SPAR
Encyclopedia
Spar trades from approximately 12400 stores in 34 countries worldwide and is the world's largest independent voluntary retail trading chain. Spar was founded in the Netherlands in 1932 by retailer Adriaan Van Well and now, through its affiliate organisations, operates through most European countries, parts of Africa, Asia and Australia. It has its headquarters in Amsterdam
Amsterdam
Amsterdam is the largest city and the capital of the Netherlands. The current position of Amsterdam as capital city of the Kingdom of the Netherlands is governed by the constitution of August 24, 1815 and its successors. Amsterdam has a population of 783,364 within city limits, an urban population...

.

Etymology

The name was originally DE SPAR, an acronym of the Dutch
Dutch language
Dutch is a West Germanic language and the native language of the majority of the population of the Netherlands, Belgium, and Suriname, the three member states of the Dutch Language Union. Most speakers live in the European Union, where it is a first language for about 23 million and a second...

 phrase Door Eendrachtig Samenwerken Profiteren Allen Regelmatig (literally: "through united co-operation everyone regularly profits"). Spaar or spar means "save (money)" in Afrikaans
Afrikaans
Afrikaans is a West Germanic language, spoken natively in South Africa and Namibia. It is a daughter language of Dutch, originating in its 17th century dialects, collectively referred to as Cape Dutch .Afrikaans is a daughter language of Dutch; see , , , , , .Afrikaans was historically called Cape...

, Dutch, Danish
Danish language
Danish is a North Germanic language spoken by around six million people, principally in the country of Denmark. It is also spoken by 50,000 Germans of Danish ethnicity in the northern parts of Schleswig-Holstein, Germany, where it holds the status of minority language...

, German
German language
German is a West Germanic language, related to and classified alongside English and Dutch. With an estimated 90 – 98 million native speakers, German is one of the world's major languages and is the most widely-spoken first language in the European Union....

, Swedish
Swedish language
Swedish is a North Germanic language, spoken by approximately 10 million people, predominantly in Sweden and parts of Finland, especially along its coast and on the Åland islands. It is largely mutually intelligible with Norwegian and Danish...

 and Norwegian
Norwegian language
Norwegian is a North Germanic language spoken primarily in Norway, where it is the official language. Together with Swedish and Danish, Norwegian forms a continuum of more or less mutually intelligible local and regional variants .These Scandinavian languages together with the Faroese language...

. "De Spar" is Dutch for "The Fir
Fir
Firs are a genus of 48–55 species of evergreen conifers in the family Pinaceae. They are found through much of North and Central America, Europe, Asia, and North Africa, occurring in mountains over most of the range...

", hence Spar's logo
Logo
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...

. As the organisation expanded across Europe, the name was abbreviated by dropping "DE", but the underlying meaning remains. In Italy, the name is still Despar, though in keeping with the international branding, the "SPAR" section of the logo is highlighted, and the larger stores are still called Eurospar and Interspar. In Japan the store operates under the name Hotspar, although the store logo
Logo
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...

 colouring remains unchanged.

History

Spar was founded in 1932 in the Dutch city of Zoetermeer
Zoetermeer
Zoetermeer is a city in the western Netherlands, in the province of South Holland. The municipality covers an area of 37.06 km² . A small village until the late 1960s, it had 6,392 inhabitants in 1950...

. In 1953 an International Spar office opened in Amsterdam
Amsterdam
Amsterdam is the largest city and the capital of the Netherlands. The current position of Amsterdam as capital city of the Kingdom of the Netherlands is governed by the constitution of August 24, 1815 and its successors. Amsterdam has a population of 783,364 within city limits, an urban population...

 to control and further develop the organisation throughout Europe and other continents. Most Spar stores are in Europe, but they can also be found in a few countries outside of Europe, such as Nigeria
Nigeria
Nigeria , officially the Federal Republic of Nigeria, is a federal constitutional republic comprising 36 states and its Federal Capital Territory, Abuja. The country is located in West Africa and shares land borders with the Republic of Benin in the west, Chad and Cameroon in the east, and Niger in...

