S. Neil Fujita
Encyclopedia
Sadamitsu "S. Neil" Fujita (May 16, 1921 – October 23, 2010) was an American graphic designer
Graphic designer
A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures and...

 known for his innovative book cover and record album designs.

Background

Born in Waimea, Hawaii
Waimea, Kauai County, Hawaii
Waimea is a census-designated place in Kauai County, Hawaii, United States. The population was 1,787 at the 2000 census...

 to Japanese immigrants, he attended boarding school in Honolulu, where he adopted the name Neil. He enrolled in Chouinard Art Institute
Chouinard Art Institute
The Chouinard Art Institute was a professional art school founded in 1921 in Los Angeles, California, by Nelbert Murphy Chouinard .-Founder:...

, but his studies were interrupted by World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

 and his forced relocation to the Heart Mountain Relocation Center in Wyoming
Wyoming
Wyoming is a state in the mountain region of the Western United States. The western two thirds of the state is covered mostly with the mountain ranges and rangelands in the foothills of the Eastern Rocky Mountains, while the eastern third of the state is high elevation prairie known as the High...

 in 1942. He enlisted in the United States Army
United States Army
The United States Army is the main branch of the United States Armed Forces responsible for land-based military operations. It is the largest and oldest established branch of the U.S. military, and is one of seven U.S. uniformed services...

 on January 1, 1943, and served in an anti-tank unit with the 442nd Infantry Regiment, a regiment consisting primarily of Japanese American
Japanese American
are American people of Japanese heritage. Japanese Americans have historically been among the three largest Asian American communities, but in recent decades have become the sixth largest group at roughly 1,204,205, including those of mixed-race or mixed-ethnicity...

 volunteers that became the most decorated unit in the war. He was assigned to combat duty in Europe—seeing action in Italy and France—but eventually worked as a translator in the Pacific theater in Okinawa. He completed his studies at Chouinard after the war.

Death

A resident of Southold, New York
Southold, New York
Southold is one of ten towns in Suffolk County, New York, United States. It is located in the northeastern tip of the county, on the North Fork of Long Island. The population was 20,599 at the 2000 census...

, Fujita died at age 89 due to complications of a stroke
Stroke
A stroke, previously known medically as a cerebrovascular accident , is the rapidly developing loss of brain function due to disturbance in the blood supply to the brain. This can be due to ischemia caused by blockage , or a hemorrhage...

 on October 23, 2010, in Greenport, New York
Greenport, New York
Greenport, New York may refer to:*Greenport, Columbia County, New York*Greenport, Suffolk County, New York...

. He was survived by three sons and six grandchildren. His wife, Aiko Tamaki, whom he met while she was also a student at Chouinard, died in 2006.

Career

Fujita joined a prominent Philadelphia ad agency—N. W. Ayer & Son—after completing his studies. He employed an avant-garde style and was noticed by Columbia Records
Columbia Records
Columbia Records is an American record label, owned by Japan's Sony Music Entertainment, operating under the Columbia Music Group with Aware Records. It was founded in 1888, evolving from an earlier enterprise, the American Graphophone Company — successor to the Volta Graphophone Company...

. Columbia hired him in 1954 to build a design department to build on the work of Alex Steinweiss
Alex Steinweiss
Alexander "Alex" Steinweiss was a graphic designer known for inventing the album cover.-Early life:Alex Steinweiss was born on March 24, 1917, in Brooklyn. His father was a women's shoe designer from Warsaw and his mother was a seamstress from Riga, Latvia...

. Columbia felt a particular need to keep up with the cover art of Blue Note Records
Blue Note Records
Blue Note Records is a jazz record label, established in 1939 by Alfred Lion and Max Margulis. Francis Wolff became involved shortly afterwards. It derives its name from the characteristic "blue notes" of jazz and the blues. At the end of the 1950s, and in the early 1960s, Blue Note headquarters...

. Fujita created numerous iconic covers of the period, including that of Time Out
Time Out (album)
Time Out is a jazz album by The Dave Brubeck Quartet, released in 1959 on Columbia Records, catalogue CL 1397. Recorded at Columbia's 30th Street Studio in New York City, it is based upon the use of time signatures that were unusual for jazz such as 9/8 and 5/4. The album is a subtle blend of cool...

, 'Round About Midnight
'Round About Midnight
'Round About Midnight is an album by jazz musician Miles Davis. It was his debut on Columbia Records, and was originally released in March 1957 . The album took its name from the Thelonious Monk song 'Round Midnight"....

, and Mingus Ah Um
Mingus Ah Um
Mingus Ah Um is a jazz album by Charles Mingus, recorded and released on Columbia Records in 1959. It was his first album recorded for Columbia. The cover features a painting by S...

.

In 1957, Fujita left Columbia in order to broaden his portfolio. He started his own firm, but rejoined the company soon after. In 1963 he joined the public relations firm Ruder & Finn
Ruder Finn
Ruder Finn is an United States public relations firm founded in 1948 by David Finn and William Ruder.Ruder Finn is a privately held, family-owned company that employs more than 600 people...

, creating a design division called Ruder, Finn & Fujita (later Fujita Design) where he embarked on a long career of book cover design. He designed the covers for In Cold Blood
In Cold Blood
In Cold Blood is a 1966 book by Truman Capote.In Cold Blood may also refer to:* In Cold Blood , a 1967 film and 1996 miniseries, both based on the book* In Cold Blood...

, The Godfather
The Godfather (novel)
The Godfather is a crime novel written by Italian American author Mario Puzo, originally published in 1969 by G. P. Putnam's Sons. It details the story of a fictitious Sicilian Mafia family based in New York City and headed by Don Vito Corleone, who became synonymous with the Italian Mafia...

, and Pigeon Feathers
Pigeon Feathers
Pigeon Feathers is an early collection of short stories by John Updike, published in 1962. It includes the stories Wife-Wooing and A&P, which have both been anthologized.- List of stories :* "Walter Briggs"* "The Persistence of Desire"* "Still Life"...

. He taught design at the Philadelphia Museum College of Art
University of the Arts (Philadelphia)
The University of the Arts is one of the United States' oldest universities dedicated to the arts. Its campus makes up part of the Avenue of the Arts in Center City, Philadelphia...

, the Pratt Institute
Pratt Institute
Pratt Institute is a private art college in New York City located in Brooklyn, New York, with satellite campuses in Manhattan and Utica. Pratt is one of the leading undergraduate art schools in the United States and offers programs in Architecture, Graphic Design, History of Art and Design,...

, and Parsons School of Design
Parsons The New School for Design
Parsons The New School For Design, known colloquially as Parsons, is the art and design college of The New School university. It is located in New York City's Greenwich Village, and has produced artists and designers such as Marc Jacobs, Dean and Dan Caten, Norman Rockwell, Donna Karan, Jane...

.

See also

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