SEX (boutique)
Overview
SEX was a boutique
Boutique
A boutique is a small shopping outlet, especially one that specializes in elite and fashionable items such as clothing and jewelry. The word is French for "shop", via Latin from Greek ἀποθήκη , "storehouse"....

 run by Malcolm McLaren
Malcolm McLaren
Malcolm Robert Andrew McLaren was an English performer, impresario, self-publicist and manager of the Sex Pistols and the New York Dolls...

 and Vivienne Westwood
Vivienne Westwood
Dame Vivienne Westwood, DBE, RDI is a British fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream.-Early life:...

 at 430 King's Road, London between 1974 and 1976. It specialized in clothing that defined the look of the punk movement
Punk fashion
Punk fashion is the clothing, hairstyles, cosmetics, jewelry, and body modifications of the punk subculture. Punk fashion varies widely, ranging from Vivienne Westwood designs to styles modeled on bands like The Exploited. The distinct social dress of other subcultures and art movements, including...

.
In October 1971 Malcolm McLaren
Malcolm McLaren
Malcolm Robert Andrew McLaren was an English performer, impresario, self-publicist and manager of the Sex Pistols and the New York Dolls...

 and a friend from art school, Patrick Casey, opened a stall in the back of the Paradise Garage boutique at 430 King's Road
King's Road
King's Road is a street in Chelsea, London, England.King's Road or Kings Road may also refer to:* King's Road * King's Road * King's Road * King's Road...

 in London's Chelsea
Chelsea, London
Chelsea is an area of West London, England, bounded to the south by the River Thames, where its frontage runs from Chelsea Bridge along the Chelsea Embankment, Cheyne Walk, Lots Road and Chelsea Harbour. Its eastern boundary was once defined by the River Westbourne, which is now in a pipe above...

 district. On sale were items collected by McLaren over the previous year, including rock & roll vinyl records, magazines, clothing and memorabilia from the 1950s
1950s
The 1950s or The Fifties was the decade that began on January 1, 1950 and ended on December 31, 1959. The decade was the sixth decade of the 20th century...

.

Trevor Myles (who ran Paradise Garage), relinquished the entire premises to McLaren and Casey in November 1971.
 
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