, South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

, Botswana
Botswana
Botswana, officially the Republic of Botswana , is a landlocked country located in Southern Africa. The citizens are referred to as "Batswana" . Formerly the British protectorate of Bechuanaland, Botswana adopted its new name after becoming independent within the Commonwealth on 30 September 1966...

, Namibia
Namibia
Namibia, officially the Republic of Namibia , is a country in southern Africa whose western border is the Atlantic Ocean. It shares land borders with Angola and Zambia to the north, Botswana to the east and South Africa to the south and east. It gained independence from South Africa on 21 March...

, Zimbabwe
Zimbabwe
Zimbabwe is a landlocked country located in the southern part of the African continent, between the Zambezi and Limpopo rivers. It is bordered by South Africa to the south, Botswana to the southwest, Zambia and a tip of Namibia to the northwest and Mozambique to the east. Zimbabwe has three...

, Zambia
Zambia
Zambia , officially the Republic of Zambia, is a landlocked country in Southern Africa. The neighbouring countries are the Democratic Republic of the Congo to the north, Tanzania to the north-east, Malawi to the east, Mozambique, Zimbabwe, Botswana and Namibia to the south, and Angola to the west....

, Swaziland
Swaziland
Swaziland, officially the Kingdom of Swaziland , and sometimes called Ngwane or Swatini, is a landlocked country in Southern Africa, bordered to the north, south and west by South Africa, and to the east by Mozambique...

, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, Mauritius
Mauritius
Mauritius , officially the Republic of Mauritius is an island nation off the southeast coast of the African continent in the southwest Indian Ocean, about east of Madagascar...

, China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

, India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

 and Vanuatu
Vanuatu
Vanuatu , officially the Republic of Vanuatu , is an island nation located in the South Pacific Ocean. The archipelago, which is of volcanic origin, is some east of northern Australia, northeast of New Caledonia, west of Fiji, and southeast of the Solomon Islands, near New Guinea.Vanuatu was...

.

A Spar store may be owned independently, by a franchisee
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....

, or be part of a chain
Chain store
Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining and many service categories, chain businesses...

, depending on the model applied in any given country. The owners of the parent company vary from country to country and may include the store owners themselves. The only common link between the stores in different countries is the branding—the name and the current logo, which was most recently revised in 1968 by Raymond Loewy
Raymond Loewy
Raymond Loewy was an industrial designer, and the first to be featured on the cover of Time Magazine, on October 31, 1949. Born in France, he spent most of his professional career in the United States...

 and has remained unchanged ever since.

In the United Kingdom Spar has become known primarily as a convenience store
Convenience store
A convenience store, corner store, corner shop, commonly called a bodega in Spanish-speaking areas of the United States, is a small store or shop in a built up area that stocks a range of everyday items such as groceries, toiletries, alcoholic and soft drinks, and may also offer money order and...

, although in Northern Ireland
Northern Ireland
Northern Ireland is one of the four countries of the United Kingdom. Situated in the north-east of the island of Ireland, it shares a border with the Republic of Ireland to the south and west...

 and the Republic of Ireland
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...

 Spar operates using the subformat Eurospar too. Spar opened in the Republic of Vanuatu on the 1st December 2009 ending Au Bon Marché's grocery monopoly.

In 1997, Spar was introduced to most United Kingdom military bases by Navy, Army and Air Force Institutes
Navy, Army and Air Force Institutes
The Navy, Army and Air Force Institutes is an organisation created by the British government in 1921 to run recreational establishments needed by the British Armed Forces, and to sell goods to servicemen and their families...

 (Naafi), where it sells a variety of civilian and military products.

Sub Brands

InterSpar
These are hypermarket
Hypermarket
In commerce, a hypermarket is a superstore combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including full groceries lines and general merchandise...

s and compete directly against major international chains such as Real, Carrefour
Carrefour
Carrefour S.A. is an international hypermarket chain headquartered in Levallois-Perret, France. It is one of the largest hypermarket chains in the world...

 and Tesco
Tesco
Tesco plc is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues and the second-largest measured by profits...

