1 would only broadcast programmes produced in Stockholm. In 1996, the channels were reorganised again and renamed SVT1 and SVT2. Another reorganisation took place in 2001 with the primary target of making SVT1 the most popular television channel in Sweden.
SVT's main entertainment shows, the most popular being Melodifestivalen
Melodifestivalen
Melodifestivalen is an annual music competition organised by Swedish public broadcasters Sveriges Television and Sveriges Radio . It determines the country's representative for the Eurovision Song Contest, and has been staged almost every year since 1959...
, Så ska det låta
Så ska det låta
Så ska det låta is a Swedish game show, based on the Irish The Lyrics Board. The show was introduced in 1997 and led by Peter Harryson until Peter Settman took over in 2006....
and På spåret
På spåret
På spåret is a popular Swedish TV game show broadcast on SVT since September 5, 1987. The show, which is intended to be humorous yet educational, has remained one of the most popular TV shows in Sweden, attracting an average of 2,150,000 viewers during the 2007 season...
are broadcast on this channel. Since 2006, SVT1 has fallen behind to commercial rival, TV4 in terms of audience share (22.2% for TV4 as opposed to SVT1's 19%).
Programming
On weekdays, a typical broadcast day on SVT1 begins with the breakfast programmeBreakfast television
Breakfast television or morning show , is a type of infotainment television program, broadcast live in the morning...
Gomorron Sverige (Good Morning Sweden) before the station hands over to the educational broadcasting company Utbildningsradion
Sveriges Utbildningsradio
Sveriges Utbildningsradio — the Swedish Educational Broadcasting Company — is a public-service corporation dedicated to serving the needs of the Swedish general public by providing educational programming on radio and television.-External links:**...
at 9:30am. SVT1 resumes with lunchtime programmes at 12:00pm before signing off the air until around 3-4pm. SVT1 programming continues throughout the remainder of the day and includes Bolibompa, an hour of children's programmes from 5pm and the main news programme Rapport at 7:30pm. Since December 2004, SVT1 broadcasts through the night with a simulcast of the news channel SVT24
SVT24
SVT24 or 24 is a Swedish language TV channel broadcast by Sveriges Television . It started broadcasting in 1999 as a dedicated news channel. In 2003 extended its scope to include other current events-related programmes and sports in the weekends...
. From 25 August 2008, the main editions of the regional news moved from SVT2 to SVT1. This is the first time SVT1 has carried regional programming, the move has been made possible by digitalisation. On the same day, SVT introduced new logos to its channels.
From 7 September 2009, SVT1 starts broadcasting almost round-the-clock, replacing the nightly simulcasts of SVT24 with movies, series and reruns of SVT programmes.
Identity
1956-1969
The channel was initially named Radiotjänst TV, and changed its name to Sveriges Radio TV when its mother company changed its name. It was usually referred to as TV for short, as it was the only television service available at the time.During the 1960s, the television service usually used the Sveriges Radio logo as identification. It was designed by Karl-Erik Forsberg
Karl-Erik Forsberg
Karl-Erik Forsberg , Swedish calligrapher, typographer, graphic designer, type designer and artist. His brother Vidar Forsbergand was also a designer. His wife was Geith Forsberg....
and is still used by Sveriges Radio
Sveriges Radio
Sveriges Radio AB – Swedish Radio Ltd – is Sweden's national publicly funded radio broadcaster. The Swedish public-broadcasting system is in many respects modelled after the one used in the United Kingdom, and Sveriges Radio - like Sveriges Television - shares many characteristics with...
to this day.
At the start of each broadcast day, the service used an identification card consisting of an art deco
Art Deco
Art deco , or deco, is an eclectic artistic and design style that began in Paris in the 1920s and flourished internationally throughout the 1930s, into the World War II era. The style influenced all areas of design, including architecture and interior design, industrial design, fashion and...
version of central Stockholm
Stockholm
Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...
, with the Stockholm City Hall
Stockholm City Hall
Stockholm City Hall is the building of the Municipal Council for the City of Stockholm in Sweden. It stands on the eastern tip of Kungsholmen island, next to Riddarfjärden's northern shore and facing the islands of Riddarholmen and Södermalm. It houses offices and conference rooms as well as...
in the centre.
1969-1980
When a second channel was launched, the first was named TV1. As colour television came, TV1 started using a blue background behind their logo.1980-2001
TV1 and TV2 became a separate company called Sveriges TelevisionSveriges Television
Sveriges Television AB , Sweden's Television, is a national television broadcaster based in Sweden, funded by a compulsory fee to be paid by all television owners...
in the late 1970s. It received a new logo in 1980. It was drawn by the English graphic designer Sid Sutton
Sid Sutton
Sid Sutton is a British graphic designer most famous for designing the Doctor Who title sequences from 1981 until 1986.The title sequences for Doctor Who were the starfield versions and were used from The Leisure Hive until the end of The Trial of a Time Lord...
and consisted of the letters S, V and T drawn as three stripes, coloured blue, red and green. TV1 and TV2 also got matching logo. Although the logo sometimes appeared red, green and blue, on-screen TV1 usually used a white version on coloured backgrounds.
The channel was renamed as Kanal 1 in 1987. At the same time, the in-vision announcers were removed from the channel. Instead, announcers would talk over slides.
In-vision announcers returned only for Christmas but completely in 1994 and have stayed ever since.
The two channels were merged and renamed in 1996. Kanal 1 would now be called SVT1 and received new graphics and repurposed logos. The SVT1 logo would now appear white in a blue square.
New graphics arrived one year later. The logo would now appear inside a green circle and a blue rectangle.
The final version of the striped logos arrived in 1997 and showed the logos on top a blue ball.
Transmitters in Sweden
- 1956-1996, transmits only in Stockholm while TV2 transmit in region to region.
- Since 1996, transmits in every region of SwedenSwedenSweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
.
2001-2008
In 2001, all SVT channel went through a major rebranding with new logos. The new logo was designed by Timothy Wilkinson and Darrell Pockett from English & Pockett. The new corporate symbol was a star made up of five flower petals (the "starflower").SVT1's new logo was an orange square with the numeral "1" in the Myriad
Myriad (typeface)
Myriad is a humanist sans-serif typeface designed by Robert Slimbach and Carol Twombly for Adobe Systems. The typeface is best known for its usage by Apple Inc., replacing Apple Garamond as Apple's corporate font since 2002. Myriad is easily distinguished from other sans-serif fonts due to its...
font next to the starflower. The new graphics used on the channel were orange, red and violet.
In 2003, a new, predominantly orange, graphics package was launched. It was used until 2008 with minor changes. In 2007, all SVT continuity switched from the old 4:3 format the new widescreen format. Since 2001, SVT1 intended to become the popular channel of all except the narrower niche profile channel, SVT2
SVT2
SVT2, until 1996 TV2, is one of two television channels broadcast by Sveriges Television in Sweden. It was started by Sveriges Radio in 1969. SVT2 is generally more specialist, compared to SVT1.-History:...
.