STB (Channel)
Encyclopedia
STB is a Ukrainian
Ukraine
Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...

 commercial television network. Today, the coverage area of the network is 85% of Ukraine
Ukraine
Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...

's territory. It is broadcast in all oblast
Oblast
Oblast is a type of administrative division in Slavic countries, including some countries of the former Soviet Union. The word "oblast" is a loanword in English, but it is nevertheless often translated as "area", "zone", "province", or "region"...

 centers and all Ukrainian cities with a population greater than 50,000. It occupies the 5th place in the list of the leading TV networks in Ukraine.

History

The founders of the networks were Ukrainian
Ukraine
Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...

 and American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 companies: International Media Center, Shachar Enterprises, Inc., Internews Netouron K. The channe STB was launched on June 2, 1997. Since 1997, STB was controlled by Volodymyr Sivkovych, a Ukrainian businessman and politician. He was the one, who decided to create the TV channel. Since September, 1996, the crew of STB broadcast news (under title "Vikna" (eng.- "Windows")) on the frequency of UT-2
National Television Company of Ukraine
National Television Company of Ukraine is the national television broadcaster in Ukraine. It is state-run, and operates the television channel Pershyi Nazional'niy, the only Ukrainian TV channel that has a coverage over 97% of Ukraine's territory. It is the only state-owned national channel. Its...

.

In 1999 STB fell under the influence of companies of Lukoil
LUKoil
Lukoil/LUKoil ; ) is Russia's second largest oil company and its second largest producer of oil. In 2009, the company produced 97.615 million tons of oil; ....

 Group. Oleksiy Fedun became the executive president of the network.

In 2000 the popularity of the channel rose. The most popular programs are Vikna. News., Vikna. Business., Vikna. Capital-city., Vikna. Crimes., Vikna. Sport. and Vikna. Midnight. STB becomes an info-channel.

In 2000 Windows was registered as a trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...

 of STB. In 2001 STB became a registered trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...

. STB became the first Ukrainian television network that got a doman name and website - stb.ua.

In 2002 the administration of STB changes its brand as an info-channel. There are more entertaining programs on air, such as, National Striptise Championship of Ukraine, reality-shows "The House" and "Starving", and the scandalous talk show
Talk show
A talk show or chat show is a television program or radio program where one person discuss various topics put forth by a talk show host....

 "Restricted Zone". Tee popularity of STB falls. Lukoil
LUKoil
Lukoil/LUKoil ; ) is Russia's second largest oil company and its second largest producer of oil. In 2009, the company produced 97.615 million tons of oil; ....

 tries to sell STB.

In 2004 STB becomes the property of one of Viktor Pinchuk
Viktor Pinchuk
Victor Pinchuk is a Jewish-Ukrainian businessman and philanthropist. Forbes ranked him # 336 on the list of the wealthiest people in the world, with a fortune of $3.3 billion...

's companies.

In 1997-2007 many famous television personalities have worked at STB. The most popular of them are Mykola Veresen', Georgiy Gongadze, Myroslava Gongadze
Myroslava Gongadze
Myroslava Gongadze is a Ukrainian journalist and political activist now living in the United States. Her husband, journalist Georgiy Gongadze, was abducted and murdered in 2000...

, Iryna Vannikova, Yurii Horban', Roman Skrypin
Roman Skrypin
Román Skrýpin – Ukrainian media-manager, famous journalist, TV anchor, Chief of the Ukrainian Independent media union.He was born on the 27th of May, 1973 in Poltava, in the Ukrainian SSR of the Soviet Union...

, Oleksii Mustafin
Oleksii Mustafin
Oleksiy Mustafin is a Ukrainian media-manager, journalist, and politician.Born in Kiev, in the Ukrainian SSR of the Soviet Union , Mustafin graduated from the Kiev Pedagogical University, which he attended from 1988 to 1993.Since 1993 Mustafin has been working as journalist of the UNIAN-weekly,...

, Kateryna Nesterenko, Natalka Yakymovych, Ihor Tatarchuk and Alena Vinnytska.

STB today

Since 2005 the programs of STB were changed. The group of news programs called Windows got a better look (They began to look very close to BBC News
BBC News
BBC News is the department of the British Broadcasting Corporation responsible for the gathering and broadcasting of news and current affairs. The department is the world's largest broadcast news organisation and generates about 120 hours of radio and television output each day, as well as online...

). New popular shows were introduced. Thanks to the format change, STB entered the top 5 Ukrainian channels by share in 2006, and in 2007 it became the 3rd largest Ukrainian channel by audience share (appr. 8% for 18+ audiences).
STB's most popular programs are "Paralelnyi Svit" ("Parallel World") and "Bytva Ekstrasensiv" (Battle of Extrasenses"). In 2008 STB launched the "Tantsuyut Vsi" ("Everybody Dances") talent show. In May, 2009, STB started the "Ukraina maye Talant" ("Ukraine's Got Talent") show, similar to ITV
ITV
ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...

's Britain's Got Talent
Britain's Got Talent
Britain's Got Talent is a British television talent show competition which started in June 2007 and originated from the Got Talent series. The show is produced by FremantleMedia's TalkbackThames and Simon Cowell's production company SYCOtv. The show is broadcast on ITV in Britain and TV3 in Ireland...

.

External links

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