.

EuroSpar & Super Spar
The EuroSpar name is used for this format in Europe and SuperSpar in Africa. These are mid-sized supermarkets. They are designed to fit in a niche between convenience stores and traditional supermarkets.

Spar Express (KwikSpar in South Africa)
This is the smallest store type. They are designed for small sites and service station forecourts.

Spar Drive-Thru
There is a Drive-Thru Spar on the Cliftonville Road in Belfast
Belfast
Belfast is the capital of and largest city in Northern Ireland. By population, it is the 14th biggest city in the United Kingdom and second biggest on the island of Ireland . It is the seat of the devolved government and legislative Northern Ireland Assembly...

, Northern Ireland
Northern Ireland
Northern Ireland is one of the four countries of the United Kingdom. Situated in the north-east of the island of Ireland, it shares a border with the Republic of Ireland to the south and west...

.

Not all of these brands or formats are used in every country.

The company has been a major sponsor of the European Athletic Association
European Athletic Association
The European Athletic Association is the European governing body for the sport of athletics.- History :In 1932, during a meeting of the International Amateur Athletic Federation in Los Angeles, a special committee was designated by the Council with the task of reviewing the conditions for the...

 and its events since 1996.

Company slogans

  • "Spar is de boodschap": the original Dutch slogan (a play on the double meaning of boodschap: "grocery" and "message")
  • "Wat je dichtbij haalt is lekker" ("What you get from close-by, is good" ) : the current Dutch slogan; it's a play on the Dutch saying "what you get from far, is good")
  • "So near, so Spar", United Kingdom slogan
  • "There for you", United Kingdom slogan
  • "We got Spar", United Kingdom Slogan (1990s)
  • "Spar: There for you", current United Kingdom slogan
  • "Du kjenner oss" ("You know us"), Norwegian slogan
  • "More passion for good prices", Romanian slogan
  • "Always close to you", Spanish slogan
  • "Good for you", South African slogan
  • "My SPAR", South African slogan
  • "Dobro zame" ("Good for me"), Slovenian slogan
  • "Big On Value", "Expect a little more" previous Northern Irish Eurospar slogans
  • "Under the tree, at Spar" (former Irish slogan, jingle still retained today)
  • "Always there for you", Republic of Ireland slogan
  • "The Super Easy Supermarket", Irish Eurospar slogan.
  • "Making everyday better", Australian slogan, previously "Good Food, Easy Shopping"
  • "Alles da da da" ("Everything there there there"), Austrian Interspar slogan.
  • "Feel the Taste of Spar", Austrian slogan
  • "Mindig Spar" ("Always Spar"), most used Hungarian slogan
  • "Baš za mene, Interšpar za mene" (Perfect for me, Interspar for me) – Croatian Interspar slogan
  • "Quello che vuoi tu, e un po' di più" ("What you want, and a little more"), Italian slogan
  • "Spar — der hvor du kan" ("Spar — Where you can") a play on SPAR meaning "save (money)" in Danish, current Danish slogan
  • "Live life better" , India Slogan.


International statistics 2010

Country Sales (thousands) No. of stores Sales area(m²) Sales per area Average store
size (m²)
Brand Owner
Austria €5,127,540 1,442 1,049,112 €4,392/m² 728 ASPIAG
Italy €3,631,029 1,485 812,000 €4,744/m² 547 10 licence partners
United Kingdom €3,091,922 2,560 399,425 €10,323/m² 156 5 owners
South Africa €4,456,496 803* 861,488 €3,589/m² 1,073
Germany €332,972 309 26,280 €7,471/m² 85 SPAR Handels AG
Spain €1,121,164 917 311,843 €3,013/m² 340 Spar Española
Ireland
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...

€1,173,530 444 121,303 €10,458/m² 273 BWG Foods
BWG Foods
BWG Foods Ltd is an Irish wholesaler and retail grocery franchise operator.BWG is the second largest wholesaler in the Republic of Ireland in terms of sales, after Musgrave Group, with sales of over 1.7 billion euro annually...

