Roy Morgan Research
Encyclopedia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
n market research
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
company headquartered in Melbourne
Melbourne
Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...
, Victoria
Victoria (Australia)
Victoria is the second most populous state in Australia. Geographically the smallest mainland state, Victoria is bordered by New South Wales, South Australia, and Tasmania on Boundary Islet to the north, west and south respectively....
; it was founded in 1941 by Roy Morgan (1908–1985); its Executive Chairman today is his son, Gary Morgan.
The company has annual turnover of more than A$
Australian dollar
The Australian dollar is the currency of the Commonwealth of Australia, including Christmas Island, Cocos Islands, and Norfolk Island, as well as the independent Pacific Island states of Kiribati, Nauru and Tuvalu...
40 million, and along with the head office in Melbourne, also has offices in Sydney
Sydney
Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...
, Perth
Perth, Western Australia
Perth is the capital and largest city of the Australian state of Western Australia and the fourth most populous city in Australia. The Perth metropolitan area has an estimated population of almost 1,700,000....
and Brisbane
Brisbane
Brisbane is the capital and most populous city in the Australian state of Queensland and the third most populous city in Australia. Brisbane's metropolitan area has a population of over 2 million, and the South East Queensland urban conurbation, centred around Brisbane, encompasses a population of...
as well as offices of Roy Morgan International in Auckland
Auckland
The Auckland metropolitan area , in the North Island of New Zealand, is the largest and most populous urban area in the country with residents, percent of the country's population. Auckland also has the largest Polynesian population of any city in the world...
, London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
, Princeton
Princeton, New Jersey
Princeton is a community located in Mercer County, New Jersey, United States. It is best known as the location of Princeton University, which has been sited in the community since 1756...
and Jakarta
Jakarta
Jakarta is the capital and largest city of Indonesia. Officially known as the Special Capital Territory of Jakarta, it is located on the northwest coast of Java, has an area of , and a population of 9,580,000. Jakarta is the country's economic, cultural and political centre...
.
Roy Morgan Research is the only Australian–owned independent polling company that is not owned by a media organisation. The results are published on www.roymorgan.com and by newspapers, magazines, television, radio, the Internet and online subscription services such as Crikey
Crikey
Crikey is an independent Australian electronic magazine comprising an open access website and an email newsletter available to subscribers. Well known in Australian political, media and business circles, Crikey was described by former Federal Opposition Leader Mark Latham as the "most popular...
and Henry Thornton
Henry Thornton (magazine)
Henry Thornton is an Australian online news and culture magazine created in 1999.Henry Thornton is named for the one of the famed founders of the Clapham Sect, and prominent abolitionists Henry Thornton - a prominent economist, banker, philanthropist and parliamentarian of late 18th and early 19th...
. The company is a major provider of advertising and media planning data and undertakes large government, social and corporate research programs.
In 2007 Roy Morgan Research developed the Reactor, colloqially described as the worm
Worm (marketing)
The "worm" is a market research analysis tool developed by Roy Morgan Research , with the purpose of gauging an audience's reaction to some visual stimuli over some time period...
, to gauge an audience's reaction to some visual stimuli in real time.
In August 2008, the research group dismissed over 50 casual and temporary staff due to low staffing demand, an event which the Australian Council of Trade Unions
Australian Council of Trade Unions
The Australian Council of Trade Unions is the largest peak body representing workers in Australia. It is a national trade union centre of 46 affiliated unions.-History:The ACTU was formed in 1927 as the "Australian Council of Trade Unions"...
has described as an example of the lack of protection in Australia's current industrial relation laws. The organisation defended its decision due to low demand, poor performance of the project the casuals were engaged in and defended its action of e-mailing the dismissals as the company's general practice.