Norway €1,418,499 296 165,371 €6,965/m² 559
Hungary €1,370,404 398 399,530 €4,134/m² 1,004 ASPIAG
Denmark €1,108,279 520 176,748 €6,096/m² 340
France €968,730 941 237,370 €3,784/m² 252
Japan €81,443 91 9,751 €5,736/m² 107
Belgium €783,191 309 138,499 €4,551/m² 448
Greece €705,397 189 140,960 €5,000/m² 746 Veropoulos
Veropoulos
Veropoulos is a large retail group based in Greece. It holds the SPAR retail franchise for Greece. In Crete, Veropoulos operates stores under the name of Xalkiadakis. Outside Greece, Veropoulos operates supermarkets in the Republic of Macedonia as Vero, and in Serbia as SuperVero. The company was...

Slovenia
Slovenia
Slovenia , officially the Republic of Slovenia , is a country in Central and Southeastern Europe touching the Alps and bordering the Mediterranean. Slovenia borders Italy to the west, Croatia to the south and east, Hungary to the northeast, and Austria to the north, and also has a small portion of...

€693,911 82 136,083 €5,338/m² 1,647 ASPIAG
Czech Republic €522,425 129 151,598 €3,306/m² 1,175 ASPIAG
Netherlands €496,296 302 121,616 €4,227/m² 403
Switzerland €440,659 158 68,285 €5,143/m² 432
Russia €774,604 233 126,787 €6,582/m² 544
Zimbabwe
Zimbabwe
Zimbabwe is a landlocked country located in the southern part of the African continent, between the Zambezi and Limpopo rivers. It is bordered by South Africa to the south, Botswana to the southwest, Zambia and a tip of Namibia to the northwest and Mozambique to the east. Zimbabwe has three...

€194,339 69 40,661 €3,759/m² 589
Poland €72,536 61 14,758 €4,718/m² 242
Australia €147,876 100 35,575 €2,490/m² 356
Botswana
Botswana
Botswana, officially the Republic of Botswana , is a landlocked country located in Southern Africa. The citizens are referred to as "Batswana" . Formerly the British protectorate of Bechuanaland, Botswana adopted its new name after becoming independent within the Commonwealth on 30 September 1966...

€98,361 26 23,183 €3,243/m² 892
Namibia
Namibia
Namibia, officially the Republic of Namibia , is a country in southern Africa whose western border is the Atlantic Ocean. It shares land borders with Angola and Zambia to the north, Botswana to the east and South Africa to the south and east. It gained independence from South Africa on 21 March...

€110,621 26 26,298 €2,699/m² 1,011
Croatia
Croatia
Croatia , officially the Republic of Croatia , is a unitary democratic parliamentary republic in Europe at the crossroads of the Mitteleuropa, the Balkans, and the Mediterranean. Its capital and largest city is Zagreb. The country is divided into 20 counties and the city of Zagreb. Croatia covers ...

€233,018 18 66,937 €3,747/m² 3,719 ASPIAG
China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

€404,953 125 544,650 €319/m² 4,357
Mauritius
Mauritius
Mauritius , officially the Republic of Mauritius is an island nation off the southeast coast of the African continent in the southwest Indian Ocean, about east of Madagascar...

€20,830 7 6,100 €3,147/m² 871
Zambia
Zambia
Zambia , officially the Republic of Zambia, is a landlocked country in Southern Africa. The neighbouring countries are the Democratic Republic of the Congo to the north, Tanzania to the north-east, Malawi to the east, Mozambique, Zimbabwe, Botswana and Namibia to the south, and Angola to the west....

€53,499 7 14,073 €1,239/m² 2,010
Ukraine
Ukraine
Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...

€51,028 31 24,899 €3,866/m² 803
Romania
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...

€10,000 7 3,000 €440/m² 429
India €45,274 5 23,525 €11,111/m² 4,705 Max Hypermarket
  • Including stores (4) in Swaziland.

External links

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